Wet n Wild | Photo Focus Dewy Foundation- Amber Beige - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Dewy Foundation- Amber Beige - Product front facing with cap off on a white background Photo Focus Dewy Foundation- Amber Beige Photo Focus Dewy Foundation- Amber Beige Photo Focus Dewy Foundation- Amber Beige

Photo Focus Dewy Foundation- Amber Beige

Photo Focus Dewy Foundation- Amber Beige is rated 4.5 out of 5 by 360.
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The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.


  • Ultra-lightweight, moisturizing formula
  • Delivers buildable coverage and a long-lasting
  • Hydrating glow

*Excluded from ALL discounts and promotions.

Vegan. Cruelty Free. Gluten Free.

Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas.

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]
Rated 3 out of 5 by from Pretty disappointed After WetnWild discontinued my favorite foundation, the mega cushion foundation. I turned to the dewy one hoping it could replace my love for the mega cushion. Unfortunately it did not, I have normal to oily skin but I hate using matte formulas so I tend to stick to dewy ones and set it with powder. This foundation would not stick to certain spots of my face and it kept weirdly separating. When I used the cushion one, although that formula was dewy, it did not preform like this. The coverage was pretty good and it didn’t smell as bad as the matte formula version but i don’t think I will be repurchasing. Please bring back the mega cushion!!
Date published: 2020-04-18
Rated 5 out of 5 by from GOD'S GIFT TO MY FACE! Highly recommended! I've always had a great complexion until recently. My skin became very dry with mild eczema. I tried several different brands but I was not happy with any. One day I noticed a 20 yr old family friend with perfect make-up and beautiful skin and asked what brand foundation she had on. I was surprised when she said Wet n Wild. I bought it at Walgreens and this is PERFECT! - Texture, color, finish, everything I wanted finally showed up in this bottle of beauty. I am no longer self -conscious of any imperfections because the coverage is flawless. Absolutely love everything about this. Don't pay attention to any negative reviews. Buy it today.
Date published: 2020-04-23
Rated 3 out of 5 by from Such a great foundation BUT.... The only reason why I didn’t give 5 stars is because of the lack of cool undertones. I love this foundation & far more than the original Photo Focus. I couldn’t wear the original because it made me look dry, wrinkled and aged. My ONLY complaint in the dewy formula is there isn’t a shade that has a pink/cool enough undertone & so even the closest shade is just too orange for me. There was one shade in the original line that I could make work but the shades in dewy line aren’t the same. I really wish that there were some cooler/more pink undertones in the medium shade range. Or at least match the dewy shades with the original shades so I could at least wear this amazing foundation daily.
Date published: 2020-04-21
Rated 5 out of 5 by from Beautiful finish and color match is perfect I'm impressed with the color match (I'm Caramel). I had the original Photo Focus foundation in Caramel and it matched me..but this new one is even more precise in matching my golden yellow olive undertone. I applied with the applicator it comes with and then bounced it in skin with damp beauty blender and lightly brushed face with the new wet n wild setting powder in Banana. This foundation leaves a beautiful glowy radiant finish. Not cake-y or dry at all. I have normal to dry skin. I am very impressed with this foundation!
Date published: 2020-02-02
Rated 5 out of 5 by from Wow, just wow!! When I saw this launch I purchased it immediately. Worn in every day since I got it! It wears BEAUTIFULLY!!! Sooooo comfortable on the skin. Didn’t break a part at all. New holy grail for sure. THANK YOU WET N WILD FOR DEVELOPING THIS FOUNDATION!!!! It wears better than my Nars, Pur, Dior, & Urban Decay foundations and is a fraction of the cost. Idk how they do it but it’s magic.
Date published: 2019-12-24
Rated 5 out of 5 by from Beautiful finish This is my new favorite foundation. It provides the perfect medium coverage with a hydrated satin finish. It didn’t settle into pores or fine lines but in all fairness I used a drugstore brand putty primer beforehand. For reference - I have a light/olive complexion with neutral undertones and soft beige matched perfectly.
Date published: 2020-01-05
Rated 5 out of 5 by from Exceptional product at affordable price I love the Wet ‘n Wild makeup, the Rose Ivory is my all time favorite shade, not quite as much coverage as the matte finish, but still lovely. Initially I had thought the brand to be rather cheap, but the more items that I try, the more impressed I am… I am off work on a medical leave at the moment, hopefully to return soon, So money is pretty tight right now, but this brand is so affordable and the quality is exceptionally high. Foundation, lipstick, blush, eyeshadow etc. are all affordable and because of that and the quality I have found my new brand of make up.
Date published: 2021-05-05
Rated 5 out of 5 by from I'm 44 and this is my New Favorite!! Wears like skin, won't settle into lines, smooths out my pores and i love love it!! Recommending it to EVERYONE lol.
Date published: 2020-02-17
Rated 5 out of 5 by from Best ever! I am in love with this foundation. It makes my skin look flawless!
Date published: 2020-02-05
Rated 1 out of 5 by from Highly perfumed I bought the dewy version of the photo focus foundation because I have the matte version but it's a little to matte for my mature skin. The matte version is unfragranced so I expected the dewy version to be the same. That was a wrong assumption. I bought 2 different colors to color match and had to throw both of them away. They were HIGHLY fragranced and the smell didn't go away. If you have sensitive skin, stay away and look at other brands that offer fragrance free. Also, I think WetnWild should put in large caps that this is fragranced to help out those of us who think it is unfragranced like the matte version
Date published: 2022-05-10
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How is the coverage?

Asked by: Angel21108
My opinion is it’s about a solid light/medium to medium coverage & semi-buildable - if you allot a bit of time between layers. I wouldn’t go w/too many though bcz it could become cakey. But I do one layer & get about medium coverage & I like the finish after I cream contour, powder & bronze. 
Answered by: Allyson6c
Date published: 2022-07-25

I am a guy, and want to try this, how do I find the right shade?

Asked by: frankie1
I say go into a store that has testers - like Ulta &  find your shade by taking a bit of product & wiping it on the connected area of the jaw-neck-cheek. If you look at the shade in natural light, preferably by a window, you should have little problem finding a match. Wiping like 2-3 different shades in this spot should give you clarity on the right shade. You can also ask one of Ultas employees to help too (if the world ever reopens again). Hope this helps. :)
Answered by: Allyson6c
Date published: 2022-04-15

I am shade 1.1 in Smashbox - what color in this brand is comparable? Thanks.

Asked by: Nessie
It looks like 1.1 is light neutral...so shell ivory?
Answered by: Emmalea
Date published: 2020-08-19

I ordered this foundation online and I loved it!!! When will it be released in stores?

Asked by: Javilovesmakeup

Hello, I am in the shade desert beige for the photofocus matt foundation. Now, I want to try the dewy one. however, the shade desert beige is too ashy for me. which shade should I go for? please help!! I have neutral undertones.

Asked by: Siza

Does this foundation contain palm oil and if so does it contain a lot 

Asked by: jess16

I cannot wear the beige/orangy tones....I think I need a more pink/rosy tone...have tried the one with peachy undertones and close but just not pink enough...what name should I look for? and Walmart .does not carry all the tones as they use to. Sad!

Asked by: Dodie

I use shell ivory in the original formula. Which one should I get in this one?

Asked by: Amee

My skin tone is light-neutral .which shade is for me?

Asked by: Afri

Hey! I am shade 21 Petal in Sephora Collection 10HR Wear Perfection Foundation. What shade would I be in this?

Asked by: jaaaavipez

In the photofocus foundation dewy...both Nude Ivory and Buff Bisque come up as light neutral....Why are they the same shade? Thanks so much!!

Asked by: Bobswife

Which shade best matches Il Makiage - Woke up like this #060?  I’m very interested to try this since these products are cruelty free and some vegan!!  

Asked by: Tracy48

The shade Peach Natural in the original Photo Focus formula is the closest shade match for my very cool undertone, & because the shades in the dewy formula are not the same, I cannot wear this at all - will you be adding cool undertones to the line?

Asked by: Allyson6c

Hi I love your Cushion Foundation in Cream Ivory What shade would I be in your new Dewy Photo Focus foundation. FYI, I am 2N1 in Estee Lauder Double Wear

Asked by: OldMUlover2019

I wear Buff Beige in Cover Girl Simply Ageless Foundation. What shade would you recommend in the Photo Focus Dewy?

Asked by: tricia7404

When this oxidizes where does the color lean? And how noticeable is it?

Asked by: April May

Is the Wet n Wild Photo Focus Dewy Foundation water based or silicone based?

Asked by: Ali79

I have ash blonde/silver hair w/blue eyes. I need a somewhat light-colored foundation. I'm hearing such good things about this foundation, but I'm also hearing that most of the colors are warm. Is there a cool toned foundation that will work for me?

Asked by: Lindyloo

How long until all shades are available?

Asked by: DEMO

When is cocoa and hazelnut be back in stock? I have caramel and toffee but they are not shade right now.

Asked by: Doripori

How much is the price of this foundation in indian currency

Asked by: Shrishti

I’m cool tone. She’ll Ivory a little too light. What would be the next shade darker?? 

Asked by: Stella123

How is this in comparison to the Mega Cushion formula? Similar? Different? 

Asked by: RainDanceMaggie
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