Wet n Wild | Photo Focus Loose Setting Powder-Translucent - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Loose Setting Powder-Translucent - Product front facing with cap off on a white background Photo Focus Loose Setting Powder-Translucent Photo Focus Loose Setting Powder-Translucent

Photo Focus Loose Setting Powder-Translucent

Photo Focus Loose Setting Powder-Translucent is rated 4.5 out of 5 by 900.
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A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections.

Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.

Cruelty-Free. Fragrance-Free. Gluten-Free.
Several uses & several ways to apply. Choose what works best for you! If you prefer a powder brush, lightly dust powder over foundation to add a touch of sheer coverage to set makeup for lasting wear. If you prefer a Kabuki brush, buff the powder evenly all over the face in a circular motion for a natural looking finish. If you prefer optimal coverage, try using a buffer brush to generously apply powder in a circular motion all over the face. Finally, if a cosmetic sponge is your applicator of choice, use it to apply a generous amount of powder in the T-zone, smile lines or deep creases of the face. Allow to sit for a few minutes and then dust away with a powder brush. This method provides maximum staying power for foundation and concealer.
Nylon-12, Talc, Zea Mays (Corn) Starch, Water/Eau, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, o-Cymen-5-ol, Iron Oxides/CI 77491, CI 77492, CI 77499.
Rated 2 out of 5 by from I bought this in the shade Translucent thinking it'd be a nice, affordable alternative to my beloved Laura Mercier Loose Setting Powder (especially since Wet n Wild's been killing it lately). Unfortunately, this powder did not impress me at all. It's a bit chalky and not very silk-like. While it leaves a matte finish, it doesn't leave my skin feeling smooth and soft. It clings to texture and doesn't blur my pores. Overall, it just looks very "meh" on the skin. I also don't think it lasts as long as other powders I've tried (which is a lot).Bottom line: it's a cheap powder and you can tell. It gets the job done and would work in a pinch, but I wouldn't recommend this.
Date published: 2019-02-14
Rated 5 out of 5 by from I had borrowed my bff's pressed version of this several times and had liked it. I couldn't find it so I decided to try this. Like all other loose powders, I use it to set my eyeshadow primer and my foundation (I do not bake). I use my damp beauty blender, dip it in the powder, dab it hard on the back of my hand a few times, then press into my foundation to set. I then go over it with a duofiber brush just to make sure it's spread evenly and knock of any excess. I follow with my setting spray and use a different side of the BB to press it into the powder. My face has been looking absolutely flawless! I love it!
Date published: 2019-09-30
Rated 5 out of 5 by from Highly recommend I use this to set my concealer every time I do my makeup and I am never disappointed! It’s perfect for anyone on a budget who still wants to look like a beauty queen!
Date published: 2019-09-21
Rated 5 out of 5 by from This powder works beautifully. This powder works beautifully. It sets the makeup and looks flawless, blurs pores and give you a smooth matte finish. I have combination skin and I don't notice this looking funky on my dry areas. I've been using this religiously for 3+ years and I haven't found anything else comparable for combo skin!
Date published: 2021-07-31
Rated 4 out of 5 by from The [product:wet-n-wild-photofocustm-loose-setting-powder-banana] is a nice finely milled powder. As a dark skin black woman I tend to lean toward banana powders because of the tint. It tends to limit flash back. This powder is still a bit to light and I have to go over it with a powder foundation. But I also use it before foundation in the places where I get the most oily and it works like a dream. Worth to he buy just for that alone. Even though it hits me with a little bit of flashback it's nothing I can't fix. Given how hard it is for me to find a powder in the correct shade that I like.
Date published: 2019-08-28
Rated 5 out of 5 by from I picked this up on a whim while at WalMart a few months ago. I was out of my name brand finishing powder and was looking for a quick substitute until I could fork over the money for a new one. This did not disappoint. There's a lot of product in this jar.. 0.70 oz. I use it before putting on my foundation, which has lengthened the time of my look, and again after applying the rest of my makeup. It gives a flawless finish and I never have to reapply or touch up my face the rest of the day. This is just the plain white translucent powder, I didn't grab the tinted. Highly recommend!
Date published: 2019-07-15
Rated 4 out of 5 by from When I ran out of my favorite loose powder, I was kind of in need at the moment and desperate so I hurried to Walmart’s drugstore section for setting powder. Wet N Wild is a wonderful brand always has quality products for such an underwhelming price. This product in particular is their translucent setting powder- great for baking, brightening, and setting your makeup. The container is HUGE and you get a lot of bang for your buck. They blur out my pores just enough to where I can barely see them. This product lasts me a long time and I’m glad I found it when I needed it!
Date published: 2019-06-03
Rated 5 out of 5 by from I use this in the "shade" translucent. This powder is very nice. It's smoothing, slightly blurring and blends beautifully on top of foundation. You can't beat the size of this product and the price, too. I haven't tried taking a photo with flash, so I can't speak about flashback, but I can tell you that this is wonderful to set your makeup with for a beautiful, smoothed out finish. The only issue I have is that once you apply, any liquid placed on top looks a bit cakey. It's not terrible, but I wouldn't recommend layering any liquid products on top of this powder.
Date published: 2020-10-17
Rated 5 out of 5 by from I have used many different setting powders and I think this one is my favorite. Not only does it set my makeup perfectly but it's affordable so any starting out makeup artist or anyone like me who's a mom can really afford this. I like the translucent because it doesn't have any tint to it and he gives my face such a nice smooth matte finish. I like that it's a gentle look that gives you that blurred-out airbrush to look. It's also a cruelty-free product which for me is always a plus. For around $6 you can't beat this phenomenal powder and I will be buying more.
Date published: 2019-10-26
Rated 5 out of 5 by from There's usually a fairly reliable correlation between price and product quality, but Wet n Wild frequently defies this rule and this product is another stunner. I've tried high end setting powders and been stunned by the way they've actually somehow made things worse. This product sets under eyes, cheeks, foreheads, etc perfectly, without any flashback. It's got the slightest whitening effect on my skintone, but it's barely noticeable and at this price point I'd be shocked if it somehow managed to be utterly perfect. As it is, you won't find almost anything as good as this for a similar price, and you'll find it outperforms several higher end brands. I have dry acne prone skin, and this doesn't negatively impact it in any way.
Date published: 2020-02-21
Rated 2 out of 5 by from I’ve seen a lot of people be a fan of this but I wasn’t so that confused me but it’s supposed to be translucent but it is not, when I applied it to my face it turned yellow and noticed it had a yellow tint. Since I have a light skin tone it was very noticeable so I had no choice but to return it. I really wanted to like it so hopefully they fix that in the future. If you’re more a medium to dark skin tone this would still work for you.
Date published: 2020-06-17
Rated 5 out of 5 by from Love it Bought this not expecting much but it is wonderful!! Doesn’t look dry and I always think powders look to dry. Worth a try especially for the price!!
Date published: 2019-09-04
Rated 5 out of 5 by from Yasss! Super light weight and doesnt dry out, patch up, or cluster under eyes.
Date published: 2019-09-21
Rated 4 out of 5 by from I really love this I really love this translucent setting powder and have been using it for a long time. It is very finely milled and does a great job setting and blurring the complexion. I will say that a lottle gkes a long way and if you put too much on it can look a bit cakey, so just be sure to start with a smaller amount and build up if needed. My only complaint is because of my fair skin, it can have a very slight yellow cast that can be annoying especially if I'm trying to have a brighter undereye. Other than that it is a wonderful, affordable option!
Date published: 2021-05-02
Rated 5 out of 5 by from This is my fav loose powder. It runs a close second to black opal deluxe finishing powder but to me they are dupes for each other. I’ve been using the deep one for a good 5 months now and im iffy on banana powder. Now I finally got the banana powder and I love it to. I love that all three shades can be used on deeper skin tone. I’m use to things being made later on for my tone but I can use all three from the start. This is definitely a holy grail and a great price. The formula is so soft to, it’s like butter and I never have any cakeyness. Your missing out if you don’t have this in your routine. [product:wet-n-wild-photofocustm-loose-setting-powder-banana] #deep #banana #wetnwild #loosepowder #settingpowder #powder #makeupcare #drugstoreholygrail
Date published: 2019-10-20
Rated 3 out of 5 by from I have been a I have been a one wet n wild for many many years. I am obsessed with their foundation and highlighters. People claimed this powder to be a dupe for a few high end powders so I just had to buy it. All of the claims are correct it does not leave a white cast at all and it does set your make up to an extent. I just don’t find that it sets my foundation like my favorite setting powder does. It’s a good powder if you are using a lot of setting powder but if you’re looking for a blurred finish this isn’t it. I want to be my favorite because you get so much for such a low price but I just don’t see myself buying this one again. Here is a flash test of swatches to prove that there is zero white cast. [product:wet-n-wild-photo-focus-loose-setting-powder]
Date published: 2021-02-25
Rated 5 out of 5 by from The banana powder is my favorite !! To me it can live up to the air spun even up to the Ben nye! It comes in a nice amount and you don’t even need to use much for it to give you that baked look. It does not have a weird smell and very lightweight on my sensitive skin. The color is very pigmented and does not give you that ashy or over yellow look like most loose powders give me. I always recommend this product to my girls because it’s very affordable and one purchase can last you awhile and you can still get the flawless look!
Date published: 2019-10-07
Rated 4 out of 5 by from I use shade translucent. I use shade translucent. It does leave a bit of a white cast on my medium tan skin BUT when I’m between makeup shades, it will lighten up darker foundation enough to match my skin tone. It is very nice overall: keeps you oil free forever, is inexpensive, there’s no flash back in photos, does not accentuate pores, and makes you look like you have a sight blurring filter on. Only reason I’m docking a star is I wish it came in a better shade range (deep is too deep for me & the banana one makes me look like I have jaundice) so I could wear it daily! In my personal opinion, it’s better than Laura Mercier Invisible Loose Setting Powder because the oil control is far better (I have really oily skin), lasts longer, you get more product, and it’s a fraction of the cost.
Date published: 2021-01-26
Rated 5 out of 5 by from The most affordable setting powder that blurs and sets without flashback and No scent. I love my cody airspun and this is very similar but this one has no scent so it wins hands down. You also get a huge amount of product for like $7 this is a product you will use n reuse and does not dry the skin does not cling to dry patches, it will blur pores and just give that airbrush finish for a super affordable price. This is right up there with some high end powders n the amount you get plus the pay off is just amazing.
Date published: 2019-11-18
Rated 5 out of 5 by from So I don't know why I always get the expensive brands, I usually use the kat von d setting powder, but this is honestly better and way cheaper. I like how light it feels on my face and how it holds my makeup just as well as my kat von d setting powder. For around 6 bucks compared to 30? I'd reccomend this.
Date published: 2020-08-09
Rated 4 out of 5 by from I love this loose setting powder for so many reasons! I am around a Mocha-Ebony skintone. I use the shade Banana. It is not the exact quality of Sacha Buttercup setting powder in Banan, but is still a decent dupe. It's a thin powder so there's falloit (which I have not experienced froma ll setting powders). It lasts most of the day depending on your makeup application technique (bake or dust; I bake). I purchased mine from Walmart for around $4.00. Note this product does contain Talcum powder & Nylon-12.
Date published: 2019-05-17
Rated 5 out of 5 by from Would definitely say this compares a lot to the airspun powder! I have both & I tend to lead more towards the Wet N Wild one. This makes it looks like your skin is airbrushed & smooth. I’m pretty sure it matches with all skin tones, so you wouldn’t have to match your exact shade. The only thing I would change about it is, the packaging most definitely because it is really messy. But It works better than any other drug store powder! & the price what can I say? It’s only $5.99 you can’t beat that price!
Date published: 2020-04-12
Rated 5 out of 5 by from [product:wet-n-wild-photo-focus-loose-setting-powder] So I love this setting powder because it's vegan and cruelty free it also doesn't crease. So I always start out with using this powder after a primer then I apply my foundation it work wonders when doing this, lasts all day and prevents foundation from creasing. It's translucent so it's good for all skin tones. I have very sensitive skin and I've never had any issues as far as breaking out or just irritation. One of my go-to. Recommended
Date published: 2020-06-27
Rated 5 out of 5 by from I was pleasantly surprised by how much I liked this powder. First of all you get soo much product for the price! I usually use the pretty vulgar setting powder, which I love. I went into ulta to buy the Laura mercier powder but on a whim decided to buy this instead. I’m so glad I did! It is so soft and brushes off so easily. It instantly mattified my foundation without making it look Cakey. It did not crease under my eyes like some other ones do sometimes. I definitely will be repurchasing!
Date published: 2020-02-19
Rated 5 out of 5 by from Out beats high end No flash back! And sets makeup like a dream!! Only thing I hope wet n wild does is make this in a container that is less messy..but as for product it’s better than my high end!
Date published: 2020-03-01
Rated 5 out of 5 by from Loving!!! Since i am extremly pale i bought this in Translucent and it has instantly become my favorite setting powder, it is so natural!
Date published: 2020-02-16
Rated 3 out of 5 by from Cheap & affordable setting powder that you can pickup at any drugstore. No flashback during flash photography! Although I do like a more finely milled setting powder to give an airbrushed effect. This is not the case with this powder. It will set you in place but that flawless airbrush finish lacks in this product. It does it’s job but if you want a smoother flawless face I would opt out for Miliani’s Make it Last Banana Powder or Makeup Revolution’s Luxury Banana Powder.
Date published: 2019-05-07
Rated 5 out of 5 by from I actually use the translucent shade but this is the best setting powder. I have high end powders sitting in my drawer that I don’t even touch anymore because I like this better. I have oily skin and work in a non air conditioned warehouse in high humidity and this keeps my makeup set all day. Most days I don’t even touch up at all. It blurs my pores and just really melts into the skin. And you get so much product for like $6. You can’t beat it. Seriously go buy it now.
Date published: 2019-06-29
Rated 3 out of 5 by from So i got this in translucent which wasnt an option to review! But i heard about this from a online makeup guru and looked till i found it and well its ok! It makes my face a bit patchy. I have noticed if my beauty blender is more on the damp side the product will like thicken and stay put on my skin it is horrible so dnt wet ur sponge to much! Also i did try it w just a brush and it did the same thing it sticks to ur foundation and like clumps if that makes sense
Date published: 2020-01-30
Rated 2 out of 5 by from Well this stuff is basicly just talc , and I know a lot of people want talc free so , this sisnt a great buy for you if that's the case , it gets a little bit messy and sort of dries your foundation weird and splotchy , so I'm giving it two stars , and it only gets that because tecnicly it does give a matte finish but if you accidentally get this stuff in the air and breath it you're goingntonstruggle to breath for a few days , so avoid that , the best you can
Date published: 2019-04-02
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Hi does this product contain any pig derived ingredients?

Asked by: Ttxto245
Wet n wild is vegan!!
Answered by: lupita207
Date published: 2021-07-20

Does it comes with a puff??

Asked by: tara14
No. It does not.
Answered by: Beckie
Date published: 2021-06-02

If I am light to medium will the banana for for me?

Asked by: Jelly12
Yes! My skin tone gets light in the winter and it was still a great match! 
Answered by: Martha4
Date published: 2020-12-22

How many grams come in the product

Asked by: Levi
20 g.
Answered by: AaliyahKeef
Date published: 2020-09-02

I bought this powder in banana color. I am a fair skin tone. Do you think it will be too dark for me?

Asked by: Kaybug
I think it might be too dark if you are fair skinned. Translucent would probably work better .
Answered by: Beautylove
Date published: 2020-06-27

Is the translucent powder actually translucent or is it white?

Asked by: michelle1111111111111
Not white at all. Their picture isn’t accurate for some reason. It’s a light beige color Similar to Laura mercier/cover fx translucent but definitely goes on translucent. 
Answered by: Makeuplvr
Date published: 2020-07-06

How do I use Coconut 3-1 primer water??? It was a free gift .

Asked by: Boo1
Spray a light layer on your face, that's the primer (let it dry). When you've put on all your products (foundation, powder, eyeshadow, etc.) Spray some more on your face to set it. The 3 in the 3-1 is if you want to put some on in the middle of the day to freshen up.
Answered by: WonderWedow
Date published: 2020-08-14

if im shade toffee in foundation, which powder would be best for me?

Asked by: vanbean
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