Photo Focus Stick Foundation
Photo Focus Stick Foundation Photo Focus Stick Foundation

Photo Focus Stick Foundation

Photo Focus Stick Foundation is rated 4.3 out of 5 by 1760.
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Shell Ivory
Soft Ivory
Classic Ivory
Soft Beige
Vanilla Beige
Shell Bisque
Buff Beige
Golden Honey
Classic Beige
Cream Beige
Sunkiss Beige
Golden Tan
Sand Beige

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus™ Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus™ Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photo Focus™ Stick Foundation as your new foundation BFF! We promise, the Photo Focus™ Stick Foundation will NOT disappoint!

Cruelty-free, gluten-free, talc-free, fragrance-free, and vegan
Don’t Miss this Step- PREP!: Hydrate and prime for an ultra-smooth application. Makeup gurus give it to us straight; foundation applies better over a prepped skin. So hydrate and prime for an ultra-smooth canvas to minimize pores, blur lines, wrinkles, and blemishes. Are you #TeamMatte? Try our Photo Focus™ Matte Face Primer for a flawless, matte base and finish with Photo Focus™ Matte Finish Setting Spray as the final touch. Or are you #TeamNatural? Try our Photo Focus™ Dewy Face Primer for a glow-from-within look and finish with Photo Focus™ Natural Finish Setting Spray to keeps makeup fresh and skin hydrated.
Isononyl Isononanoate, Dipentaerythrityl Hexa C5-9 Acid Esters, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Silica, Ethylhexyl Palmitate, Polyglyceryl-10 Decaisostearate, Polyglyceryl-2 Triisostearate, Polyethylene, Caprylic/Capric Triglyceride, Synthetic Wax, Hydrogenated Microcrystalline Wax, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Microcrystalline Wax/Cire microcrystalline, Dimethicone/Vinyl Dimethicone Crosspolymer, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Astrocaryum Murumuru Seed Butter, Phytosteryl Macadamiate, Sorbic Acid, Phenoxyethanol, Helianthus Annuus (Sunflower) Seed Oil, Passiflora Edulis Seed Oil, Tocopherol, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Glycine Soja (Soybean) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides/CI 77491, CI 77492, CI 77499.
Rated 4 out of 5 by from Flawless yet natural coverage! This foundation blends out like a dream! Flawless and natural looking coverage! I have to mix Classic Ivory and Soft Ivory to get my perfect shade, but I don't mind buying two since they're so affordable!! Every time I apply this foundation, I am blown away by how good my skin looks! It's also amazing for sensitive skin (I was a bit nervous with all the oils in the ingredients list, which tend to break me out) but my skin loves it! I only give it 4 stars however, because on me it's not that long lasting. It lasts through most of my work day, but after 5 hours or so, I can see the foundation sort of melting away/breaking apart, and I can see my redness peeking through on my nose and cheeks. I powder throughout the day with the Wet N Wild Photofocus pressed powder, to try to make the foundation last better. All in all, a great product for the price, and I will forever be re-purchasing!
Date published: 2019-11-20
Rated 1 out of 5 by from This is an awful product. I'd purchased it a few months ago to test the waters on cream products and didn't like it. It was heavy and oily even though I'd tried to go light handed with it. Yesterday I decided to give it another whirl as I try to keep content interesting on my insta (etrine0) by rotating through products and product combinations. The photo is what happened when this was applied over the [product:smashbox-photo-finish-primerizer]. I was trying to set under my eyes with the [product:pretty-vulgar-the-powder-room-translucent-setting-powder] and it pulled the product right off The rest of the skin looks bad too, cakey and showing off my texture. I do not recommend this product at all.
Date published: 2019-09-16
Rated 4 out of 5 by from I purchased the shade ‘Almond’ and I was surprised that it matched me perfectly. I have trouble matching my foundation because I don’t know my undertone & there’d often be multiple shades that could potentially match. This is especially in the drugstore where you can’t open them to test them out. I think this foundation is pretty good. It doesn’t feel like there’s anything on your face, which I like. It feels light on my skin. I don’t think it’s entirely full coverage but I think you’ll get a good amount of coverage if you start by putting a lot on. I’d recommend this foundation.
Date published: 2019-06-03
Rated 4 out of 5 by from Just give it a try! This is my first time trying a stick foundation! I’m usually quite scared to try them bc I have combination skin! So any product that comes on a stick I try to stay away from bc of the dry patches of skin that could be noticeable! But this stick foundation is so creamy! Another thing I like is that it’s medium coverage but you can build it up! And the shade matches my skin color so Perfectly! So if you come upon this foundation while out shopping for sure purchase it and give it a try! I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-04-30
Rated 5 out of 5 by from Wow What A Foundation I don't use a lot of stick foundations, but I figured since I love the cushion and the liquid Photofocus Foundation that this might be a hit. Yes this stick foundation is wonderful. As someone with normal to dry skin I can be a little picky with what I like. The color of this which was the shade soft ivory matched my skin perfectly which rarely happens. This lasted a full 12 hours and made my skin look as if I wasn't wearing makeup. Wow what an amazing product and you can't beat the price. I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-05-06
Rated 3 out of 5 by from This is not my favorite. I do have a love for stick foundations. On first impressions i loved how this applied. The coverage was more medium but did build up nicely. The first day I wore it for 6hrs. It had a very dewy finish and buy the end of the day I was super greasy. Day 2 i tried it with my tatcha primer and was not happy by the end of the day. I was very very greasy, it broke up in a not so flattering way. I tried to touch up with powder midday but that made it very cakey. If you have regular or dry skin this may work for you but in my opinion it was not oily friendly.
Date published: 2019-05-07
Rated 4 out of 5 by from I really didn’t like this product when I first bought it. I have dry skin (though usually not flaky—my skincare routine is A1) and this didn’t give me a look I liked. I didn’t want to get rid of it, though, since I spent my money on it. I’ve found a way to wear it that I think looks BEAUTIFUL! I do all of my morning skincare as normal and when it’s time to prime, I use the [product:milk-makeup-hydro-grip-primer]. I put this foundation over top and then use [product:catrice-prime-and-fine-dewy-glow-setting-spray-illuminating] to finish off. Really looks so much more beautiful!
Date published: 2020-05-29
Rated 4 out of 5 by from Good but has its flaws I've tried many foundations in my day. I have slightly sensitive combination acne-prone skin. This photo focus stick foundation by wet n wild is pretty decent. It has medium coverage and has a convenient packaging. I don't have to worry about spillage either. On the other hand, I feel that this foundation cannot be used on its own. You need to prep your face with a primer and moisturizer if you have drier skin. Otherwise, the foundation flakes. You also have to complete the routine with a finisher so your foundation doesn't smudge off. I prefer a matte finisher. The vanilla beige was a close color to my natural skin tone and didn't look unnatural. Overall, I think this foundation is a good drugstore alternative.
Date published: 2019-04-29
Rated 5 out of 5 by from I love the wet and wild Dewey foundation. But this photo focus foundation steak is literally gold. I had a friend come over the other day and I was doing my make up with her and after she saw my foundation she was like oh my gosh that looks so good so full coverage makes your skin look so smooth and great she loved it and I love it I wave about it to everyone who is looking for a more full coverage foundation it covers almost everything. It stays on all day and I just cannot get enough of this foundation and will continue to re-purchase it because it is my ride or die
Date published: 2020-06-01
Rated 1 out of 5 by from My skin was not a fan I tried this stick foundation multiple different ways. No matter which way I used this moisturizer or no moisturizer, sponge or brush, setting spray or none I couldnt get it to work for me. Made me feel very greasy, and separated on my skin. I like the idea and it was effortless to blend out. I received this stick foundation for my honest review. These opinions are my own.
Date published: 2019-05-11
Rated 5 out of 5 by from Great Stick Foundation and Great Price! I have never purchased foundations from Wet N Wild, I always have worn either MAC or Styla, but I have to tell you, I purchased this on an impulse and how glad I am I did! It is creamy, buildable, and a great value. My only complain is that there should be more light skin tone with Yellow undertones options for all of us Asians. I purchased Vanilla Beige, it works great, but I am not at my lightest most natural tone, which is one shade lighter. I wish they increased their range, because winter me, won't have an option for this item. All in all, highly recommended!!!
Date published: 2020-04-18
Rated 5 out of 5 by from Great Coverage and Wears Nicely I got the shade Soft Ivory and have really enjoyed this foundation. It's super easy to apply and a little goes a long way. I prefer a light coverage foundation and this provides nice coverage, which is also buildable if you prefer a fuller coverage look. This foundation settles nicely on my skin without looking heavy or cakey. I also like how this feels, I was worried it would feel heavy but it feels light and natural on my skin. This pairs nicely with the PhotoFocus Concealer and other products apply nicely on top. Overall it's a great foundation for the price and a great go to when you want a nice base without much effort. I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-05-12
Rated 5 out of 5 by from Terrific Product I received this free from Glimmer for the purpose of my review. All opinions are my own. I remember Wet N Wild products from my teenage years and I was never impressed with the quality. But, I'm looking for a new foundation so I figured why not give it a try. I have been very pleasantly surprised. The foundation works great! Doesn't dry out my face. It looks great. Smooths in well. And lasts all day. Literally, everything I need from a foundation. And with the selection of shades it was super easy to find the perfect shade for my skin. This is a terrific foundation!
Date published: 2019-04-24
Rated 5 out of 5 by from Great for on the go! TEXTURE: creamy formula that's easy to apply and to blend in. APPLICATION: I've been using this without a primer for spot coverage with my fingers. It gives a very natural finish when applied in thin layers. Can get stuck in my smile lines but it's a very tiny amount so doesn't bother me. Very easy to use and convenient packaging. WEAR: I like the buildable coverage and that you can still see the skin underneath. Also feel like the foundation melts into the skin throughout the day. INGREDIENTS: quite a long list but has plenty of plant oils and free of parabens, fragrance, and talc! Seems like wet n wild is stepping up their games! I received this free from Smiley360 for the purpose of my review. All opinions are my own
Date published: 2019-04-15
Rated 5 out of 5 by from This is my new favorite foundation! I just switched from tarte born this way lol. I purchased this when I was in a rut and couldn't get to Ulta, so I was looking for something cheap to hold me over for a few days. I was BLOWN AWAY by the performance of this foundation stick! First of all, this works best when applied over a moisturizer. I do not use this with a primer. The coverage is fantastic and I have hardly any creasing at the end of the day. This foundation lasts extremely well. I have always used a setting powder, so not sure if it would last the same without. Overall I am extremely pleased with this product and have no reason to purchase high end foundation anymore, this works so much better for me!! :)
Date published: 2020-02-19
Rated 5 out of 5 by from Great, affordable stick foundation I've been wanting to try a stick foundation, but they're all so expensive for not a lot of product. So I was excited to see this one come out for a reasonable price. Really love this foundation! Great finish, great coverage. I have oily skin, and this does end up being a tad too shiny for me, but nothing a little powder on top doesn't take care of. I'm fair and warm toned, and Porcelain was a great fit for me. I'm happy enough with this foundation that I honestly can't see the high-end ones being worth the price. It did take me a bit to get a hang of application. I always use a sponge, which DID NOT work for me with this. I haven't used a foundation brush in years, but pulled it out to try with this and it worked great.
Date published: 2019-01-26
Rated 5 out of 5 by from yes yes yes! This stuff is magic! I don't need a primer with it - just swipe it on after moisturizer. Excellent shade range. Easy to blend with fingers, beauty blender, or foundation brush. I am 50 years old and I get compliments when I use it. And it's portable! And affordable. I'm in love!
Date published: 2019-11-03
Rated 4 out of 5 by from Price is Right! I was really excited to try this because well....its so much easier to apply than other forms of foundation. As expected, it is VERY easy to apply. I happened to get this online and ended up with a shade a bit too light which is fine as I just use it to highlight now. I do have dry-ish skin so I"m not sure if this is the issue or not, but the product doesn't go on very smooth. I can see it on my face. Applying a BB cream first does def. help, but it's not as smooth as I'd like it to be. However, using it just as a highlight, it works alright. For the price, you can't really expect it to work like a super high end product either. I received this free from Glimmer for the purpose of my review. All opinions are my own. #ad
Date published: 2019-04-26
Rated 5 out of 5 by from Wet n wild is Wet n wild is NOT a bad brand for being so affordable. Honestly I don't buy many wet n wild products but this specific product I bought for something to use as an easy-to-apply contouring device. I bought it a few shades darker than I would have if I was using it for foundation & I just roll it on where I want it & blend it out with a blending sponge & it works great. It doesn't give me too dark or dramatic lines but just a nice soft shade in the areas I desire & its perfect for what I wanted it for. Wet N Wild Photo Focus Stick Foundation Vanilla Beige - 0.48oz
Date published: 2021-08-09
Rated 5 out of 5 by from Try it! You’ll love it! I adore this foundation stick!! It’s is so good! It’s light but still buildable to be full coverage. I was actually so surprised at how well this wore and blended out. After like 6 or so is when I did see a little bit of oily and shine but not an Insane amount.
Date published: 2019-10-09
Rated 4 out of 5 by from First time "stick" user This was my first time using a stick foundation and I have to say, it's just not for me. It covers well enough if you use a significant amount of it, but I don't want to have to use a ton of it on my face to get good coverage. Because it's thicker, it's also harder to blend out and takes forever when you do. You will also have to basically color your entire face for this reason as well. I prefer the liquid foundation because I can get good coverage with a few dabs of liquid and it blends out easier than a stick. I think I'll just stay with my liquid foundation.
Date published: 2019-04-30
Rated 4 out of 5 by from I picked this up on a whim to carry on a flight and I was pleasantly surprised. It was less than $5 and provided a good medium coverage with a satin finish. Application was tricky. I’m not a fan of rubbing product directly on my face, but it was difficult to get the right amount onto a brush to apply that way. When I did, it was worth it! Lasted an entire day of sightseeing and shopping (and sweating!) without creasing or cracking, which is a problem I’ve had with other stick foundations. I keep one on-hand all the time now for “just in case” makeup situations.
Date published: 2019-11-07
Rated 5 out of 5 by from first time using a foundation stick First time using a foundation stick. I thought it was a great opportunity to try it since i was wanting to find a new foundation.I''m use to using liquid. I used the shade porcelain which was a little too light for me but not bad at all. It's medium coverage which is fine as i dont really need too much. I like how creamy it is and how easy it was to use with a variety of brushes. It's comes off easily without setting it with powder. But for the price i think its great. I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-05-12
Rated 5 out of 5 by from Great for mature skin I have never written a review and have used possibly everything on the market; expensive and inexpensive. This is the best for my mature skin. Please do not stop making this product I am a customer for life.
Date published: 2019-07-15
Rated 5 out of 5 by from Awesome for Oily skin I love how easy this WetnWild PhotoFocus cream stick foundation is to apply. It definitely looks its best when I moisturize well before applying. No primer needed. I was surprised how well this held up all day with my combo skin type! Also creates a perfect base for powder contouring. Other foundation sticks leave me an oily mess even if I set my makeup. I plan to buy this when it is finished. Transfer proof.Sweat proof. Does not cake and looks and feels skin like. "I received this free from Glimmer for the purpose of my review. All opinions are my own."
Date published: 2019-05-01
Rated 5 out of 5 by from Amazing Foundation This foundation is very easy to apply and looks great on my skin. I found that the shades work really nicely and there is a wonderful variety to choose from. I like to blend it in and then compliment with a nice blush. It lasts long and isn’t cakey at all. I would consider it medium coverage prefer because I go for a more natural look. This foundation can be built up for more coverage if needed. I think it’s a fabulous foundation and it’s extremely affordable. I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-05-13
Rated 5 out of 5 by from Love it! I have found my new favorite stick foundation(old one is way too expensive) This foundation blends in so seamless and leaves my skin looking glowy! It is medium coverage and looks so natural on my dry skin not cakey and doesn't look patchy like most foundations. It lasted a good while on my skin. I went for a super long walk while wearing this foundation and when I got back home it still looked good, just a bit more glowy lol. I love that it is super affordable. I received this free from Smiley360 for the purpose of my review. All opinions are my own
Date published: 2019-04-21
Rated 5 out of 5 by from Beautiful! #freesample This foundation is perfect for my skin. Ive never tried a foundation stick before but I'm so happy i did! This is full coverage (atleast for me) and it lasts all day. It didnt break me out which really surprised me because my skin will react to almost anything. The only complaint I have is the packaging. The stick broke in half the first time I used it. This could be due to shipping but still it was very disappointing. The foundation itself is perfect though.(I received this free from Smiley360 for the purpose of my review. All opinions are my own.)
Date published: 2019-04-11
Rated 4 out of 5 by from This is one of the first stick foundations I have ever tried. I heard alot of people rave about this product and its performance. Its very cheap and cost me roughly $5.99 at my local drugstore. The quality of this formula is a light to medium coverage, blends effortlessly, and gives off a dewy finish. I would recommend using a sponge to blend this product for a more natural look but a brush if you want a more fuller coverage look. This product is lightweight and doesnt appear or feel heavy on the skin at all. Perfect for those no-makeup makeup days.
Date published: 2019-05-12
Rated 5 out of 5 by from New favourite Bought this cuz it was half off so i didnt have much to lose, totslly worth it. So much better than fully liquid foundation. Switching to this from now on.
Date published: 2019-12-10
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I wear shade 112 in the maybelline fit me, can anyone help me out on what shade to get? I always buy the wrong one. Would porcelain be too light?

Asked by: RC1217
There is a shade finder you can put your shade from a different companies and it will tell you your shade
Answered by: Ana1
Date published: 2021-09-16

My shade in the liquid photo focus is desert beige, what shade would best match in the stick foundation? 

Asked by: Adri22

what is the right match for Mac Nc 42 shade match in the photofocus stick foundation range

Asked by: deepu

I wear the shade Buff Beige in Cover Girl Olay Simply Ageless cream foundation. Which shade in your stick foundation would I wear?

Asked by: Tricia74

Hello, for anyone that uses caramel in the liquid foundation, what is the best shade match in the stick foundation?

Asked by: peachesxx

Was the lightest shade Alabaster discontinued?

Asked by: Pamm

I used the shade finder and to find my shade but I can’t find it I’m 300N latte in Huda foundation?help?

Asked by: Mrs.Cuttie

i have light olive skin and my daughter medium olive skin what are the recommendations for foundations that are full coverage

Asked by: jess1313
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