wet n wild Promowet n wild Promo
Wet n Wild | Photo Focus Dewy Foundation- Classic Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Classic Beige - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Classic Beige Photo Focus Dewy Foundation- Classic Beige Photo Focus Dewy Foundation- Classic Beige

Photo Focus Dewy Foundation- Classic Beige

Photo Focus Dewy Foundation- Classic Beige is rated 4.6 out of 5 by 243.
  • y_2020, m_11, d_22, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_2, bvpage2n
  • co_hasreviews, tv_124, tr_119
  • loc_en_US, sid_1111527, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_wetnwildbeauty
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 74.73ms
Add to Wish List

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.


  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Vegan. Cruelty Free. Gluten Free.

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 5 out of 5 by from Best ever! I am in love with this foundation. It makes my skin look flawless!
Date published: 2020-02-05
Rated 5 out of 5 by from New favorite!♡ I picked cream beige and is excellent, the texture is good, the smell doesn't bother me, my skin feels great, I look amazing and wet n wild is my favorite brand; so I am a happy costumer!
Date published: 2020-01-27
Rated 4 out of 5 by from Exactly what I've been looking for.... ....however, I am having a really hard time getting a shade to match my skin!! That really is the only quibble I have with this formula. I am fifty with light/medium skin and freckles, super dry ..... I'll be buying a third shade/bottle in hopes that I get the right shade because I love the finish, it's exactly what I have been looking for.
Date published: 2020-02-19
Rated 5 out of 5 by from Love it! I love it because my skin is dry/normal and it is my new favorite foundation!
Date published: 2020-01-13
Rated 5 out of 5 by from Better than high end I love this foundation! It’s better than my Too Faced Born This Way.
Date published: 2020-01-12
Rated 5 out of 5 by from Better Than Expected It blends pretty easy and I love how it feels. It's a lot nicer on my skin than I thought it was going to be.
Date published: 2020-01-25
Rated 1 out of 5 by from Seperated/Not for skin with any texture I really LOVED THE MEGACUSHION! I love makeup and I've bought all across the board in terms of price and the wet n wild mega cushion was my holy grail, even though the fairest shade wasn't an exact match. I wanted to love this too, unfortunately this separates horribly on my somewhat dry/textured skin. I've tried mixing it with other foundations I like and tried different bases in hoping to not waste the product. I'm also too embarrassed to add a photo because I can't stand it alone/having already tried fixing it right now for a photo so it wouldn't be true to the formula to show my current face makeup status.
Date published: 2020-06-02
Rated 5 out of 5 by from BUY IT This saved my winter skin!! This foundation has such a beautiful finish, matches me almost perfectly, and has perfect medium/build-able coverage that makes me want to wear it every day. After trying it I immediately texted everyone I know that would want a new foundation.
Date published: 2020-02-20
Rated 5 out of 5 by from Wonderful Love this foundation! I’m 51 so I worry about foundation settling in my fine lines and this product does not, absolutely love it!
Date published: 2020-03-22
Rated 5 out of 5 by from Best foundation ever I absolutely have love this foundation. I'm 43 with dry, sensitive skin. Most foundations leave my fine lines looking like gashes by the end of day or dewy ones make me look greasy. This one is a perfect combination and my skin look so nice. It wears really nice and skin is still hydrated at end of the day. I would definitely recommend!
Date published: 2020-02-27
Rated 4 out of 5 by from Gorgeous foundation, wish it lasted longer This foundation is absolutely beautiful! I love the finish, the scent, and the price tag. The rose ivory shade is also perfect for me. The only downside is that it's not very long lasting on my combination skin. For someone with a different skin type or willing to use a setting spray with alcohol in it, this might be your perfect dewy foundation. I highly recommend giving it a try! If you have oily or combo skin like me, I've had the best results by using my alcohol-free setting spray first as a primer and also after each layer of foundation.
Date published: 2020-02-11
Rated 5 out of 5 by from LOVE IT!!!!! I am 46-years-old, have dry skin and this foundation is my new favorite. Due to my dry skin, I was unable to use the original Photofocus Foundation. I am so pleased with the new dewy formulation. The color matches me perfectly. I usually look for a foundation I can customize my coverage, as I usually like a lighter coverage. This foundation provides that. I use a sponge for application, and the result is so natural. It evens out my skin tone, but still allows my freckles to show through. This is definitely my new drugstore "Holy Grail."
Date published: 2020-03-16
Rated 5 out of 5 by from It's not greasy and not sparkly! The best finish I found in any foundation! It really does look like your skin. For reference I have very oily skin and it works for me. Much better than the regular photo Focus.
Date published: 2020-03-03
Rated 5 out of 5 by from DUPE ALERT This product is beautiful, this is a dupe for the Anastasia Beverly Hills Luminous foundation. It also doesn’t have the paint smell the original. All the dry skin peeps should definitely give this a try!
Date published: 2020-01-08
Rated 5 out of 5 by from Must Have! Beautiful foundation! Great for my dry skin! Luminos and beautiful finish. Great on its own and great to mix in with my other more matte foundations. Fragrance fee unlike the matte version, but the same full coverage and doesn't feel heavy or make-upy on the skin. My skin looks so beautiful when I wear this that I had to do a double take in the mirror!! Absolutely love!!!
Date published: 2020-01-24
Rated 5 out of 5 by from Amazing foundation!! This is the mega cushion foundation in a bottle but better!! No weird smell and it blends into my skin like a dream. My new favorite foundation <3
Date published: 2020-01-26
Rated 4 out of 5 by from Photo doesn't match up Just bought golden beige and the color is much darker than portrayed in the photo-next! It is good for dry skin though!
Date published: 2020-02-20
Rated 5 out of 5 by from Amazing! I love cushion foundations but hate the product waste and excessive packaging. But I’ve never been able to find a similar formula in a bottle. This is it!! I’m so excited about this product! Every bottled foundation I’ve ever tried makes my dry skin look 10 years older, this just looks like clean fresh beautiful skin.
Date published: 2020-02-08
Rated 5 out of 5 by from Fenty Hydration Foundation Dupe The formula is very similar to the fenty hydration foundation! The coverage and finish is beautiful. I will warn you: if you have smile lines it will settle in them. You can easily fix that but pressing powder in that area and it smooths right out. Has great staying power. Really love it!
Date published: 2020-01-22
Rated 5 out of 5 by from Awesome and good price This foundation has become One of my go To foundation. Its Medium Coverage And the shade i pick it perfect for me. I just wish it had a pump. I would recommend this product
Date published: 2020-02-16
Rated 3 out of 5 by from LIGHT SKIN WOMEN HAVE TO BUY ONLINE Like so many brands there are not enough light shades - the spin all around is always about there not being enough dark shades with light skin women getting no respect for our needs. I for one do not think this is racial at all - all shade can not be provided in stores so I have no problem ordering online. At-least Wet n Wild has the light shade I need online which is more than most other brands (high end or drug store).
Date published: 2020-05-09
Rated 5 out of 5 by from Dupe for Nars Sheer Glow?! This is easily comparable, performance-wise and coverage-wise, to Nars Sheerglow foundation. I love using this as a dupe when I don't want to use my "fancy" makeup. It is fragranced which I'm not a fan of-- fragrance in cosmetics sets my allergies off. But it does fade after applying it and is not nearly as strong as say, Fenty's newer foundation. So it's alright. Overall I'm in love, especially for the price!!
Date published: 2020-05-25
Rated 5 out of 5 by from Beauty in a bottle! Beautiful dewy skin like finish! Blends into the skin for a flawless finish, perfect color same as can't stop won't stop!
Date published: 2020-01-15
Rated 5 out of 5 by from Photo Focus Dewy Foundation- Cream Beige #1 - THANK YOU FOR CHANGING THE SCENT... this doesn't smell like paint like the original version! #2 - I bought the Dewy foundation in cream beige because that's the shade I use in the original foundation... this is actually a much better match to my skin tone for some reason. #3 - I absolutely love this foundation...I have combination skin and this doesn't accentuate my dry patches AT ALL. Doesn't settle into fine lines, gives such a perfect glow without looking like I put glitter all over my face. By far my new favorite foundation
Date published: 2020-10-20
Rated 2 out of 5 by from Poor shade range HOW are you including two medium shades in the "dark" category? Why launch the Dewy version of your Photo Focus with such a poor selection? None of my local drugstores even carry the "darker" shades...adding WnW to the list unfortunately.
Date published: 2020-02-22
Rated 2 out of 5 by from Highly scented It has a very strong unpleasant perfume smell. It reminds me of the perfume that old ladies sometimes wear. I have use their other foundation and prefer the smell of that one to this one. Very disappointing
Date published: 2020-02-18
Rated 5 out of 5 by from Found my new go-to! Love this foundation! Looks SO natural...I am in my forties so I don't like heavy foundation that settles into fine lines. This goes on really well and makes my skin look hydrated. Will buy again!
Date published: 2020-07-12
Rated 5 out of 5 by from Where have you been all my makeup life!!!!!! This foundation was heaven sent just for me. It’s a dead match for skin tone and I don’t get oily at all although it’s dewy. It’s wears for at least 8 hours
Date published: 2020-05-03
Rated 5 out of 5 by from In love with this foundation This foundation is one of the best that I have tried in a long time. It is not a heavy foundation
Date published: 2020-02-04
Rated 1 out of 5 by from Won’t purchase wet n wild foundations... The color was way off , super orangey shades . Felt greasy on the skin. Looked super good on the skin though.
Date published: 2020-07-22
  • y_2020, m_11, d_22, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_2, bvpage2n
  • co_hasreviews, tv_124, tr_119
  • loc_en_US, sid_1111527, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_wetnwildbeauty
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 7.33ms

If I am shade 160C in Anastasia Beverly Hills Luminous Foundation, what shade would I be in this?

Asked by: Renee8
Soft beige&nbsp;
Answered by: Queen SJ
Date published: 2020-08-10

What is the difference between shell ivory and nude ivory? Which one is darker?

Asked by: Hwknrs
Nude Ivory is a bit darker than Shell Ivory. I am very fair with warm undertones. Nude Ivory is nice for Spring and Summer.
Answered by: Bratzsixx
Date published: 2020-07-02

Are the shades still the same colour as the original photo focus?

Asked by: MiriT
Unfortunately no. I love the dewy line &amp; cannot wear it because I cannot find a shade match. I can&rsquo;t even find one I can make work. The undertones are too yellow, orange, warm for me. There&rsquo;s one shade in the original formula that I can make work but I can&rsquo;t stand the formula - it makes me look 2decadez older than I am. I hope W&amp;W is taking notes on this bcz I need a very pink undertone &amp; even their so called neutrals are too warm for me &amp; I can usually make a neutral work. I hope you have better luck than I do. :)
Answered by: Allyson6c
Date published: 2020-08-10

How is the coverage?

Asked by: Angel21108
My opinion is it&rsquo;s about a solid light/medium to medium coverage &amp; semi-buildable - if you allot a bit of time between layers. I wouldn&rsquo;t go w/too many though bcz it could become cakey. But I do one layer &amp; get about medium coverage &amp; I like the finish after I cream contour, powder &amp; bronze.&nbsp;
Answered by: Allyson6c
Date published: 2020-04-21

Is there a light-medium cool tone for the Dewy Foundations?

Asked by: Laura77
I&rsquo;m glad you asked this because this is my only complaint about this foundation &amp; it&rsquo;s an important one &nbsp;- I cannot find a shade match because none of them are cool/pink enough for me. They&rsquo;re all so yellow/orange. The shade Peach Natural in the original Photo Focus formula is the closest I can find for me but the shades are not the same in the dewy line. But even that shade I have to make it work &amp; I shouldn&rsquo;t have to. But I cannot wear the dewy formula at all because there isn&rsquo;t a shade that I can even make work. Most brands label &amp; describe shades as having a cool/pink undertone but I feel like they&rsquo;re testing these shades on warmer undertones, so of course they will APPEAR to have a cool pink undertone to them. But oftentimes if they were to take that same shade &amp; test it on someone who has a true cool pink undertone, it will look too yellow, peach, orange/warm on them. Brands really need to fix this ongoing problem. I&rsquo;ve had a problem my entire life trying to find shade matches to my VERY COOL undertone (but I&rsquo;m not super fair which ya generally where most pink undertones are found). I hope all brands, including W&amp;W incorporates some change in their undertones. As of right now, the only brand that offers an exact shade match for me is CoverGirl in their TruMatch line or the (now discontinued) Vitalist line. I haven&rsquo;t found another brand (drugstore or high end) that offers an exact shade match for me - most brands don&rsquo;t offer a pink undertone in the light/medium to medium shade ranges, they always go either peach or that grey-neutral (despite what the shade is actually labeled as). I can make a neutral work as long as it&rsquo;s not a yellow neutral, but I shouldn&rsquo;t have to here in 2020. Many brands could learn a thing or 2 about undertones from the CoverGirl foundations. I wish they&rsquo;d take notes &amp; incorporate what they&rsquo;re missing. I hope this was helpful or simply interesting. I apologize that I didn&rsquo;t have more solutions for you. :)
Answered by: Allyson6c
Date published: 2020-07-28

Is good for oily skin??

Asked by: jocy805
This could be worn with oily skin with proper skin prep &amp; setting but almost any foundation will need a blot or touch-up at some point throughout the day, especially if you have oily skin. Now if you&rsquo;re looking for a mattifying finish and some longevity, the original formula is the way to go. The dewy formula doesn&rsquo;t have any luminosity to the finish but the formula is different from the original-it is more moisturizing &amp; had less of a matte finish to it. I have oily/combo skin &amp; I actually mix the original w/the dewy &amp; that&rsquo;s because I don&rsquo;t care for the original formula as it makes me look too matte &amp; it ages me, plus there isn&rsquo;t a shade that matches me. But the nice thing is that thus is a pretty inexpensive foundation. If you purchase from a store like ulta, cvs, walmart etc, &amp; you&rsquo;re unhappy for any reason, you can return or exchange it without any financial loss. I hope this helps you so you can make a more informed decision.&nbsp;
Answered by: Allyson6c
Date published: 2020-08-14

I am shade 1.1 in Smashbox - what color in this brand is comparable? Thanks.

Asked by: Nessie
It looks like 1.1 is light neutral...so shell ivory?
Answered by: Emmalea
Date published: 2020-04-01

Has anyone used this yet on more mature skin? How is the performance with fine lines?

Asked by: MYPhipps
I am 44 and loving this foundation! Does not settle in lines but set your prone to crease areas with powder, I use the photo focus loose translucent and its fabulous!
Answered by: mmcgraw1075
Date published: 2020-04-26
  • y_2020, m_11, d_22, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_21
  • loc_en_US, sid_1111527, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_wetnwildbeauty
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 7.33ms
Copyright 2020 wet n wild®. All rights reserved. |