Wet n Wild | Photo Focus Dewy Foundation- Golden Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Golden Beige - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Golden Beige Photo Focus Dewy Foundation- Golden Beige Photo Focus Dewy Foundation- Golden Beige

Photo Focus Dewy Foundation- Golden Beige

Photo Focus Dewy Foundation- Golden Beige is rated 4.4 out of 5 by 163.
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The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.


  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Vegan. Cruelty Free. Gluten Free.

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 3 out of 5 by from Pretty disappointed After WetnWild discontinued my favorite foundation, the mega cushion foundation. I turned to the dewy one hoping it could replace my love for the mega cushion. Unfortunately it did not, I have normal to oily skin but I hate using matte formulas so I tend to stick to dewy ones and set it with powder. This foundation would not stick to certain spots of my face and it kept weirdly separating. When I used the cushion one, although that formula was dewy, it did not preform like this. The coverage was pretty good and it didn’t smell as bad as the matte formula version but i don’t think I will be repurchasing. Please bring back the mega cushion!!
Date published: 2020-04-18
Rated 5 out of 5 by from GOD'S GIFT TO MY FACE! Highly recommended! I've always had a great complexion until recently. My skin became very dry with mild eczema. I tried several different brands but I was not happy with any. One day I noticed a 20 yr old family friend with perfect make-up and beautiful skin and asked what brand foundation she had on. I was surprised when she said Wet n Wild. I bought it at Walgreens and this is PERFECT! - Texture, color, finish, everything I wanted finally showed up in this bottle of beauty. I am no longer self -conscious of any imperfections because the coverage is flawless. Absolutely love everything about this. Don't pay attention to any negative reviews. Buy it today.
Date published: 2020-04-23
Rated 5 out of 5 by from Beautiful finish and color match is perfect I'm impressed with the color match (I'm Caramel). I had the original Photo Focus foundation in Caramel and it matched me..but this new one is even more precise in matching my golden yellow olive undertone. I applied with the applicator it comes with and then bounced it in skin with damp beauty blender and lightly brushed face with the new wet n wild setting powder in Banana. This foundation leaves a beautiful glowy radiant finish. Not cake-y or dry at all. I have normal to dry skin. I am very impressed with this foundation!
Date published: 2020-02-02
Rated 5 out of 5 by from I'm 44 and this is my New Favorite!! Wears like skin, won't settle into lines, smooths out my pores and i love love it!! Recommending it to EVERYONE lol.
Date published: 2020-02-17
Rated 5 out of 5 by from My favorite foundation I purchased this two weeks ago and it's my favorite foundation. I have been searching for a formula that fits my very dry skin, it is very sensitive and a lot of foundations break me out. This one last all day, is very glowy and a good shade match for me.
Date published: 2020-01-13
Rated 5 out of 5 by from Wonderful Love this foundation! I’m 51 so I worry about foundation settling in my fine lines and this product does not, absolutely love it!
Date published: 2020-03-22
Rated 5 out of 5 by from LOVE IT!!!!! I am 46-years-old, have dry skin and this foundation is my new favorite. Due to my dry skin, I was unable to use the original Photofocus Foundation. I am so pleased with the new dewy formulation. The color matches me perfectly. I usually look for a foundation I can customize my coverage, as I usually like a lighter coverage. This foundation provides that. I use a sponge for application, and the result is so natural. It evens out my skin tone, but still allows my freckles to show through. This is definitely my new drugstore "Holy Grail."
Date published: 2020-03-16
Rated 5 out of 5 by from So Excited My new holy grail!!! How is a $6 foundation better than a $60. I have dry skin and I love the way it makes my skin look and feel
Date published: 2020-02-14
Rated 4 out of 5 by from Great Foundation Gave this foundation a try after a lot of Youtube reviews on it and it holds up to the hype. I will say as a good/bad to it depending on your skin type. The formula is fairly lightweight but I found it a little 'oily' looking on the skin though it tones down if you use a powder to set it, so if you're more prone to oily skin it might not be great. The applicator is simple and helps easily apply to the face. I personally liked to rub it in with my fingers and then smooth it out with a beauty blender and it sets into the skin nicely. My only big complete, why 4/5 stars is the foundation smells really bad to me. When it's on my skin I don't notice a smell but coming out of the bottle and applying it the formula just has a very strong and unpleasant chemically odor. But considering that it looks good on the skin, is inexpensive, and also don't make my acne prone skin break out, I'd still give this foundation a shot if you're thinking on trying it out.
Date published: 2019-12-19
Rated 1 out of 5 by from Women of color have to buy online! I was super excited to try your new photo focus dewy foundation. I went to the store and couldn't find my shade. I understand that there are only 20 shades , but it seems like the only shades that are in stores are to cater to women of lighter complexion. I thought it was just me ,but when I went online to watch YouTube videos that showed evidence that this is happening everywhere. It is not just the dewy one it's the original photo focus as well! Our shades aren't in stores! Women of color are having to buy our shades online without seeing them in person, which is hard to do. Then if we don't spend a certain amount we have to pay for shipping. If the color isn't a match we can exchange it but then have to pay for more shipping to do so. So if you are a women of color this foundation may cost you anywhere from 5 to 15 dollars which is just not fair. I would like to go to the store and buy it just like a women of lighter complexion can.
Date published: 2020-02-11
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I am a guy, and want to try this, how do I find the right shade?

Asked by: frankie1
I say go into a store that has testers - like Ulta &  find your shade by taking a bit of product & wiping it on the connected area of the jaw-neck-cheek. If you look at the shade in natural light, preferably by a window, you should have little problem finding a match. Wiping like 2-3 different shades in this spot should give you clarity on the right shade. You can also ask one of Ultas employees to help too (if the world ever reopens again). Hope this helps. :)
Answered by: Allyson6c
Date published: 2021-01-02

I am shade 1.1 in Smashbox - what color in this brand is comparable? Thanks.

Asked by: Nessie
It looks like 1.1 is light neutral...so shell ivory?
Answered by: Emmalea
Date published: 2020-08-19

Hello, I am in the shade desert beige for the photofocus matt foundation. Now, I want to try the dewy one. however, the shade desert beige is too ashy for me. which shade should I go for? please help!! I have neutral undertones.

Asked by: Siza

Does this foundation contain palm oil and if so does it contain a lot 

Asked by: jess16

I ordered this foundation online and I loved it!!! When will it be released in stores?

Asked by: Javilovesmakeup

I cannot wear the beige/orangy tones....I think I need a more pink/rosy tone...have tried the one with peachy undertones and close but just not pink enough...what name should I look for? and Walmart .does not carry all the tones as they use to. Sad!

Asked by: Dodie

I use shell ivory in the original formula. Which one should I get in this one?

Asked by: Amee

My skin tone is light-neutral .which shade is for me?

Asked by: Afri

The shade Peach Natural in the original Photo Focus formula is the closest shade match for my very cool undertone, & because the shades in the dewy formula are not the same, I cannot wear this at all - will you be adding cool undertones to the line?

Asked by: Allyson6c

Hi I love your Cushion Foundation in Cream Ivory What shade would I be in your new Dewy Photo Focus foundation. FYI, I am 2N1 in Estee Lauder Double Wear

Asked by: OldMUlover2019

I wear Buff Beige in Cover Girl Simply Ageless Foundation. What shade would you recommend in the Photo Focus Dewy?

Asked by: tricia7404

How long until all shades are available?

Asked by: DEMO

How is this in comparison to the Mega Cushion formula? Similar? Different? 

Asked by: RainDanceMaggie
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