Photo Focus Foundation DEWY

Photo Focus Foundation DEWY is rated 4.5 out of 5 by 121.
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$6.49
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Rated 5 out of 5 by from Beautiful finish and color match is perfect I'm impressed with the color match (I'm Caramel). I had the original Photo Focus foundation in Caramel and it matched me..but this new one is even more precise in matching my golden yellow olive undertone. I applied with the applicator it comes with and then bounced it in skin with damp beauty blender and lightly brushed face with the new wet n wild setting powder in Banana. This foundation leaves a beautiful glowy radiant finish. Not cake-y or dry at all. I have normal to dry skin. I am very impressed with this foundation!
Date published: 2020-02-02
Rated 5 out of 5 by from Wow, just wow!! When I saw this launch I purchased it immediately. Worn in every day since I got it! It wears BEAUTIFULLY!!! Sooooo comfortable on the skin. Didn’t break a part at all. New holy grail for sure. THANK YOU WET N WILD FOR DEVELOPING THIS FOUNDATION!!!! It wears better than my Nars, Pur, Dior, & Urban Decay foundations and is a fraction of the cost. Idk how they do it but it’s magic.
Date published: 2019-12-24
Rated 1 out of 5 by from Not enough variety of dark shades I thought we were done with this .. how can you jump from hazelnut .. to deep honey .. tbh there only 3 shades there for real people of colour (African Americans).. y’all keep skipping our shades .. like we are all the same shade or we don’t wear makeup... well black women and men are a big part of the beauty industry.. Incase you didn’t know .. do better please
Date published: 2020-01-18
Rated 5 out of 5 by from My favorite foundation I purchased this two weeks ago and it's my favorite foundation. I have been searching for a formula that fits my very dry skin, it is very sensitive and a lot of foundations break me out. This one last all day, is very glowy and a good shade match for me.
Date published: 2020-01-13
Rated 5 out of 5 by from Beautiful finish This is my new favorite foundation. It provides the perfect medium coverage with a hydrated satin finish. It didn’t settle into pores or fine lines but in all fairness I used a drugstore brand putty primer beforehand. For reference - I have a light/olive complexion with neutral undertones and soft beige matched perfectly.
Date published: 2020-01-05
Rated 5 out of 5 by from I'm 44 and this is my New Favorite!! Wears like skin, won't settle into lines, smooths out my pores and i love love it!! Recommending it to EVERYONE lol.
Date published: 2020-02-17
Rated 4 out of 5 by from Great Foundation Gave this foundation a try after a lot of Youtube reviews on it and it holds up to the hype. I will say as a good/bad to it depending on your skin type. The formula is fairly lightweight but I found it a little 'oily' looking on the skin though it tones down if you use a powder to set it, so if you're more prone to oily skin it might not be great. The applicator is simple and helps easily apply to the face. I personally liked to rub it in with my fingers and then smooth it out with a beauty blender and it sets into the skin nicely. My only big complete, why 4/5 stars is the foundation smells really bad to me. When it's on my skin I don't notice a smell but coming out of the bottle and applying it the formula just has a very strong and unpleasant chemically odor. But considering that it looks good on the skin, is inexpensive, and also don't make my acne prone skin break out, I'd still give this foundation a shot if you're thinking on trying it out.
Date published: 2019-12-19
Rated 1 out of 5 by from Women of color have to buy online! I was super excited to try your new photo focus dewy foundation. I went to the store and couldn't find my shade. I understand that there are only 20 shades , but it seems like the only shades that are in stores are to cater to women of lighter complexion. I thought it was just me ,but when I went online to watch YouTube videos that showed evidence that this is happening everywhere. It is not just the dewy one it's the original photo focus as well! Our shades aren't in stores! Women of color are having to buy our shades online without seeing them in person, which is hard to do. Then if we don't spend a certain amount we have to pay for shipping. If the color isn't a match we can exchange it but then have to pay for more shipping to do so. So if you are a women of color this foundation may cost you anywhere from 5 to 15 dollars which is just not fair. I would like to go to the store and buy it just like a women of lighter complexion can.
Date published: 2020-02-11
Rated 5 out of 5 by from Love it! I love it because my skin is dry/normal and it is my new favorite foundation!
Date published: 2020-01-13
Rated 5 out of 5 by from BUY IT This saved my winter skin!! This foundation has such a beautiful finish, matches me almost perfectly, and has perfect medium/build-able coverage that makes me want to wear it every day. After trying it I immediately texted everyone I know that would want a new foundation.
Date published: 2020-02-20
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I am shade 1.1 in Smashbox - what color in this brand is comparable? Thanks.

Asked by: Nessie
It looks like 1.1 is light neutral...so shell ivory?
Answered by: Emmalea
Date published: 2020-04-01

Is good for oily skin??

Asked by: jocy805
I have very oily skin. I apply then I blot (as I do with every foundation)then I lightly powder. No matter what I use on my skin at some point during the day it always needs to be blotted.
Answered by: Sarah B.
Date published: 2020-03-03

Has anyone used this yet on more mature skin? How is the performance with fine lines?

Asked by: MYPhipps
I am 44 and loving this foundation! Does not settle in lines but set your prone to crease areas with powder, I use the photo focus loose translucent and its fabulous!
Answered by: mmcgraw1075
Date published: 2020-02-17

Is there a pump you can link that fits this foundation bottle? 

Asked by: Zepfan
No pump
Answered by: KariB
Date published: 2020-02-07

I use shell ivory in the original formula. Which one should I get in this one?

Asked by: Amee

How is the coverage?

Asked by: Angel21108

Hi I love your Cushion Foundation in Cream Ivory What shade would I be in your new Dewy Photo Focus foundation. FYI, I am 2N1 in Estee Lauder Double Wear

Asked by: OldMUlover2019

How long until all shades are available?

Asked by: DEMO
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