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New Makeup Releases
New Makeup Releases

New

Love to stay ahead of the trend?  Get our limited edition makeup collections while you can!  As a brand that strives to push the boundaries of the cosmetics industry with innovative beauty trends, our newest makeup collections are bolder, brighter, and better than ever.  Discover affordable new makeup releases and trendy beauty products from wet n wild.

  1. NEW!

    Big Poppa Mascara

    $5.99
  2. NEW!

    Bare Focus Tinted Hydrator Tinted Skin Veil

    $5.99
    12 shades available
    Shop Now
  3. NEW!

    Prime Focus Impossible Primer

    $6.99
  4. NEW!

    Brow-Sessive Brow Pencil

    $2.99
    3 shades available
    Shop Now
  5. NEW!

    Brow-Sessive Brow Shaping Gel

    $3.99
    3 shades available
    Shop Now
  6. NEW!

    Color Icon 10-Pan Palette

    $5.99
    4 shades available
    Shop Now
  7. NEW!

    Color Icon 5-Pan Palette

    $3.99
    6 shades available
    Shop Now
  8. NEW!

    Cloud Pout Marshmallow Lip Mousse

    $4.99
    13 shades available
    Shop Now
  9. NEW!

    Fast Dry AF Nail Color

    $3.99
    18 shades available
    Shop Now
  10. NEW!

    Prime Focus Glass Correct Primer

    $5.99
    2 shades available
    Shop Now
  11. NEW!

    High On Lash Eyelash Curler

    $2.99

Hey, Wild One!

Welcome to Wet N Wild, the trusted beauty destination for all makeup lovers.  From our flawless foundations to bold lip colors, Wet N Wild has a reputation for game-changing makeup products at an affordable price.  That's why we are the #1 value makeup brand in America.  Oh, and did you know we are 100% cruelty-free, and always have been?  We are passionate about beauty, both inside and out.  Our dependable products and colorful styles are designed to help you look and feel your very best, no matter who you are or where you are in life.  Learn more about Wet n Wild Beauty & our commitment to cruelty-free cosmetics.

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