Makeup Tutorials
Explore easy makeup tutorials and beauty trends from the experts in cruelty-free beauty. Our makeup tutorials are designed to help both beginners and pros level up their makeup talent. Whether you prefer subtle, natural makeup looks or colorful palettes designed to turn heads, there are endless possibilities for what you can create with help from wet n wild makeup tutorials. Discover new makeup techniques that enable you to express your individuality, creativity, and beauty -- however you define it.
Fabulous Face Makeup Tutorials
Take Me to Beauty School →
Face Makeup 101: How to Apply Blush, Bronzer, and Highlighter
This beginner-friendly makeup tutorial gets back to basics with how to apply makeup kit staples: blush, bronzer, highlighter.
Master the Art of Strobing Makeup with these Easy Highlighter Hacks
Hightlighting has never been easier thanks to this easy-to-master strobing makeup trend. No more shading or contouring; just the highlights!
Color Correcting Makeup Tutorial for Palettes, Concealer, and Cushions
Intimidated by color correcting makeup? Don't be! Our step by step color correcting tutorial teaches how to use each concealer color.
Easy Video Makeup Tutorials
wet n wild | Color Icon Blush
Say HI to the new wet n wild Color Icon Blush, infused with Jojoba Oil for velvety-soft blending. Available in 4 buildable shades: Nudist Society, Pearlescent Pink, Mellow Wine, and Pinch Me Pink
wet n wild | 4 Easy Liner Looks
Join Tiffany Kilgore as she shows you 4 EASY ways to use our NEW Break-up Proof Liquid Eyeliner! Our ultimate waterproof formula provides smudge-proof, humidity-proof, flake-proof, and cry-proof wear, featuring an ultra-fine brush-tip that delivers any look - from a thin line to a bold, dramatic stroke that lasts up to 16 hours.
wet n wild | Full Face with Blushlighter
Our girl, Tiffany Kilgore, has gotten super creative and created a full-face look just with our #MegaGlo # Blushlighter in all 3 shades! We bow down, Tiffany
wet n wild | Madame Butterfly Halloween Makeup Tutorial
Come out of your cocoon this Halloween as Madame Butterfly. She may be delicate, but that doesn’t mean she’s not deadly...
wet n wild | Evil Queen Halloween Makeup Tutorial
To all the Evil Queens out there, you'll completely slay with this tutorial by Jordan Liberty.
wet n wild | GlamGhost Halloween Makeup Tutorial
Haunt everyone around you with this Glam Ghostlook!
wet n wild | Mega Last High-Shine Lip Color
Check. Her. Out! Real lips have curves.
Behold our MegaLast High-Shine Lip Color, dressed in white and 13 shades, and our MegaLast Matte Lip Color, dressed in black and 13 shades.
wet n wild | Light Layers - EDIT Collection
Wet n Wild's award winning Highlighting formula in 3 must-have shades. Use for shimmer and shine in all the right places.
wet n wild | Smoke Signals - EDIT Collection
The elusive smoky eye look is easier than ever thanks to this all-inclusive kit.