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Wet n Wild | Photo Focus Dewy Foundation- Soft Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Soft Beige - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Soft Beige Photo Focus Dewy Foundation- Soft Beige Photo Focus Dewy Foundation- Soft Beige

Photo Focus Dewy Foundation- Soft Beige

Photo Focus Dewy Foundation- Soft Beige is rated 4.5 out of 5 by 302.
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$6.49
Description

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

 

  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Benefits
Vegan. Cruelty Free. Gluten Free.
Directions

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Ingredients
Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 1 out of 5 by from Women of color have to buy online! I was super excited to try your new photo focus dewy foundation. I went to the store and couldn't find my shade. I understand that there are only 20 shades , but it seems like the only shades that are in stores are to cater to women of lighter complexion. I thought it was just me ,but when I went online to watch YouTube videos that showed evidence that this is happening everywhere. It is not just the dewy one it's the original photo focus as well! Our shades aren't in stores! Women of color are having to buy our shades online without seeing them in person, which is hard to do. Then if we don't spend a certain amount we have to pay for shipping. If the color isn't a match we can exchange it but then have to pay for more shipping to do so. So if you are a women of color this foundation may cost you anywhere from 5 to 15 dollars which is just not fair. I would like to go to the store and buy it just like a women of lighter complexion can.
Date published: 2020-02-11
Rated 5 out of 5 by from New favorite!♡ I picked cream beige and is excellent, the texture is good, the smell doesn't bother me, my skin feels great, I look amazing and wet n wild is my favorite brand; so I am a happy costumer!
Date published: 2020-01-27
Rated 5 out of 5 by from LOVE IT!!!!! I am 46-years-old, have dry skin and this foundation is my new favorite. Due to my dry skin, I was unable to use the original Photofocus Foundation. I am so pleased with the new dewy formulation. The color matches me perfectly. I usually look for a foundation I can customize my coverage, as I usually like a lighter coverage. This foundation provides that. I use a sponge for application, and the result is so natural. It evens out my skin tone, but still allows my freckles to show through. This is definitely my new drugstore "Holy Grail."
Date published: 2020-03-16
Rated 4 out of 5 by from Exactly what I've been looking for.... ....however, I am having a really hard time getting a shade to match my skin!! That really is the only quibble I have with this formula. I am fifty with light/medium skin and freckles, super dry ..... I'll be buying a third shade/bottle in hopes that I get the right shade because I love the finish, it's exactly what I have been looking for.
Date published: 2020-02-19
Rated 5 out of 5 by from Wonderful Love this foundation! I’m 51 so I worry about foundation settling in my fine lines and this product does not, absolutely love it!
Date published: 2020-03-22
Rated 5 out of 5 by from Love it! I love it because my skin is dry/normal and it is my new favorite foundation!
Date published: 2020-01-13
Rated 5 out of 5 by from Better than high end I love this foundation! It’s better than my Too Faced Born This Way.
Date published: 2020-01-12
Rated 5 out of 5 by from Better Than Expected It blends pretty easy and I love how it feels. It's a lot nicer on my skin than I thought it was going to be.
Date published: 2020-01-25
Rated 1 out of 5 by from Seperated/Not for skin with any texture I really LOVED THE MEGACUSHION! I love makeup and I've bought all across the board in terms of price and the wet n wild mega cushion was my holy grail, even though the fairest shade wasn't an exact match. I wanted to love this too, unfortunately this separates horribly on my somewhat dry/textured skin. I've tried mixing it with other foundations I like and tried different bases in hoping to not waste the product. I'm also too embarrassed to add a photo because I can't stand it alone/having already tried fixing it right now for a photo so it wouldn't be true to the formula to show my current face makeup status.
Date published: 2020-06-02
Rated 5 out of 5 by from BUY IT This saved my winter skin!! This foundation has such a beautiful finish, matches me almost perfectly, and has perfect medium/build-able coverage that makes me want to wear it every day. After trying it I immediately texted everyone I know that would want a new foundation.
Date published: 2020-02-20
Rated 5 out of 5 by from Best foundation ever I absolutely have love this foundation. I'm 43 with dry, sensitive skin. Most foundations leave my fine lines looking like gashes by the end of day or dewy ones make me look greasy. This one is a perfect combination and my skin look so nice. It wears really nice and skin is still hydrated at end of the day. I would definitely recommend!
Date published: 2020-02-27
Rated 5 out of 5 by from So Excited My new holy grail!!! How is a $6 foundation better than a $60. I have dry skin and I love the way it makes my skin look and feel
Date published: 2020-02-14
Rated 4 out of 5 by from Gorgeous foundation, wish it lasted longer This foundation is absolutely beautiful! I love the finish, the scent, and the price tag. The rose ivory shade is also perfect for me. The only downside is that it's not very long lasting on my combination skin. For someone with a different skin type or willing to use a setting spray with alcohol in it, this might be your perfect dewy foundation. I highly recommend giving it a try! If you have oily or combo skin like me, I've had the best results by using my alcohol-free setting spray first as a primer and also after each layer of foundation.
Date published: 2020-02-11
Rated 5 out of 5 by from It's not greasy and not sparkly! The best finish I found in any foundation! It really does look like your skin. For reference I have very oily skin and it works for me. Much better than the regular photo Focus.
Date published: 2020-03-03
Rated 5 out of 5 by from Must Have! Beautiful foundation! Great for my dry skin! Luminos and beautiful finish. Great on its own and great to mix in with my other more matte foundations. Fragrance fee unlike the matte version, but the same full coverage and doesn't feel heavy or make-upy on the skin. My skin looks so beautiful when I wear this that I had to do a double take in the mirror!! Absolutely love!!!
Date published: 2020-01-24
Rated 5 out of 5 by from Amazing foundation!! This is the mega cushion foundation in a bottle but better!! No weird smell and it blends into my skin like a dream. My new favorite foundation <3
Date published: 2020-01-26
Rated 4 out of 5 by from Photo doesn't match up Just bought golden beige and the color is much darker than portrayed in the photo-next! It is good for dry skin though!
Date published: 2020-02-20
Rated 5 out of 5 by from Amazing! I love cushion foundations but hate the product waste and excessive packaging. But I’ve never been able to find a similar formula in a bottle. This is it!! I’m so excited about this product! Every bottled foundation I’ve ever tried makes my dry skin look 10 years older, this just looks like clean fresh beautiful skin.
Date published: 2020-02-08
Rated 4 out of 5 by from Orange Look? This product is good itself but I believe I got the wrong shade and it looks really orange on me throughout the day, in low lighting, you can't really tell but as soon as you step out into that big bright son or that really bright lighting anywhere, you will immediately realize that this is way too orange. I really blame this on myself, I switch to different company's every so often with whatever works, I went from cover-girl to, fit me, and LA. Colors. But I realize this just looks bad on me and I probably picked the wrong shade, but I would recommend this product!
Date published: 2021-01-07
Rated 5 out of 5 by from Fenty Hydration Foundation Dupe The formula is very similar to the fenty hydration foundation! The coverage and finish is beautiful. I will warn you: if you have smile lines it will settle in them. You can easily fix that but pressing powder in that area and it smooths right out. Has great staying power. Really love it!
Date published: 2020-01-22
Rated 5 out of 5 by from Awesome and good price This foundation has become One of my go To foundation. Its Medium Coverage And the shade i pick it perfect for me. I just wish it had a pump. I would recommend this product
Date published: 2020-02-16
Rated 3 out of 5 by from LIGHT SKIN WOMEN HAVE TO BUY ONLINE Like so many brands there are not enough light shades - the spin all around is always about there not being enough dark shades with light skin women getting no respect for our needs. I for one do not think this is racial at all - all shade can not be provided in stores so I have no problem ordering online. At-least Wet n Wild has the light shade I need online which is more than most other brands (high end or drug store).
Date published: 2020-05-09
Rated 5 out of 5 by from Dupe for Nars Sheer Glow?! This is easily comparable, performance-wise and coverage-wise, to Nars Sheerglow foundation. I love using this as a dupe when I don't want to use my "fancy" makeup. It is fragranced which I'm not a fan of-- fragrance in cosmetics sets my allergies off. But it does fade after applying it and is not nearly as strong as say, Fenty's newer foundation. So it's alright. Overall I'm in love, especially for the price!!
Date published: 2020-05-25
Rated 5 out of 5 by from Beauty in a bottle! Beautiful dewy skin like finish! Blends into the skin for a flawless finish, perfect color same as can't stop won't stop!
Date published: 2020-01-15
Rated 5 out of 5 by from Photo Focus Dewy Foundation- Cream Beige #1 - THANK YOU FOR CHANGING THE SCENT... this doesn't smell like paint like the original version! #2 - I bought the Dewy foundation in cream beige because that's the shade I use in the original foundation... this is actually a much better match to my skin tone for some reason. #3 - I absolutely love this foundation...I have combination skin and this doesn't accentuate my dry patches AT ALL. Doesn't settle into fine lines, gives such a perfect glow without looking like I put glitter all over my face. By far my new favorite foundation
Date published: 2020-10-20
Rated 5 out of 5 by from Makes my skin look amazing I really like how this foundation looks on my skin. I'm happy with the level of coverage I get with this. It's medium coverage and buildable. It doesn't cling to dry patches or look cakey. I used the shade finder tool and the shade was a perfect match for me when I received it.
Date published: 2020-05-27
Rated 4 out of 5 by from Doesn't have a neutral tone. I only gave it four stars because in photofocus foundation matte I am in the shade toffee. However the dewy foundation they have caramel which is really yellow . I wish you guys had more neutral tones. But I if you are more warm it's perfect for you.
Date published: 2020-05-11
Rated 2 out of 5 by from Poor shade range HOW are you including two medium shades in the "dark" category? Why launch the Dewy version of your Photo Focus with such a poor selection? None of my local drugstores even carry the "darker" shades...adding WnW to the list unfortunately.
Date published: 2020-02-22
Rated 2 out of 5 by from Highly scented It has a very strong unpleasant perfume smell. It reminds me of the perfume that old ladies sometimes wear. I have use their other foundation and prefer the smell of that one to this one. Very disappointing
Date published: 2020-02-18
Rated 5 out of 5 by from Found my new go-to! Love this foundation! Looks SO natural...I am in my forties so I don't like heavy foundation that settles into fine lines. This goes on really well and makes my skin look hydrated. Will buy again!
Date published: 2020-07-12
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why the lack of darker shades in stores cause you show darker shades online why is that,heck ive checked every store in my area and not a single one sells my shade anymore plus ive notice that in January they had it and now they dont kinda sketchy aint it

Asked by: cece25
That would be on the store. &nbsp;They order what shades they want to stock. &nbsp;
Answered by: Chelle329
Date published: 2021-01-05

My shade reference is NARS Barcelona- Medium 4 and Fit me in 228 Soft tan. What's my shade? I prefer foundations with light yellow tone.

Asked by: Prome
Did you try the shade finder? &nbsp;They have pretty much every brand ever in their shade match selection.&nbsp;
Answered by: Chelle329
Date published: 2021-01-05

Is good for oily skin??

Asked by: jocy805
I suggest you to try wet and wild photo focus matte foundation it's best for oily skin, hope this helps ❤️
Answered by: Jannat
Date published: 2021-01-04

Hi, buff bisque is 1 shade light than my skin tone, so should pick that shade or another one?

Asked by: Jannat
Bronze Beige would be the next shade up to match you then. I honestly go thru the shade spectrum thru the year...starting in the summer with a deep dark tan and then as my tan gradually fades my shades get lighter so I've got most shades in this foundation and figured I'd answer u! But if u use bronzer and powder u coukd get by with using Buff Bisque too.
Answered by: AngieD
Date published: 2021-01-03

If I am shade 160C in Anastasia Beverly Hills Luminous Foundation, what shade would I be in this?

Asked by: Renee8
Soft beige&nbsp;
Answered by: Queen SJ
Date published: 2020-10-09

Are the shades still the same colour as the original photo focus?

Asked by: MiriT
Unfortunately no. I love the dewy line &amp; cannot wear it because I cannot find a shade match. I can&rsquo;t even find one I can make work. The undertones are too yellow, orange, warm for me. There&rsquo;s one shade in the original formula that I can make work but I can&rsquo;t stand the formula - it makes me look 2decadez older than I am. I hope W&amp;W is taking notes on this bcz I need a very pink undertone &amp; even their so called neutrals are too warm for me &amp; I can usually make a neutral work. I hope you have better luck than I do. :)
Answered by: Allyson6c
Date published: 2020-09-17

How is the coverage?

Asked by: Angel21108
My opinion is it&rsquo;s about a solid light/medium to medium coverage &amp; semi-buildable - if you allot a bit of time between layers. I wouldn&rsquo;t go w/too many though bcz it could become cakey. But I do one layer &amp; get about medium coverage &amp; I like the finish after I cream contour, powder &amp; bronze.&nbsp;
Answered by: Allyson6c
Date published: 2020-04-21

I am a guy, and want to try this, how do I find the right shade?

Asked by: frankie1
I say go into a store that has testers - like Ulta &amp; &nbsp;find your shade by taking a bit of product &amp; wiping it on the connected area of the jaw-neck-cheek. If you look at the shade in natural light, preferably by a window, you should have little problem finding a match. Wiping like 2-3 different shades in this spot should give you clarity on the right shade. You can also ask one of Ultas employees to help too (if the world ever reopens again). Hope this helps. :)
Answered by: Allyson6c
Date published: 2020-05-09
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