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Wet n Wild | Photo Focus Dewy Foundation- Soft Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Soft Beige - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Soft Beige Photo Focus Dewy Foundation- Soft Beige Photo Focus Dewy Foundation- Soft Beige

Photo Focus Dewy Foundation- Soft Beige

Photo Focus Dewy Foundation- Soft Beige is rated 4.6 out of 5 by 49.
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$6.49
Description

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

 

  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Benefits
Vegan. Cruelty Free. Gluten Free.
Directions

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Ingredients
Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 4 out of 5 by from A great foundation for a couple of hours. It was a great foundation, but after wearing it for 8 hours, I started to see patches on my face. Soft beige is perfect for my skin colour.
Date published: 2021-04-14
Rated 5 out of 5 by from Love the coverage. I love the coverage of this makeup. It goes on smooth and even. I just made the mistake of purchasing a shade a little light for me.
Date published: 2020-11-05
Rated 5 out of 5 by from Dewy Soft look Dewy soft look with nice hydration! The only thing is that it doesn't come with a pump, and it won't be a good fit for oily skin.
Date published: 2020-09-12
Rated 5 out of 5 by from Best for a dewy look Really love the finish, medium coverage. Think I may need a slightly lighter shade than the one recommended by the shade finder.
Date published: 2020-05-20
Rated 5 out of 5 by from Love it as much as I love the original !! My skin looks radiant, my imperfections are hidden and the shade is as per usual...a gorgeous match. Love, love, love !!
Date published: 2020-09-08
Rated 5 out of 5 by from Amazing! Absolutely love this foundation! If you have dry skin, this is the one for you! Will definitely be buying again.
Date published: 2021-06-08
Rated 5 out of 5 by from Smooth I don’t have to use much for coverage. It applies evenly and goes on smoothly. I’ll love it!
Date published: 2021-06-12
Rated 5 out of 5 by from New favorite foundation great medium full coverage, i have oily skin and it lasts all day and looks good all day
Date published: 2020-01-13
Rated 5 out of 5 by from Love this foundation. Love love this foundation, it leaves my skin really dewy. I will be purchasing again!
Date published: 2020-02-17
Rated 4 out of 5 by from Satin finish but not long wear. Still great found! Great foundation just not long wearing. More of a satin finish but a nice glow to it.
Date published: 2020-03-14
Rated 5 out of 5 by from Love the foundation, it lasts for hours and stays I will use this foundation as my favorite foundation, looks great all day and night
Date published: 2020-06-11
Rated 5 out of 5 by from Great moisturizing foundation Moisturizing foundation with great coverage. For drier skin.
Date published: 2020-10-15
Rated 5 out of 5 by from Photo focus Goes on smooth, blends well, matches my complexion perfectly!
Date published: 2020-08-07
Rated 5 out of 5 by from Love it I love this foundation. It leaves my face looking dewy
Date published: 2021-09-07
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Is there a light-medium cool tone for the Dewy Foundations?

Asked by: Laura77
I’m glad you asked this because this is my only complaint about this foundation & it’s an important one  - I cannot find a shade match because none of them are cool/pink enough for me. They’re all so yellow/orange. The shade Peach Natural in the original Photo Focus formula is the closest I can find for me but the shades are not the same in the dewy line. But even that shade I have to make it work & I shouldn’t have to. But I cannot wear the dewy formula at all because there isn’t a shade that I can even make work. Most brands label & describe shades as having a cool/pink undertone but I feel like they’re testing these shades on warmer undertones, so of course they will APPEAR to have a cool pink undertone to them. But oftentimes if they were to take that same shade & test it on someone who has a true cool pink undertone, it will look too yellow, peach, orange/warm on them. Brands really need to fix this ongoing problem. I’ve had a problem my entire life trying to find shade matches to my VERY COOL undertone (but I’m not super fair which ya generally where most pink undertones are found). I hope all brands, including W&W incorporates some change in their undertones. As of right now, the only brand that offers an exact shade match for me is CoverGirl in their TruMatch line or the (now discontinued) Vitalist line. I haven’t found another brand (drugstore or high end) that offers an exact shade match for me - most brands don’t offer a pink undertone in the light/medium to medium shade ranges, they always go either peach or that grey-neutral (despite what the shade is actually labeled as). I can make a neutral work as long as it’s not a yellow neutral, but I shouldn’t have to here in 2020. Many brands could learn a thing or 2 about undertones from the CoverGirl foundations. I wish they’d take notes & incorporate what they’re missing. I hope this was helpful or simply interesting. I apologize that I didn’t have more solutions for you. :)
Answered by: Allyson6c
Date published: 2021-04-10
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