Wet n Wild | Photo Focus Foundation Golden Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Foundation Golden Beige - Product front facing with cap off on a white background Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige Photo Focus™ Foundation Golden Beige

Photo Focus™ Foundation Golden Beige

Photo Focus™ Foundation Golden Beige is rated 4.2 out of 5 by 10318.
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Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash

  • Benefits
    GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

    • Clear Blue Sunlit Sky
    • Outdoors PM
    • Indoors PM
    • Electronic Flash
    • Fluorescent Light
    • Bathroom Light
    • Nightclub Light

    A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

    ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

    Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.
    Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.
    Rated 4 out of 5 by from Good foundations are hard to find, especially drug store ones. This foundation was really easy to blend, and it left a light coverage which I liked. Throughout the day I didn’t notice the foundation fade away. I went to the gym and did a small workout, and the foundation still managed to stay on my face. Towards my tenth period lunch, I did notice that the foundation wasn’t as good as it had been earlier, but it wasn’t too bad where it made me give the foundation a one-star review. The foundation reminded me of the “Fenty” foundation by Rihanna because it gave me the light coverage look, so I believe that the Wet and Wild Foundation is a doop for Fenty.
    Date published: 2019-05-19
    Rated 5 out of 5 by from I highly recommend this foundation! Especially for beginners in makeup or anyone who just wants something super affordable! Although the coverage is pretty light, i think its buildable and it doesnt cake up! It claims to be able to work for all different kinds of skin types, It works on my combination-type skin! I think they should fix the smell though. Once you have it on you cant smell it, but it's just kinda weird. The applicator is alright, i feel like it could be better. !!!Also i SERIOUSLY think wetnwild need to expand their shade range!!! That aside, i think its a great foundation! makes the skin look very nice and smooth!
    Date published: 2018-12-14
    Rated 4 out of 5 by from I was sooo surprised with this product!!! I usually ONLY use higher end foundations/primers and never use drugstore brands but after hearing all the hype about this foundation, I decided to try it and I was shocked. It blended beautifully and made my skin look flawless. The coverage is actually pretty medium/full and it’s really easy to build up!!! It actually lasted on my skin all day and still looked amazing by the end of the day. It is a matter finish but it worked really well on my oily/combo skin! The only thing I was not crazy about was the smell, it smells like paint kind of. But for the price omg this foundation is awesome
    Date published: 2018-10-25
    Rated 3 out of 5 by from This is a great foundation. It is super affordable and really made my skin look great! Easy to blend and had great coverage. I liked that it at least had a pallet on the end rather than a normal pour bottle. As others have mentioned, it does have a strong paint like scent. This did not bother me too much as the scent did not last. Unfortunately this caused tiny dry bumps to appear on both of my cheeks, which was super disappointing because it really was a great product. I know this foundation works for a lot of people so I definitely think it is worth a try, especially if you don’t have sensitive skin. My skin type can lean towards the dry/sensitive type.
    Date published: 2019-04-12
    Rated 4 out of 5 by from Would purchase again, despite the negatives This is a great, budget friendly, medium-full coverage foundation. I use a sponge to apply it, and it blends really nicely with that method. Have not tried it with a brush so I cannot speak on how it might apply differently using a brush. The downsides: If you have dry/combo skin, it does have the tendency to stick to dry patches. This foundation does have a smell to it that’s very reminiscent of house paint. Packaging: I wish this had a pump. Just for more sanitary reasons than anything else. The applicator it comes with is easy to clean, but if you are concerned (like me) about bacteria this is something to be mindful of.
    Date published: 2020-03-05
    Rated 5 out of 5 by from I have my summer shade and winter shade, this formula is amazing for a drugstore one that is so cheap! I was skeptical that all the influencers were raving about it but grabbed one on sale, and turns out they were right! I have combo oily skin, and foundation can be fickle, but this one is the bees knees! It goes on so nice, blends like a dream, sets down to a matte but not cakey finish and didn't react with my concealer at all, just blended smoothly with it. It didn't break down over the day and held up really well! Didn't look fake, looked really pretty and skinlike! It's in my rotation often, and I frequently reach for it.
    Date published: 2018-05-20
    Rated 4 out of 5 by from This foundation is beautiful! This foundation is beautiful! For the price, it’s incredible! I find it can be a bit heavy for every day wear but for full-glam makeup, especially for photography, it’s stunning. It gives an almost blurred flawless appearance to the skin and covers beautifully without appearing heavy or cakey. The only things I don’t like are the smell (it smells like heavy duty paint which can definitely give me a headache so if you’re sensitive to scents, be careful with this) and second, the applicator. It’s a spatula which isn’t the most sanitary form of application so I just wish it had a pump but again, for the price, it’s worth it. I love this stuff!! Highly recommend!
    Date published: 2021-03-10
    Rated 5 out of 5 by from This foundation looks absolutely stunning! I'm very surprised the lightest shade is yellow toned. That's usually my biggest issue when it comes to foundations. Lighter shades are usually too pink!I guess I'd say the finish of this foundation is natural. It's not really too matte or dewy, just right in the middle. Because of that, I think it could work for a lot of skin types. This lasted on my skin all day and didn't crease or settle into any lines. It's about medium coverage. I currently have one small zit on my face and it took a little extra product to cover it up, but it wasn't too bad.All in all, I'm so happy I tried this and I will 100% be repurchasing!
    Date published: 2019-10-20
    Rated 4 out of 5 by from I am on the I am on the hunt for the "perfect" foundation. My forever foundation was recently discontinued. So I'm going through the pains of too light, too much scent, doesn't apply well etc. I needed something asap, I did a Goggle search Wet n Wild surprisingly came up in several searches in the 10 recommendations and more often the top 5. Whelp, I didn't have much to lose, Wet n Wild is very affordable. I wasn't unhappy, the formula is a little thinner than I'm use to but still covers well. isn't cakey, I need to work on the color match. I'm still searching for a formula, but I'm ok with Wild n Wild, and would recommend it to others.
    Date published: 2021-03-16
    Rated 5 out of 5 by from This is a perfect drugstore foundation. So affordable and applies to the skin beautifully! A little also goes a long way. The applicator is nice too and you can apply it right to your skin. I recommend using a primer first it worked a lot better when I put one that was hydrating on. It lasted for most of the day which I was impressed with. It sunk into the skin very nice and didn’t get patchy on my skin. You can apply 2 layers if you want more coverage but it looks beautiful with on application as well. The color matched my skin so well and I use this foundation a lot. Well worth buying and adding to your collection. It is a great inexpensive foundation!
    Date published: 2018-05-24
    Rated 1 out of 5 by from Don't love this foundation. Even though I have combination/oily and prefer matte foundations in the summer, it's way too drying and it accentuates any pores or acne on my face. It does not look great on the face and appears more cakey than smooth and matte. Also, I really don't like the applicator. It's this weird long plastic thing that doesn't help to take out the foundation. Trying to get the foundation out of the bottle was like using a fork to spoon out soup from a bowl, absolutely useless. Another thing that I didn't like was the smell. It smells like paint thinner, which isn't something you'd want to put on your face.
    Date published: 2020-05-14
    Rated 5 out of 5 by from The Best Drug Store foundation I have tried. Okay Ladies. In my makeup room I have Estée Lauder double wear, YSL all hours, Urban Decay all nighter, Marc Jacobs Remarcable, and the Malani 2 in one foundation sitting on my desk. But every day I have been reaching for one foundation only. And it cost 5.99. If you are a fan of makeup forever HD but wish it had a bit more coverage. This is for you. Now I won’t lie. It straight up smells like house paint. That goes away pretty quickly. If you are a makeup junky like me. You should give this a try. You can thank me later. Lol.
    Date published: 2017-10-14
    Rated 5 out of 5 by from It’s crazy how much I love this foundation. I’ve tried so many drugstore foundations, and hated most of them. Therefor, I always bought high end foundations. Well, this drugstore, SUPER AFFORDABLE, UNDER 5 DOLLAR foundation changed my life! (That’s a little dramatic lol) but seriously, it’s that amazing! Usually I love full coverage. But this foundation, it’s not full coverage at all. But it’s like a second skin, it evens out your skin tone, it’s super hydrating, and keeps my makeup on all day. I’m talking like over 12+ hours. I’ve even cried like 3 times in one day (it was a baddddd day lol) and nothing, there was nothing wrong with my makeup, no crying marks!
    Date published: 2019-01-10
    Rated 5 out of 5 by from My skin but better. Medium buildable coverage. Very thin lightweight consistency, (not crazy about the weird spatula in bottle. A dropper would have been better). I found a color that matches me perfectly so I don’t have to mix, and it’s light enough for my very fair skin. I’m in my early 30’s but I’ve used this on my mother who is 70 and it works well for her too. My skin is normal, dehydrated w/ a little oil in my t-zone, my mothers is dry. It’s lasts for almost a full 8 hours without a primer or powder for me. It does have a strong paint type smell but it doesn’t linger. This is one of my top 5 foundations of all time.
    Date published: 2020-04-04
    Rated 4 out of 5 by from Oh. My. God. I Oh. My. God. I love it so much. It blends beautifully (use a foundation brush, not a sponge) and manages to be smooth and creamy even though it's a stick. The shade range isn't fantastic, but the deepest shades are pretty deep and the lightest are very light, so worst case scenario you can mix to color match. It doesn't oxidize - or if it does, it's not noticeable. The finish is almost a dewy matte - I know, that makes no sense - but when the foundation warms up to your skin the finish becomes so skin-like that it's amazing. (If you're going for the HELLO I AM WEARING FOUNDATION look then this is not the product for you.)
    Date published: 2020-12-14
    Rated 2 out of 5 by from The only pro to this foundation is that it is affordable for people who have dry skin. Wet n wild is probably my fav drugstore brand, but this foundation does not work with my skin type. I have extremely oily skin + I live in Houston, we get crazy heat and humidity here. I found that this doesn't even last 3 hours on my oily skin and it breaks up especially around my nose. I also have small pimples and pigmentation issues and I find that this foundation doesn't provide enough coverage, I'd call it a low medium coverage. Lastly, the smell is exactly like wall paint. Would not recommend for oily skin girls or people who are looking for enough coverage for scarring.
    Date published: 2018-06-21
    Rated 5 out of 5 by from The Hype is Real Good foundations are hard to find, especially drug store ones. This foundation was really easy to blend, and it left a light coverage which I liked. Throughout the day I didn’t notice the foundation fade away. I went to the gym and did a small workout, and the foundation still managed to stay on my face. Towards my tenth period lunch, I did notice that the foundation wasn’t as good as it had been earlier, but it wasn’t too bad where it made me give the foundation a one-star review. The foundation reminded me of the “Fenty” foundation by Rihanna because it gave me the light coverage look, so I believe that the Wet and Wild Foundation is a doop for Fenty.
    Date published: 2019-02-02
    Rated 5 out of 5 by from -Very affordable -Medium-Full coverage -doesn’t oxidize/change color -very skin-like finish -very useful applicator (it’s like a spatula and helps u get the right amount of product) -easy access to the product -longwearing -doesnt crease, settle in fine lines, or sit on top of your skin it REALLY melts into ur skin and blends very well -works well with both high and low end products! some drug store product formulas don’t blend well with high end product formulas but this one is great -heavy glass packaging (if you’re one of those people who like the luxury feel) -comparable to many high end foundations -large shade range
    Date published: 2020-03-27
    Rated 5 out of 5 by from I LOVE this foundation! Definitely one of my holy grail drugstore products, and it’s only $5! The packaging is nice (glass bottle) and it’s easy to apply with the wand it comes with. I also like how the brand includes shade names and undertones so you can pick what is best for you (I am Soft-Beige for medium skin with yellow undertones). It has buildable coverage and is matte or dewy depending on which corresponding face primer you use (WNW has a matte and dewy primer), and this foundation works great with Airspun powder as I know lots of people use it. I’ve gone through 3 bottles of this stuff and I’m not sick of it yet!
    Date published: 2019-01-31
    Rated 1 out of 5 by from Not good for dry skin I am used to luminous dewy foundations.There were so many recommendations on YouTube for this foundation.I tried it and it smelled like applying paint on my face.Also it made my skin look so dry and flaky.I bought Wet n Wild concealer as well and was quite disappointing.Foundation color says light medium and i Looked like i have applied Ivory shade.As i am always using light medium in other brands.This foundation made my ski looked white..i dont know why?can you please introduce luminous foundation as well for dry skin..
    Date published: 2017-05-05
    Rated 4 out of 5 by from Wow. I paid less than $3 for this and it’s almost an exact dupe for my Estée Lauder double wear foundation! The only difference I noticed is it doesn’t last quite as long, but it does still last 8+ hours. On weekdays for work I need longer, but this is great for the weekend so I don’t use up my more expensive foundation. It looks great on the skin and in photos! I will say if your skin is too dry, this one may not be for you. It’s a tad drying, but not too bad If you have combo/normal skin and use a good moisturizer beforehand. I’m not sure if it would stay on oily skin, but because it is a tad drying I would imagine so.
    Date published: 2020-03-03
    Rated 1 out of 5 by from Don’t waste your bag I bought your foundation cus it was cheap and said no flashback. First shade Cream Beige. I tried it and I looked good. And then the moment of truth of the pic with no flashback came. When I took a picture with flash on with my back camera it screamed....MICHEAL JACKSON WHO?!! Yall when I tell you I looked pale I mean it. I looked like I belonged in a Twilight movie. I trusted wet n wild. But you guys failed me. The no flashback is fake everyone. I even bought another one but in a different shade, Desert Beige for $7. And again flashback. I looked whiter again with flash. All I gotta say this foundation is a no for me :(
    Date published: 2020-11-04
    Rated 5 out of 5 by from Well let me be the first to agree with the many other reviewers that this happens to have a certain, er, paint odor. As in, I might be painting my bathroom or I might be painting my face. Didn’t ever realize I would LITERALLY do it, it dang it, it’s an amazing product. I had to try it when I saw the stars, especially for the price! I notice the smell vanished quickly, and unlike other reports, I actually have had BETTER skin with this product. So; I am giving up my more expensive foundation for a cheaper and much better - much cleaner and more thorough foundation. I noticed no oxidation with it, either. Yay! Amazing!!!
    Date published: 2018-12-16
    Rated 3 out of 5 by from I honestly would have never thought that this foundation was going to be as good as it actually was. The coverage was FULL I never worried about applying more than one layer although the foundation is buildable. Sadly if you have oily skin you are going to have to use a setting powered and setting spray. I would say this foundation lasted about 6 hours so it's definitely good for a date night or going out with your friends but if using for working would suggest bringing some blotting pads and taking a minute or so of the day to freshen it up a bit. If your skin is acne prone make sure you take ALL OF THIS off before going to bed because it WILL make you break out!!
    Date published: 2019-04-03
    Rated 5 out of 5 by from This foundation is absolutely amazing. It’s inexpensive, has great coverage and lasts all day. When I wear it, I get a matte look. I have normal skin, not dry, not oily. I mix this foundation with my IT Cosmetics CC Cream and I am in LOVE! I’ve worn this foundation alone a couple of times, but the shade I got is a little too light for my skin. It smells a lot like paint and chemicals, but that’s the only downside. The applicator is a spatula and I love that, it’s easy use the spatula to mix with other foundations and to apply. I did find that I have to apply this foundation with a beauty blender or it comes off streaky.
    Date published: 2019-09-10
    Rated 1 out of 5 by from Terrible This product is completly awful. Blotchy, shows my pores, and it comes off by the end of the night. It was honestly so terrible that I was EMBARASSED to be seen in public wearing it!! Had high hopes considering how many people reviewed it and said it was amazing. Disappointed and never will I ever try this product again. I'm not one to review a product online, but after this product I hope people know that it does not work for everyone. The smell is horrendous (Like paint) and definetly makes me wonder what's going on my face
    Date published: 2017-06-20
    Rated 5 out of 5 by from I purchased this a while (3 yrs ago) and I’ve already forgotten how many bottles I’ve bought since then. First time I tried this foundation I was in love . I only use drugstore foundations I’ve been through maybellime fit me, Milani, covergirl, neutrogena, and still this is my favorite. Yes it does have a paint smell but it’s foundation and anything that non scented or that has fragrance will make me break out. Will definitely continue purchasing and my only feedback is to extend shade range bc other people don’t fit into shades as said in reviews also I am yellow toned so I have trouble finding a match in the winter
    Date published: 2020-01-25
    Rated 5 out of 5 by from I have been on the hunt for my “HG” foundation for quite some time. Obsessively watching YouTubers go through their best and worst, wandering around Ulta and Sephora testing and trying any that I thought could possibly work on me. I have normal to dry skin, creeping fine lines, and larger pores around my nose and between my eyebrows. This foundation is by far my favorite. It has great coverage, doesn’t highlight my imperfections, and has a natural (not cakey) finish. And it’s under $10, cruelty free, and vegan. The shade is a little dark for me, but it’s summer, maybe I’ll get a tan. And it’s so inexpensive, I don’t mind picking up a couple of shades to mix and match.
    Date published: 2018-06-16
    Rated 4 out of 5 by from I have to say that this foundation is one of my top 5 foundations! It goes on so nicely and blends beautifully into my skin, it gives my skin a beautiful matte finish. I wore this foundation for my graduation, it lasted through the whole ceremony and photos before and after! I feel like this foundation blended so nicely and filled in all of my pores without settling into any lines on my face. My only problems with this foundations is that it smells like paint and the applicator is weird. I would recommend using s beauty blender to apply this foundation. Overall this is a great foundation and the price can’t be beat!
    Date published: 2018-08-11
    Rated 5 out of 5 by from Great foundation I was looking for foundation and this product had my attention.I like the packaging,smell isnt a worry because you dont feel it when its on face.It has intense smell when you smell the bottle.It is light on face.I picked shade right away and it is great.Loving cruelty free and vegan products,this is my go to brand
    Date published: 2019-12-25
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    Is this foundation supposed to be full coverage? Will it bring out my pores when I put it on?

    Asked by: VG1234
    It definitely brought my pores out. Can be full coverage but be sure to prime and moisturizer REALLY good or you’ll be dry with very exposed pores
    Answered by: Lesliemariecd
    Date published: 2021-08-09

    I switch from ALL makeups to WetnWild and glad I did. At age 77 my skin looks wonderful throughout the day. My problem is trying to find my perfect shade Peach Natural in my local CVS. Kudos for Not testing on Animals....

    Asked by: Nate77
    Order online
    Answered by: Laurdess
    Date published: 2021-08-19

    I use mac foundation they discontinued my fav foundation pro long wear nc25 which color would suit me .. I like the yellow undertone foundations

    Asked by: Ia21
    golden beige is suitable for you
    Answered by: hany
    Date published: 2020-08-13

    I have boughten 2 shades in this foundation but sadly neither match me I was wondering which would be closest to ABH luminous foundation in the shade 355n It is the only foundation that matches me exactly and I really would appreciate the help :)

    Asked by: Artwonder038
    I hv bought rose ivory shade in this match with mine skin tone n also blends fabulous .. i am fully satisfied with its long lasting result
    Answered by: Fressia marry
    Date published: 2020-03-23

    Is this foundation non-comedogenic?

    Asked by: Mims
    Yes! I typically have very sensitive skin, but I've been using photofocus for years now with no negative effects.
    Answered by: Fenders
    Date published: 2021-08-31

    How many ounces are in this bottle

    Asked by: Abby1995
    30 ml!
    Answered by: raashi
    Date published: 2020-03-30

    ow do you remove the second cap? the first cover comes off easily but what do i do withe the second thing which is securly placed on the bottl

    Asked by: anniefannie
    It actually only has 1 cap you have to twist it instead of pull. I did the same thing to mine
    Answered by: Kaylarae199027
    Date published: 2020-07-19

    My shade reference is NARS Barcelona - Medium 4. can you tell me what's my shade in this ?

    Asked by: Prome
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