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Wet n Wild | Photo Focus Dewy Foundation- Soft Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Soft Beige - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Soft Beige Photo Focus Dewy Foundation- Soft Beige Photo Focus Dewy Foundation- Soft Beige

Photo Focus Dewy Foundation- Soft Beige

Photo Focus Dewy Foundation- Soft Beige is rated 4.6 out of 5 by 41.
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The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.


  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Vegan. Cruelty Free. Gluten Free.

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 5 out of 5 by from Best ever! I am in love with this foundation. It makes my skin look flawless!
Date published: 2020-02-05
Rated 3 out of 5 by from LIGHT SKIN WOMEN HAVE TO BUY ONLINE Like so many brands there are not enough light shades - the spin all around is always about there not being enough dark shades with light skin women getting no respect for our needs. I for one do not think this is racial at all - all shade can not be provided in stores so I have no problem ordering online. At-least Wet n Wild has the light shade I need online which is more than most other brands (high end or drug store).
Date published: 2020-05-09
Rated 2 out of 5 by from Highly scented It has a very strong unpleasant perfume smell. It reminds me of the perfume that old ladies sometimes wear. I have use their other foundation and prefer the smell of that one to this one. Very disappointing
Date published: 2020-02-18
Rated 3 out of 5 by from Not long lasting Not long lasting, looks great when you first apply it but as the day goes on, it gets patchy no matter which primer I used. On a positive note, it doesn't smell like paint. It might just be my skin type but its not expensive at all so its worth a try, it might just work for someone else’s skin type. Im more on the dry side so I moisturize well and apply it with a elf sponge but it just didnt last long unfortunately.
Date published: 2020-02-23
Rated 1 out of 5 by from Settles into wrinkles Photo Focus Dewy Foundation - Beige. I am not an expert in makeup application, but this was not user friendly. Even though it first applies smoothly with a semi-opaque finish, I found it quickly settles into lines. It is ok for low-quality zoom calls but not in-person interactions. I also found the color to be far too "warm" (yellow) for my skin tone.
Date published: 2020-12-09
Rated 5 out of 5 by from Sheer foundation Formula is a little more sheer than expected but I don’t need much coverage so I’m ok with it for natural makeup looks. The color was wrong for me but blended out beautifully anyway. Great for mature skin, can’t buy anything better for this price. This product also does not have the “paint” smell to it as the photofocus matte.
Date published: 2020-10-03
Rated 5 out of 5 by from Amazing for the price For a $6 dewy foundation, I can’t complain. Perfect for everyday wear when you can’t bare to use a more expensive/high end foundation daily. You can build this into high coverage easily and I surprisingly really like the spatula applicator! I want to try the original formula of this foundation as well now.
Date published: 2020-01-18
Rated 5 out of 5 by from “Everyday foundation” Great foundation for normal to dry skin. Leaves my skin looking natural or build more coverage by adding more. Doesn’t look caked and lasts a good 5 hrs without primer. Definitely is my new go to drugstore foundation for everyday use, plus the price point is excellent.
Date published: 2020-02-13
Rated 4 out of 5 by from Great for dry skin My new favorite affordable foundation. It looks natural but still gives great coverage. The shade range is the only think I took a star away for. Soft beige was the closest match for me but the undertone was a bit off.
Date published: 2020-04-20
Rated 4 out of 5 by from Perfect for Dry Skin Moisturizing but not heavy duty dewy. I have dry skin and it actually looks like a natural finish compared to the Maybelline Fit Me Dewy foundation (that one tends to leave me looking like a greased chicken)
Date published: 2020-08-11
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Is there a light-medium cool tone for the Dewy Foundations?

Asked by: Laura77
I’m glad you asked this because this is my only complaint about this foundation & it’s an important one  - I cannot find a shade match because none of them are cool/pink enough for me. They’re all so yellow/orange. The shade Peach Natural in the original Photo Focus formula is the closest I can find for me but the shades are not the same in the dewy line. But even that shade I have to make it work & I shouldn’t have to. But I cannot wear the dewy formula at all because there isn’t a shade that I can even make work. Most brands label & describe shades as having a cool/pink undertone but I feel like they’re testing these shades on warmer undertones, so of course they will APPEAR to have a cool pink undertone to them. But oftentimes if they were to take that same shade & test it on someone who has a true cool pink undertone, it will look too yellow, peach, orange/warm on them. Brands really need to fix this ongoing problem. I’ve had a problem my entire life trying to find shade matches to my VERY COOL undertone (but I’m not super fair which ya generally where most pink undertones are found). I hope all brands, including W&W incorporates some change in their undertones. As of right now, the only brand that offers an exact shade match for me is CoverGirl in their TruMatch line or the (now discontinued) Vitalist line. I haven’t found another brand (drugstore or high end) that offers an exact shade match for me - most brands don’t offer a pink undertone in the light/medium to medium shade ranges, they always go either peach or that grey-neutral (despite what the shade is actually labeled as). I can make a neutral work as long as it’s not a yellow neutral, but I shouldn’t have to here in 2020. Many brands could learn a thing or 2 about undertones from the CoverGirl foundations. I wish they’d take notes & incorporate what they’re missing. I hope this was helpful or simply interesting. I apologize that I didn’t have more solutions for you. :)
Answered by: Allyson6c
Date published: 2020-11-06

I am shade 1.1 in Smashbox - what color in this brand is comparable? Thanks.

Asked by: Nessie
It looks like 1.1 is light neutral...so shell ivory?
Answered by: Emmalea
Date published: 2020-08-19

Has anyone used this yet on more mature skin? How is the performance with fine lines?

Asked by: MYPhipps
I am 44 and loving this foundation! Does not settle in lines but set your prone to crease areas with powder, I use the photo focus loose translucent and its fabulous!
Answered by: mmcgraw1075
Date published: 2020-04-26

Is there a pump you can link that fits this foundation bottle? 

Asked by: Zepfan
No pump
Answered by: KariB
Date published: 2020-07-09

Does this foundation contain palm oil and if so does it contain a lot 

Asked by: jess16

I ordered this foundation online and I loved it!!! When will it be released in stores?

Asked by: Javilovesmakeup

I cannot wear the beige/orangy tones....I think I need a more pink/rosy tone...have tried the one with peachy undertones and close but just not pink enough...what name should I look for? and Walmart .does not carry all the tones as they use to. Sad!

Asked by: Dodie

I use shell ivory in the original formula. Which one should I get in this one?

Asked by: Amee

My skin tone is light-neutral .which shade is for me?

Asked by: Afri

The shade Peach Natural in the original Photo Focus formula is the closest shade match for my very cool undertone, & because the shades in the dewy formula are not the same, I cannot wear this at all - will you be adding cool undertones to the line?

Asked by: Allyson6c

Hi I love your Cushion Foundation in Cream Ivory What shade would I be in your new Dewy Photo Focus foundation. FYI, I am 2N1 in Estee Lauder Double Wear

Asked by: OldMUlover2019

I wear Buff Beige in Cover Girl Simply Ageless Foundation. What shade would you recommend in the Photo Focus Dewy?

Asked by: tricia7404

I use Wet n Wild PhotoFocus Cream Beige. There does not seem to be a cream beige in the new Dewy line. What is the closest color?

Asked by: KonaSunsets

Does it last all day and is it transfer free? 

Asked by: Cristal7

How long until all shades are available?

Asked by: DEMO

How much is the price of this foundation in indian currency

Asked by: Shrishti

How is this in comparison to the Mega Cushion formula? Similar? Different? 

Asked by: RainDanceMaggie
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