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Photo Focus™ Eyeshadow Primer-Only A Matter of Prime

Photo Focus™ Eyeshadow Primer-Only A Matter of Prime is rated 4.1 out of 5 by 760.
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Wet n Wild | Photo Focus Eyeshadow Primer-Only A Matter of Prime - Product front facing on a white background
Wet n Wild | Photo Focus Eyeshadow Primer-Only A Matter of Prime - Product front facing on a white background
Rated 5 out of 5 by from My go-to eyeshadow primer I bought this after seeing it recommended on a YouTube makeup tutorial, I figured why not give it a try since it was so inexpensive. I honestly did not expect much, I was previously using the Too Faced Shadow Insurance and was not super thrilled with it (my plan was to go back to using Urban Decay Eyeshadow Primer Potion). Well, I was pleasantly surprised when I found this product worked just as good as my Urban Decay primer for a fraction of the cost! Ever since I found this eyeshadow primer I have not gone back! I've recommended it to a couple of friends and they've also said they enjoyed this product.
Date published: 2020-01-27
Rated 4 out of 5 by from This is a great eyeshadow primer for the price. I have oily skin and it keeps my eyeshadow matte and creaseless all day long (even afyer 12 hours). It won't cover pigmentation or anything like that, so if that's what you're looking for, this may not be for you. But it's a great primer for someone who just needs things to stick in place. My only gripe is that you have to work fast to get it spread and blended out before it dries otherwise you get a weird whitish splotchy effect if it's messed with too much afterwards. You also need to set it right away to prevent this. I've used it for over a year and I absolutely love it!
Date published: 2018-09-04
Rated 5 out of 5 by from Best Primer ! I bought this some time ago to try it out since my urban decay one was always drying up so fast ! And I must say this is 100x better ! I have supper oily eyelids and this I must say does not crease my eyeshadow at all ! From early morning to late at night ! It’s sooo amazing ! I am almost out and have been looking for it but I am unable to find it in stores! Has it been discontinued? I hope not !
Date published: 2019-11-25
Rated 5 out of 5 by from Best eye shadow primer I’ve used To get the best results, put about 1/2 of a pea sized dot on one of your index fingers, put both index fingers together to get an equal amount on each, then blend on eyelid until it gets tacky. This primer makes my morphe eye shawdows stay on longer and appear more vibrant and pigmented. My eye shadow even stays on when I’m trying to take off my makeup at the end of the night! 10/10 recommend!
Date published: 2019-10-08
Rated 5 out of 5 by from Eye primer Family Day out in this hot weather.. The primer held up pretty well, more then expected.
Date published: 2019-09-12
Rated 5 out of 5 by from Best primer! I love this eyeshadow primer! I’ve tried a few eyeshadow primers and every time I did my eyeshadow it would only last a few hours and it would look terrible. I’m so happy I took a chance with this primer. I was reading a lot of back and forth reviews on this and was scared to try it out. This primer is awesome, my eyeshadow can be on for like 12 hours and look like new. It’s my holy grail I buy a back up before my first one is even gone. I will say though that my eyelids are oily. If someone was too have dry lids I’m not sure how it would preform.
Date published: 2020-01-10
Rated 5 out of 5 by from I used this brand all the time when I was a teen, when inexpensive makeup was all that was available to me. Now I'm much older and I've tried many different brands. But I still pick up the brand from time to time and I'm amazed how the quality has changed. I picked this up just to give it a try and it is now my favorite eye primer! You need just a tiny dot, it covers well and really grabs color. I have very hooded eyes and I have to touch up my eye makeup frequently or it looks oily and gets sloppy. This really holds my look longer and keeps shadows in place. And you cant beat the price point. The product looks slightly darker in the photo below than in person and it dries beautifully
Date published: 2020-02-13
Rated 5 out of 5 by from I was the type to use NYX's eye-shadow stick in Milk all the time back in the day and always settled for that. I've gotten samples of the urban decay primer potion and wanted to expand on my shadow primer horizons and found this one. Being an old school wet n wild lover, I had high hopes. They were not dashed! Eyeshadows hasn't creased all day and lasted longer than you would believe! I slept in my eye makeup and woke up looking like I just did it! The formula is similar to the too faced porefessional primer in consistency but leaves a slight tacky feeling tto the eye, perfect for applying shadows.
Date published: 2018-11-12
Rated 5 out of 5 by from YES. This primer WORKS!!! New FAVE primer! Did a side by side swatch and wear test with a few other more expensive eyeshadow primers, and this primer can hold its own! I wear bold and bright eyeshadow and this really makes it last with no creasing or fading. Highly recommend!!
Date published: 2019-12-15
Rated 5 out of 5 by from Eye Primer I love this product so much! I have oily kids and this just does it for me. Helps block the oils from the looks I create and helps them last longer too, recommend you buy this.
Date published: 2017-12-05
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