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Feel the 'wow' with wet n wild's stunning makeup collections, including face and eye makeup, lip color, skin care, and nail polish. Stay ahead of the trend with our favorite new limited edition makeup collections (you'll adore My Melody & Kuromi) and signature collections (vegan all-the-way). Our limited edition makeup collections are always beautiful, trendy, and cruelty-free!

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  1. wet n wild | My Melody + Kuromi Cosmetic Bag-Product front facing angled on a white background
     NEW! My Melody + Kuromi Cosmetic Bag
    $8.99
  2. wet n wild | My Melody + Kuromi Dual-Ended Face Brush-Product front facing in packaging on a white background
     NEW! My Melody + Kuromi Dual-Ended Face Brush
    $9.99
  3. wet n wild | My Melody + Kuromi Dual-Ended Eyeshadow Brush-Product front facing in packaging on a white background
     NEW! My Melody + Kuromi Dual-Ended Eyeshadow Brush
    $9.99
  4. wet n wild | My Melody + Kuromi Lip Gloss-Oh My!-Product front facing open showing applicator on a white background
     NEW! My Melody Lip Gloss- Oh My!
    $4.99
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  5. wet n wild | My Melody + Kuromi Lip Gloss-Lil' Miss Punk-Product front facing open showing applicator on a white background
     NEW! Kuromi Lip Gloss- Lil' Miss Punk
    $4.99
    Shop Now
  6. wet n wild | Liquid Matte Lip Color-Sweetie Pie-Product front facing open showing applicator on a white background
     NEW! My Melody Liquid Matte Lip Color- Sweetie Pie
    $4.99
    Shop Now
  7. wet n wild | Liquid Matte Lip Color-Goth Girl-Product front facing open showing applicator on a white background
     NEW! Kuromi Liquid Matte Lip Color- Goth Girl
    $4.99
    Shop Now
  8. wet n wild | My Melody + Kuromi Full Collection Box-Box front facing with products in front of box white background
     NEW! My Melody + Kuromi Full Collection Box
    $64.99
    Shop Now
  9. wet n wild |My Melody Shadow Palette-Product front facing with white background
     NEW! My Melody Shadow Palette
    $9.99
    Shop Now
  10. wet n wild|Kuromi Shadow Palette-Product front facing on a white background
     NEW! Kuromi Shadow Palette
    $9.99
    Shop Now
  11. wet n wild | My Melody + Kuromi Blush Palette-Product front facing with white background
     NEW! My Melody + Kuromi Blush Palette
    $9.99
    Shop Now
  12. Bretman Rock Brush Collection
     SALE! Bretman Rock Brush Collection
    $21.97 $13.18
  13. Wet n Wild | Bretman Rock Shadow Palette - Product front facing open on a white background
     SALE! Bretman Rock Shadow Palette
    $14.99 Special Price $10.49
  14. Wet n Wild | Bretman Rock Jungle Rock Makeup Bag - Product front facing on a white background
     SALE! Bretman Rock Jungle Rock Makeup Bag
    $8.99 Special Price $6.29
  15. Wet n Wild | Bretman Rock Loose Highlighter Duo - Product front facing with cap off on a white background
     SALE! Bretman Rock Loose Highlighter Duo
    $7.99 Special Price $5.59
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  16. Wet n Wild | Bretman Rock Lip Gloss- Freaky - Product front facing on a white background
     SALE! Bretman Rock Lip Gloss- Freaky
    $4.99 Special Price $3.49
  17. Wet n Wild | Bretman Rock Lip Gloss- Ferocity - Product front facing on a white background
     SALE! Bretman Rock Lip Gloss- Ferocity
    $4.99 Special Price $3.49
  18. Wet n Wild | Bretman Rock Eyeshadow Placement Brush - Product front facing on a white background
     SALE! Bretman Rock Eyeshadow Placement Brush
    $6.99 Special Price $4.89
  19. Wet n Wild | Bretman Rock Eyeshadow Precision Blending Brush - Product front facing on a white background
     SALE! Bretman Rock Eyeshadow Precision Blending Brush
    $6.99 Special Price $4.89
  20. Wet n Wild | Bretman Rock Face Highlighting Brush - Product front facing on a white background
     SALE! Bretman Rock Face Highlighting Brush
    $7.99 Special Price $5.59
  21. Limited Edition Rebel Rose Kit
     SALE! Limited Edition Rebel Rose Kit
    $14.99 Special Price $9.74
    Shop Now
  22. Wet n Wild | 10 Piece Brush Set - Product front facing on a white background
     SALE! 10 Piece Brush Set
    $30.00 Special Price $19.50
  23. Wet n Wild | Color Icon 32-Pan Eyeshadow Palette - Product front facing open on a white background
     SALE! Color Icon 32-Pan Eyeshadow Palette
    $15.00 Special Price $9.99
  24. Fantasy Makers Serpent Goddess Set
     SALE! Fantasy Makers Serpent Goddess Set
    $14.99 Special Price $9.74
  25. Fantasy Makers Skeleton Queen Set
     SALE! Fantasy Makers Skeleton Queen Set
    $14.99 Special Price $9.74
  26. Fantasy Makers Venomous Vamp Set
     SALE! Fantasy Makers Venomous Vamp Set
    $14.99 Special Price $9.74
  27. Fantasy Makers Iridescent Paint Pot
     SALE! Fantasy Makers Iridescent Paint Pot
    $3.99 Special Price $2.59
  28. Fantasy Makers Fierce Lioness Set
     SALE! Fantasy Makers Fierce Lioness Set
    $14.99 Special Price $9.74
  29. Fantasy Makers Red Paint Pot
     SALE! Fantasy Makers Red Paint Pot
    $3.99 Special Price $2.59
  30. Fantasy Makers Paint Palette- Neutrals
     SALE! Fantasy Makers Paint Palette- Neutrals
    $6.99 Special Price $4.54
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  31. Fantasy Makers Face & Body Stencil - Ring Mistress
     SALE! Fantasy Makers Face & Body Stencil - Ring Mistress
    $1.99 Special Price $1.29
  32. Fantasy Makers Face & Body Stencil - Skeleton Queen
     SALE! Fantasy Makers Face & Body Stencil - Skeleton Queen
    $1.99 Special Price $1.29
  33. Fantasy Makers Face Gems- Fancy Frights
     SALE! Fantasy Makers Face Gems- Fancy Frights
    $3.49 Special Price $2.27
  34. Fantasy Makers Face Gems- Diamonds Are A Ghoul's Best Friend
     SALE! Fantasy Makers Face Gems- Diamonds Are A Ghoul's Best Friend
    $3.49 Special Price $2.27
  35. Fantasy Makers Color Icon Shade Shifting Blush
     SALE! Fantasy Makers Color Icon Shade Shifting Blush
    $5.99 Special Price $3.89
    Shop Now
  36. Fantasy Makers Multistick
     SALE! Fantasy Makers Multistick
    Shop Now
  37. Fantasy Makers Color Icon Loose Pigments
     SALE! Fantasy Makers Color Icon Loose Pigments
    Shop Now
  38. Fantasy Makers Glitter Palette
     SALE! Fantasy Makers Glitter Palette
    $4.49 Special Price $2.92
    Shop Now
  39. Fantasy Makers MegaLast Liquid Catsuit High-Shine
     SALE! Fantasy Makers MegaLast Liquid Catsuit High-Shine
    Shop Now
  40. Fantasy Makers Mega Last Lip Color
     SALE! Fantasy Makers Mega Last Lip Color
    $2.79 Special Price $1.81
    Shop Now
  41. PAC-MAN Lip Kit
     SALE! PAC-MAN Lip Kit
    $22.99 Special Price $14.94
  42. Wet n Wild | PAC-MAN Powder Kit - Product front facing on a white background
     SALE! PAC-MAN Powder Kit
    $19.99 Special Price $12.99
    Shop Now
  43. Wet n Wild | PAC-MAN Shine Kit - Product front facing on a white background
     SALE! PAC-MAN Shine Kit
    $18.99 Special Price $12.34
  44. Rebel Rose Full Collection Box
     SALE! Rebel Rose Full Collection Box
    $59.99 Special Price $38.99
    Shop Now
  45. Wet n Wild | Rebel Rose Makeup Collection Box - Products front facing in front of box on a white background
     SALE! Rebel Rose Makeup Collection Box
    $39.99 Special Price $25.99
  46. Wet n Wild | Rebel Rose Skincare Collection Box - Products front facing in front of box on a white background
     SALE! Rebel Rose Skincare Collection Box
    $24.99 Special Price $16.24
    Shop Now
  47. Wet n Wild | Crystal Cavern Full Collection Box - Products front facing in front of box on a white background
     SALE! Crystal Cavern Full Collection Box
    $49.99 Special Price $25.00
  48. Crystal Cavern Jade Box
     SALE! Crystal Cavern Jade Box
    $19.99 Special Price $10.00
  49. Wet n Wild | Crystal Cavern Amethyst Box - Products laid out on white background
     SALE! Crystal Cavern Amethyst Box
    $19.99 Special Price $10.00
  50. Wet n Wild | Crystal Cavern Rose Quartz Box - Products laid out on white background
     SALE! Crystal Cavern Rose Quartz Box
    $19.99 Special Price $10.00
  51. Crystal Cavern Clear Quartz Box
     SALE! Crystal Cavern Clear Quartz Box
    $19.99 Special Price $10.00
  52. Zodiac Collection Fire Bundle
      Zodiac Collection Fire Bundle
    $12.79 $8.30
    Shop Now
  53. Zodiac Collection Water Bundle
      Zodiac Collection Water Bundle
    $11.61 $7.54
    Shop Now
  54. Zodiac Collection Air Bundle
      Zodiac Collection Air Bundle
    $2.93 $1.90
    Shop Now
  55. Zodiac Collection Earth Bundle
      Zodiac Collection Earth Bundle
    $2.93 $1.90
    Shop Now
  56. PUMP FitGirl Collection Set
     SALE! PUMP FitGirl Collection Set
    $49.99 $20.00
    Shop Now
  57. PUMP Partner Up Collection Set
     SALE! PUMP Partner Up Collection Set
    $39.99 $15.99
    Shop Now
  58. PAC-MAN Ghost Gloss- Inky
      PAC-MAN Ghost Gloss- Inky
    $5.99
  59. Expert Level- Cleansing Oil
     SALE! Expert Level- Cleansing Oil
    $8.99 Special Price $5.84
  60. Personal Best- Exfoliating Cleansing Balls
     SALE! Personal Best- Exfoliating Cleansing Balls
    $7.99 Special Price $5.19
  61. Final Stretch - Dry Shampoo
     SALE! Final Stretch - Dry Shampoo
    $8.99 Special Price $5.84
  62. It's My Cheat Day - Refreshing Hair Mist
     SALE! It's My Cheat Day - Refreshing Hair Mist
    $8.99 Special Price $5.84
  63. Wet n Wild | Do The Spritz - Cooling Face & Body Mist - Product front facing on a white background
     SALE! Do The Spritz - Cooling Face & Body Mist
    $8.99 Special Price $5.84
    Shop Now
  64. Partner Up Lip Balm Stick
     SALE! Partner Up Lip Balm Stick
    $3.99 Special Price $2.59
    Shop Now
  65. Makeup Locker - 3-In-1 Sheer BB Cream, Highlighter & Corrector
     SALE! Makeup Locker - 3-In-1 Sheer BB Cream, Highlighter & Corrector
    $8.99 Special Price $5.84
    Shop Now
  66. Partner Up Toner Stick - Tone Zone
     SALE! Partner Up Toner Stick - Tone Zone
    $3.99 Special Price $2.59
  67. Partner Up Cooling Moisture Stick - Cool Coach
     SALE! Partner Up Cooling Moisture Stick - Cool Coach
    $3.99 Special Price $2.59
  68. Partner Up Primer Stick - Prime Player
     SALE! Partner Up Primer Stick - Prime Player
    $3.99 Special Price $2.59
  69. Color Icon Loose Pigment-To-Knight's Blue
     SALE! Color Icon Loose Pigment-To-Knight's Blue
    $3.99 Special Price $2.59
  70. Partner Up Blemish Stick - Don't Spot Me
     SALE! Partner Up Blemish Stick - Don't Spot Me
    $3.99 Special Price $2.59
  71. Partner Up Mattifying Stick - Matte Moves
     SALE! Partner Up Mattifying Stick - Matte Moves
    $3.99 Special Price $2.59
  72. Crystal Cavern Rose Quartz Perfume Roller- Love
     SALE! Crystal Cavern Rose Quartz Perfume Roller- Love
    $5.99 Special Price $3.89
    Shop Now
  73. Wet n Wild | Rebel Rose Brush- Eyeshadow Brush - Product front facing on a white background
     SALE! Rebel Rose Brush- Eyeshadow Brush
    $7.99 Special Price $5.19
  74. Rebel Rose Color Icon Eyeshadow Quad
     SALE! Rebel Rose Color Icon Eyeshadow Quad
    $4.99 Special Price $3.24
    Shop Now
  75. Wet n Wild | Rebel Rose Color Icon Creme Blush, Rose In Peace - Product front facing on a white background
     SALE! Rebel Rose Color Icon Creme Blush
    $4.99 Special Price $3.24
  76. Rebel Rose Perfect Pout Jelly Balm
     SALE! Rebel Rose Perfect Pout Jelly Balm
    $3.99 Special Price $2.59
    Shop Now
  77. Rebel Rose Photo Focus Rose Multi-Use Oil
     SALE! Rebel Rose Photo Focus Rose Multi-Use Oil
    $7.99 Special Price $5.19
  78. Rebel Rose MegaLast Liquid Catsuit High-Shine Liquid Lipstick
     SALE! Rebel Rose MegaLast Liquid Catsuit High-Shine Liquid Lipstick
    $4.99 Special Price $3.24
    Shop Now
  79. Rebel Rose MegaLast Liquid Catsuit Matte Lipstick
     SALE! Rebel Rose MegaLast Liquid Catsuit Matte Lipstick
    $4.99 Special Price $3.24
    Shop Now
  80. MegaGlo Highlighting Powder
     SALE! MegaGlo Highlighting Powder
    $4.99 Special Price $3.24
    Shop Now
  81. MegaLast Liquid Catsuit Metallic Lipstick- Queen's Blood
     SALE! MegaLast Liquid Catsuit Metallic Lipstick- Queen's Blood
    $4.99 Special Price $3.24
  82. MegaLast Liquid Catsuit Metallic Lipstick- Redlings
     SALE! MegaLast Liquid Catsuit Metallic Lipstick- Redlings
    $4.99 Special Price $3.24
  83. MegaLast Liquid Catsuit Metallic Lipstick- Shall We Slay
     SALE! MegaLast Liquid Catsuit Metallic Lipstick- Shall We Slay
    $4.99 Special Price $3.24
  84. Fantasy Makers Face Gems
     SALE! Fantasy Makers Face Gems
    $2.99 Special Price $1.94
    Shop Now
  85. Megalast Liquid Catsuit Liquid Eyeshadow
     SALE! Megalast Liquid Catsuit Liquid Eyeshadow
    $5.29 Special Price $3.44
    Shop Now
  86. Color Icon Baked Blush
     SALE! Color Icon Baked Blush
    $4.99 Special Price $3.24
    Shop Now
  87. MegaGlo Highlighting Bar
     SALE! MegaGlo Highlighting Bar
    $6.93 Special Price $4.50
    Shop Now
  88. Wet n Wild | Color Icon Eyeshadow- Water - Product front facing on a white background
     SALE! Color Icon Eyeshadow- Water
    $4.68 Special Price $3.04
  89. Face Gems-Creep It Real
     SALE! Face Gems-Creep It Real
    $2.99 Special Price $1.94
  90. Fantasy Makers Color Icon Loose Pigment
     SALE! Fantasy Makers Color Icon Loose Pigment
    $2.99 Special Price $1.94
    Shop Now
  91. Fantasy Makers Face and Body Stencil-Dragon Queen
     SALE! Fantasy Makers Face and Body Stencil-Dragon Queen
    $1.99 Special Price $1.29
    Shop Now
  92. Fantasy Makers Face and Body Stencil
     SALE! Fantasy Makers Face and Body Stencil
    Shop Now
  93. MegaGlo Highlighting Bar
     SALE! MegaGlo Highlighting Bar
    $4.99 Special Price $3.24
    Shop Now
  94. Color Icon Loose Pigment
     SALE! Color Icon Loose Pigment
    $3.99 Special Price $2.59
    Shop Now
  95. Fantasy Makers Multistick
     SALE! Fantasy Makers Multistick
    $2.99 Special Price $1.94
    Shop Now
  96. MegaLast Liquid Catsuit Matte Lipstick-Sleepy Hallow
     SALE! MegaLast Liquid Catsuit Matte Lipstick-Sleepy Hallow
    $4.99 Special Price $3.24
  97. Wet n Wild | Fantasy Makers False Eyelashes-Pixie Glam - Product front facing on a white background
     SALE! Fantasy Makers False Eyelashes-Pixie Glam
    $3.99 Special Price $2.59
    Shop Now
  98. Wet n Wild | Fantasy Makers False Eyelashes-Twilight - Product front facing on a white background
     SALE! Fantasy Makers False Eyelashes-Twilight
    $3.99 Special Price $2.59
    Shop Now
  99. Wet n Wild | Fantasy Makers False Eyelashes-Dramatic - Product front facing on a white background
     SALE! Fantasy Makers False Eyelashes-Dramatic
    $3.99 Special Price $2.59
    Shop Now
  100. Fantasy Makers False Eyelashes
     SALE! Fantasy Makers False Eyelashes
    Shop Now
  101. MegaLast Liquid Catsuit Matte Lipstick-Purple Panic
     SALE! MegaLast Liquid Catsuit Matte Lipstick-Purple Panic
    $4.99 Special Price $3.24
  102. Fantasy Makers MegaLast Lip Color-Ghostly Beings
     SALE! Fantasy Makers MegaLast Lip Color-Ghostly Beings
    $1.99 Special Price $1.29
    Shop Now
  103. Wet n Wild | Fantasy Makers MegaGlo Highlighting Powder-If You've Got It, Haunt It - Product front facing on a white background
     SALE! Fantasy Makers MegaGlo Highlighting Powder-If You've Got It, Haunt It
    $4.68 Special Price $3.04
    Shop Now
  104. Fantasy Makers MegaGlo Highlighting Powder-Moonlit Gleam
     SALE! Fantasy Makers MegaGlo Highlighting Powder-Moonlit Gleam
    $4.68 Special Price $3.04
    Shop Now
  105. Wet n Wild | Fantasy Makers MegaGlo Highlighting Powder-Not Your Basic Witch - Product front facing on a white background
     SALE! Fantasy Makers MegaGlo Highlighting Powder-Not Your Basic Witch
    $4.68 Special Price $3.04
  106. Wet n Wild | Spring MegaLast Liquid Catsuit Metallic Lipstick-Death To Unicorns - Product front facing with cap off on a white background
     SALE! Spring MegaLast Liquid Catsuit Metallic Lipstick-Death To Unicorns
    $4.99 Special Price $3.24
  107. Wet n Wild | Spring MegaLast Liquid Catsuit Metallic Lipstick- Gunmetal Heart - Product front facing with cap off on a white background
     SALE! Spring MegaLast Liquid Catsuit Metallic Lipstick- Gunmetal Heart
    $4.99 Special Price $3.24
  108. Wet n Wild | Spring MegaLast Liquid Catsuit Metallic Lipstick- Pastel Grunge - Product front facing with cap off on a white background
     SALE! Spring MegaLast Liquid Catsuit Metallic Lipstick- Pastel Grunge
    $4.99 Special Price $3.24
  109. Lash-O-Matic Fiber Extension Kit
      Lash-O-Matic Fiber Extension Kit
    $8.99
  110. Wet n Wild | MegaSlim Skinny Tip Eyeliner -Black - Product front facing with cap off on a white background
      MegaSlim Skinny Tip Eyeliner -Black
    $5.99
  111. MegaSlim Skinny Mascara - Black
      MegaSlim Skinny Mascara - Black
    $5.99
  112. MegaCushion Contour-Cafe` au Slay!
      MegaCushion Contour-Cafe` au Slay!
    $5.99
  113. Natural-ista Set
     SALE! Natural-ista Set
    $14.99 Special Price $9.74
  114. MegaCushion Matte Lip Cream
     SALE! MegaCushion Matte Lip Cream
    Shop Now
  115. MegaCushion Color Corrector
      MegaCushion Color Corrector
    $5.99
    Shop Now
  116. Color Icon Rainbow Highlighter
     SALE! Color Icon Rainbow Highlighter
    $5.99 Special Price $3.89
    Shop Now
  117. MegaGlo Highlighting Powder
     SALE! MegaGlo Highlighting Powder
    $5.99 Special Price $3.59
    Shop Now
  118. Unicorn Highlighting Brush
      Unicorn Highlighting Brush
    $4.99
    Shop Now
  119. Perfect Pair Ombré Lip Wand
     SALE! Perfect Pair OmbrĂ© Lip Wand
    $3.99 Special Price $2.59
    Shop Now
  120. Wet n Wild | MegaLast Metallic Liquid Catsuit - Harbor A Crush - Product front facing with cap off on a white background
     SALE! MegaLast Metallic Liquid Catsuit - Harbor A Crush
    $4.99 Special Price $3.24
  121. MegaLast Metallic Liquid Catsuit - Coral Crown
     SALE! MegaLast Metallic Liquid Catsuit - Coral Crown
    $4.99 Special Price $3.24
  122. MegaGlo Dual-Ended Contour Stick
      MegaGlo Dual-Ended Contour Stick
    $5.99
    Shop Now
  123. Illumi-Naughty Highlighting and Concealing Pen
     SALE! Illumi-Naughty Highlighting and Concealing Pen
    Shop Now
  124. Ultimate Brow Mascara
     SALE! Ultimate Brow Mascara
    $4.99
    Shop Now
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Welcome to Wet N Wild, the trusted beauty destination for all makeup lovers.  From our flawless foundations to bold lip colors, Wet N Wild has a reputation for game-changing makeup products at an affordable price.  That's why we are the #1 value makeup brand in America.  Oh, and did you know we are 100% cruelty-free, and always have been?  We are passionate about beauty, both inside and out.  Our dependable products and colorful styles are designed to help you look and feel your very best, no matter who you are or where you are in life.  Learn more about Wet n Wild Beauty & our commitment to cruelty-free cosmetics.

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