Wet n Wild | Photo Focus Dewy Foundation- Classic Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Classic Beige - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Classic Beige Photo Focus Dewy Foundation- Classic Beige Photo Focus Dewy Foundation- Classic Beige

Photo Focus Dewy Foundation- Classic Beige

Photo Focus Dewy Foundation- Classic Beige is rated 4.4 out of 5 by 186.
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The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.


  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Vegan. Cruelty Free. Gluten Free.

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 1 out of 5 by from Women of color have to buy online! I was super excited to try your new photo focus dewy foundation. I went to the store and couldn't find my shade. I understand that there are only 20 shades , but it seems like the only shades that are in stores are to cater to women of lighter complexion. I thought it was just me ,but when I went online to watch YouTube videos that showed evidence that this is happening everywhere. It is not just the dewy one it's the original photo focus as well! Our shades aren't in stores! Women of color are having to buy our shades online without seeing them in person, which is hard to do. Then if we don't spend a certain amount we have to pay for shipping. If the color isn't a match we can exchange it but then have to pay for more shipping to do so. So if you are a women of color this foundation may cost you anywhere from 5 to 15 dollars which is just not fair. I would like to go to the store and buy it just like a women of lighter complexion can.
Date published: 2020-02-11
Rated 4 out of 5 by from Exactly what I've been looking for.... ....however, I am having a really hard time getting a shade to match my skin!! That really is the only quibble I have with this formula. I am fifty with light/medium skin and freckles, super dry ..... I'll be buying a third shade/bottle in hopes that I get the right shade because I love the finish, it's exactly what I have been looking for.
Date published: 2020-02-19
Rated 4 out of 5 by from Gorgeous foundation, wish it lasted longer This foundation is absolutely beautiful! I love the finish, the scent, and the price tag. The rose ivory shade is also perfect for me. The only downside is that it's not very long lasting on my combination skin. For someone with a different skin type or willing to use a setting spray with alcohol in it, this might be your perfect dewy foundation. I highly recommend giving it a try! If you have oily or combo skin like me, I've had the best results by using my alcohol-free setting spray first as a primer and also after each layer of foundation.
Date published: 2020-02-11
Rated 5 out of 5 by from Bye IL Makiage..hello Wet N Wild!!! If you want IL Makiage foundation but at a way more affordable price then this foundation is for you..as a beauty influencer its my job to find top products at a low price..wetnwild nailed it with this foundation..
Date published: 2020-08-09
Rated 5 out of 5 by from Love it! I love it because my skin is dry/normal and it is my new favorite foundation!
Date published: 2020-01-13
Rated 1 out of 5 by from Seperated/Not for skin with any texture I really LOVED THE MEGACUSHION! I love makeup and I've bought all across the board in terms of price and the wet n wild mega cushion was my holy grail, even though the fairest shade wasn't an exact match. I wanted to love this too, unfortunately this separates horribly on my somewhat dry/textured skin. I've tried mixing it with other foundations I like and tried different bases in hoping to not waste the product. I'm also too embarrassed to add a photo because I can't stand it alone/having already tried fixing it right now for a photo so it wouldn't be true to the formula to show my current face makeup status.
Date published: 2020-06-02
Rated 5 out of 5 by from BUY IT This saved my winter skin!! This foundation has such a beautiful finish, matches me almost perfectly, and has perfect medium/build-able coverage that makes me want to wear it every day. After trying it I immediately texted everyone I know that would want a new foundation.
Date published: 2020-02-20
Rated 5 out of 5 by from Best foundation ever I absolutely have love this foundation. I'm 43 with dry, sensitive skin. Most foundations leave my fine lines looking like gashes by the end of day or dewy ones make me look greasy. This one is a perfect combination and my skin look so nice. It wears really nice and skin is still hydrated at end of the day. I would definitely recommend!
Date published: 2020-02-27
Rated 5 out of 5 by from It's not greasy and not sparkly! The best finish I found in any foundation! It really does look like your skin. For reference I have very oily skin and it works for me. Much better than the regular photo Focus.
Date published: 2020-03-03
Rated 5 out of 5 by from Great quality I really love how this foundation looks. It's dewy but not too dewy. It lasts all day and looks good in pictures. I'm very happy with it. Will definitely repurchase when I run out.
Date published: 2020-05-07
Rated 5 out of 5 by from Where have you been all my makeup life!!!!!! This foundation was heaven sent just for me. It’s a dead match for skin tone and I don’t get oily at all although it’s dewy. It’s wears for at least 8 hours
Date published: 2020-05-03
Rated 4 out of 5 by from Photo doesn't match up Just bought golden beige and the color is much darker than portrayed in the photo-next! It is good for dry skin though!
Date published: 2020-02-20
Rated 5 out of 5 by from Awesome and good price This foundation has become One of my go To foundation. Its Medium Coverage And the shade i pick it perfect for me. I just wish it had a pump. I would recommend this product
Date published: 2020-02-16
Rated 5 out of 5 by from Great foundation It’s amazing, I just need to use very little of it and it’s enough to spread evenly on my whole face, definitely would purchase again, I love it!
Date published: 2020-04-10
Rated 5 out of 5 by from Beauty in a bottle! Beautiful dewy skin like finish! Blends into the skin for a flawless finish, perfect color same as can't stop won't stop!
Date published: 2020-01-15
Rated 1 out of 5 by from Not for african american woman I have purchased the foundation in the color of cocoa and deep honey. The cocoa was too light and the deep honey was too dark. The pictures on the website are different from what you actually see in hand. I wish I could have seen the foundation in the store but the available colors were for women with lighter complexions. Does this look like deep honey to you..........NO!!!!!!! Wet n wild please do better!
Date published: 2020-05-12
Rated 2 out of 5 by from Poor shade range HOW are you including two medium shades in the "dark" category? Why launch the Dewy version of your Photo Focus with such a poor selection? None of my local drugstores even carry the "darker" shades...adding WnW to the list unfortunately.
Date published: 2020-02-22
Rated 5 out of 5 by from BEST FOUNDATION!!! I think I just found my holy grail. I picked this up from Five Below. It smells and feels so nice. It does have a fragrance, but it’s light and fresh. It blends so smoothly on my face. I have normal, sometimes dry skin. This is the only foundation I have ever used that does not settle into my creases and fine lines. It looks so good on me. I am never going back to any other foundation. It even matches my skin tone and undertone perfectly, and blends like silk. I use a large foundation oval brush to apply it. This is pure heaven for $5.
Date published: 2021-04-30
Rated 5 out of 5 by from very good foundation i bought this foundation at walmart for $4.97 and it was well worth my purchase. the shade i chose was rose ivory and it was a beautiful light shade with a pink undertone and it was the right color for my face. the coverage is very good and it covered most of my imperfections. it feels very moisturizing and it left a beautiful glow on my face. i highly recommend it.
Date published: 2021-03-03
Rated 5 out of 5 by from Hydrating, smooth, not geasy, good color match Easy to blend out with damp sponge, natural looking, hydrating without looking greasy. I didn't set on my dry skin and it looked perfect at the end of the day. Great undertone (Golden Beige) for my Asian skin. The only negative I noticed was that my bronzer and blush got smeared off a bit.
Date published: 2020-06-14
Rated 4 out of 5 by from Good coverage and luminous finish! I usually wear a BB cream but I needed a little more coverage while my skin adjusts to retinoids. I was so excited to find this foundation and discover that it is not only a pretty, luminous dewy finish, it is also just the right amount of buildable coverage. Awesome!
Date published: 2020-06-24
Rated 4 out of 5 by from Doesn't have a neutral tone. I only gave it four stars because in photofocus foundation matte I am in the shade toffee. However the dewy foundation they have caramel which is really yellow . I wish you guys had more neutral tones. But I if you are more warm it's perfect for you.
Date published: 2020-05-11
Rated 5 out of 5 by from Found my new go-to! Love this foundation! Looks SO natural...I am in my forties so I don't like heavy foundation that settles into fine lines. This goes on really well and makes my skin look hydrated. Will buy again!
Date published: 2020-07-12
Rated 4 out of 5 by from Nice coverage It's not as dewy as I thought it would be, but it's still okay for my dry/normal skin. It does settle in my lines and wrinkles. But I haven't found a foundation that doesn't. I love the coverage.
Date published: 2021-08-15
Rated 3 out of 5 by from Great foundation horrible scent Very good price, nice coverage and finish. I’d love it-but- it reeks of perfume. Why scent something that goes on your face??? What a shame. This one goes in the trash.
Date published: 2021-06-10
Rated 4 out of 5 by from Would recommend! Medium buildable coverage! Exactly what I was looking for. Going to have to order another one though. This one was just a tad too light.
Date published: 2020-05-20
Rated 5 out of 5 by from Love it!! Dewy foundation to be honest is the best for me it smell so good it just different from other foundation I had in the past love it:)
Date published: 2021-02-25
Rated 5 out of 5 by from In love with this foundation This foundation is one of the best that I have tried in a long time. It is not a heavy foundation
Date published: 2020-02-04
Rated 4 out of 5 by from Applicator is not good Everything is good except the little applicator it doesnt reall pick up enough to put on a sponge
Date published: 2020-05-15
Rated 5 out of 5 by from GOOD FOR ACNE my cousin used this on my face and i have very bad acne and you could hardly see it.
Date published: 2020-05-05
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My shade reference is NARS Barcelona- Medium 4 and Fit me in 228 Soft tan. What's my shade? I prefer foundations with light yellow tone.

Asked by: Prome
Try the bronze beige or golden beige, took me a while to find those 2 since I am a bit darker than barcelona
Answered by: Simran
Date published: 2021-09-09

Has anyone used this yet on more mature skin? How is the performance with fine lines?

Asked by: MYPhipps
I’m 68, I love the coverage and finish, but the smell!!! Very perfume. Had to throw it out. 
Answered by: Deb4
Date published: 2021-06-11

why the lack of darker shades in stores cause you show darker shades online why is that,heck ive checked every store in my area and not a single one sells my shade anymore plus ive notice that in January they had it and now they dont kinda sketchy aint it

Asked by: cece25
That would be on the store.  They order what shades they want to stock.  
Answered by: Chelle329
Date published: 2021-04-28

Is good for oily skin??

Asked by: jocy805
I suggest you to try wet and wild photo focus matte foundation it's best for oily skin, hope this helps ❤️
Answered by: Jannat
Date published: 2021-03-29

Hi, buff bisque is 1 shade light than my skin tone, so should pick that shade or another one?

Asked by: Jannat
Bronze Beige would be the next shade up to match you then. I honestly go thru the shade spectrum thru the year...starting in the summer with a deep dark tan and then as my tan gradually fades my shades get lighter so I've got most shades in this foundation and figured I'd answer u! But if u use bronzer and powder u coukd get by with using Buff Bisque too.
Answered by: AngieD
Date published: 2021-01-03

If I am shade 160C in Anastasia Beverly Hills Luminous Foundation, what shade would I be in this?

Asked by: Renee8
Soft beige 
Answered by: Queen SJ
Date published: 2021-01-11

Are the shades still the same colour as the original photo focus?

Asked by: MiriT
Unfortunately no. I love the dewy line & cannot wear it because I cannot find a shade match. I can’t even find one I can make work. The undertones are too yellow, orange, warm for me. There’s one shade in the original formula that I can make work but I can’t stand the formula - it makes me look 2decadez older than I am. I hope W&W is taking notes on this bcz I need a very pink undertone & even their so called neutrals are too warm for me & I can usually make a neutral work. I hope you have better luck than I do. :)
Answered by: Allyson6c
Date published: 2020-09-17

How is the coverage?

Asked by: Angel21108
My opinion is it’s about a solid light/medium to medium coverage & semi-buildable - if you allot a bit of time between layers. I wouldn’t go w/too many though bcz it could become cakey. But I do one layer & get about medium coverage & I like the finish after I cream contour, powder & bronze. 
Answered by: Allyson6c
Date published: 2021-01-11
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