Photo Focus™ Foundation Nude Ivory

Photo Focus™ Foundation Nude Ivory is rated 4.2 out of 5 by 7890.
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$6.49
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Wet n Wild | Photo Focus Foundation Nude Ivory - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Foundation Nude Ivory - Product front facing with cap off on a white background Photo Focus™ Foundation Nude Ivory Photo Focus™ Foundation Nude Ivory Photo Focus™ Foundation Nude Ivory Photo Focus™ Foundation Nude Ivory Photo Focus™ Foundation Nude Ivory
Rated 1 out of 5 by from Not Recommended At All I had no high hopes for this foundation because it was inexpensive but I thought why not try it because sometimes you find a real gem that doesn't empty your wallet. All I can say is "let the buyer beware." To start with it is extremely drying to the skin and sits like caulk on your face I have normal skin with fine to small pores and every pore noticeably stood out and there was just no blending or smoothing it in on my face. The other issue I had with it was the smell. The fragrance is like that of latex paint. I washed the foundation from my face and the bottle went straight into the trash. Thankfully I'm only out a few dollars.
Date published: 2017-08-07
Rated 1 out of 5 by from Worst Foundation Ever Had high hopes for this products based off of great reviews about but i was so disappointed! This product smells just like wet paint and has such a thick consistency it would not blend! I've tried a beauty blender, foundation brush and a stippler brush yet it wont budge and I'm left with dry streaky/patchy looking skin. This foundation shows pores i didn't even know i had (i have no acne/textured skin) and breaks up after a couple of minutes (do not have oily or dry skin either). I've tried it with and without moisturizer and primers various times hopping for better results and each time it fails. Do not recommend buying this.
Date published: 2017-06-22
Rated 1 out of 5 by from Probably worst foundation I've tried I think every youtuber has made a video about this foundation saying they love it. So of course I fell into the hype of. I was so excited to try it out. So first, it smells like paint. then when you go to blend it's like a paste and I swear it ate my concealer after blending it. But it didn't look too bad. UNTIL LIKE THREE HOURS LATER. My face started to flake on the dry areaa, it looked like my skin was peeling off. It made my pores look huge and it got so cakey. I do NOT recommend this at all. I was too scared to even take a picture in this because how bad my face looked.
Date published: 2017-06-20
Rated 4 out of 5 by from This foundation is great but it needs SPF I love this foundation. It's super creamy and feels very light, not cakes at all. It looks lovely on me and it actually matches my ghostly, really pale skin color really well which is very hard to find (I use Porecelian by the way). Also, my skin does look really good in photos, as advertised. The only problem with it. There's no SPF in it. I wish it had SPF; then I would give it 5 stars. We need to protect our skin from harmful rays, why not use pretty foundation with SPF in it on our faces instead of runny, weird smelling sunscreen that always gets in our eyes? But other than that, this is one of best drugstore foundations ever.
Date published: 2017-06-02
Rated 5 out of 5 by from At first I was kinda put off by the smell but tbh for the price and quality I adjusted to it and it fades quickly. The blenfability and build on this is great and I dont use a primer or anything like that. I'm always sure to moisturize my face properly before use because it does dry out a bit if not but like I said great quality when it does work well. I do have to wash my beauty blender before each use with it because it does soak in and make it harder to spread evenly with each use but if you can manage to put in this little effort for the great outcome it's great because your only paying 5.99 and getting the quality of a 25.00 foundation.
Date published: 2019-10-17
Rated 4 out of 5 by from Granted this foundation is $5 but I just can’t stand the smell of it. Other then that I would probably give it a higher star rating. The smell is that of inexpensive foundation. If they only scented this and made it $8 I would be happier with it. I feel like I am applying liquid latex on my skin because of the cheap scent and although the coverage seems ok on your hand or beautify blender it quickly dissolves when applied on the skin. I got this because Tati said she thought it was a decent product for the price but I wasnt’ impressed. I am dying to try the L’Oréal foundation that everyone says is so great for being a drug store product.
Date published: 2019-06-13
Rated 4 out of 5 by from I have to say, this foundation definitely met my high expectations. The colour payoff is fabulous as you need so little to get good coverage! I used almost a whole bottle and loved it, but my one qualm with it is that it doesn’t seem to agree with setting powders easily. I have oily skin and I have to set at least my forehead and around my nose and I found it REALLY made this foundation collect and slip around. If I didn’t set it, it would be super greasy but would stick well! I tried three different setting powders with no success. If you have combo/oily skin, definitely consider how much you need to powder before trying this foundation!
Date published: 2018-08-12
Rated 2 out of 5 by from I purchased this foundation after seeing YouTube videos raving about the product. I gave it a try, and it did not turn out well for me. It looked patchy and began to separate on my skin after only a few minutes. It also has a very overwhelming scent, similar to the smell of paint. Then next day after trying this, I broke out horribly. I then looked at the ingredients, and there are some ingredients in this product that should not go on anyone’s face whatsoever. If you have sensitive skin, stay away from this foundation. The only good thing I can say is that it did provide great coverage on certain areas of my skin. I will not be repurchasing.
Date published: 2019-05-05
Rated 5 out of 5 by from I’m absolutely blown away by this product. I was super skeptical because I haven’t used a drugstore foundation in years,because always after a couple of hours my skin would get very oily and I’d have to blot due to the foundation. However this foundation, is amazing! The price is unbeatable. The coverage is more medium,but covers very well on my red,splotchy complexion. I would highly recommend,and you don’t have much to lose for only $6 a bottle! Love this more than almost any of the high end foundations I’ve used. In the picture on the left I had applied my makeup at 6:30am, the picture on the right is from 5:30pm. It did not get oily at all!
Date published: 2019-05-15
Rated 5 out of 5 by from Because I know it's hard to find good foundations, especially those with drug stores. This foundation was really easy to mix, leaving a light cover I liked. Throughout the day, I did not notice the foundation faded. I went to the gym and I did a little exercise, and the foundation was still able to stay on my face. Toward my end in the tenth period, I noticed that the foundation was not as good as it had been earlier, but it was not very bad as it made me give the institution a one star review. The Foundation reminded me of the "Fenty" foundation of Rihanna because it gave me a light cover look, so I think Wet and Wild Foundation is a Fent
Date published: 2019-03-13
Rated 5 out of 5 by from Wet n wild never let's me down .. this foundation is very pretty and settles on the skin nicely. I use my beauty blender and it applys flawless. I want to say it's medium coverage very buildable in areas you want more coverage in. I got mine at my local rite aid for about $6.49. there isn't a big shade range I believe ... I'm light skin but with a nuetral- warm undertone so certain foundations I can get away with the lightest medium... but I purchased this in buff biege and I really wish there was a color in between. I do recommend this product to anyone that can make the shades work for them. It applys matte so this is perfect during the summer.
Date published: 2018-10-15
Rated 2 out of 5 by from I really wanted to love this foundation. I heard amazing things on it. People raving about it plus it being so inexpensive I had to try it.. Maybe its Just my skin but it didnt work for me. I tried it with different primers, different powders. No. It made my pores look like craters on my face. It emphasized every fine line and bump and pore. It had a beautiful finish. It felt so light. Definitely medium coverage. I have combo/oily skin and it worked well for that aspect. It didn't cling or move. It just emphasized things for me I wanted to hide. It also smells like paint. Which I could get over if it looked nice. But for me, it just did not work.
Date published: 2019-03-18
Rated 5 out of 5 by from This is my everyday foundation, I love it. It gives my skin a really nice finish. My biggest problem with foundation is that it always gets splotchy on my nose and completely wears off after about 4 or 5 hours of wear. This one is the first I've found that doesn't do this and actually lasts through a whole (sweaty) work day! I do wish it had a pump instead of the wand but the wand it comes with is still a good applicator, however it does it get difficult to get product at the bottom of the bottle. My only big gripe is the plastic holding the lids pops off fairly easily but the lid itself still stays on and sealed so it isn't a huge deal.
Date published: 2018-08-07
Rated 5 out of 5 by from This is my go-to liquid foundation... I LOVE this product. It is so affordable for a HIGH quality product! [product:wet-n-wild-photo-focus-foundation] As I have dry/combination skin, it can be hard to find a foundation that is both moisturizing as well as locks in place. After a long day of running around at work, both inside and outside the facility, my foundation still remains. This is also the best color match I have found for my skin. I apply it using a wet beauty sponge and it does not absorb into my skin, it sets nicely on top. It is buildable as well! Slight scent but not detrimental. I need more of my friends to try this product!
Date published: 2018-12-24
Rated 4 out of 5 by from I really enjoy using this foundation, it's buildable coverage. It goes on my skin all smooth and doesn't cling onto any sort of texture that's on my skin. I do use a BH cosmetics primer with it. I set it with Cory Airspun setting powder in translucent. The foundation does break apart, only around the mouth but that's pretty normal for me unless I put an eyeshadow primer on it. I do think it sheers out a little but as you go on and about you're day. Pretty awesome drugstore product. Definitely going to repurchase it, only because it is a cheaper alternative for a more high-end brand. Give it a try and you might like it and if you don't, return it!
Date published: 2018-05-15
Rated 4 out of 5 by from 3.5 out of 5 stars I'm combo/oily skin type and I'm in the shade golden beige. It has a smell like paint, It did not oxidize like crazy like other drugstore foundations, it does enhance texture, I don't have dry patches but it did cling on to one spot. It felt powdery too. I set it with the new powder and it looked much better. After the 4 hour mark, my nose looked a little dewy which surprised me because most drugstore foundations (even matte) make me look oilier. My nose area was a little dewy and the foundation rubbed off a little. But the rest of the face looked really good. I will keep using it till it finishes. I'm not sure if I will purchase again.
Date published: 2017-08-21
Rated 2 out of 5 by from Not sure what went wrong... I got this with the hopes that it would be a great drugstore option for foundation based on all of the rave reviews I'd seen about it. I don't know if I just got a bad batch, or if it isn't for my skin type or what, but I am not a fan. First, it's very liquidy and I feel like my makeup sponge absorbs most of what I try to put on my face. I have to go over about 3 times to get close to full coverage. It also literally smells like paint. I don't understand the point of the little wand either. I am open to trying another one to see if it was just bad, but I don't have big hopes
Date published: 2017-09-05
Rated 1 out of 5 by from I bought this due to a YouTube beauty guru who raves about it. She's picky so it has to be good if it's up to her standards, right? NOPE. This absolutely did not work for me. I knew about the smell and could deal with that if the performance was good, but it is not. It settles in pores and lines even with a good primer, it's streaky and low coverage. The only good thing I can say is every time I tried it, after realizing that no matter what primer or sponge or brush was used, it is in fact terrible; other foundations would layer on top of it with no issues. A lot of people love this so with the low price point give it a try, but it's a pass from me.
Date published: 2019-09-05
Rated 2 out of 5 by from I really like the color of this foundation, I believe I bought the lightest shade (at least the lightest shade at my local Wal-Mart) which was "Porcelain", and it's almost a perfect match for my fair/light yellow skin tone. I have dry skin and really enjoy the look of more natural finish foundations which I believe this has, but it is just so tacky after you put it on. I definitely have to set it with powder which is not something I enjoy doing as it feels very heavy with the powder and can make my dry skin look very cakey and heavy. If you have combination/oily skin this foundation could be nice but I hate how tacky and sticky it is.
Date published: 2018-05-07
Rated 4 out of 5 by from Great product for the price, the smell is not great,it applies and blends beautifully has amazing coverage. I would prefer it more with no smell. The range off tones is also poor but I was able to find a decent match. I would buy again and use in a pinch still not my favorite but the product does what it says and its not heavy considering the coverage can certainly be full when build up. It does not last as long as I like but it will give you a good 7-8 hours with the right primer and setting spray. It works well with other products and does not change tones after drying. I love that it looks smooth and blurring and no cake face.
Date published: 2019-10-25
Rated 5 out of 5 by from I absolutely love this foundation. It goes on great, and stays on all day! It gives a nice dewy look as well, and does great on dry skin. The color match is perfect too! I also really enjoy the application process for this product. It has a little spatula like thing attached to the lid, so you pull it out and instead of putting the product on your fingers/brush etc, you just dab the little spatula that has the foundation on it, onto your face where you want the product. Then grab your blending method of choice (mines a beauty blender sponge) and go to town! No mess on your hands at all. I am switching to this foundation from now on.
Date published: 2020-03-11
Rated 5 out of 5 by from I ordered this foundation online but bought 3 different colors so that I could find my match. I didn’t find my perfect color, but I mix two of the colors to get my desired color. This foundation is so beautiful, and I’ve used more expensive foundations but at $5 and how well it performs, you can’t beat the photofocus foundation. It’s so pretty, but has a strong paint-like scent. If you can get past that, this is for you. The coverage can build up to a pretty high medium coverage but I wouldn’t say it gets quite to full coverage. It’s a beautiful satin finish. I think everyone should give this a shot, it’s my every day foundation now.
Date published: 2019-03-14
Rated 3 out of 5 by from I did not have good luck with this foundation. It’s not terrible, I love the packaging and the little spatula, it makes application super easy. I heard a lot of influencers raving about this drug store foundation so I was super excited to try it, but there were a few things I didn’t like. It’s a nice thin consistency but it doesn’t have good coverage. And it didn’t seem to do much for my complexion. I also found the consistency to almost be oily. Thin and oily. It was odd. It also did not stay on very well, especially in my nose area. Maybe someone else will have better luck with this affordable foundation but I will not be repurchasing unfortunately.
Date published: 2019-02-23
Rated 5 out of 5 by from After seeing a few beauty youtubers try out this product, decided to test it myself. I have very oily skin and this foundation seriously works wonders!! It is very matte on the face, so I'm not sure how it would work for people with dry skin. But for me, it stays on all day, does not break apart, and looks fabulous! It is crazy how such a cheap and drug store brand product can be so amazing. This is my go-to foundation and I like it more than some high-end foundations I have tried. I suggest that everyone try this foundation out- it is under $5, so you really aren't loosing much if it doesn't work out for you. But, it has done absolute wonders for me!
Date published: 2018-11-22
Rated 5 out of 5 by from Love it! Gives me medium to full coverage. And stays all day on my oily skin! I’m 61 and love this foundation which mattifies the skin yet never looks “makeupy”. Like the spatula but wish it had a pump like Elf does at about the same price point. That my only criticism. If it keeps the price the same, then I’ll continue to use the paddle applicator provided. I prefer to use a beauty blender for all my liquid foundation and it’s seamless. Bisque Beige is my go to-just eyeballed it and went with it! Perfect match. I’m more of a medium girl summer or winter with blonde hair. Enjoy this very much with your concealer. Thank you!
Date published: 2017-12-07
Rated 4 out of 5 by from Great but... I heard a lot if good things about this foundation, I have very fair skin and not many drugstore foundations make a light enough shade for me. So, I had to try it. I bought Porcelain and Nude Ivory because I didn't know what shade would suite me best. Long story short, Porcelain was the closest match. I like the way this foundation lays on my skin, it's smooth and matches. The only thing I really don't like is the smell when you apply it... It smells exactly like wet paint.. When you get done applying it and it sets down, you can't smell it anymore which is great. Overall, this foundation is a must have but that scent is something that needs some work!
Date published: 2017-10-24
Rated 4 out of 5 by from Cant beat the price. Also, it is good quality. I have wear it from 6 am on the morning to one of my events till 6 pm at night. Not touch up in the middles. When i come home it still have products on my face. I only have 2 complaints is the smell of its. really strong scent. It is lucky that my face is not as sensitive. I would not recommended for people who have very sensitive skin. It might turn bad. The spatula also one thing that I dont like. i prefer pump the product out. Rather than using spatula to spread it out on my skin. Besides that, I am in love with the product, got two bottles buff bisque and ivory. it is fordable and works well on my skin
Date published: 2018-11-26
Rated 4 out of 5 by from Good foundations are hard to find, especially drug store ones. This foundation was really easy to blend, and it left a light coverage which I liked. Throughout the day I didn’t notice the foundation fade away. I went to the gym and did a small workout, and the foundation still managed to stay on my face. Towards my tenth period lunch, I did notice that the foundation wasn’t as good as it had been earlier, but it wasn’t too bad where it made me give the foundation a one-star review. The foundation reminded me of the “Fenty” foundation by Rihanna because it gave me the light coverage look, so I believe that the Wet and Wild Foundation is a doop for Fenty.
Date published: 2019-05-19
Rated 5 out of 5 by from I highly recommend this foundation! Especially for beginners in makeup or anyone who just wants something super affordable! Although the coverage is pretty light, i think its buildable and it doesnt cake up! It claims to be able to work for all different kinds of skin types, It works on my combination-type skin! I think they should fix the smell though. Once you have it on you cant smell it, but it's just kinda weird. The applicator is alright, i feel like it could be better. !!!Also i SERIOUSLY think wetnwild need to expand their shade range!!! That aside, i think its a great foundation! makes the skin look very nice and smooth!
Date published: 2018-12-14
Rated 5 out of 5 by from All time favorite I have been using this foundation for around 2 years and it is absolutely my favorite!!! It is definitely a dupe if not better than the estee lauder double wear foundation.
Date published: 2019-07-05
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I use mac foundation they discontinued my fav foundation pro long wear nc25 which color would suit me .. I like the yellow undertone foundations

Asked by: Ia21
golden beige is suitable for you
Answered by: hany
Date published: 2020-05-27

I have boughten 2 shades in this foundation but sadly neither match me I was wondering which would be closest to ABH luminous foundation in the shade 355n It is the only foundation that matches me exactly and I really would appreciate the help :)

Asked by: Artwonder038
I hv bought rose ivory shade in this foundation..it match with mine skin tone n also blends fabulous .. i am fully satisfied with its long lasting result
Answered by: Fressia marry
Date published: 2020-03-23

Is this foundation non-comedogenic?

Asked by: Mims
Yes! I typically have very sensitive skin, but I've been using photofocus for years now with no negative effects.
Answered by: Fenders
Date published: 2020-04-15

How many ounces are in this bottle

Asked by: Abby1995
30 ml!
Answered by: raashi
Date published: 2019-11-27

ow do you remove the second cap? the first cover comes off easily but what do i do withe the second thing which is securly placed on the bottl

Asked by: anniefannie
It actually only has 1 cap you have to twist it instead of pull. I did the same thing to mine
Answered by: Kaylarae199027
Date published: 2020-04-13

I use the Estee Lauder double wear foundation, colour: creamy vanilla. Which colour will be suitable for me?? We may not test foundations because of covid. And I really need to buy. Thanks 

Asked by: Jamie_hh

is this foundation full, medium, or light coverage?

Asked by: ash0

Is it okay to swim with on

Asked by: Me227
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