Wet n Wild | Photo Focus Dewy Foundation- Amber Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Amber Beige - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Amber Beige Photo Focus Dewy Foundation- Amber Beige Photo Focus Dewy Foundation- Amber Beige

Photo Focus Dewy Foundation- Amber Beige

Photo Focus Dewy Foundation- Amber Beige is rated 4.4 out of 5 by 259.
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The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.


  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Vegan. Cruelty Free. Gluten Free.

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 5 out of 5 by from Exceptional product at affordable price I love the Wet ‘n Wild makeup, the Rose Ivory is my all time favorite shade, not quite as much coverage as the matte finish, but still lovely. Initially I had thought the brand to be rather cheap, but the more items that I try, the more impressed I am… I am off work on a medical leave at the moment, hopefully to return soon, So money is pretty tight right now, but this brand is so affordable and the quality is exceptionally high. Foundation, lipstick, blush, eyeshadow etc. are all affordable and because of that and the quality I have found my new brand of make up.
Date published: 2021-05-05
Rated 5 out of 5 by from So Excited My new holy grail!!! How is a $6 foundation better than a $60. I have dry skin and I love the way it makes my skin look and feel
Date published: 2020-02-14
Rated 4 out of 5 by from Exactly what I've been looking for.... ....however, I am having a really hard time getting a shade to match my skin!! That really is the only quibble I have with this formula. I am fifty with light/medium skin and freckles, super dry ..... I'll be buying a third shade/bottle in hopes that I get the right shade because I love the finish, it's exactly what I have been looking for.
Date published: 2020-02-19
Rated 4 out of 5 by from Gorgeous foundation, wish it lasted longer This foundation is absolutely beautiful! I love the finish, the scent, and the price tag. The rose ivory shade is also perfect for me. The only downside is that it's not very long lasting on my combination skin. For someone with a different skin type or willing to use a setting spray with alcohol in it, this might be your perfect dewy foundation. I highly recommend giving it a try! If you have oily or combo skin like me, I've had the best results by using my alcohol-free setting spray first as a primer and also after each layer of foundation.
Date published: 2020-02-11
Rated 5 out of 5 by from Bye IL Makiage..hello Wet N Wild!!! If you want IL Makiage foundation but at a way more affordable price then this foundation is for you..as a beauty influencer its my job to find top products at a low price..wetnwild nailed it with this foundation..
Date published: 2020-08-09
Rated 5 out of 5 by from Love it! I love it because my skin is dry/normal and it is my new favorite foundation!
Date published: 2020-01-13
Rated 1 out of 5 by from Seperated/Not for skin with any texture I really LOVED THE MEGACUSHION! I love makeup and I've bought all across the board in terms of price and the wet n wild mega cushion was my holy grail, even though the fairest shade wasn't an exact match. I wanted to love this too, unfortunately this separates horribly on my somewhat dry/textured skin. I've tried mixing it with other foundations I like and tried different bases in hoping to not waste the product. I'm also too embarrassed to add a photo because I can't stand it alone/having already tried fixing it right now for a photo so it wouldn't be true to the formula to show my current face makeup status.
Date published: 2020-06-02
Rated 5 out of 5 by from BUY IT This saved my winter skin!! This foundation has such a beautiful finish, matches me almost perfectly, and has perfect medium/build-able coverage that makes me want to wear it every day. After trying it I immediately texted everyone I know that would want a new foundation.
Date published: 2020-02-20
Rated 5 out of 5 by from Best foundation ever I absolutely have love this foundation. I'm 43 with dry, sensitive skin. Most foundations leave my fine lines looking like gashes by the end of day or dewy ones make me look greasy. This one is a perfect combination and my skin look so nice. It wears really nice and skin is still hydrated at end of the day. I would definitely recommend!
Date published: 2020-02-27
Rated 5 out of 5 by from It's not greasy and not sparkly! The best finish I found in any foundation! It really does look like your skin. For reference I have very oily skin and it works for me. Much better than the regular photo Focus.
Date published: 2020-03-03
Rated 5 out of 5 by from DUPE ALERT This product is beautiful, this is a dupe for the Anastasia Beverly Hills Luminous foundation. It also doesn’t have the paint smell the original. All the dry skin peeps should definitely give this a try!
Date published: 2020-01-08
Rated 5 out of 5 by from Dupe for Nars Sheer Glow?! This is easily comparable, performance-wise and coverage-wise, to Nars Sheerglow foundation. I love using this as a dupe when I don't want to use my "fancy" makeup. It is fragranced which I'm not a fan of-- fragrance in cosmetics sets my allergies off. But it does fade after applying it and is not nearly as strong as say, Fenty's newer foundation. So it's alright. Overall I'm in love, especially for the price!!
Date published: 2020-05-25
Rated 5 out of 5 by from Great quality I really love how this foundation looks. It's dewy but not too dewy. It lasts all day and looks good in pictures. I'm very happy with it. Will definitely repurchase when I run out.
Date published: 2020-05-07
Rated 5 out of 5 by from Where have you been all my makeup life!!!!!! This foundation was heaven sent just for me. It’s a dead match for skin tone and I don’t get oily at all although it’s dewy. It’s wears for at least 8 hours
Date published: 2020-05-03
Rated 5 out of 5 by from Best foundation It was amazing! It made my dry skin look healthy and glowy it wasn’t heavy and didn’t make me break out . I love it and highly recommend it
Date published: 2021-01-20
Rated 4 out of 5 by from Photo doesn't match up Just bought golden beige and the color is much darker than portrayed in the photo-next! It is good for dry skin though!
Date published: 2020-02-20
Rated 4 out of 5 by from Orange Look? This product is good itself but I believe I got the wrong shade and it looks really orange on me throughout the day, in low lighting, you can't really tell but as soon as you step out into that big bright son or that really bright lighting anywhere, you will immediately realize that this is way too orange. I really blame this on myself, I switch to different company's every so often with whatever works, I went from cover-girl to, fit me, and LA. Colors. But I realize this just looks bad on me and I probably picked the wrong shade, but I would recommend this product!
Date published: 2021-01-07
Rated 5 out of 5 by from Awesome and good price This foundation has become One of my go To foundation. Its Medium Coverage And the shade i pick it perfect for me. I just wish it had a pump. I would recommend this product
Date published: 2020-02-16
Rated 5 out of 5 by from Great foundation It’s amazing, I just need to use very little of it and it’s enough to spread evenly on my whole face, definitely would purchase again, I love it!
Date published: 2020-04-10
Rated 5 out of 5 by from Beauty in a bottle! Beautiful dewy skin like finish! Blends into the skin for a flawless finish, perfect color same as can't stop won't stop!
Date published: 2020-01-15
Rated 1 out of 5 by from Not for african american woman I have purchased the foundation in the color of cocoa and deep honey. The cocoa was too light and the deep honey was too dark. The pictures on the website are different from what you actually see in hand. I wish I could have seen the foundation in the store but the available colors were for women with lighter complexions. Does this look like deep honey to you..........NO!!!!!!! Wet n wild please do better!
Date published: 2020-05-12
Rated 2 out of 5 by from Poor shade range HOW are you including two medium shades in the "dark" category? Why launch the Dewy version of your Photo Focus with such a poor selection? None of my local drugstores even carry the "darker" shades...adding WnW to the list unfortunately.
Date published: 2020-02-22
Rated 5 out of 5 by from BEST FOUNDATION!!! I think I just found my holy grail. I picked this up from Five Below. It smells and feels so nice. It does have a fragrance, but it’s light and fresh. It blends so smoothly on my face. I have normal, sometimes dry skin. This is the only foundation I have ever used that does not settle into my creases and fine lines. It looks so good on me. I am never going back to any other foundation. It even matches my skin tone and undertone perfectly, and blends like silk. I use a large foundation oval brush to apply it. This is pure heaven for $5.
Date published: 2021-04-30
Rated 5 out of 5 by from Photo Focus Dewy Foundation- Cream Beige #1 - THANK YOU FOR CHANGING THE SCENT... this doesn't smell like paint like the original version! #2 - I bought the Dewy foundation in cream beige because that's the shade I use in the original foundation... this is actually a much better match to my skin tone for some reason. #3 - I absolutely love this foundation...I have combination skin and this doesn't accentuate my dry patches AT ALL. Doesn't settle into fine lines, gives such a perfect glow without looking like I put glitter all over my face. By far my new favorite foundation
Date published: 2020-10-20
Rated 5 out of 5 by from very good foundation i bought this foundation at walmart for $4.97 and it was well worth my purchase. the shade i chose was rose ivory and it was a beautiful light shade with a pink undertone and it was the right color for my face. the coverage is very good and it covered most of my imperfections. it feels very moisturizing and it left a beautiful glow on my face. i highly recommend it.
Date published: 2021-03-03
Rated 5 out of 5 by from my first and favourite foundation I bought this a month ago, and it was for my sister's friend's wedding, and I've been using it throughout the whole summer, and it's perfect, it gives off a natural-looking complexion, and covers greatly my acne scars. It is my first time buying my foundation, and I struggled a lot to find a colour that matches my skin tone, since my skin carnation is really in between fair, and tanned. Even my sister who only buys foundation from well known brands said that she would like to buy one. So what can I say, it's perfect !
Date published: 2021-09-02
Rated 5 out of 5 by from Hydrating, smooth, not geasy, good color match Easy to blend out with damp sponge, natural looking, hydrating without looking greasy. I didn't set on my dry skin and it looked perfect at the end of the day. Great undertone (Golden Beige) for my Asian skin. The only negative I noticed was that my bronzer and blush got smeared off a bit.
Date published: 2020-06-14
Rated 5 out of 5 by from Makes my skin look amazing I really like how this foundation looks on my skin. I'm happy with the level of coverage I get with this. It's medium coverage and buildable. It doesn't cling to dry patches or look cakey. I used the shade finder tool and the shade was a perfect match for me when I received it.
Date published: 2020-05-27
Rated 4 out of 5 by from Good coverage and luminous finish! I usually wear a BB cream but I needed a little more coverage while my skin adjusts to retinoids. I was so excited to find this foundation and discover that it is not only a pretty, luminous dewy finish, it is also just the right amount of buildable coverage. Awesome!
Date published: 2020-06-24
Rated 5 out of 5 by from 10 out of 10 Recommend. I purchased this cause I already loved there other formula but tend to have dry skin in the winter months. I love it so far it's as good as the other one just a beautiful dewy finish. The coverage is amazing for both these foundations it is my go to for sure.
Date published: 2021-01-05
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My shade reference is NARS Barcelona- Medium 4 and Fit me in 228 Soft tan. What's my shade? I prefer foundations with light yellow tone.

Asked by: Prome
Try the bronze beige or golden beige, took me a while to find those 2 since I am a bit darker than barcelona
Answered by: Simran
Date published: 2021-09-09

Has anyone used this yet on more mature skin? How is the performance with fine lines?

Asked by: MYPhipps
I’m 68, I love the coverage and finish, but the smell!!! Very perfume. Had to throw it out. 
Answered by: Deb4
Date published: 2021-06-11

why the lack of darker shades in stores cause you show darker shades online why is that,heck ive checked every store in my area and not a single one sells my shade anymore plus ive notice that in January they had it and now they dont kinda sketchy aint it

Asked by: cece25
That would be on the store.  They order what shades they want to stock.  
Answered by: Chelle329
Date published: 2021-04-28

Is good for oily skin??

Asked by: jocy805
I suggest you to try wet and wild photo focus matte foundation it's best for oily skin, hope this helps ❤️
Answered by: Jannat
Date published: 2021-03-29

If I am shade 160C in Anastasia Beverly Hills Luminous Foundation, what shade would I be in this?

Asked by: Renee8
Soft beige 
Answered by: Queen SJ
Date published: 2021-01-11

What is the difference between shell ivory and nude ivory? Which one is darker?

Asked by: Hwknrs
Nude Ivory is a bit darker than Shell Ivory. I am very fair with warm undertones. Nude Ivory is nice for Spring and Summer.
Answered by: BratSixx
Date published: 2021-01-11

Are the shades still the same colour as the original photo focus?

Asked by: MiriT
Unfortunately no. I love the dewy line & cannot wear it because I cannot find a shade match. I can’t even find one I can make work. The undertones are too yellow, orange, warm for me. There’s one shade in the original formula that I can make work but I can’t stand the formula - it makes me look 2decadez older than I am. I hope W&W is taking notes on this bcz I need a very pink undertone & even their so called neutrals are too warm for me & I can usually make a neutral work. I hope you have better luck than I do. :)
Answered by: Allyson6c
Date published: 2020-09-17

How is the coverage?

Asked by: Angel21108
My opinion is it’s about a solid light/medium to medium coverage & semi-buildable - if you allot a bit of time between layers. I wouldn’t go w/too many though bcz it could become cakey. But I do one layer & get about medium coverage & I like the finish after I cream contour, powder & bronze. 
Answered by: Allyson6c
Date published: 2021-01-11
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