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Wet n Wild | Prime Focus Primer Serum - Product front facing on a white background
Wet n Wild | Prime Focus Primer Serum - Product front facing on a white background Wet n Wild | Prime Focus Primer Serum - Product front facing with cap off on a white background Wet n Wild | Prime Focus Primer Serum - Product back facing on a white background Wet n Wild | Prime Focus Primer Serum - Product swatch Prime Focus Hydrating Primer Serum Prime Focus Hydrating Primer Serum Prime Focus Hydrating Primer Serum Prime Focus Hydrating Primer Serum
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Prime Focus Hydrating Primer Serum

Prime Focus Hydrating Primer Serum is rated 4.4 out of 5 by 85.
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$7.99
Description

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract and Green Tea Extracts, that moisturize and smooth the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.

 

  • Blurs and softens imperfections
  • Leaves skin feeling soft and hydrated without a greasy residue
  • Refines skin for flawless and longer-lasting makeup application
  • Lightweight and ultra-hydrating
Benefits
Vegan. Cruelty Free.
Directions

Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup.

*Wait two minutes for serum to absorb before applying foundation.

Ingredients
Water/Eau, Glycerin, Alcohol, Isopentyldiol, Rosa Damascena Flower Water, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextrin, Flavor/Aroma, Fragrance/Parfum, Vaccinium Myrtillus Leaf Extract, Cichorium Intybus (Chicory) Root Extract, Iodopropynyl Butylcarbamate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, t-Butyl Alcohol, Aluminum Hydroxide, Ammonium Polyacrylate, Sodium Benzoate, Potassium Sorbate, Citric Acid, Oligopeptide-68, Tin Oxide, Hydrogenated Lecithin, Glycine Soja (Soybean) Oil, Sodium Oleate, Disodium EDTA, Yellow 6/CI 15985, Yellow 5/CI 19140, Titanium Dioxide/CI 77891, Red 40/CI 16035, Mica. [1905-1]
Rated 5 out of 5 by from Obsessed with this primer! I have pretty oily skin, so I was a little nervous about trying this primer since it's a hydrating primer, but I'd heard such good things about it that I thought I would give it a shot anyway. My foundation has never looked better than it does using this primer. I used it along with the Photo Focus Stick Foundation. I couldn't stop looking at my skin. I have a lot of texture and acne scars, and this primer actually made my skin look a lot smoother than it actually is. Also, I love the smell - it kind of smells like watermelon candy to me for some reason. It does have some shimmer in it, but I couldn't see it on my skin after I applied it - which was fine with me.
Date published: 2020-04-10
Rated 5 out of 5 by from Prime Focus Primer Love this ❣️ Makes my face fill smooth and hides my huge pores after makeup application. I highly recommend this product
Date published: 2020-02-11
Rated 5 out of 5 by from Prime Focus Serum Absolutely love this product! I don’t really use primers but after testing this product out I am in love with it. It soothes and hydrated the skin making foundation look non-cakey and even more flawless also prolong a the wear of foundation. I used it with the Wet n’ wild foto focus dewy foundation!!! No regrets and good price !!!
Date published: 2020-02-15
Rated 3 out of 5 by from Good for the price. I bought this primer about a month ago. It is very hydrating and I love the smell of it! I am a little concerned about the ingredients such as alcohol (hence the slight stingy sensation) , but overall I don't think it is a total flop. I wouldn't recommend if you have acne prone skin,because it definitely broke me out a little bit. I used this primer along with my NYX "Born to Glow" foundation, and it stays pretty well through the day.
Date published: 2020-03-31
Rated 4 out of 5 by from Bring back the other formula. I use this every day along with a primer and a moisturizer underneath my make up and it's really good. However Wet-n-Wild Made the Rebel Rose Serum primer which was a better formula !!!! Unfortunately you all discontinued that 1. You should bring that formula back and just put it under this name and dropped the Rebel Rose.
Date published: 2020-06-29
Rated 5 out of 5 by from This 50+ skin looks GREAT Bought this last weekend, I am super impressed. It is so light, my makeup lasts all day. Perfect primer!!
Date published: 2020-03-19
Rated 5 out of 5 by from I give it a 10 I loved it! I loved how I made my foundation looked! And I loved the smell of it I would definitely buy it again!
Date published: 2020-04-04
Rated 5 out of 5 by from Miracle So smooth. It neutralized my redness and made my full coverage foundation feel not cakey at all. Good with cheap and expensive foundations.
Date published: 2020-03-21
Rated 5 out of 5 by from Prime Focus Primer Serum This is my favorite primer. Works extremely well with the Photo Focus Dewy foundation on my dry skin.
Date published: 2020-02-19
Rated 1 out of 5 by from Trash ingredients! Please please read ingredients in your face products! From alcohol, to soybean oil amongst others... I will never again put this serum on my skin. I'd 100% rather choose ELF new puff puff primer. MUUUCH better ingredients. Please Wet n Wild start focusing on better ingredients on your ¨skincare¨products.
Date published: 2020-02-09
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Can I use another primer along with prime focus serum?

Asked by: deb d
Yes you can just apply this serum first leave it dry completely and then add another primer.
Answered by: Ruby333
Date published: 2022-08-23

Can you apply this product without putting makeup on?

Asked by: RiverHeart
A better answer to your question would be yes you can use this product alone.  ^^ rude replies are not need @ the previous reply. Obviously the question was asked because the answer was not known. 
Answered by: EricaRey
Date published: 2022-02-13

In my morning routine, at what point do I apply the new Primer Serum? I'm mostly concerned with adding in sunscreen. I need to use it. I wasnt sure where the primer comes in

Asked by: Cmhrn
Or you can mix the sunscreen with a moisturizer...put on yr face wait a good 10..15 min..then prime..
Answered by: Mmmmmmm
Date published: 2022-07-17
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