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Wet N Wild | Prime Focus Brightening Primer Serum | Product front facing, closed cap, white background
Wet N Wild | Prime Focus Brightening Primer Serum | Product front facing, closed cap, white background
Wet N Wild | Prime Focus Brightening Primer Serum | Product front facing, open cap, white background Wet N Wild | Prime Focus Brightening Primer Serum | Product swatch, closed cap, white background Wet N Wild | Prime Focus Brightening Primer Serum | Back of packaging, closed cap, white background wet n wild | Prime Focus Brightening Primer Serum ​| Product with yellow background wet n wild | Prime Focus Brightening Primer Serum ​| Product with yellow background wet n wild | Prime Focus Brightening Primer Serum ​| Products with colorful backdrop wet n wild | Prime Focus Brightening Primer Serum ​| Product with colorful background
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Prime Focus Brightening Primer Serum

Prime Focus Brightening Primer Serum is rated 4.6 out of 5 by 88.
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$7.99
Description

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of Pineapple, Calendula, and other flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant.

  • Brightens Complexion: Illuminate your skin with the help of this primer serum, enriched with ingredients derived from natural plants and flowers. Just apply a drop or two and your skin is on its way to being brighter and more radiant.

  • Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.

  • Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Hibiscus Extract, and more.

  • For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.

  • Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Benefits
Cruelty-Free. Vegan. Paraben-Free.
Directions
Dispense 1-2 drops to clean fingertips and gently smooth over face before applying makeup.
Ingredients
Water/Eau, Glycerin, Alcohol Denat., Isopentyldiol, Rosa Damascena Flower Water, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Fragrance/Parfum, Camellia Sinensis Leaf Extract, Propylene Glycol, Hydroxypropyl Cyclodextrin, Leuconostoc Ferment Filtrate, Ananas Sativus (Pineapple) Fruit Extract, Calendula Officinalis Flower Extract, Hibiscus Rosa-Sinensis Flower Extract, Cichorium Intybus (Chicory) Root Extract, Iodopropynyl Butylcarbamate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, T-Butyl Alcohol, Oligopeptide-68, Glycine Soja (Soybean) Oil, Hydrogenated Lecithin, Sodium Oleate, Disodium Edta, [+/- (May Contain/Peut Contenir): Titanium Dioxide (Ci 77891), Red 40 (Ci 16035), Mica, Yellow 5 (Ci 19140)].
Rated 5 out of 5 by from Smells great These days my skin is getting little weird like dryness, uneven skin and dull. I always put moisturizer before applying makeup but it doesn’t make any difference . This was my first time trying this Wet n wild primer serum and to be honest i am pleasantly surprised. This primer is so good to active my skin for best makeup results. This primer smells so good and it is made with some beneficial ingredients like Rose water, green tea extract . This helps to boost your skin and brighten your skin tone. I love how it keep your makeup long lasting and doesn’t make you look dull. This is so easy to apply and quickly absorb in skin.
Date published: 2022-01-21
Rated 2 out of 5 by from No not a fan This is actually extremely hard to put on because it’s very very very runny. On top of being extremely running and hard to really utilize properly it has a very strong chemical smell as well which makes me extremely uncomfortable when applying it on my face. But on top of all that it’s just very runny like honestly I try to apply it to my face it runs off I try to fight on my hand and put it on my face it runs in between the cracks of my fingers I’m not even sure how we’re going to apply this to the face this is very unnecessary I think it could be a little bit thicker and I would also make a unscented one because again the smell is very overbearing and not in a good way
Date published: 2021-12-29
Rated 4 out of 5 by from Skin is conditioned & moisturized on hot Tx day Rush, rush, rush!! As a hardworking working Texas Mom and wife, I am always on the go, either working or running errands for all the members of my family, and sometimes, I do not take the best care of my skin or face. To minimize the damaging effects of the sun, smog, and pollution on my face and complexion, I grab Wet n Wild's nourishing Prime Focus Brightening Primer Serum! Its natural, lightweight formula uses pineapple, calendula, rose water, green tea extract, hibiscus extract to help keep my skin looking bright and moisturized every day. The serum is also paraben, phthalate, and oil-free so I don't have to worry about harmful chemicals or heavy oils clogging my pores.
Date published: 2022-01-21
Rated 5 out of 5 by from Kisses your skin I really wanted to try this primer out, it was a really nice combination of skin prepping necessities for makeup application. I used 3 drops (a little goes a long way) and rubbed it in, oh the nice feeling on your skin is amazing. It feels like your skin is getting nice and moisturized along with a smooth buttery feel. I really love the way it helps with my skin unevenness, it makes makeup application so easy and even. I love how it makes my skin feel healthy with makeup over it, I really appreciate a serum in my primer. I recommend this to anyone struggling with keeping up with their skin before makeup application. Anyone who wants a nice smooth canvas and that beautiful hydrated feeling.
Date published: 2021-12-27
Rated 5 out of 5 by from Love it The Wet n Wild prime focus brightening primer serum is a must for your makeup routine. This primer noticeably brightened and refreshed my skin. I applied, let dry for a minute or two and then applied my liquid foundation. My foundation did not budge all day! It made a huge difference in wear time. Normally my foundation begins to wear off around my nose and jaw aftee a couple of hours. After using this I did not have any patches wearing off. It also smells amazing. Love this primer serum!!
Date published: 2022-03-22
Rated 5 out of 5 by from Great Primer I like this water based primer! I love how it is only water based since I have sensitive skin. It is blended with Pineapple, Calendula, and other extracts. I can tell such a big difference when I use this brand from Wet n Wild! This primer leaves my skin feeling smoother and it looks brighter as well. I will be purchasing this in the future! My face feels a lot healthier as well. This is a must buy especially when you use makeup everyday. I highly recommend this primer!!
Date published: 2022-05-05
Rated 4 out of 5 by from I like it. First time using a water based primer and its okay. It does help brighten and prep my skin for makeup, but it does have little highlighting pigments in it, its almost like a glitter. It has a nice light scent to it, and i do like it. just not sure how i feel about the little sparkle almost glitter stuff its got. Feels like more of a highlighter than brightening. Overall its okay, but i will probably use it more on nights out compared to daily.
Date published: 2022-02-24
Rated 5 out of 5 by from Smells lovely The bottle is huge and it smells pretty lovely! It reminds me of the Pina Colada drink. It’s thicker than water consistency and absorbing smoothly and quickly into the skin. It’s a water base primer serum and it safe to use without causing any skin irritation. It’s very well formulated with fruit extracts, pineapple, flowers that helps brightening and improving skin clarity for a more softer, smoother and healthy glowing skin.
Date published: 2021-12-28
Rated 5 out of 5 by from Great brightening primer! I have combination skin with an oily T-zone and dry cheeks. This primer serum provides a nice hydrating layer to the areas that need it without making my T-zone shiny. My makeup goes on much smoother over it and looks much better. It has sparkles in it that give my skin a brightening effect and it doesn't accentuate texture like other illuminating primers sometimes can. I'm very pleased with how well this primer performs!
Date published: 2022-01-11
Rated 5 out of 5 by from Goes on smooth and dries a bit sticky This goes on so smoothly and feels fresh like a good serum. It is super easy to apply which just your fingers. Once it dries completely, in about 2 min, it does dry a bit sticky. So depending on which primers you like, this might be for you. I personally like the sticky kind when I want a really matte finish and I've noticed this one does not make my face oily and keeps my foundation matte.
Date published: 2022-02-01
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