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Wet n Wild | Photo Focus Dewy Foundation- Nude Ivory - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Nude Ivory - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Nude Ivory Photo Focus Dewy Foundation- Nude Ivory Photo Focus Dewy Foundation- Nude Ivory

Photo Focus Dewy Foundation- Nude Ivory

Photo Focus Dewy Foundation- Nude Ivory is rated 4.5 out of 5 by 312.
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$6.49
Description

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

 

  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Benefits
Vegan. Cruelty Free. Gluten Free.
Directions

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Ingredients
Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 5 out of 5 by from Found my new go-to! Love this foundation! Looks SO natural...I am in my forties so I don't like heavy foundation that settles into fine lines. This goes on really well and makes my skin look hydrated. Will buy again!
Date published: 2020-07-12
Rated 5 out of 5 by from Great quality I really love how this foundation looks. It's dewy but not too dewy. It lasts all day and looks good in pictures. I'm very happy with it. Will definitely repurchase when I run out.
Date published: 2020-05-07
Rated 5 out of 5 by from Where have you been all my makeup life!!!!!! This foundation was heaven sent just for me. It’s a dead match for skin tone and I don’t get oily at all although it’s dewy. It’s wears for at least 8 hours
Date published: 2020-05-03
Rated 5 out of 5 by from Great foundation It’s amazing, I just need to use very little of it and it’s enough to spread evenly on my whole face, definitely would purchase again, I love it!
Date published: 2020-04-10
Rated 5 out of 5 by from In love with this foundation This foundation is one of the best that I have tried in a long time. It is not a heavy foundation
Date published: 2020-02-04
Rated 1 out of 5 by from Won’t purchase wet n wild foundations... The color was way off , super orangey shades . Felt greasy on the skin. Looked super good on the skin though.
Date published: 2020-07-22
Rated 5 out of 5 by from GOOD FOR ACNE my cousin used this on my face and i have very bad acne and you could hardly see it.
Date published: 2020-05-05
Rated 4 out of 5 by from Youthful and Lively Live this formula better than original matte. Great job!
Date published: 2020-04-21
Rated 3 out of 5 by from Make shade peach natural Peach natural is a shade in the original photofocus! The shade is a rare hard to find light to medium pink undertone....it’s literally lacking in a ton of companies range! I didn’t love the OG foundation because it was too dry but i used it with a drop of oil to make it less dry bc the shade was just one that couldn’t find anywhere before! So when i saw Dewey i was like ummmm yesss until i was sad that peach natural didn’t make the cut! Bummer
Date published: 2021-01-12
Rated 5 out of 5 by from Love this Dew I really like this foundation!!! I'm a fan of the original Photo Focus as well but this Dewy one is so much better! 1st off, the smell is gone! No smell at all! It's full coverage, which is what I prefer and it gives you the most beautiful finish! Like the perfect amount of dewy! Kinda like a satin finish but with a little more umph! And, it doesn't settle in my laugh lines! And is long lasting..i haven't noticed any excessive oilyness!
Date published: 2020-07-22
Rated 3 out of 5 by from Not long lasting Not long lasting, looks great when you first apply it but as the day goes on, it gets patchy no matter which primer I used. On a positive note, it doesn't smell like paint. It might just be my skin type but its not expensive at all so its worth a try, it might just work for someone else’s skin type. Im more on the dry side so I moisturize well and apply it with a elf sponge but it just didnt last long unfortunately.
Date published: 2020-02-23
Rated 1 out of 5 by from Not for african american woman I have purchased the foundation in the color of cocoa and deep honey. The cocoa was too light and the deep honey was too dark. The pictures on the website are different from what you actually see in hand. I wish I could have seen the foundation in the store but the available colors were for women with lighter complexions. Does this look like deep honey to you..........NO!!!!!!! Wet n wild please do better!
Date published: 2020-05-12
Rated 5 out of 5 by from Love it! I bought this as a replacement because the shade that was recommended is too dark. Went to Walgreens n found a better match, I use a couple shadeslighter n blend the 2 for my exact match. Sooooo glad I did! I LOVE IT!!!! I was afraid I wouldn't like it due to the "dewy" but I don't notice any dewy-ness. I finish my makeup with the matte finish setting spray. LOVE IT!!!!
Date published: 2020-04-26
Rated 5 out of 5 by from Photo Focus Dewy Foundation Loved their original formula and decided to try the dewy one. I have normal skin type, really good coverage and smooth finish(I always moisturize and prime before foundation). Doesn’t settle into my smile lines, nor feels heavy for the coverage it gives. I use it with the Wn’W microfiber blending sponge and you can’t beat the price for such a good foundation.
Date published: 2020-02-06
Rated 1 out of 5 by from Settles into wrinkles Photo Focus Dewy Foundation - Beige. I am not an expert in makeup application, but this was not user friendly. Even though it first applies smoothly with a semi-opaque finish, I found it quickly settles into lines. It is ok for low-quality zoom calls but not in-person interactions. I also found the color to be far too "warm" (yellow) for my skin tone.
Date published: 2020-12-09
Rated 5 out of 5 by from Great foundation! I’m really impressed with this foundation. It stayed on all night at a party where I was sweating. I have combination skin so I did set this with pressed powder. Everything blended wonderfully on top of this. Also I was able to find my exact shade which is usually a challenge. I highly recommend this one! It’s far superior to the original photofocus.
Date published: 2020-02-16
Rated 5 out of 5 by from Suprised!!! I bought this foundation at the beginning of the week and I have to say that i am so surprised by the quality. I use the matte version in the summer, but it smells like paint, but this one has a nice light floral scent. It looks completely natural and for once does not oxidize on my face. I bought everything from their new launch!
Date published: 2020-02-16
Rated 5 out of 5 by from Absolutely Flawless I had the original Photo Focus & it’s a good foundations but it wasn’t my favorite because it was a little too dry for my liking. However the dewy version has become my new holy grail foundation. Medium buildable coverage, skin-like, & it doesn’t even feel like I’m wearing anything on my face. So glad I bought this foundation!!!
Date published: 2020-06-17
Rated 5 out of 5 by from Sheer foundation Formula is a little more sheer than expected but I don’t need much coverage so I’m ok with it for natural makeup looks. The color was wrong for me but blended out beautifully anyway. Great for mature skin, can’t buy anything better for this price. This product also does not have the “paint” smell to it as the photofocus matte.
Date published: 2020-10-03
Rated 5 out of 5 by from Best foundation It was amazing! It made my dry skin look healthy and glowy it wasn’t heavy and didn’t make me break out . I love it and highly recommend it
Date published: 2021-01-20
Rated 5 out of 5 by from Amazing for the price For a $6 dewy foundation, I can’t complain. Perfect for everyday wear when you can’t bare to use a more expensive/high end foundation daily. You can build this into high coverage easily and I surprisingly really like the spatula applicator! I want to try the original formula of this foundation as well now.
Date published: 2020-01-18
Rated 5 out of 5 by from Amazing for the price For a $6 dewy foundation, I can’t complain. Perfect for everyday wear when you can’t bare to use a more expensive/high end foundation daily. You can build this into high coverage easily and I surprisingly really like the spatula applicator! I want to try the original formula of this foundation as well now.
Date published: 2020-01-18
Rated 5 out of 5 by from Hydrating, smooth, not geasy, good color match Easy to blend out with damp sponge, natural looking, hydrating without looking greasy. I didn't set on my dry skin and it looked perfect at the end of the day. Great undertone (Golden Beige) for my Asian skin. The only negative I noticed was that my bronzer and blush got smeared off a bit.
Date published: 2020-06-14
Rated 1 out of 5 by from Settles into small wrinkles. Photo Focus Dewy Foundation - soft Ivory. I am not an expert in makeup application, but this was not user friendly. Even though it first applies smoothly with a semi-opaque finish, I found it quickly settles into lines. It is ok for low-quality zoom calls but not in-person interactions.
Date published: 2020-12-09
Rated 1 out of 5 by from Photo-Focus Dewey Foundation One of the worst foundations I've ever tried. Bought it because of the hype and it was a waste of money for me. After a few hrs of wearing it,it literally started melting off my face. I will pay the extra two dollars and stick to my Covergirl foundation which lasts the WHOLE DAY.
Date published: 2020-03-23
Rated 5 out of 5 by from Love this Foundation I've been using Cover Girl for more years than I can remember but decided to try this foundation because of the Dewy look it claimed. I hate matte makeup and think the dewy look is much younger looking. This make up is just awesome. Goodbye Cover Girl !! Love the WetnWild!
Date published: 2020-05-20
Rated 5 out of 5 by from Pleasant surprise I am a NC44 in Mac and 240 in Maybelline smooth and dewy. My shade in this formula is Hazelnut. I AM A FAN. Blends out nicely and does leave a subtle glow that is not oily or sweaty. Great formula and beautiful finish. Very happy I ordered this product. It’s a win!
Date published: 2020-03-02
Rated 5 out of 5 by from “Everyday foundation” Great foundation for normal to dry skin. Leaves my skin looking natural or build more coverage by adding more. Doesn’t look caked and lasts a good 5 hrs without primer. Definitely is my new go to drugstore foundation for everyday use, plus the price point is excellent.
Date published: 2020-02-13
Rated 4 out of 5 by from Good coverage and luminous finish! I usually wear a BB cream but I needed a little more coverage while my skin adjusts to retinoids. I was so excited to find this foundation and discover that it is not only a pretty, luminous dewy finish, it is also just the right amount of buildable coverage. Awesome!
Date published: 2020-06-24
Rated 5 out of 5 by from Absolutely amazing!!! This is an amazing product! Affordable but amazing! Leaves the skin feeling like your own skin but better! Easy to blend, wide color range, good coverage! Can even be used on a wedding day!! My go to foundation at the moment truly satisfied! Can not get enough lol
Date published: 2020-03-06
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why the lack of darker shades in stores cause you show darker shades online why is that,heck ive checked every store in my area and not a single one sells my shade anymore plus ive notice that in January they had it and now they dont kinda sketchy aint it

Asked by: cece25
That would be on the store.  They order what shades they want to stock.  
Answered by: Chelle329
Date published: 2021-01-05

My shade reference is NARS Barcelona- Medium 4 and Fit me in 228 Soft tan. What's my shade? I prefer foundations with light yellow tone.

Asked by: Prome
Did you try the shade finder?  They have pretty much every brand ever in their shade match selection. 
Answered by: Chelle329
Date published: 2021-01-05

Is good for oily skin??

Asked by: jocy805
I suggest you to try wet and wild photo focus matte foundation it's best for oily skin, hope this helps ❤️
Answered by: Jannat
Date published: 2021-01-04

Hi, buff bisque is 1 shade light than my skin tone, so should pick that shade or another one?

Asked by: Jannat
Bronze Beige would be the next shade up to match you then. I honestly go thru the shade spectrum thru the year...starting in the summer with a deep dark tan and then as my tan gradually fades my shades get lighter so I've got most shades in this foundation and figured I'd answer u! But if u use bronzer and powder u coukd get by with using Buff Bisque too.
Answered by: AngieD
Date published: 2021-01-03

If I am shade 160C in Anastasia Beverly Hills Luminous Foundation, what shade would I be in this?

Asked by: Renee8
Soft beige 
Answered by: Queen SJ
Date published: 2020-10-09

What is the difference between shell ivory and nude ivory? Which one is darker?

Asked by: Hwknrs
Nude Ivory is a bit darker than Shell Ivory. I am very fair with warm undertones. Nude Ivory is nice for Spring and Summer.
Answered by: Bratzsixx
Date published: 2020-07-02

Are the shades still the same colour as the original photo focus?

Asked by: MiriT
Unfortunately no. I love the dewy line & cannot wear it because I cannot find a shade match. I can’t even find one I can make work. The undertones are too yellow, orange, warm for me. There’s one shade in the original formula that I can make work but I can’t stand the formula - it makes me look 2decadez older than I am. I hope W&W is taking notes on this bcz I need a very pink undertone & even their so called neutrals are too warm for me & I can usually make a neutral work. I hope you have better luck than I do. :)
Answered by: Allyson6c
Date published: 2020-09-17

How is the coverage?

Asked by: Angel21108
My opinion is it’s about a solid light/medium to medium coverage & semi-buildable - if you allot a bit of time between layers. I wouldn’t go w/too many though bcz it could become cakey. But I do one layer & get about medium coverage & I like the finish after I cream contour, powder & bronze. 
Answered by: Allyson6c
Date published: 2020-04-21
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