Wet n Wild | Photo Focus Foundation Golden Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Foundation Golden Beige - Product front facing with cap off on a white background Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige

Photo Focus™ Foundation Golden Beige

Photo Focus™ Foundation Golden Beige is rated 4.2 out of 5 by 11121.
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Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash

  • Benefits
    GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

    • Clear Blue Sunlit Sky
    • Outdoors PM
    • Indoors PM
    • Electronic Flash
    • Fluorescent Light
    • Bathroom Light
    • Nightclub Light

    A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

    ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

    Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.
    Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.
    Rated 5 out of 5 by from I have been on the hunt for my “HG” foundation for quite some time. Obsessively watching YouTubers go through their best and worst, wandering around Ulta and Sephora testing and trying any that I thought could possibly work on me. I have normal to dry skin, creeping fine lines, and larger pores around my nose and between my eyebrows. This foundation is by far my favorite. It has great coverage, doesn’t highlight my imperfections, and has a natural (not cakey) finish. And it’s under $10, cruelty free, and vegan. The shade is a little dark for me, but it’s summer, maybe I’ll get a tan. And it’s so inexpensive, I don’t mind picking up a couple of shades to mix and match.
    Date published: 2018-06-16
    Rated 4 out of 5 by from I have to say that this foundation is one of my top 5 foundations! It goes on so nicely and blends beautifully into my skin, it gives my skin a beautiful matte finish. I wore this foundation for my graduation, it lasted through the whole ceremony and photos before and after! I feel like this foundation blended so nicely and filled in all of my pores without settling into any lines on my face. My only problems with this foundations is that it smells like paint and the applicator is weird. I would recommend using s beauty blender to apply this foundation. Overall this is a great foundation and the price can’t be beat!
    Date published: 2018-08-11
    Rated 5 out of 5 by from Great foundation I was looking for foundation and this product had my attention.I like the packaging,smell isnt a worry because you dont feel it when its on face.It has intense smell when you smell the bottle.It is light on face.I picked shade right away and it is great.Loving cruelty free and vegan products,this is my go to brand
    Date published: 2019-12-25
    Rated 4 out of 5 by from For $5.99, the Wet N Wild Photo Focus Foundation is amazing. I would say this particular foundation is better for folks with oily or combination skin - since it does have the tendency to dry up and emphasize any dry patches. Pros: Super affordable Blends easily - fuller coverage with a brush and smooth out with sponge Good texture Cons: Poor color options (it was hard finding a good match) Smells like paint After 8 hours of wear it did show more texture of the skin I am also not a huge fan of the spatula applicator - I would’ve preferred a pump - but that is just me so I can’t disparage the foundation for it.
    Date published: 2018-11-20
    Rated 5 out of 5 by from Absolutely love this foundation!!!!!!!! Looks so natural on the skin, but still gives a medium to full coverage depending on how much is applied. I personally love this for natural days when I don’t want to look cakey. This does a great job in doing that! Also, the price is so affordable, so don’t feel like your hurting your wallet! Which I love!! But, honestly the shade range doesn’t have a good variety of shades, so it’s kinda hard to match yourself. But it could just be the lighter shades, which is what I had a hard time trying to find a shade that matched my skin tone. But over all, this is an amazing product!!
    Date published: 2019-03-21
    Rated 5 out of 5 by from I love this foundation, it has a beautiful matte finish to it. I like that it has some “working time” too it and it doesn’t dry down too fast like some other matte foundations. The buildable coverage is also great for me because I don’t like a super full coverage foundation all the time so with one layer you can get a great medium coverage or double up for full! It wears very well all day long and the applicator is awesome, I feel like I don’t waste any product with it. The smell is somewhat off putting but with such an affordable price I’m willing to look over the one flaw in it! I would definitely recommend this!
    Date published: 2018-08-14
    Rated 5 out of 5 by from It oxidizes lighter for anyone trying to find their perfect shade. This foundation is the PERFECT foundation for a beginner. Great for anyone who wants to step into makeup and doesn’t want to spend a ton of money on a product. I tried it the other day and was amazed! It gives you the same quality as more expensive drugstore brands like Maybelline but for half the price! $5! AND it matches my undertone. I’m yellow or olive and have struggled to find a foundation without red undertone. It’s easy to apply, buildable for full coverage, and perfect for combination skin. Awesome job, wet n wild. Best to use with a primer as well as setting powder and spray to avoid creasing.
    Date published: 2019-07-21
    Rated 4 out of 5 by from I love absolutely everything I love absolutely everything about this foundation except for the paint smell. The paint smell is the most strongest upon immediate application of this product onto one’s face. The smell does start to die down somewhat after a while, but it never 100% goes away. This honestly would qualify, in my opinion as being the absolute best drugstore foundation out there in the market today, if it was not for that paint smell. If Wet n Wild we’re to remove the paint smell to this product, then I would buy it again. But, if not, then I already have foundations that I am wowed by and will continue to re-purchase, so I’m good.
    Date published: 2021-10-02
    Rated 5 out of 5 by from This has been my favorite for at least a year now. I wear it pretty much everyday! I seriously can not believe the price. My skin is a mess, very textured and scared from past acne and this foundation makes my skin look air brushed. The coverage is good without looking Cakey. I find that I don't need to use concealer anywhere else but my undereyes. I love the little spatula, it makes application easy. I've heard people complain about the smell but, it's not strong and i don't mind it at all. My favorite way to apply this is using a damp beauty blender. I can't recommend it enough, especially if you're on a budget!
    Date published: 2019-02-21
    Rated 4 out of 5 by from When I first started watching Youtube this is one of the first few drugstore foundations that I was introduced to. This foundation is super affordable and is sold in the drugstore. I have been able to find this inside of Wal Marts, HEBs, Walgreens and Target. I know that this is something that is also sold inside of Ulta. The lowest price that I have been able to find this product at is Wal Mart. This is a buildable foundation with a full coverage finish. I would recommend to try this is you are a beginner in makeup. The only complaint that I have about this product was that it has a weird paint thinner smell. If you can get past that then definitely try this foundation.
    Date published: 2019-12-25
    Rated 4 out of 5 by from Pros- I like the price that’s for sure! Less than $5 at Walmart. The bottle is cool I like the applicator. Quite a few shades in stock to pick from. Cons- the scent! It smells so chemically. It also oxidizes quite orange after a few hours of wear. I mix in a few drops of some NYX one drop foundation in shade 02 as my highlight and I blend together. It helps. Overall this foundation leaves my skin smooth. I like the way it feels on my skin. No irritation either! My powder set it great no issues blending out my bronzer contour or using a setting spray over. I would definitely purchase again.
    Date published: 2020-02-26
    Rated 4 out of 5 by from This foundation is for oily skin since the finish is very matte, and the formula leans on the thicker side that will dry down to a transfer proof finish. It can smell a bit odd but fades away quickly. I don’t appreciate the spatula application for hygienic reason but it would be great for makeup artists or people who mix their foundations often. It stays on my oily skin for 4hrs, which is great, before starting to breakdown. I took off 1 star because of the shade range - it lacks the diversity of skin tones and undertones. Overall, I would recommend it if you have combo/oily skin but I suggest that you buy it in-store instead of online since the shade range can be limiting.
    Date published: 2019-06-10
    Rated 4 out of 5 by from Another great, affordable drugstore find! This foundation is very breathable, and has medium to full, buildable coverage. The only problem is that the foundation can appear to be a shade darker when it settles, so I would recommend buying a shade lighter than your perfect match. It dries down matte, and it lasts pretty much all day. I spend a lot of time on stage, and it lasts even when I spend hours under the hot stage lights. It also lasts well in hot weather, which is essential during Chicago summers! Overall, its a great product for the price. [product:wet-n-wild-photo-focus-foundation] [brand:wet-n-wild]
    Date published: 2019-09-16
    Rated 1 out of 5 by from I really hated this I really hated this product. I purchased it after seeing multiple youtubers recommend. As soon as I applied it I noticed a terrible paint like smell. This accentuated every line and pore on my face. I tried to use the wet and wild setting powder over this and it patched up all over. Then I used the wet and wild loose highlight on my cheekbones and that too patched up. Using all products of the same brand you would think that they would "play well together". I threw this out in the garbage. Don't waste your money. Spend a few extra bucks and get the loreal infallible freshwear or Maybelline superstay foundation
    Date published: 2021-03-26
    Rated 3 out of 5 by from Oh Lordy where do I begin lol this foundation has some pros as well as cons. The first is that it’s SUPER affordable you can find it for about $5-$6 bucks depending on where you get it. Second pro is that It has pretty good coverage I can get this up to a high medium or low full. Unfortunately the down sides are that it is not good for anyone with dry skin at all. I have combo so I’m normal-dry on most of my face but I get a little oily in my t-zone and this accentuated all of my pores and dryness even with different primers on from smoothing to hydrating. When my oils come through this has HORRIBLE transfer.
    Date published: 2018-12-09
    Rated 5 out of 5 by from I purchased this foundation several months ago. I have combination skin so it’s hard for me to find a good and lasting foundation. I gave this a try and I absolutely loved it. I make sure to use a good moisturizer and primer before applying any products. I found this at Walmart and paid I believe around $5 for it. It’s such a good and lasting foundation. It’s medium coverage but you can always built it up. I love how easy it was to apply and blend out with my beauty blender. I didn’t have to retouch throughout the day. I’m happy I found a good and affordable foundation. You must try it. The packaging is cute.
    Date published: 2018-06-12
    Rated 5 out of 5 by from This is my absolute favorite drugstore foundation. It creates a perfect canvas on my face and blends in super well with a damp beauty sponge. It is perfect for oily/combination skin. Since I have been using the darker shade as my summer shade and it doesn't crease nor slide off from your face. I used a matte primer under before using the foundation, but even without primer the holding power is long lasting. I would say about 4-6 hours (with and without primer) of lasting power before I have to blot my face. The only downside that we all know of, is that the applicator is more of a plastic spatula. I am not a fan, however I will look past that since this foundation is amazing.
    Date published: 2019-07-27
    Rated 4 out of 5 by from I bought this product in Soft Ivory and I have never purchased a foundation that matched as well as this one! The foundation does have a slight scent, but nothing too strong. I use this foundation on the days where my skin is pretty much clear. I wouldn't say it is full coverage. It does get the job done though! It is buildable and definitely blendable. I like that it comes with a small spatula. The only down fall I have seen is that when I wear sunglasses the foundation rubs off. Other than that, I think it's amazing! I would not suggest for someone who wears sunglasses or regular glasses due to the rubbing off. It is definitely affordable and I will be purchasing it again!
    Date published: 2019-07-03
    Rated 4 out of 5 by from Pretty good formula. I would say medium coverage, maybe buildable probably depends on skin type. I have combination skin and if I build it up too much it would break up in my oilier spots. It is very lightweight on the skin which is nice, but I definitely have to powder after applying this or it doesn’t dry down fully. It allows for powder products to build on top of it okay, so long as you have powdered beforehand. It does not produce any flashback which is awesome if you want to wear it to a special occasion. It does last pretty long I would say, I wore it 12 hours yesterday and it looks great until the 9 hour mark and even then only started to break down only a little bit.
    Date published: 2018-07-27
    Rated 1 out of 5 by from In shade Soft Ivory. I honestly really hate this foundation for numerous reasons. The foundation lays on the skin and it feels thick and uncomfortable. It emphasized my pores and textured skin so much! It is a matte finish but it feels so drying on the skin. It applies very patchy. Using a beauty blender you can always see like circular lines from the blender. I've tried using different brushes to apply it and it applies very streaky and patchy with brushes as well. The problems could be that it's not a match for my skin type but I don't recommend it at all.
    Date published: 2020-08-19
    Rated 5 out of 5 by from This foundation is soooooooooo sooooooooo great guys. This is your go to. It is not pricey at all. Sometimes stores have the deal where you buy one and get one half off. It comes in different skin tones so you could find a perfect match. And like it has a lil spatula that you can apply it. I honestly love it so much. I always get this foundation. It's not oily at all... For me it works perfectly. It is good to practice on if you are starting on makeup. I don't have anything bad to say about this foundation. Love it ! Hands down to it... Wet n Wild ; clap clap clap. I'd definitely recommended to you, chikas!
    Date published: 2018-05-16
    Rated 5 out of 5 by from 1. Super cheap and you find it everywhere, where they sell pharmacy products like [product:walmart] [product:cvs-pharmacy], I bought it at [product:target]. 2. Something bad is that it has a smell of paint. 3. It diffuses well and is excellent to use every day. 4. It has a coverage between light and medium but I like it that way, it covers what is necessary. 5. It does not feel heavy on the face. I really like it and I'll buy it again because it smells like paint, it's not bad and it's super cheap that I love it. I recommend it totally! Obviously, each person is different and each skin is different.
    Date published: 2018-05-11
    Rated 4 out of 5 by from Great foundation! Super creamy , medium -coverage product that’s only $6?!?! SOLD! I was skeptical at first, seeing as this foundation was so cheap, I made the assumption that it’s low price would be reflected in the quality but that was NOT true! The product dries very quickly and works best with a damp beauty sponge in my opinion. The only negatives of this foundation is the smell and occasional oxidation. It smells very strongly of watered down paint, but not to the point of being unusable. As for the oxidation, I suggest either getting a shade lighter than your skin tone (as it does darken a bit) or using a good powder to bake and lighten your face a bit (this is what I do)
    Date published: 2018-12-08
    Rated 5 out of 5 by from I FOUND MY FOREVER FOUNDATION!! I have loved makeup ever since I was a kid. I am always looking at beauty guru vids online and when Tati made a review of this foundation I was like "yeah right, there is no way a cheap foundation is THAT good." So, I decided to test it and see for myself. It is excellent! It covers well, its cheap and it is in my shade. IT IS SOO HARD FOR ME TO FIND MY SHADE!! ( I am in a weird spot shade wise. Everything is either too dark or too light.) Before this I had to buy two things of foundation ( one too dark and one too light) and mix them together to get it right. I love this stuff and I would def buy it again.
    Date published: 2019-01-13
    Rated 5 out of 5 by from This product is definitely This product is definitely a new favorite of mine! I am used to primarily using only high-end brands for foundation but this one may change that for me. The best things about this foundations are the incredibly beautiful finish, the buildable coverage, and the wear. Two things I do not love are the plastic paddle applicator and the smell. Upon application, the smell is a strong paint-like scent, however, it dissipates within a few minutes. Coverage is medium with one layer but can be built up to full coverage. The finish is natural and absolutely gorgeous. This wears very nicely on my dry-combination skin.
    Date published: 2022-01-05
    Rated 4 out of 5 by from After watching a bunch of YouTube reviews on this foundation I was already sold and thought it was worth a try and let’s just say I was very impressed. It offers a high end finish for less than a fraction of the price. Being a fair skin girl I struggle to find a shade of foundation at the drug store that matches perfectly and the lightest shade of this Wet N Wild foundation does just that! This foundation can last up to a couple months because though it is slightly more of a sheer foundation a little drop does goes far! This foundation is definitely a steal for the price and I highly recommend to anyone who is looking for a foundation that is inexpensive but, still looks great!
    Date published: 2018-08-14
    Rated 4 out of 5 by from I love with oily skin and foundations that break and crack and don’t last at all. I bought this thinking it would need some work just like all my other foundations. Let me start with the first night I used this was over a year ago at prom. I was stressed during pictures that i’d get bad flashback but it’s beautiful in pictures! I also wore it at my most recent prom again! The coverage is amazing. Please pick this up next time you go to Walmart! Also use a little Farsali Unicorn Essence under it and it’s even BETTER! I use a dewy primer under this foundation because does dry down to a very dry finish for me.
    Date published: 2018-05-01
    Rated 3 out of 5 by from I was really in hopes this would be a great drugstore find. I initially used it with my NYX Pore Filler primer and it was disastrous as it showed every area where there was a fine line, looked cakey, crusted up around the nostrils and I could not get anything to blend properly on it such as contour, highlight, blush, or bronzer however the coverage was definitely there. It may work better with a different primer and is a great long wearing foundation, in a pinch, but it did not impress me. I will be testing this foundation out again with my Cover FX Blurring Primer to see if I get better results. I will update my review accordingly. [product:wet-n-wild-photo-focus-foundation]
    Date published: 2018-07-16
    Rated 5 out of 5 by from I love this foundation so much. My skin can be sensitive at times so drugstore foundation is not always the best idea for me but this foundation is so lovely. It does not make me break out at all and it covers A LOT. I use two shades mixed together because they don’t have my perfect match and sometimes it can be hard to match at the drugstore but this duo does me nicely! [product:wet-n-wild-photo-focus-foundation] For reference Brows [product:anastasia-beverly-hills-dipbrow-pomade] Lips [product:tarte-tarteisttm-creamy-matte-lip-paint-94] Bronzer [product:physicians-formula-murumuru-butter-butter-bronzer]
    Date published: 2018-05-22
    Rated 2 out of 5 by from I’ve been looking for a cruelty free foundation and I’ve loved other wet n wild products so I decided to give this a shot. I did my research and was already expecting a smell but it wasn’t a huge concern since I’m not sensitive to them. HOWEVER, this stuff is ridiculous. It’s noxious and reminds me of paint thinner, it doesn’t smell like something you’d want on your face. I have combo skin but it works well with maybelline matte and poreless, but this foundation brought out dry spots I never knew I had even after priming and moisturizing. The coverage was meh. I love wet n wild but I will never be trying this foundation again, I don’t understand how it has such positive reviews.
    Date published: 2018-06-16
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    Is this a silicone or water based foundation? Mixed answers when I looked it up.

    Asked by: Cynthiaw95
    This is absolutely, irrefutably silcone-based (Cyclopentasiloxane and Dimethicone in the top ingredients).
    Answered by: suzela
    Date published: 2022-03-26

    Is this foundation supposed to be full coverage? Will it bring out my pores when I put it on?

    Asked by: VG1234
    It definitely brought my pores out. Can be full coverage but be sure to prime and moisturizer REALLY good or you’ll be dry with very exposed pores
    Answered by: Lesliemariecd
    Date published: 2021-12-24

    I switch from ALL makeups to WetnWild and glad I did. At age 77 my skin looks wonderful throughout the day. My problem is trying to find my perfect shade Peach Natural in my local CVS. Kudos for Not testing on Animals....

    Asked by: Nate77
    Order online
    Answered by: Laurdess
    Date published: 2021-12-24

    I use mac foundation they discontinued my fav foundation pro long wear nc25 which color would suit me .. I like the yellow undertone foundations

    Asked by: Ia21
    golden beige is suitable for you
    Answered by: hany
    Date published: 2021-12-24

    I have boughten 2 shades in this foundation but sadly neither match me I was wondering which would be closest to ABH luminous foundation in the shade 355n It is the only foundation that matches me exactly and I really would appreciate the help :)

    Asked by: Artwonder038
    I hv bought rose ivory shade in this match with mine skin tone n also blends fabulous .. i am fully satisfied with its long lasting result
    Answered by: Fressia marry
    Date published: 2021-12-24

    Is this foundation non-comedogenic?

    Asked by: Mims
    Yes! I typically have very sensitive skin, but I've been using photofocus for years now with no negative effects.
    Answered by: Fenders
    Date published: 2021-08-31

    How many ounces are in this bottle

    Asked by: Abby1995
    30 ml!
    Answered by: raashi
    Date published: 2021-12-24

    ow do you remove the second cap? the first cover comes off easily but what do i do withe the second thing which is securly placed on the bottl

    Asked by: anniefannie
    It actually only has 1 cap you have to twist it instead of pull. I did the same thing to mine
    Answered by: Kaylarae199027
    Date published: 2021-12-24
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