Wet n Wild | Photo Focus Foundation Golden Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Foundation Golden Beige - Product front facing with cap off on a white background Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige

Photo Focus™ Foundation Golden Beige

Photo Focus™ Foundation Golden Beige is rated 4.2 out of 5 by 11011.
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Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash

  • Benefits
    GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

    • Clear Blue Sunlit Sky
    • Outdoors PM
    • Indoors PM
    • Electronic Flash
    • Fluorescent Light
    • Bathroom Light
    • Nightclub Light

    A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

    ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

    Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.
    Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.
    Rated 5 out of 5 by from Awesome Foundation!!! So I've never written a review on makeup before but I felt the need to do so now. I loooove the consistency and how beautifully it goes on the skin. I have pretty oily skin and this is the first foundation that I feel actually soaks up my oils so that they don't show. I have tried many foundations for oil control but none have worked for me until this foundation. P.s. I live in Florida so the heat is real. I think the only con to this foundation is the smell..it smells exactly like paint so if wet n wild could fix this issue then this is the perfect foundation..from price to quality! Great job wet n wild!
    Date published: 2019-05-03
    Rated 5 out of 5 by from love the design the formula is amazing and no more needed to be said about it. I want to commend the little spatula! foundations rarely have this design! it's so convenient you can use it to spread the product on your face instead of dirtying your fingers and finding dried up foundation underneath your fingernails! Tip: spreading the foundation out on your face as much as possible before using a beauty blender to blend everything in will largely reduce the amount of product getting soaked up by the sponge, as opposed to dabbing your sponge directly into a huge blob of foundation. I wish more foundations have this design.
    Date published: 2018-08-16
    Rated 5 out of 5 by from So happy I bought this foundation! It was only about $4 from Walmart and it works so well, especially for such a cheap price. I also appreciate the plastic applicator it has, which isn't as great as a pump but at least it isn't just something you have to pour out from the bottle. I'd say it has medium coverage - I still need to put on concealer to cover pimples and my super bad dark circles but I would probably have to do that with almost any foundation. It doesn't dry quickly so definitely use a powder on top (which I do for any foundation/concealer anyway). I will for sure repurchase this in the future
    Date published: 2018-11-15
    Rated 2 out of 5 by from I wanted to love this foundation. So many raved and hyped this up and for the price.. I had to try it. I was so disappointed. And it may have just been my skin that it didnt work well with. But it emphasized all my lines, pores and shame. Ha. But really. My pores looked like giant craters. It just sat in my fine lines and emphasized every bump or crinkle on my forehead. Let me say if that wasnt the case it wouldve been beautiful. Its lightweight. Medium coverage. Worked with my oily combo skin. But ugh it just didnt make my skin look good even with different primers and powders.. and I'm so sad about it!
    Date published: 2019-03-20
    Rated 4 out of 5 by from Love this! Would have given it 5 stars if it was perfect for my skin. Though that’s most likely my skins fault not the foundations fault. I have used expansive foundation and cheap foundation but this one is still the best by far. I have oily skin and this doesn’t melt off or separate. It also doesn’t rub off easily. I wasn’t sure about the applicator but it’s actually super handy and for me is portions out the foundation super well. I would recommend this to people who have oily skin and want a medium to full coverage. It covers my redness but still shows the faintest bit of my freckles which I like.
    Date published: 2018-09-13
    Rated 5 out of 5 by from If you have oily skin then this foundation is for you. I love that they have a great color selection. This is a matte foundation so if you like a natural glowing look this is not the foundation for you. This does dry pretty fast so work with one area at a time. This works great with both a beauty blender (or good sponge) and a brush. This literally stays in places. My natural oils don't start to shine through until about maybe 5-6 hours after wearing it. Not only is this great, but it's also very affordable. This is one of my top favorite drug store foundations. I hope they never discontinue it as it will always be in rotation in my makeup. I would highly recommend this product.
    Date published: 2018-08-23
    Rated 4 out of 5 by from I love Wet n I love Wet n Wild as a brand and this foundation did not disappoint. On the positive side, It is very easy to apply and blends beautifully into the skin. I wouldn't say that these are negatives necessarily but they are important things to know, this is not a last all day foundation and its not sweat proof, you can get a good 8 hours out of it though before it startes to fade fairly significantly but for the price this is to be expected. I use this on days where I'll be inside mostly. This is a beautiful inexpensive foundation that really looks gorgeous on the skin and is definitely one of my go to's.
    Date published: 2021-03-15
    Rated 4 out of 5 by from This is a pretty good quality foundation and at a great price. It had a matte finish, but I still got oily on my nose. The only thing that I would really change about this product was to make it a bit more long-wearing (it came off around my nose & mouth), and stocking stores with more shades. The drugstore that I went to did not have my shade or any of the more tan shades. I would purchase this again, and I recommend that you give it a try. This foundation is a great affordable option for beginners that are just getting into makeup, or for anybody looking to save money on a good quality foundation.
    Date published: 2020-05-05
    Rated 5 out of 5 by from This foundation applies great and looks beautiful on the skin. It’s a your skin but better kind of foundation, but it has the coverage you need for covering blemishes or any discoloration. I keep a lot of colors of this in my makeup kit for doing others makeup, and it always turns out beautiful. Doesn’t look cakey what so ever when concealer, setting powder and other face powders are applied on top of it, and it’s really just an all around great foundation. I personally love it, and I really swear by it. It’s one of the best ‘drugstore brand’ foundations out there, and if you’re looking for a really affordable foundation that has the quality of a luxury foundation, you should try this.
    Date published: 2018-06-13
    Rated 4 out of 5 by from I personally don't own this foundation, but a makeup artist used this foundation for my bridesmaids makeup and it was lovely. I searched up the price range and it's amazing how cheap this product is! It gave me good coverage, seemed pretty buildable, and wasn't cakey at all. It also stayed on the ENTIRE day, which was surprising because most drugstore foundations tend to "melt" off or come off midway through the day. This foundation's finish is semi-matte and it didn't feel heavy on my face at all. Overall, I would recommend this foundation to my friends and family that are starting out with makeup.
    Date published: 2020-03-30
    Rated 1 out of 5 by from I bought this foundation because I’m trying to find cheaper options in comparison to my expensive foundations (makeup forever, este lauder double wear, and mac). I can’t say that I would buy it again. It has a really weird, funky smell to it. It almost reminds you that you’re using cheap makeup. I also don’t like that it leaves your skin super sticky. Which makes it hard to use powered blushes and contouring powders. I do have a history of mild acne breakout and this product made them worse. I think my skin is sensitive to an ingredient in it because i also felt a “burning” sensation after applying.
    Date published: 2018-11-06
    Rated 3 out of 5 by from I wanted to try this foundation after hearing rave reviews about it online. For me, I found it pretty full coverage (with a primer). I will say that it definitely has a perfumey smell at first that is pretty strong. The applicator is a cool little spatula that I like. The scent does go away after applying. My only complaint is that I find this a bit drying in my dry areas (tip of nose and some areas of cheeks) and this clings to that later in the day. Overall I think this would be good for someone with an oily complexion. And the price point is awesome cause it’s wet n wild. It’s one of the better drugstore foundations I’ve tried. The concealer that pairs with this is also really good.
    Date published: 2018-05-11
    Rated 5 out of 5 by from This is my Holy Grail foundation! I have gone high end & always end up returning them. And I've done all brands drugstore and this is the best. Gives me medium coverage which works great for me. But I am able to build it up to make it full coverage. I'm 37 and I'm starting to get fine lines and larger pores. And this gives me that flawless looking skin that I love. Last 12 hours with no touching up. I have combination skin. For the price and all that it does for me there is no need to buy another product for me! Love love love and I have already bought six bottles. Definitely on my repurchase list.
    Date published: 2019-03-01
    Rated 2 out of 5 by from I really wanted to love this foundation fully, and I partially did, but the biggest thing that got in the way was how much it oxidized on my skin. I found my almost perfect color, but throughout the day I’d get really really orange.. I even did a patch test on my neck, and it looked horribly orange. (Like, oompa loompa orange..) but other than that, the finish is beautiful. The formula of the foundation is outstanding! The staying power is also great. I just wish it wouldn’t oxidize on me.. so unfortunately I can’t use it anymore since I’m quite light skinned/pale and it’s really noticeable on me.
    Date published: 2018-06-19
    Rated 5 out of 5 by from Better than designer foundations. Miraculous, spo I used this Foundation looking at the price and as an extra, less pricey one to use "rough". My ultimate go-to have been Armani which I would not squander to work everyday as it was expensive ... Turned out that this Foundation gave such better coverage and natural finish. Absolutely flawless! Whenever I wore it, I had people asking me which Foundation it was. I wear it to all special occasions and my Charlotte tilbury airbrush Foundation is sitting on my dresser. I don't think I'd ever buy any expensive foundations I have uses in the past such as Estee Lauder double wear, Charlotte Tilbury, scheido and Bobby Brown. This one beats them all! Love, love to these guys who created this ❤
    Date published: 2021-08-05
    Rated 4 out of 5 by from I bought the original photo focus formula when it first launched and was pleasantly surprised by how good it looked on the skin. It was my daily foundation and I wore it multiple ways depending on how I wanted the coverage to be. I wore it mixed with my moisturizer for sheer coverage and wore it on its own for buildable medium to high coverage and I liked it each way. It sits beautifully on the skin, doesn’t have a flash back, has a good color range which has now expanded for more inclusiveness which I do appreciate. The only thing I would want to change is the smell which vanished after initial application. So, if you can get past that, it is a great affordable option for day to day use.
    Date published: 2020-05-20
    Rated 4 out of 5 by from This is literally one of my favorite foundations EVER. I remember when this first came out everybody was raving about it and for all the right reasons. This foundation has great coverage, I want to say medium to full and is buildable, it feels light on the skin and it lasts ALL day. It is a pretty liquidy foundation and the applicator is a spatula which is different but still effective. I’d most definitely prefer a pump but for the price of $5 I really can’t beat it. My only complaint is that the smell at first is horrendous. It literally smells like paint but luckily once dry the smell is gone.
    Date published: 2018-08-06
    Rated 5 out of 5 by from OKAY YALL! Out of every product I have reviewed this little guy has me shocked. It is extremely affordable (probably the cheapest foundation I have ever purchased) yet extremely effective. Coverage is perfect and doesn't get too cakey. Now here's the catch. It smells kinda like paint. But if you can get past that you find yourself with the most affordable foundation on the planet that provides great results. I currently have 3 bottles of different colors so I can match my tone to the season (I go from pale to a dark tan extremely fast lol). I Love it, you will love it and you should try it! xoxo
    Date published: 2020-04-30
    Rated 2 out of 5 by from I am not a fan of this foundation. I found it on sale on Amazon for $3 and I really like the Photo Focus concealer, so I figured I’d give it a try. First off, it smells strongly of paint, which is definitely off putting. It is very cakey, emphasizes all of your pores, creases very quickly, settles into any fine lines/wrinkles and takes a while to dry because it is heavy. The worst part is feeling it sit on your face all day long; it’s extremely uncomfortable to wear. It broke my skin out the first time I tried it, so I wouldn’t use it if your skin is acne prone. I did like the spatula style applicator though, but that’s about it. It’s useable if you’re in a bind, but I do not recommend it!
    Date published: 2019-10-05
    Rated 4 out of 5 by from This is my OG foundation and has been for a while. I have the dewy and matte foundation and i honestly prefer the matte foundation because I feel like it was way more coverage then the dewy one. I have combo skin and the matte works fine for me but my trick is that i don't set my foundation and thats how it works way better for me. The only reason why i'm not giving it that extra star is because the smell can be really strong almost like paint is as close as I can describe it. But if you're not sensitive to that stuff you'll end up falling in love with the foundation! #wetnwild #foundation #love
    Date published: 2020-04-06
    Rated 2 out of 5 by from I really wanted to like this foundation and was hoping I'd finally found "the one" but it really wasn't all that. The coverage was amazing and it dried perfectly in the way of not being too oily or sticky. The big negative was even tho I had purchased the lightest shade as I am very fair skinned the formula still ended up oxidizing. The scent was a bit strong almost like paint but ended up going away after a little while. If there was a way for it to not oxidize I absolutely would buy it again as the coverage is amazing and wet n wild is so affordable! [product:wet-n-wild-photo-focus-foundation]
    Date published: 2019-03-15
    Rated 4 out of 5 by from I adore this foundation. I will start with the very few negatives I have discovered over a year of use. Occasionally a bottle will smell like wall paint. It can be strong but it does dissipate rather fast. Another downside is I find the applicator to get crusted if not wiped down a lot. On to the pros. The price is amazing. The coverage for me is a solid medium. I have combo skin and can wear this all day. It doesn't stick to dry patches and I don't look like a pool of oil at the end of the day. Thankfully it doesn't cause breakouts on my acne prone skin. This has become my everyday foundation.
    Date published: 2019-02-08
    Rated 5 out of 5 by from I love this foundation! I was able to get it on sale at Walgreens for $3. I have super oily skin & honestly I never expect foundations to truly be matte for me & even though this foundation wasn’t it was the perfect in between of matter & dewy. It didn’t oxidize on me, didn’t change colors, didn’t break me out & didn’t slip off my skin. I also love the fact that I was able to find a foundation with neutral undertones. It blended really well for me. I primed my face, blended it out with a brush, pat it down with a damp beauty blended & used a light coat of pressed powder. I was able to use blush, bronzer & highlighter without a problem. Honestly I’ve very surprised & super happy with this :)
    Date published: 2019-01-17
    Rated 5 out of 5 by from It's a easy matching It's a easy matching cover up. Long lasting. Not expensive either. I love the stick rather then just squirting it on my face too. Easier to put where u need it.
    Date published: 2022-05-15
    Rated 3 out of 5 by from Not impressed I bought this foundation because of all of the great reviews, and I really wanted to love it, but....first thing I noticed was the smell. I am usually not hyper sensitive to smells, but this one has a very strong chemical smell. When I put it on, I first tried a stippling brush,, which looked streaky, so I switched to a sponge. The color and coverage were decent, but you have to work quickly, as this product sets fast. The 2nd thing I noticed was that when I had completed application, it felt heavy, like plastic on my face. All day I felt like I had something waxy on my face. It did not oxidize, but it did settle into lines, even with a primer. I would not recommend this if you are sensitive to scents, sweat athe all, have oily skin or very dry skin.
    Date published: 2017-06-20
    Rated 2 out of 5 by from My first thought when I opened this was it smells like a mixture of paint and alcohol. It's gross and after a while kind of makes my head hurt. The smell does lessen after being applied. I don't like the applicator for the foundation, which is like a little plastic spatula. It does apply ok otherwise and blends well. I'd say it has a medium, buildable coverage. It does help with flashback, but I don't think this is a good foundation for dry skin as it is quite mattifying. The shade was a decent match for me though and the price is good. Overall I personally am not a fan of this foundation and don't think I'd recommend it. There are plenty of other drugstore foundations that are a lot better.
    Date published: 2019-11-06
    Rated 5 out of 5 by from I usually buy the L'Oral Paris Infallible 24H Stay Fresh Foundation but was low on money this week so I decided to try this. I was extremely surprised at how great this foundation is! I have oily skin and work retail in a mall so Im always running around and can get sweaty/oily quickly. This foundation has amazing hold power! Throughout work, sweat and COVID masks, this foundation stays put! I was SHOOK when I took my mask off after an 8 hr shift and saw that my makeup looked almost exactly the same as when I left my apartment in the morning! I highly recommended this foundation and the Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz! Theyre both really amazing and super affordable
    Date published: 2020-10-06
    Rated 5 out of 5 by from So I love water So I love water based makeup and because I was introduced to makeup through drugstore product I guess you could say wet n' wild is one of the more watery and hydrating makeups I've had. I like for my skin to breathe and like moisturizing and sunscreen but as soon as I see serum like consistency and function in foundation that attracts me. Tbh, they could have better shades ranges I feel like they're very neutral and yellow undertones and not many peach, pink, orange, or beige so that's a but harder with watery foundation but it's buildable and makes you look glowy if you want that look. Apply with the clear jelly applicators - they slide on and smoothen the foundation evenly across your face
    Date published: 2020-12-16
    Rated 5 out of 5 by from When I first bought it, I didn’t like it because it would apply unevenly. Upon realizing that it was my primer making it act up, I decided to give it another try. I applied it to my bare face (after cleansing and moisturizing) and I was left STUNNED. In the few years that I’ve recently started using makeup more and more, no foundation has impressed me like this one. I was left with a smooth matte finish, it did a great job at covering whatever acne scars I have, and I can go a few hours before having to apply setting powder above it. Overall, very impressed and very happy. I’ll be more than glad to purchase again in the future seeing as it’s the only foundation that’s worked for me so far :)
    Date published: 2019-12-01
    Rated 3 out of 5 by from Bought this after seeing so many reviews of it on youTube especially that the price was so affordable. I have it in the shade desert beige. It was cruelty free which was another thing that drew me in. When I applied it to my face it went on very smoothly and it was easy to blend. The smell however was a bit off putting. It smells a bit like paint. The smell does go away after a while though. The foundation looked really good. After a day of wearing the foundation, I noticed it cracked where my lines around my mouth was and it felt sticky on my skin even though a used a finishing powder. I will give it another go though and I will probably use it a few more times because of the good coverage.
    Date published: 2018-07-28
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    Is this a silicone or water based foundation? Mixed answers when I looked it up.

    Asked by: Cynthiaw95
    This is absolutely, irrefutably silcone-based (Cyclopentasiloxane and Dimethicone in the top ingredients).
    Answered by: suzela
    Date published: 2022-03-26

    Is this foundation supposed to be full coverage? Will it bring out my pores when I put it on?

    Asked by: VG1234
    It definitely brought my pores out. Can be full coverage but be sure to prime and moisturizer REALLY good or you’ll be dry with very exposed pores
    Answered by: Lesliemariecd
    Date published: 2021-12-24

    I switch from ALL makeups to WetnWild and glad I did. At age 77 my skin looks wonderful throughout the day. My problem is trying to find my perfect shade Peach Natural in my local CVS. Kudos for Not testing on Animals....

    Asked by: Nate77
    Order online
    Answered by: Laurdess
    Date published: 2021-12-24

    I use mac foundation they discontinued my fav foundation pro long wear nc25 which color would suit me .. I like the yellow undertone foundations

    Asked by: Ia21
    golden beige is suitable for you
    Answered by: hany
    Date published: 2021-12-24

    I have boughten 2 shades in this foundation but sadly neither match me I was wondering which would be closest to ABH luminous foundation in the shade 355n It is the only foundation that matches me exactly and I really would appreciate the help :)

    Asked by: Artwonder038
    I hv bought rose ivory shade in this foundation..it match with mine skin tone n also blends fabulous .. i am fully satisfied with its long lasting result
    Answered by: Fressia marry
    Date published: 2021-12-24

    Is this foundation non-comedogenic?

    Asked by: Mims
    Yes! I typically have very sensitive skin, but I've been using photofocus for years now with no negative effects.
    Answered by: Fenders
    Date published: 2021-08-31

    How many ounces are in this bottle

    Asked by: Abby1995
    30 ml!
    Answered by: raashi
    Date published: 2021-12-24

    ow do you remove the second cap? the first cover comes off easily but what do i do withe the second thing which is securly placed on the bottl

    Asked by: anniefannie
    It actually only has 1 cap you have to twist it instead of pull. I did the same thing to mine
    Answered by: Kaylarae199027
    Date published: 2021-12-24
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