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Wet n Wild | Photo Focus Dewy Foundation- Soft Ivory - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Soft Ivory - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Soft Ivory Photo Focus Dewy Foundation- Soft Ivory Photo Focus Dewy Foundation- Soft Ivory

Photo Focus Dewy Foundation- Soft Ivory

Photo Focus Dewy Foundation- Soft Ivory is rated 4.5 out of 5 by 275.
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Description

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

 

  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Benefits
Vegan. Cruelty Free. Gluten Free.
Directions

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Ingredients
Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 5 out of 5 by from Beautiful finish and color match is perfect I'm impressed with the color match (I'm Caramel). I had the original Photo Focus foundation in Caramel and it matched me..but this new one is even more precise in matching my golden yellow olive undertone. I applied with the applicator it comes with and then bounced it in skin with damp beauty blender and lightly brushed face with the new wet n wild setting powder in Banana. This foundation leaves a beautiful glowy radiant finish. Not cake-y or dry at all. I have normal to dry skin. I am very impressed with this foundation!
Date published: 2020-02-02
Rated 5 out of 5 by from Wow, just wow!! When I saw this launch I purchased it immediately. Worn in every day since I got it! It wears BEAUTIFULLY!!! Sooooo comfortable on the skin. Didn’t break a part at all. New holy grail for sure. THANK YOU WET N WILD FOR DEVELOPING THIS FOUNDATION!!!! It wears better than my Nars, Pur, Dior, & Urban Decay foundations and is a fraction of the cost. Idk how they do it but it’s magic.
Date published: 2019-12-24
Rated 5 out of 5 by from Beautiful finish This is my new favorite foundation. It provides the perfect medium coverage with a hydrated satin finish. It didn’t settle into pores or fine lines but in all fairness I used a drugstore brand putty primer beforehand. For reference - I have a light/olive complexion with neutral undertones and soft beige matched perfectly.
Date published: 2020-01-05
Rated 5 out of 5 by from I'm 44 and this is my New Favorite!! Wears like skin, won't settle into lines, smooths out my pores and i love love it!! Recommending it to EVERYONE lol.
Date published: 2020-02-17
Rated 5 out of 5 by from Exceptional product at affordable price I love the Wet ‘n Wild makeup, the Rose Ivory is my all time favorite shade, not quite as much coverage as the matte finish, but still lovely. Initially I had thought the brand to be rather cheap, but the more items that I try, the more impressed I am… I am off work on a medical leave at the moment, hopefully to return soon, So money is pretty tight right now, but this brand is so affordable and the quality is exceptionally high. Foundation, lipstick, blush, eyeshadow etc. are all affordable and because of that and the quality I have found my new brand of make up.
Date published: 2021-05-05
Rated 5 out of 5 by from Best ever! I am in love with this foundation. It makes my skin look flawless!
Date published: 2020-02-05
Rated 5 out of 5 by from My favorite foundation I purchased this two weeks ago and it's my favorite foundation. I have been searching for a formula that fits my very dry skin, it is very sensitive and a lot of foundations break me out. This one last all day, is very glowy and a good shade match for me.
Date published: 2020-01-13
Rated 1 out of 5 by from Seperated/Not for skin with any texture I really LOVED THE MEGACUSHION! I love makeup and I've bought all across the board in terms of price and the wet n wild mega cushion was my holy grail, even though the fairest shade wasn't an exact match. I wanted to love this too, unfortunately this separates horribly on my somewhat dry/textured skin. I've tried mixing it with other foundations I like and tried different bases in hoping to not waste the product. I'm also too embarrassed to add a photo because I can't stand it alone/having already tried fixing it right now for a photo so it wouldn't be true to the formula to show my current face makeup status.
Date published: 2020-06-02
Rated 5 out of 5 by from New favorite!♡ I picked cream beige and is excellent, the texture is good, the smell doesn't bother me, my skin feels great, I look amazing and wet n wild is my favorite brand; so I am a happy costumer!
Date published: 2020-01-27
Rated 5 out of 5 by from LOVE IT!!!!! I am 46-years-old, have dry skin and this foundation is my new favorite. Due to my dry skin, I was unable to use the original Photofocus Foundation. I am so pleased with the new dewy formulation. The color matches me perfectly. I usually look for a foundation I can customize my coverage, as I usually like a lighter coverage. This foundation provides that. I use a sponge for application, and the result is so natural. It evens out my skin tone, but still allows my freckles to show through. This is definitely my new drugstore "Holy Grail."
Date published: 2020-03-16
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I am fair, yellow tones don’t look good on me. What shade would you recommend?

Asked by: Gracie57
Nude Ivory is a true neutral, with no yellow undertones. My skin has both warm and cool undertones, and it is the perfect light neutral foundation for me. It is a good quality foundation, and is worth trying at this price, even if it takes a couple tries to find your shade. I tried both Porcelain (too light) and Soft Ivory (too yellow) before finding Nude Ivory (just right!)
Answered by: Northwoods
Date published: 2021-10-06

My shade reference is NARS Barcelona- Medium 4 and Fit me in 228 Soft tan. What's my shade? I prefer foundations with light yellow tone.

Asked by: Prome
Try the bronze beige or golden beige, took me a while to find those 2 since I am a bit darker than barcelona
Answered by: Simran
Date published: 2021-09-09

Has anyone used this yet on more mature skin? How is the performance with fine lines?

Asked by: MYPhipps
I’m 68, I love the coverage and finish, but the smell!!! Very perfume. Had to throw it out. 
Answered by: Deb4
Date published: 2021-06-11

why the lack of darker shades in stores cause you show darker shades online why is that,heck ive checked every store in my area and not a single one sells my shade anymore plus ive notice that in January they had it and now they dont kinda sketchy aint it

Asked by: cece25
That would be on the store.  They order what shades they want to stock.  
Answered by: Chelle329
Date published: 2021-04-28

Is good for oily skin??

Asked by: jocy805
I suggest you to try wet and wild photo focus matte foundation it's best for oily skin, hope this helps ❤️
Answered by: Jannat
Date published: 2021-03-29

If I am shade 160C in Anastasia Beverly Hills Luminous Foundation, what shade would I be in this?

Asked by: Renee8
Soft beige 
Answered by: Queen SJ
Date published: 2021-01-11

What is the difference between shell ivory and nude ivory? Which one is darker?

Asked by: Hwknrs
Nude Ivory is a bit darker than Shell Ivory. I am very fair with warm undertones. Nude Ivory is nice for Spring and Summer.
Answered by: BratSixx
Date published: 2021-01-11

Are the shades still the same colour as the original photo focus?

Asked by: MiriT
Unfortunately no. I love the dewy line & cannot wear it because I cannot find a shade match. I can’t even find one I can make work. The undertones are too yellow, orange, warm for me. There’s one shade in the original formula that I can make work but I can’t stand the formula - it makes me look 2decadez older than I am. I hope W&W is taking notes on this bcz I need a very pink undertone & even their so called neutrals are too warm for me & I can usually make a neutral work. I hope you have better luck than I do. :)
Answered by: Allyson6c
Date published: 2020-09-17
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