Give a dash of beauty to your cheeks with blush and highlighter from wet n wild. Create sunkissed styles with wild favorites like Color Icon blushes, bronzers, rainbow highlighter, and illuminating powder. Explore our dazzling variety of makeup compacts and sticks for your cheeks. Get cheeky with wet n wild!

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  1. WNW Edit - Day to Night
      WNW Edit - Day to Night
  2. Wet n Wild | PAC-MAN Powder Kit - Product front facing on a white background
     SALE! PAC-MAN Powder Kit
    $19.99 Special Price $12.99
  3. Color Icon Baked Blush
     SALE! Color Icon Baked Blush
    $4.99 Special Price $3.24
  4. Rebel Rose Color Icon Creme Blush
     SALE! Rebel Rose Color Icon Creme Blush
    $4.99 Special Price $3.24
  5. MegaGlo Highlighting Powder
     SALE! MegaGlo Highlighting Powder
    $5.99 Special Price $3.59
  6. Color Icon Rainbow Highlighter
     SALE! Color Icon Rainbow Highlighter
    $5.99 Special Price $3.89
  7. MegaGlo Makeup Stick - Highlight
      MegaGlo Makeup Stick - Highlight
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Hey, Wild One!

Welcome to Wet N Wild, the trusted beauty destination for all makeup lovers.  From our flawless foundations to bold lip colors, Wet N Wild has a reputation for game-changing makeup products at an affordable price.  That's why we are the #1 value makeup brand in America.  Oh, and did you know we are 100% cruelty-free, and always have been?  We are passionate about beauty, both inside and out.  Our dependable products and colorful styles are designed to help you look and feel your very best, no matter who you are or where you are in life.  Learn more about Wet n Wild Beauty & our commitment to cruelty-free cosmetics.

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