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Wet n Wild | Photo Focus Dewy Foundation- Nude Ivory - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Nude Ivory - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Nude Ivory Photo Focus Dewy Foundation- Nude Ivory Photo Focus Dewy Foundation- Nude Ivory

Photo Focus Dewy Foundation- Nude Ivory

Photo Focus Dewy Foundation- Nude Ivory is rated 4.6 out of 5 by 243.
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$6.49
Description

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

 

  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Benefits
Vegan. Cruelty Free. Gluten Free.
Directions

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Ingredients
Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 3 out of 5 by from Pretty disappointed After WetnWild discontinued my favorite foundation, the mega cushion foundation. I turned to the dewy one hoping it could replace my love for the mega cushion. Unfortunately it did not, I have normal to oily skin but I hate using matte formulas so I tend to stick to dewy ones and set it with powder. This foundation would not stick to certain spots of my face and it kept weirdly separating. When I used the cushion one, although that formula was dewy, it did not preform like this. The coverage was pretty good and it didn’t smell as bad as the matte formula version but i don’t think I will be repurchasing. Please bring back the mega cushion!!
Date published: 2020-04-18
Rated 3 out of 5 by from Such a great foundation BUT.... The only reason why I didn’t give 5 stars is because of the lack of cool undertones. I love this foundation & far more than the original Photo Focus. I couldn’t wear the original because it made me look dry, wrinkled and aged. My ONLY complaint in the dewy formula is there isn’t a shade that has a pink/cool enough undertone & so even the closest shade is just too orange for me. There was one shade in the original line that I could make work but the shades in dewy line aren’t the same. I really wish that there were some cooler/more pink undertones in the medium shade range. Or at least match the dewy shades with the original shades so I could at least wear this amazing foundation daily.
Date published: 2020-04-21
Rated 5 out of 5 by from GOD'S GIFT TO MY FACE! Highly recommended! I've always had a great complexion until recently. My skin became very dry with mild eczema. I tried several different brands but I was not happy with any. One day I noticed a 20 yr old family friend with perfect make-up and beautiful skin and asked what brand foundation she had on. I was surprised when she said Wet n Wild. I bought it at Walgreens and this is PERFECT! - Texture, color, finish, everything I wanted finally showed up in this bottle of beauty. I am no longer self -conscious of any imperfections because the coverage is flawless. Absolutely love everything about this. Don't pay attention to any negative reviews. Buy it today.
Date published: 2020-04-23
Rated 5 out of 5 by from Beautiful finish and color match is perfect I'm impressed with the color match (I'm Caramel). I had the original Photo Focus foundation in Caramel and it matched me..but this new one is even more precise in matching my golden yellow olive undertone. I applied with the applicator it comes with and then bounced it in skin with damp beauty blender and lightly brushed face with the new wet n wild setting powder in Banana. This foundation leaves a beautiful glowy radiant finish. Not cake-y or dry at all. I have normal to dry skin. I am very impressed with this foundation!
Date published: 2020-02-02
Rated 5 out of 5 by from Wow, just wow!! When I saw this launch I purchased it immediately. Worn in every day since I got it! It wears BEAUTIFULLY!!! Sooooo comfortable on the skin. Didn’t break a part at all. New holy grail for sure. THANK YOU WET N WILD FOR DEVELOPING THIS FOUNDATION!!!! It wears better than my Nars, Pur, Dior, & Urban Decay foundations and is a fraction of the cost. Idk how they do it but it’s magic.
Date published: 2019-12-24
Rated 5 out of 5 by from Beautiful finish This is my new favorite foundation. It provides the perfect medium coverage with a hydrated satin finish. It didn’t settle into pores or fine lines but in all fairness I used a drugstore brand putty primer beforehand. For reference - I have a light/olive complexion with neutral undertones and soft beige matched perfectly.
Date published: 2020-01-05
Rated 5 out of 5 by from I'm 44 and this is my New Favorite!! Wears like skin, won't settle into lines, smooths out my pores and i love love it!! Recommending it to EVERYONE lol.
Date published: 2020-02-17
Rated 5 out of 5 by from My favorite foundation I purchased this two weeks ago and it's my favorite foundation. I have been searching for a formula that fits my very dry skin, it is very sensitive and a lot of foundations break me out. This one last all day, is very glowy and a good shade match for me.
Date published: 2020-01-13
Rated 4 out of 5 by from Great Foundation Gave this foundation a try after a lot of Youtube reviews on it and it holds up to the hype. I will say as a good/bad to it depending on your skin type. The formula is fairly lightweight but I found it a little 'oily' looking on the skin though it tones down if you use a powder to set it, so if you're more prone to oily skin it might not be great. The applicator is simple and helps easily apply to the face. I personally liked to rub it in with my fingers and then smooth it out with a beauty blender and it sets into the skin nicely. My only big complete, why 4/5 stars is the foundation smells really bad to me. When it's on my skin I don't notice a smell but coming out of the bottle and applying it the formula just has a very strong and unpleasant chemically odor. But considering that it looks good on the skin, is inexpensive, and also don't make my acne prone skin break out, I'd still give this foundation a shot if you're thinking on trying it out.
Date published: 2019-12-19
Rated 1 out of 5 by from Women of color have to buy online! I was super excited to try your new photo focus dewy foundation. I went to the store and couldn't find my shade. I understand that there are only 20 shades , but it seems like the only shades that are in stores are to cater to women of lighter complexion. I thought it was just me ,but when I went online to watch YouTube videos that showed evidence that this is happening everywhere. It is not just the dewy one it's the original photo focus as well! Our shades aren't in stores! Women of color are having to buy our shades online without seeing them in person, which is hard to do. Then if we don't spend a certain amount we have to pay for shipping. If the color isn't a match we can exchange it but then have to pay for more shipping to do so. So if you are a women of color this foundation may cost you anywhere from 5 to 15 dollars which is just not fair. I would like to go to the store and buy it just like a women of lighter complexion can.
Date published: 2020-02-11
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Is there a pump you can link that fits this foundation bottle? 

Asked by: Zepfan
No pump
Answered by: KariB
Date published: 2020-07-09

Does this foundation contain palm oil and if so does it contain a lot 

Asked by: jess16

My shade reference is NARS Barcelona- Medium 4 and Fit me in 228 Soft tan. What's my shade? I prefer foundations with light yellow tone.

Asked by: Prome

I ordered this foundation online and I loved it!!! When will it be released in stores?

Asked by: Javilovesmakeup

why the lack of darker shades in stores cause you show darker shades online why is that,heck ive checked every store in my area and not a single one sells my shade anymore plus ive notice that in January they had it and now they dont kinda sketchy aint it

Asked by: cece25

I use shell ivory in the original formula. Which one should I get in this one?

Asked by: Amee

My skin tone is light-neutral .which shade is for me?

Asked by: Afri

The shade Peach Natural in the original Photo Focus formula is the closest shade match for my very cool undertone, & because the shades in the dewy formula are not the same, I cannot wear this at all - will you be adding cool undertones to the line?

Asked by: Allyson6c

Hi I love your Cushion Foundation in Cream Ivory What shade would I be in your new Dewy Photo Focus foundation. FYI, I am 2N1 in Estee Lauder Double Wear

Asked by: OldMUlover2019

I use Wet n Wild PhotoFocus Cream Beige. There does not seem to be a cream beige in the new Dewy line. What is the closest color?

Asked by: KonaSunsets

Does it last all day and is it transfer free? 

Asked by: Cristal7

How long until all shades are available?

Asked by: DEMO

How is this in comparison to the Mega Cushion formula? Similar? Different? 

Asked by: RainDanceMaggie
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