CHECK OUT OUR SPECIAL OFFERS PAGE FOR OUR BLACK FRIDAY AND CYBER MONDAY DEALS | FREE SHIPPING ON ORDERS $25+

Wet n Wild | Photo Focus Concealer Light Ivory - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Concealer Light Ivory - Product front facing with cap off on a white background Photo Focus™ Concealer Light Ivory Photo Focus™ Concealer Light Ivory Photo Focus™ Concealer Light Ivory Photo Focus™ Concealer Light Ivory
SALE!

Photo Focus™ Concealer Light Ivory

Photo Focus™ Concealer Light Ivory is rated 4.2 out of 5 by 3513.
  • y_2021, m_11, d_27, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasreviews, tv_106, tr_3407
  • loc_en_US, sid_840B, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_wetnwildbeauty
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 13.69ms
  • REVIEWS, PRODUCT
Add to Wish List
$4.49 Special Price $3.40
Sold Out
Description
Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.
Benefits
GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light
Ingredients
Water/Eau, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate, (MAY CONTAIN/ PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Ultramarines/CI 77007.
Rated 3 out of 5 by from Formula change This concealer has been my HG for the past couple of years, it's excellent for covering blemishes and undereye circles, blends and lasts really well, and had a great non-comedogenic formula. Would have repurchased this indefinitely if it weren't for the formula change, I'm not interested in putting something with soybean and coconut oils on my zits. Coconut oil may be low on the ingredients list but it's a common acne trigger for many people, I wish they'd left it alone.
Date published: 2019-10-09
Rated 5 out of 5 by from Holy Grail I have been using the photo focus concealer for years now I love it still til this day.
Date published: 2020-01-07
Rated 5 out of 5 by from Great concealer for dark circles. Very affordable! I usually have to layer a different concealer to hide the sunken in look from lack of sleep but it is great as a base and to cover blemishes. I have not experienced caking and it blends easily with a blender sponge. I don’t feel like I have to rush to blend. I have a darker shade to do some light contouring. It is a great affordable option and is much better than some luxury options. I use Tarte Shape Tape to cover the sunken in look but they make a great pair for full coverage! I like the sleek packaging and the dove foot applicator of the wet and wild concealer. Check this product out for sure!
Date published: 2018-06-05
Rated 5 out of 5 by from This used to be my go-to concealer! It’s a creamy and medium coverage formula and super affordable. Recently I have been having issues with under eye creasing so I’ve been testing other formulas. This concealer isn’t super dry like some of the thicker concealers (shape tape I’m looking at you), so it doesn’t become crazy creased under my eyes. In the quest for the perfect concealer I’ve been looking at other brands, but I returned to this tried and true product the other day after a few months off and it’s still amazing. You can’t argue with Wet N Wild’s prices - I love that it’s affordable enough to have one at home and one in my purse on the go.
Date published: 2018-09-08
Rated 3 out of 5 by from I ordered this online since I was in need of a new concealer. I heard it was a dupe for tarte’s shape tape which is why I bought it. However, I don’t believe so. Firstly, their lightest shade which is light ivory, is so pink toned that I don’t want to use it since I have warm undertones. It also isn’t as brightening as I would’ve expected. It’s coverage is okay, I would say medium and buildable. It is pretty thick and dries quickly. If I use this alone under my eyes without a color corrector beforehand, my bags and discoloration still peek through and it looks very dark instead of illuminated. Overall it’s okay; once it runs out I will not repurchase.
Date published: 2019-02-07
Rated 5 out of 5 by from Better than NYX Not too cakey. Blends way easier than my NYX concealer does.
Date published: 2020-01-25
Rated 5 out of 5 by from I have severe hyperpigmentation and dark circles. I have been using tarte shape tape concealer for many years. Now I am confused because I cannot decide wet n wild concealer is similar to taste shape tape or it is better than tarte! I mean I could not believe it is just 5$ and easy available. This is one of my top five affordable concealer. It is high coverage, blends like butter, satin finish, non creasing, brightens under eye. I wish they should come up wide shade range. Most importantly the it is available in India(on-line) and in most of the countries it is available both at drugstore and online whereas other good concealers are available only in online.
Date published: 2018-07-06
Rated 4 out of 5 by from After reading several good reviews from beauty bloggers and claims that this product was a dupe for the tarte shape tape concealer, I finally decided to give this concealer a try, and I’m happy to say that it did not disappoint me! This concealer is not only full coverage, but stays on all day and is easy to blend. It did not crease as opposed to other concealers I have regularly used. The fact that it's cruelty free makes it even more appealing! Although this concealer does not offer a wide range of shades, it is still worth the price. I will certainly be repurchasing in the future and recommend that you should try it out!
Date published: 2019-04-07
Rated 4 out of 5 by from I got this because it was really cheap and I needed a quick concealer when I forgot mine on a trip. I wasn’t expecting to use it how I do now or as much as I do so I was pleasently surprised that I didn’t throw it away. As a concealer, it’s pretty ok. It’s not full coverage as shape tape or even instant age rewind, but it does smooth out the skin under the eyes. But I think it’s used best as an eye primer. I find that it sticks powder product pretty well, so I used it on my eyes as a primer one day. And it looks really good! I love using it to do a cut crease, and it works well! I would recommend as an eye primer, not the best for concealer but it’ll do its job
Date published: 2018-05-07
Rated 5 out of 5 by from love this product. for years.... 7 years. YES. first, I have INCREDIBLY sensitive skin and most cover-up style items cause me guaranteed breakouts, but not this (even if I commit the ultimate sin of falling asleep with it on). second, the texture of this shade, and light ivory, are perfect - it seems in the light range, the lighter it goes the thinner the consistency, still same coverage but need less. that said, this is perfect for spot coverage, brightening, evening out the redness. third, it makes friends easy with moisturizer and powders, even mixed in - moisturizer in the winter and setting powder in the summer. also, layering the shades, to get your perfect shade that day, seamless, even after setting.
Date published: 2021-10-16
  • y_2021, m_11, d_27, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasreviews, tv_106, tr_3407
  • loc_en_US, sid_840B, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_wetnwildbeauty
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 6.76ms
  • REVIEWS, PRODUCT

What foundation matches Wet N Wild Photo Focus Concealer ~ Medium Tawny 842B? 

Asked by: Chanti
Desert beige
Answered by: Sadgirl76
Date published: 2021-11-23

What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2021-11-19

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2020-06-30

What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2021-06-22

If I am buying the porcelain shade foundation which shade concealer would be best 

Asked by: Shannon98
Fair neutral (the lightest shade available) should be perfect if you like your concealer to be a bit lighter than the rest of your face.
Answered by: Emily12
Date published: 2021-06-22

I wear the shade light ivory in this concealer. What shade of the the photofocus foundation should I wear?

Asked by: Anonymous

if im the said toffee in foundation. what shade will i be in concealer?

Asked by: vanbean

Does this crease under eye?

Asked by: Cherribomb
  • y_2021, m_11, d_26, h_18CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_16
  • loc_en_US, sid_840B, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_wetnwildbeauty
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 36.24ms
  • QUESTIONS, PRODUCT
Copyright 2021 wet n wild®. All rights reserved. |