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Wet n Wild | Photo Focus Pressed Powder Golden Tan - Product front facing on a white background
Wet n Wild | Photo Focus Pressed Powder Golden Tan - Product front facing on a white background Photo Focus™ Pressed Powder Golden Tan Photo Focus™ Pressed Powder Golden Tan Photo Focus™ Pressed Powder Golden Tan
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Photo Focus™ Pressed Powder Golden Tan

Photo Focus™ Pressed Powder Golden Tan is rated 4.2 out of 5 by 950.
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Description
Your smartphone just met its makeup match. Pack this genius pressed powder in your bag for endlessly amazing photos every time. Light-diffusing pigments give your skin a veil of silky natural looking perfection in photos and IRL. Wear it alone, on bare skin or over Photo Focus foundation for a flawless finish.

  • Sets makeup with an unbelievably soft, satin finish
  • Reduces shine throughout the day
  • Each shade covers a range of skin tones

  • Benefits
    GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

    • Clear Blue Sunlit Sky
    • Outdoors PM
    • Indoors PM
    • Electronic Flash
    • Fluorescent Light
    • Bathroom Light
    • Nightclub Light
    Ingredients
    Talc, Silica, Boron Nitride, Nylon-12, Caprylic/Capric Triglyceride, Polysorbate 80, Kaolin, Cyclopentasiloxane, Synthetic Fluorphlogopite, Lauroyl Lysine, Dimethicone, Trimethylsiloxysilicate, Phenoxyethanol, Polybutene, Caprylyl Glycol, Dimethicone Crosspolymer, Xanthan Gum, Hexylene Glycol, Ethylhexylglycerin, Triethoxycaprylylsilane, Water/Eau, o-Cymen-5-ol, Dimethicone/Vinyl Dimethicone Crosspolymer, Tin Oxide, Dimethiconol, Aluminum Hydroxide, Methicone, (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891.
    Rated 5 out of 5 by from I love this powder as a finishing step- I buff it all over the skin to create an airbrushed look and increase the wear time of my foundation (I also use the wet n wild photo focus foundation). I feel like the powders come in nice tones, and look great on the skin. It's weird- it doesn't have the most matte finish in the world, like that overly-matte non-skin-like look, but it does absorb oil for sure, so I can see it emphasizing dryness if over-used on dry skin. Doesn't break me out and I have acneic skin- controls unwanted shine throughout the day and looks skin-like love This Product . [product:wet-n-wild-photo-focus-pressed-powder]
    Date published: 2019-06-04
    Rated 5 out of 5 by from The finest milled powder I have found at the drugstore! It is baked so on a few I have had to lightly scrape off the top layer to increase pigmentation but usually this is not an issue! I have gone through so many of these I can't even count (20+) it's an amazing product (I use it to set my foundation). Helps blur pores and lock in foundation and concealer. Even works great under the eyes. Only complaint it the shade range is severely lacking (at least in store- I haven't tried to buy it online), there only ever seems to be 4-5 shades available and in the light to medium range which is really unfortunate. If you happen to fall within that range you will love this!
    Date published: 2020-01-29
    Rated 5 out of 5 by from Love the formula! This formula is similar to so many other baked finishing powders. It reminds me of hourglass finishing powders, Sephora micro smooth powder & a few others. It doesn’t Cake up. It sets my makeup wonderfully. But it isn’t matte. It doesn’t have Shimmer or glitter in it. But it gives such a natural radiance to your face where most other powders, are flat. This isn’t. I originally got warm light but it was way to yellow for me. Then I got neutral buff, which is too dark for me. I can make it work. I just wish there was a cooler option for fair skin tones. I really hope this is a product that set n Wild will carry forever. Please don’t discontinue this. I am saving so much money buying this instead of higher ends versions. You just can’t go wrong with this. (Unless you can’t find a shade for you)
    Date published: 2019-12-28
    Rated 5 out of 5 by from This is my go This is my go to ores see powder always! Everything I love everything about this powder and the fact that it is also vegan and cruelty free. It is super light on the skin. It does not leave any cracks or flaking in your foundations and concealers. The photo focus line is also friendly to camera flashes and the sun. You don’t feel any itching on your skin and it has converge, especially when you apply it with a beauty sponge. It also LASTS a long time. I discovered this pressed powder a little over a year ago and everytime I run out, I always get more with zero hesitation. I highly recommend and it’s extremely affordable.
    Date published: 2021-03-12
    Rated 5 out of 5 by from This is a lovely product that does everything I need it too. I have dry skin and this is perfect for setting my face without sucking the life out of it. It is pressed very hard so I can really get in there with my brush and still don't over do it. It is so translucent that I can even lightly set my cream blush and bronzer so that they wear longer. It does some blurring although not as much as some loose powder products I've seen. If you are looking for a solid, reliable product that does what it's supposed to, you have it here. Bonus is that it is pretty darn inexpensive.
    Date published: 2020-01-03
    Rated 5 out of 5 by from Love all of wet Love all of wet n wild products, always have always will, the pigmentation, quality, staying power and price point of all their products might make people assume its too good to be true but it is too good to be the most affordable make up on the market and provides the same exact coverage, expectations you works reflect from the higher priced top dollar cosmetics products. Or maybe its just me. Regardless, when in doubt try wet n wild first then proceed, I guarantee you won't reach for most but not all of your covergirl, revlon products that cost 4x as much and have horrible pigmentation when it comes to facial products with the exception of mascara and lip products.
    Date published: 2021-04-14
    Rated 4 out of 5 by from If you don’t apply too much, then this setting powder can give you a nice, healthy finish that is not overly matte! Watch out though because if you apply too much, it can start to look quite powdery. The thing I don’t like about this powder is the packaging. Once you start to hit pan it gets really hard to use all of the product because the pan is not flat, I don’t know how to explain it but you will never be able to get to all of this product. It is a nice light weight setting powder for all over the face but I would not recommend for under the eyes.
    Date published: 2019-03-06
    Rated 2 out of 5 by from I don't know what to say since this powder was a huge letdown for me. First of all, it is not easy to pick up, I had to scratch a bit of the first layer to be able to pick up a decent amount on a brush. I don't really see any airbrushed effect as described by beauty gurus, it just feels very dry and hard to pick up. I have had other baked products from Lorac and Milani and they were always super fine and easy to pick up, left an airbrushed effect on the skin without exaggerating texture.P.S. Packaging was also bad, the lid broke after 1 month.
    Date published: 2019-02-14
    Rated 5 out of 5 by from I love this powder as a finishing step- I buff it all over the skin to create an airbrushed look and increase the wear time of my foundation (I also use the wet n wild photo focus foundation). I feel like the powders come in nice tones, and look great on the skin. It's weird- it doesn't have the most matte finish in the world, like that overly-matte non-skin-like look, but it does absorb oil for sure, so I can see it emphasizing dryness if over-used on dry skin. Doesn't break me out and I have acneic skin- controls unwanted shine throughout the day and looks skin-like love This Product .
    Date published: 2020-11-03
    Rated 5 out of 5 by from I love this powder I love this powder as a finishing step- I buff it all over the skin to create an airbrushed look and increase the wear time of my foundation (I also use the wet n wild photo focus foundation). I feel like the powders come in nice tones, and look great on the skin. It's weird- it doesn't have the most matte finish in the world, like that overly-matte non-skin-like look, but it does absorb oil for sure, so I can see it emphasizing dryness if over-used on dry skin. Doesn't break me out and I have acneic skin- controls unwanted shine throughout the day and looks skin-like love This Product
    Date published: 2021-02-20
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    The foundation that I use for my skin tone is Ivory. What powder would go best with Ivory?

    Asked by: Cayce
    Porcelain or ivory
    Answered by: Tammy Sellards
    Date published: 2020-12-05

    I’m currently using the photo finish foundation in classic beige and I’m looking for a powder to pair with it, what color would you suggest? 

    Asked by: LeahD
    This brand Warm Beige powder
    Answered by: Kathy57
    Date published: 2019-12-13

    Is this product really discontinued or only being repackaged? I love it but can’t find it anywhere....please bring it back.

    Asked by: Jeny24

    Why is this powder being discontinued Wet N Wild! It has great reviews and is a perfect preforming product. 

    Asked by: Mia’s Sad

    I am using the photo focus kpressed powder in warm beige. What is the foundation that would match that?

    Asked by: Tonto

    How long until this is back in stock?

    Asked by: Laura8844

    When are you guys restocking photofocus press powder been looking everywhere can’t find it?

    Asked by: Bbee

    I use dessert beige what powder would be good for me

    Asked by: Vanejerez
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