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Prime Focus Impossible Primer

Prime Focus Impossible Primer is rated 4.4 out of 5 by 56.
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Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener –this impossibly, amazingly do-it-all primer delivers on all the benefits you never associated with better skin. From our laboratory masterminds to your improved vanity, this primer keeps you feeling as good as you look!


  • Hydrating and mattifying shine control without drying skin
  • Bouncy silicone-like texture WITHOUT the silicone
  • Formulated with Jeju Blossom Extract, a natural brightener and moisturizer
  • Formulated with Gooseberry, which is high in Vitamin C and antioxidants
Cruelty-Free. Paraben-Free. Vegan.
Apply a thin layer of primer over your sunscreen and under your makeup.

Prime Focus Impossible Primer


Rated 5 out of 5 by from Great Primer The Wet n Wild Prime Focus Impossible Primer is one of my favorite primers. It is silky smooth and does a great job at blurring my pores. As with most primers, that I have noticed, this primer does not work well with all foundations. For the most part, this has worked with most of my foundations. There has been no pooling of foundation in my pores and my skin looks great. It is super easy to use, I like to put it on my biggest trouble areas forehead, nose and chin) first and then spread across the rest of my face. It has a light airy feeling on my skin and does not clog my pores. I love this primer.
Date published: 2020-11-22
Rated 4 out of 5 by from A new staple I've only ever used Wet n Wild primers, because they are a lot cheaper than other makeup brands without compromising for the quality. I ran out of my other primer which was a creamy tinted one. I was excited to try out a clear one that could help eliminate my pores. One of the issues I have with other primers is the oily nature and difficulty blending with layers of makeup. I was concerned that this one would too. However, I have not experienced that issue with Wet n Wild and especially the Prime Focus Impossible Primer! It doesn't have a weird smell, and my makeup stayed on for about 12 hours with it. Overall, it's a new favorite in my makeup collection.
Date published: 2020-11-18
Rated 5 out of 5 by from Prime focus impossible primer I just love this primer, it lasts all day . It’s not sticky or doesn’t sweat off my makeup. It’s really good. It smells great and works amazing. I’m really impressed with this primer. The price is affordable and the quality is amazing. It makes my makeup flawless. I’ve tried a lot of product and this one I just love. It’s like my face is timeless. I’ve gotten so many compliments since I started using it. It just makes me look and feel on point, and makes my makeup last all day no matter what the temperature is. I give this primer a definitely a two thumbs up.
Date published: 2020-11-15
Rated 5 out of 5 by from Great hydration It was my first time trying out a primer from Wet & Wild. It felt wonderful on my face. Very hydrating and didn’t try my face up. My foundation went on smoothly and it gave me a flawless look. A little bit rubbed on my fingers before applying in my face went a long way. Covered up my pores really well.
Date published: 2020-11-12
Rated 4 out of 5 by from Not heavy or sticky It’s a better product then I expected. Compared to other brands this one is very cheap so that’s kind of what I expected. A cheap product. It’s light and not sticky. I like the way it feels after applied. It seems to last all day. The fragrance isn’t too over bearing either. I’ll buy this product again.
Date published: 2020-11-11
Rated 4 out of 5 by from Works great! I have been using this for a couple weeks now and I love it. This is a silicone gree primer and keeps my face hydrated. It has gooseberrie and jeju blossom extracts. It is silky smooth and blurs the appearance of pores. My face feels and looks amazing with this. I definitely would recommend this to anyone looking for a silicone free primer.
Date published: 2020-11-14
Rated 5 out of 5 by from Stays matte all day I don’t wear any foundation or much makeup at all, but I do get shiny throughout the day. I normally use The Ordinary’s azelaic acid as a last step because it’s smooth and keeps the grease to a minimum. I ran out recently and bought this on a whim, hoping it would be similar. I’ve been so pleased! It keeps my greasy face matte all day, and plays well with both makeup and other products. Also it was like, $6, at which price you could bathe in it. Great value, great product!
Date published: 2021-02-25
Rated 2 out of 5 by from Not for me The primer didn’t seem to agree with my skin at al”. I tried it for a week and each time my face would feel dry & itchy after . Do not think it was something wrong with the primer more my own skin problem. Smelled good thought
Date published: 2020-11-26
Rated 5 out of 5 by from Thought this type of product would be unaffordable The Impossible Primer is such a welcome product in my world! I have excessively DRY Skin. I do have some pores on my face that I would like to minimize, but we Dry Skin folk usually must endure even MORE dryness in a Primer before we can smooth out pores. I also sought a Primer that would make my Foundation LAST, yet reconciled within myself that that could not happen for DRY Skin. Well, to my utter surprise, The Impossible Primer smooths out pores, AND makes any Foundation stay looking fresh much longer. It feels velvety on the skin, AND DOES NOT DRY ME OUT! Wet n Wild Impossible Primer leaves my skin with a Satin, healthy look. I would have expected to pay high end prices to get the results thar I get from this excellent product. BRAVO, Wet n Wild!
Date published: 2022-02-13
Rated 3 out of 5 by from Great To Wear Alone! The packaging is nice; however I am not to sure about the consistency of the product is confusing. when you squeeze the product it shoots out and is a waste. I tried it a couple of times and it feels nice going on but I don't think it does anything for the longevity of the make up, gives off a matte finish once makeup is applied. I will try it will another kind of foundation, but it is perfect to wear alone.
Date published: 2021-04-29
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Is this a water-based primer?

Asked by: BoleynGirl524
The first ingredient is water. 
Answered by: Lynnabelle
Date published: 2021-12-29

Is this product comedogenic or non comedogenic?

Asked by: Meri

So I have this primer and it never really works for me, But I was wondering would dermaplaning help bc i've heard lots about that. Someone please answer because I love everything else about this primer!!

Asked by: jessicarabbitssister?idek
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