Wet n Wild | Photo Focus Stick Foundation-Vanilla Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Stick Foundation-Vanilla Beige - Product front facing with cap off on a white background Photo Focus Stick Foundation-Vanilla Beige Photo Focus Stick Foundation-Vanilla Beige Photo Focus Stick Foundation-Vanilla Beige

Photo Focus Stick Foundation-Vanilla Beige

Photo Focus Stick Foundation-Vanilla Beige is rated 4.3 out of 5 by 1757.
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Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus™ Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus™ Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photo Focus™ Stick Foundation as your new foundation BFF! We promise, the Photo Focus™ Stick Foundation will NOT disappoint!

Cruelty-free, gluten-free, talc-free, fragrance-free, and vegan
Don’t Miss this Step- PREP!: Hydrate and prime for an ultra-smooth application. Makeup gurus give it to us straight; foundation applies better over a prepped skin. So hydrate and prime for an ultra-smooth canvas to minimize pores, blur lines, wrinkles, and blemishes. Are you #TeamMatte? Try our Photo Focus™ Matte Face Primer for a flawless, matte base and finish with Photo Focus™ Matte Finish Setting Spray as the final touch. Or are you #TeamNatural? Try our Photo Focus™ Dewy Face Primer for a glow-from-within look and finish with Photo Focus™ Natural Finish Setting Spray to keeps makeup fresh and skin hydrated.
Isononyl Isononanoate, Dipentaerythrityl Hexa C5-9 Acid Esters, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Silica, Ethylhexyl Palmitate, Polyglyceryl-10 Decaisostearate, Polyglyceryl-2 Triisostearate, Polyethylene, Caprylic/Capric Triglyceride, Synthetic Wax, Hydrogenated Microcrystalline Wax, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Microcrystalline Wax/Cire microcrystalline, Dimethicone/Vinyl Dimethicone Crosspolymer, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Astrocaryum Murumuru Seed Butter, Phytosteryl Macadamiate, Sorbic Acid, Phenoxyethanol, Helianthus Annuus (Sunflower) Seed Oil, Passiflora Edulis Seed Oil, Tocopherol, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Glycine Soja (Soybean) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides/CI 77491, CI 77492, CI 77499.
Rated 5 out of 5 by from Great foundation I received this foundation as a free sample from the glitter community all opinions are my own. I have been enjoying this foundation. I received mine in vanilla beige and it is the perfect color for me. It gives plenty of coverage and lasts all day long. I like that you can build up the coverage and I think it blends best for me when using a sponge. The only problem is that my skin is usually very acne prone and I have to use powder mineral makeup to not get acne and this foundation did make me break out some around my chin area. Other than that though it is a great stick foundation and I have been enjoying it.
Date published: 2019-05-02
Rated 5 out of 5 by from Picture perfect! I've been able to use this for a few weeks now and so far I've been very happy with it! I have trouble with pores and am honestly very self-conscious about them! When applying this photo focus stick foundation, it covers up almost all of my pores! I also have a few acne scars and this helps cover those up really well! I feel so good when wearing this foundation! Am going to have to find a better way of application though, as I am more of a liquid foundation person rather than a stick foundation person! Regardless, it is super easy to apply and very effective! Very happy with the product! I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-05-14
Rated 3 out of 5 by from First foundation ever that didn’t work for me This literally is the first foundation ever that hasn’t worked at all on my skin. I have sensitive combo skin. My nose is so greasy while my chin and mouth area is dry. I tried once with a brush and once with a beauty blender and the results were the same. My chin looked even flakier, my nose looked even greasier, my pores looked even bigger. It just made my flaws stand out more than ever. I think my forehead looked somewhat ok that’s all. It settled in my lines as well so I tried not to smile the whole day lol. I had to leave work and go take off my makeup cause it was that bad. It’s so weird cause the original PhotoFocus is awesome. Oh well. Can’t win them all.
Date published: 2019-03-16
Rated 5 out of 5 by from Great price for a great product! I was a little skeptical at first to try this foundation because I don't use stick foundations often. I was pleasantly surprised by this! It's not heavy at all which is my biggest concern when it comes to any foundation. It works very well with my combination skin. It provides full, natural-looking coverage and makes my face look and feel flawless. I was even more surprised at the price point because I thought for sure it would've been around 20 bucks. This is my new favorite foundation and I highly recommend it! I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-05-10
Rated 2 out of 5 by from Poor quality-needs improvement but nice idea I got to try this product for free and wasn't impressed. As soon as I opened this and rolled it on my face(with not a lot of stick showing mind you), it broke! Very cheap quality product. There should be no space between the foundation and the sides where it's rolling up so that it won't have a chance to break. The foundation itself did NOT blend well at all even with my sponges. Most other foundations WON'T break nor will they require multiple "caking" of layers. This product needs improvement for sure. I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-05-02
Rated 5 out of 5 by from Great Coverage and Wears Nicely I got the shade Soft Ivory and have really enjoyed this foundation. It's super easy to apply and a little goes a long way. I prefer a light coverage foundation and this provides nice coverage, which is also buildable if you prefer a fuller coverage look. This foundation settles nicely on my skin without looking heavy or cakey. I also like how this feels, I was worried it would feel heavy but it feel light and natural on my skin. This pairs nicely with the photofocus concealer and other products apply nicely on top as well. This is a great foundation for the price and looks nice on the skin.
Date published: 2019-05-12
Rated 5 out of 5 by from Best Priced Stick Foundation on the Market! I was going to just put 4 stars cause I feel like the foundation drys really rough sometimes but then I thought about it, and it’s probably just because I have dry skin. So, ignoring that; this foundation is AMAZING, especially for its price! It’s goes on with a medium coverage, buildable to a heavy coverage and blends out very well. I totally recommend it, especially with Wet n Wild’s Contour Stick; they blend so well with one another! ♥️
Date published: 2019-08-18
Rated 5 out of 5 by from Better than the original I have never really used stick foundations before, not opposed to them but just never tried them. This one I think has converted me though. This is a great foundation that provides buildable medium to full coverage and is a great option for those who are very fair like myself. If you like the original formula, you'll probably like this one even more. I would describe this as a semi matte so it is not bad for those who have dry skin like myself. I would repurchase this in a heart beat. It's a great price point and lasts all day with no setting spray needed. Perfect for on the road travels as well as it blends very easily. I received this free for the purpose of my review. All opinions are my own.
Date published: 2019-05-12
Rated 4 out of 5 by from Great color match. I wanted so badly for this foundation to work for me because it does have many aspects that I love. The color match is great, which is very difficult on the pale end of the spectrum to find. I also love the portability of a stick foundation. I would recommend finding a way to slightly warm the foundation before putting on for a smoother application. While I liked the foundation on the parts of my skin that are clear of dryness and acne, it did tend to cling to my spots that need a little extra hiding. I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-05-03
Rated 5 out of 5 by from Great product This is a great foundation. It has light to medium coverage. It is very easy to blend into skin with a brush, sponge, or just your fingers. It plays nicely with my concealer and other products. I like that you have plenty of time to work with it before it sets in place. This foundation would be best for normal to dry skin types. It has a dewy finish that will look greasy on oily skin. I really like the stick form because it's not messy and is super portable. I would definitely recommend a primer and setting spray with it otherwise it tends to slide around on the face after a while.
Date published: 2019-04-30
Rated 3 out of 5 by from I did not understand the hype about this foundation. It feels a little greasy when it is applied and it blends out terribly with a brush. Definitely use a beauty blender or else it will look patchy, cakey, and will cling to every single dry patch. I like the coverage, definitely medium to buildable coverage and the packaging is nice and convenient to throw in your purse or take to school for touch ups if needed. One thing that is disappointing though is the shade range is lackluster. I am very fair and am usually the lightest or second lightest shade of foundation in every brand. This barellllly worked for me and pulled a little warm.
Date published: 2020-04-15
Rated 5 out of 5 by from I adore this foundation! The price is unmatched. It’s $6 and comes with way more product in it than luxury brands. It’s prefect for really quick applications. I can wear shades alabaster and porcelain and neither oxidize on me which is a shock cause I’m nearly paper white but I do have a neutral undertone. If you were more pink I don’t know how it’d work on you. It’s more matte, and is a medium buildable coverage. My one negative- The shade range is sad with only 21 shades. I feel as though I got lucky they had something for me. For me it’s 5 stars but for many they may not even be able to try it for anything other than a brightening concealer stick
Date published: 2019-09-27
Rated 4 out of 5 by from I’ve been curious to try a foundation stick that is affordable. I discovered this product while browsing at CVS and decided to pick it up. The shade range leaves a lot to be desired. Not many options for deep skin or pale skin (like mine), but I found one that I can make work for me. It does have a slight sheen to it, but since my skin is on the dry side I don’t mind that. The coverage is pretty decent but definitely not full coverage. Sometimes I will use this as a base before going in with a liquid foundation and it works well. I would recommend this to someone with dry skin, but do not think people with oily skin would enjoy.
Date published: 2019-05-14
Rated 4 out of 5 by from I liked this so much more than I expected. It blends beautifully with a dense brush and wears great. It's a nice light-medium coverage. Not really buildable to full coverage in my opinion, but I'm not a full coverage person. I love the finish unpowdered, but I have dry skin so you might need powder. Nice shade range. Docking 1 star b/c it set badly the last time I wore it. I think it didn't blend well with my mineral sunscreen that was underneath. I need to try it again with a chemical sunscreen and see if it goes back to the way it was before. If you are new to stick foundations, this is a great affordable starting place.
Date published: 2019-08-07
Rated 5 out of 5 by from Best Stick At the Drug store Wow, this is the most affordable, and equally easy to use stick foundation I have ever used. These sticks are easy to use just add hydration primer and blend in with flat top brush, and boom Glam girl in seconds. I love how easily this foundation plays with others. My shade was a little light, but since my finishing powder is skin tinted the two created one of the most beautiful skin like looks. Really it was stunning in every light. Compared to other sticks at the drug store, this one has a lot more product and requires less effort to get it to look amazing. I really loved that the most.
Date published: 2019-04-20
Rated 4 out of 5 by from I like the PhotoFocus line so I was interested in trying the foundation stick. This is something Ive never tried before as I usually use liquid foundation. There are quite a few shades available in this line ranging from very light to deep. Im using Shell Ivory which is a cool, light color. I like the convenience of using this. I think this blends in better using a beauty sponge rather than your hands or a makeup brush. It does blend in well as long as you dont overdo it. I really like this because its easy and different. I can see getting a darker color too for contouring. This is not oily or greasy and it stays on all day.
Date published: 2020-11-21
Rated 5 out of 5 by from Amazing! I've tried their liquid foundation and colour pops liquid foundation and then I tried this. This is hands down my favorite foundation! I have normal to dry skin. I work as a teacher, so I'm pretty active during my work day. I never have to touch up the foundation and when I get home it looks just the same as when I put it on. I do use the urban decay's all nigher setting spray too though, so that probably helps. I have bad allergies, so it's nice to finally have a foundation that doesn't immediately come off after the first sneeze, although it will come off eventually. That being said, it's also not hard to remove with a make up wipe. For only $6 I would recommend this to any friend, any day of the week.
Date published: 2019-04-14
Rated 2 out of 5 by from This is just okay. I found it hard to blend and when I did get it blended it didn’t give me much coverage at all. There’s not a lot of product in the tube so it would be a waste to keep building and building on my face and run out of product quickly. Even though I set it, it transferred off through out the day and looked really patchy. It settled into the dry areas of my face and that wasn’t cute either. I really like the liquid version of this but the stick just didn’t do it for me. This is something I would throw on if I had to run out on errands or needed a little bit of coverage in a pinch. Not an everyday wear.
Date published: 2019-03-06
Rated 5 out of 5 by from As Described! This was my first stick foundation and I love it! I have normal skin with a somtimes oily T-Zone and some acne scarring on my chin that always bugs me. This foundation gave a great,medium, very buildable coverage that feels nice and light. It lasted all day with no primer and only a setting powder and I was able to cover my scars without looking cakey. I live in the south with lots of humidity and am happy to say it was great in those conditions. Great for the value amd convenience! I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-04-23
Rated 4 out of 5 by from I used the color 864A. This was something I purchased to give it a try, because I don't like the coverage I get from my liquid or powder foundation. I like the texture of concealer, so that is why I wanted this foundation stick. This foundation gave me wonderful, buildable coverage. It was a little hard to blend into my face but after a while it looked great. I wish there were better color selections for this product. The one I have is a little too light for the dark hyperpigmentation on my forehead and lasting and doesn't cry out your skin, but if you have dry skin I wouldn't recommend this product. Make sure to moisturize well before you apply this foundation.
Date published: 2019-10-04
Rated 5 out of 5 by from Great value foundation! I have sensitive skin condition so I normally won't take chance with makeup products. But I received Wet n Wild Photo Focus Stick Foundation free from Glimmer for reviewing. Here is my own opinion based on my personal experience. As I mentioned my skin condition, and this foundation is so easy to blend also last longer than my current foundation, also it does irritate my skin but keep my skin looks fabulous! With the price of this stick foundation, I think this is a great value product and really love the coverage and quality. I would definitely recommend it!
Date published: 2019-04-29
Rated 4 out of 5 by from Bought this from Ulta Bought this from Ulta because it is really the only foundation stick they sell in stores. And Bare Minerals is a pretty reputable brand I would say. But this foundation made my skin SO oily. I thought it was just me until I bought a new foundation stick that doesn't even make my face half as oily as this one did .I was having to constantly blot my face at work it was awful!!! I have acne prone skin, and it definitely did not help out with that. Also, kind of had an orange tint to it. This product has good reviews so maybe it was just me, but i would NOT recommend this to anybody that has oily or acne prone skin.
Date published: 2020-12-13
Rated 3 out of 5 by from The coverage is amazing! It covers up dark veins and everything. I just hate the feeling. It has a very thick and oily feel on the face. It feels nothing like the liquid foundation much oilier and thicker. The price is great only $2-$4 so if you don’t mind the feel it’s a great affordable extremely full coverage foundation. I had to apply it with a wet blender and apply powder over it to remove the sticky feel. Don’t apply this all over your just draw a small line on your forehead, left cheek and right cheek then blend out. You don’t need to put on a lot of this. You don’t even need concealer with this.
Date published: 2020-04-07
Rated 5 out of 5 by from I love love love I love love love this foundation stick. It is the first one I have tried ever. I definitely love it it applies very smooth and blended very well. In my opinion this is the best foundation stick yet. I would definitely buy it again.
Date published: 2022-01-17
Rated 5 out of 5 by from best foundation ive ever used i bought this not expecting much but now this is the only foundation i use. i found my perfect color match which is surprising because i almost never am able to find my color match, and when i apply it with my hands it looks SO SMOOTH on my textured skin, it literally looks so dewy and when my skin gets oily it doesn't separate like most foundations do, it just gets a bit shiny but it looks good. also, this is the only foundation that doesnt break me out, in fact my skin sometimes seems smoother after using it because its so moisturizing. i have combination skin and it doesnt cling to dry spots or anythinf. amazing coverage too, i have rosacea and severe acne and it covers it up totally.
Date published: 2021-04-05
Rated 2 out of 5 by from Not for me The photo focus aspect of this foundation is actually on point. It looked great in all different lighting conditions. However, unless your skin is absolutely perfect this foundation is going to highlight any imperfection no matter how small. I didn’t know my pores could look so huge! This is absolutely the opposite thing I strive to achieve with my foundations. I received this free from Glimmer for the purpose of my review. All opinions are my own.
Date published: 2019-04-25
Rated 5 out of 5 by from for a drug store foundation that i got at my local Walgreens for $2.99, this foundation is amazing! i didn't expect much from such a cheap product but OMG this product performs so well! It blends beautifully with my beauty blender. i have not yet tried it with a brush. the color Shell Ivory and Porcelain matched be perfectly. i used shell for the face and porcelain to highlight under my eyes and high points of my face. it sets great. it does transfer, but for a $5.99 foundation (not on sale) , i dont expect it to be budge proof. it stays on very well throughout the day though. so far i love it and i hope you will too!!! [product:wet-n-wild-photo-focus-stick-foundation-shell-ivory-048oz]
Date published: 2019-02-26
Rated 5 out of 5 by from I absolutely adore this stuff!! It doesn't make my face cakey, it was so easy to just swipe on, and blend. It wasn't so creamy it was greasy & slipping off my face, though. It was perfect. I already use the regular [product:wet-n-wild-photo-focus-foundation-20] almost everyday, and adore it but this just stepped up the game! The finish is so natural, and the coverage can be light to medium ish and I believe it's even buildable enough to go full coverage, without looking cakey! If your a fan of foundation sticks but don't want to splurge on a high end one, I definitely recommend you try this!
Date published: 2020-01-02
Rated 1 out of 5 by from Not for oily skin I tried this foundation because I like the original photo focus foundation. While the color did match me, the foundation did not sit well on my nose and T-zone 8 minutes after application. It looked like it was just sitting there. I used the matte wnw primer. I blended with the sponge as well. The foundation would not blend into to my skin. So I do not see this for oily people. If you have normal to dry skin this may be for you.
Date published: 2020-02-18
Rated 4 out of 5 by from This is a really nice foundation stick. At first I thought it would be hard to blend but it actually blends as easily as a liquid foundation. I don't like how hard it is to get the product out though. Like it's tough to screw it up. I thought after a couple of uses it would be easier to get the foundation up but it's actually really difficult. Also they don't have a good enough shade range. I really like this foundation but I don't want to get it again because they don't have a light enough shade for me. It's just a little bit off. But other than that I think it's a really nice foundation.
Date published: 2019-08-31
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I wear shade 112 in the maybelline fit me, can anyone help me out on what shade to get? I always buy the wrong one. Would porcelain be too light?

Asked by: RC1217
There is a shade finder you can put your shade from a different companies and it will tell you your shade
Answered by: Ana1
Date published: 2021-09-16

My shade in the liquid photo focus is desert beige, what shade would best match in the stick foundation? 

Asked by: Adri22

what is the right match for Mac Nc 42 shade match in the photofocus stick foundation range

Asked by: deepu

Good Morning! I am Mocha in the Photo Focus Liquid Foundation, which shade will I be in the Photo Focus Stick Foundation. 

Asked by: CatLady

what is the best light neutral shade in this stick foundation

Asked by: jabau

I wear the shade Buff Beige in Cover Girl Olay Simply Ageless cream foundation. Which shade in your stick foundation would I wear?

Asked by: Tricia74

Hello, for anyone that uses caramel in the liquid foundation, what is the best shade match in the stick foundation?

Asked by: peachesxx

Was the lightest shade Alabaster discontinued?

Asked by: Pamm
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