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Wet n Wild | Photo Focus Dewy Foundation- Soft Ivory - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Soft Ivory - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Soft Ivory Photo Focus Dewy Foundation- Soft Ivory Photo Focus Dewy Foundation- Soft Ivory

Photo Focus Dewy Foundation- Soft Ivory

Photo Focus Dewy Foundation- Soft Ivory is rated 4.5 out of 5 by 341.
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$6.89
Description

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

 

  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Benefits
Vegan. Cruelty Free. Gluten Free.
Directions

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Ingredients
Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 3 out of 5 by from Pretty disappointed After WetnWild discontinued my favorite foundation, the mega cushion foundation. I turned to the dewy one hoping it could replace my love for the mega cushion. Unfortunately it did not, I have normal to oily skin but I hate using matte formulas so I tend to stick to dewy ones and set it with powder. This foundation would not stick to certain spots of my face and it kept weirdly separating. When I used the cushion one, although that formula was dewy, it did not preform like this. The coverage was pretty good and it didn’t smell as bad as the matte formula version but i don’t think I will be repurchasing. Please bring back the mega cushion!!
Date published: 2020-04-18
Rated 5 out of 5 by from GOD'S GIFT TO MY FACE! Highly recommended! I've always had a great complexion until recently. My skin became very dry with mild eczema. I tried several different brands but I was not happy with any. One day I noticed a 20 yr old family friend with perfect make-up and beautiful skin and asked what brand foundation she had on. I was surprised when she said Wet n Wild. I bought it at Walgreens and this is PERFECT! - Texture, color, finish, everything I wanted finally showed up in this bottle of beauty. I am no longer self -conscious of any imperfections because the coverage is flawless. Absolutely love everything about this. Don't pay attention to any negative reviews. Buy it today.
Date published: 2020-04-23
Rated 5 out of 5 by from Beautiful finish and color match is perfect I'm impressed with the color match (I'm Caramel). I had the original Photo Focus foundation in Caramel and it matched me..but this new one is even more precise in matching my golden yellow olive undertone. I applied with the applicator it comes with and then bounced it in skin with damp beauty blender and lightly brushed face with the new wet n wild setting powder in Banana. This foundation leaves a beautiful glowy radiant finish. Not cake-y or dry at all. I have normal to dry skin. I am very impressed with this foundation!
Date published: 2020-02-02
Rated 5 out of 5 by from Wow, just wow!! When I saw this launch I purchased it immediately. Worn in every day since I got it! It wears BEAUTIFULLY!!! Sooooo comfortable on the skin. Didn’t break a part at all. New holy grail for sure. THANK YOU WET N WILD FOR DEVELOPING THIS FOUNDATION!!!! It wears better than my Nars, Pur, Dior, & Urban Decay foundations and is a fraction of the cost. Idk how they do it but it’s magic.
Date published: 2019-12-24
Rated 5 out of 5 by from Beautiful finish This is my new favorite foundation. It provides the perfect medium coverage with a hydrated satin finish. It didn’t settle into pores or fine lines but in all fairness I used a drugstore brand putty primer beforehand. For reference - I have a light/olive complexion with neutral undertones and soft beige matched perfectly.
Date published: 2020-01-05
Rated 5 out of 5 by from Exceptional product at affordable price I love the Wet ‘n Wild makeup, the Rose Ivory is my all time favorite shade, not quite as much coverage as the matte finish, but still lovely. Initially I had thought the brand to be rather cheap, but the more items that I try, the more impressed I am… I am off work on a medical leave at the moment, hopefully to return soon, So money is pretty tight right now, but this brand is so affordable and the quality is exceptionally high. Foundation, lipstick, blush, eyeshadow etc. are all affordable and because of that and the quality I have found my new brand of make up.
Date published: 2021-05-05
Rated 5 out of 5 by from I'm 44 and this is my New Favorite!! Wears like skin, won't settle into lines, smooths out my pores and i love love it!! Recommending it to EVERYONE lol.
Date published: 2020-02-17
Rated 5 out of 5 by from Best ever! I am in love with this foundation. It makes my skin look flawless!
Date published: 2020-02-05
Rated 1 out of 5 by from Highly perfumed I bought the dewy version of the photo focus foundation because I have the matte version but it's a little to matte for my mature skin. The matte version is unfragranced so I expected the dewy version to be the same. That was a wrong assumption. I bought 2 different colors to color match and had to throw both of them away. They were HIGHLY fragranced and the smell didn't go away. If you have sensitive skin, stay away and look at other brands that offer fragrance free. Also, I think WetnWild should put in large caps that this is fragranced to help out those of us who think it is unfragranced like the matte version
Date published: 2022-05-10
Rated 5 out of 5 by from My favorite foundation I purchased this two weeks ago and it's my favorite foundation. I have been searching for a formula that fits my very dry skin, it is very sensitive and a lot of foundations break me out. This one last all day, is very glowy and a good shade match for me.
Date published: 2020-01-13
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