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Photo Focus Concealer
Photo Focus Concealer Photo Focus Concealer
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Photo Focus Concealer

Photo Focus Concealer is rated 4.2 out of 5 by 3574.
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Add to Wish List
$4.49 Special Price $3.40
Deep Walnut
Deep Walnut
Deep Ebony
Light Honey
Fair Beige
Fair Neutral
Light Neutral
Light Ivory
Light/Med Beige
Medium Tawny
Medium Peach
Med/Deep Tan
Dark Cocoa
Description

Here’s your favorite beauty junkie’s best-kept secret to flawless skin: Conceal to reveal! Our Photo Focus™ Concealer hides blemishes, scars or last night’s misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven’t slept a wink. Photo Focus™ Concealer instantly brightens so you are always selfie-ready. So no worries, STAY WILD and we always have your back with this lightweight buildable coverage that never tells.

Benefits
Cruelty Free. Vegan. Fragrance Free. Paraben-Free.
Directions

Prep your skin: Begin by moisturizing and priming your skin.


Pick your shade: To use as a highlighter choose a shade two to three hues lighter than your natural skin tone. Pat three dots of concealer under your eyes, bridge of nose, between your brows and at the top of your lips. Gently blend using your fingers, brush or sponge applicator. To contour choose a shade one to two hues darker than your natural skin tone. Dab along the cheek bone, forehead and jawline, blend well.

Ingredients

Water/Eau, Dimethicone, Isododecane, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Isopentyldiol, Caprylyl Methicone, Sorbitan Sesquioleate, Silica, Butylene Glycol Dicaprylate/Dicaprate, Propanediol, Quaternium-90 Bentonite, Cetyl Ethylhexanoate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Propylene Carbonate, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Hydrogenated Styrene/Isoprene Copolymer, Caprylyl Glycol, Caprylhydroxamic Acid, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Hexylene Glycol, Ethylhexylglycerin, Propylene Glycol, Passiflora Edulis Seed Oil, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Iron Oxides/CI 77491, CI 77492, CI 77499.

Rated 2 out of 5 by from I don’t really understand why the big hoopla over this concealer is. The shade range is horrendous even for drugstore. The lightest shade is WAYYYY too dark. Most of these pull more of a yellow undertone (which could totally be your thing). Finally, the packaging.....is a flop. The stopper at the top/brush combo results in almost no product on the brush. This does keep the packaging clean, but I have to dip my brush back in 2 to 3 times just to get enough product for one eye(but whatever you do don’t attempt to be crafty like I did and pull the stopper out....Clearly I have seen one to many Instagram video clickbaits). Now there are a few good things about this product mainly the price point. It actually has pretty decent coverage,m especially for a drugstore product, but the lack of color options and the packaging make this one a no go for me.
Date published: 2018-07-24
Rated 5 out of 5 by from I love this concealer it is medium to full coverage great for everyday and glam looks. It’s great to cover undereye circles and blemishes seamlessly into the skin without adding texture. It blends so well making it look like your skin but better it has a semi matte finish. However I feel like I go through this product very quickly but it’s super affordable so I don’t mind. I highly recommend this if you are looking to try a new concealer.
Date published: 2018-08-01
Rated 5 out of 5 by from The more I wear this concealer, the more obsessed with it I become. It’s perfect for everyday and even special occasions. It’s light- medium coverage but also buildable. What I Love most about this concealer is the fact that it never feels or looks heavy and is also super easy to blend out. It gives a satin- dewy finish and honestly looks like skin. I’ve never tried a concealer this amazing and for $3.99, it doesn’t hurt to try it out!
Date published: 2018-04-30
Rated 4 out of 5 by from This is the best drugstore concealer I have been able to find so far. It works really well for dry skin without creasing but does need to be built up a little bit for it to be full coverage. Most days I don't wear foundation but instead use this under my eyes and onto my cheeks, and on any problem spots I might have. I personally have a neutral to warm skin tone and the two lightest shades are a great match for me throughout the year.
Date published: 2019-02-01
Rated 5 out of 5 by from One of the best drugstore concealers doesn't crack too bad and it comes very close to my skin tone and doesn't oxidize which is a big deal cuz you don't wanna be too yellow red or orange looking lol i have tried to use it on a dark spot and it concealed it very well my mistake was running not patting it in so i did have to layer it but wearing it properly it does work and it's a good price i think about 6$ i have the shade dark cocoa
Date published: 2018-10-18
Rated 4 out of 5 by from I like this concealer when I want a more natural look it's a more of a light to medium coverage but it really does highlight your face beautifully you can also Contour with these concealers and just get two Shades Darker if you want to Contour with it but if you wanted as your under-eye concealer or to brighten always go to Shades lighter the formula is a very beautiful it's Dairy skin like glowy I definitely love it and recommend it
Date published: 2019-04-13
Rated 4 out of 5 by from This concealer is really thick and has nice coverage. Small size great for travel, but has actually lasted me longer than I thought. A little goes a long way and it is pretty high coverage but sometimes I do see a little bit of darkness peek through. The only reason I don't give it 5 stars is because occasionally it will sit unevenly on my skin, I still haven't figured out why (maybe a primer I use or the way I apply it but unsure).
Date published: 2019-08-13
Rated 5 out of 5 by from LOVE it!! Love this concealer! I really didn't expect much from this concealer when I ordered it, I just needed something to throw in my purse. This is now my go to everyday concealer! I love the coverage and the color is perfect for my skin tone. I actually got this one when I also ordered the Nars creamy concealer and I've only used the Nars one a few times, I just keep reaching for this one. This is definitely my go to favorite concealer!
Date published: 2020-05-07
Rated 5 out of 5 by from If you haven't tried this amazing concealer, it's a must!! This is my all time favorite that is easily comparable to almost any high end concealer. It's so thick and creamy without being cakey put drying, it covers blemishes (and under eye bags) amazingly, it doesn't crease when set, and it works awesome as an eyeshadow base. I recommend this to everyone, the price is crazy cheap for the greatness of the product. Wet n wild rocks!
Date published: 2018-08-10
Rated 5 out of 5 by from This concealer is the perfect dupe for the tarte shape tape! A lot of people pass it up due to how cheap it is, but it's by far my favorite concealer. It's really easy to blend and super full coverage, plus it's easy to build up so I would be comfortable using this without foundation. I have noticed that it could look a little dry in spots, and can cling into dry patches pretty easily, so moisturizer before this product is a must.
Date published: 2018-06-04
Rated 5 out of 5 by from I love using this concealer especially in my shade because it looks really good when I wear it without foundation because it gives it like a natural look. So I highly suggest getting this concealer in your shade because it also helps make your under eyes not look harsh because I do know that a lot of people like to go light under concealer but it doesn’t always look nice on them but this one really does help cover up eye bags
Date published: 2020-04-28
Rated 5 out of 5 by from I absolutely love this concealer. I read it was a dupe for tape shape, but I can not comment on that since I haven't used it. It's a thick and creamy concealer, that can build for a full coverage. I'd say with one application it is a medium coverage, that can cover small blemishes. If you let it dry, you can add more to build to full coverage. It's cheap. It's more yellow-toned. The main con is the overall shade range is small.
Date published: 2018-12-13
Rated 5 out of 5 by from I love every product that Wet N Wild has come out with in recent years, and this new formula is incredible. I think this concealer compares to Nars Radiant Creamy concealer, and the price can't be beat. The shade range is awesome, it is full coverage, and sets beautifully with every powder I've tried it with. It can crease if you dont work too quickly with it, but it blends beautifully and I'll be using this for quite a while.
Date published: 2020-09-21
Rated 3 out of 5 by from A great concealer! It covers well and stays on all day! But it does have a few downsides. I have very only skin, but dry undereyes, and this really doesn't help. It makes my skin feel very dry and shows up that way slowly throughout the day. It doesn't have a good color range at all, with I believe maybe 6 shades in total. It is affordable though, so I would recommend it if you're just getting into more full coverage products.
Date published: 2018-08-01
Rated 4 out of 5 by from This concealer is the bomb. No it's not the best there is but like I say everytime I'm asked about a wet n wild product they never disappoint. It does what its soppose to do and it's cheap. So anything Wet n Wild I recommend especially when you just need to buy makeup, which is me everytime I'm in the store, and you dont have much $$ just hit up the Wet n Wild section cuz you will always find a quality product you can afford.
Date published: 2019-04-04
Rated 2 out of 5 by from It’s ok. It’s creamy and it’s pigmented and covers dark circles but it creases bad on me and it starts looking dry after a few minutes. Because it’s so creamy for me it’s not as easy to blend as some of my other concealers like the tarte rainforest of the sea. I like the applicator brush I prefer brushes over pumps and squeeze containers. But because it creases so bad and is drying I only give it two stars. I won’t repurchase.
Date published: 2019-01-27
Rated 3 out of 5 by from This concealer is what This concealer is what you pay for in my opinion. I have always had really bad undereye circles which I can never seem to get rid of so I thought why not try out this concealer . This does not cover your under eyes really are all it just looks like you put nothing under your eyes . I would look for maybe a better concealer as this one does not cover your bags at all . Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz
Date published: 2021-01-23
Rated 2 out of 5 by from This concealer is OK. I bought it some time ago, used it once and never touched it again. The shade range just isn’t there. In order for me to use this, I would have to mix shades. Luckily that isn’t a big deal because this brand is super affordable. The coverage was light to medium on me and it lasted when I set it very well. It did crease up on me though. I don’t think I would repurchase unless the shade range was improved
Date published: 2018-07-15
Rated 4 out of 5 by from Really good concealer that blends very well. The applicator gets a good amount of product so you dont need to go over many times to apply a good amount. Price is on the cheaper side which is good thing the only thing that its so small. I think I bought this for under $10 and have had it for a month now but its starting to go empty so Ill need to buy another one soon. Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz
Date published: 2020-07-26
Rated 5 out of 5 by from I love the results it makes a big difference, I love the container is small you can carry it with you with no problem but theres no need I specially use it on daily bases because Im in love with the result and it last me the hold day I dont need to retouch it is amazing how is adorable and the corrector itself is pretty smooth is not hard to apply and wont leave you cracks I Highly recommend this product to all my friends
Date published: 2020-08-12
Rated 4 out of 5 by from I like how blends I like how blends to my skin supper good and how the product it is , it has a very good consistent Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz wet n wild CoverAll Liquid Concealer Wand WET N WILD Cover All Liquid Concealer Wand - Light by Wet 'n' Wild all this type of connceller i list there good And let’s talk abt the package it is very good packed And would I recommend it of course yes people will love it
Date published: 2021-06-15
Rated 5 out of 5 by from Wet N Wild's Photo Focus concealers are another home run! The formula is creamy and stays put. I have a light shade and also shade "dark cocoa" that I contour with. I was so drawn to it because these concealers and foundations truly do look great in both natural light and photos. No flashback, no ashinesd. In my opinion, these are one of the best drug store concealers on the market and at $5, you can always have plenty!
Date published: 2018-05-17
Rated 2 out of 5 by from [product:wet-n-wild-photo-focustm-concealer-4] unfortunately did not work for me. I got it in the shade Light Ivory. I run cool with red undertones, and this product was warmer with a peachy/yellow underbase. It oxidized on me throughout the day. While this product for not work for me, some positives that I can leave with are that the coverage was good and WnW is Cruelty Free, which is always nice with drugstore brands.
Date published: 2018-05-17
Rated 5 out of 5 by from buildable coverage! i have buildable coverage! i have bad acne scarring and every time i use this product it does it's job 100%. little to no creasing, matte finish, easy to blend out use with the wet and wild large concealer brush!!! it can be used as a spot corrector or concealer as it is sold. i would 10/10 recommend you pick up on your next beauty run! Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz wet n wild Large Concealer Brush
Date published: 2021-06-08
Rated 4 out of 5 by from I find the Medium Tawny & Light/Med Beige concealers to be very useful. I combine both of them to match my skin tone in order to cover a birthmark of mine. Even when I sweat (and with no setting spray etc.) it doesn’t come off. Though I make sure to not touch my face at all so it can stay in tact. I do wish that I could find my skin tone though, might try out other concealers. [product:wet-n-wild-photo-focus-concealer]
Date published: 2019-04-24
Rated 1 out of 5 by from When using this product When using this product I applied it under the eye to conceal and I also applied on the eyelids to help with pigment from eyeshadows and there weren't enough Shades nor were there enough undertones with the right shades it was completely patchy and it came off almost immediately and it was super dry and creased really bad one thing that might help whenever you do apply it is maybe getting a good primer and maybe using the littlest amount becouse in some case of using this concealer I realize that you need to use little bit, because when you use more it tends to crease more but then again it is in my opinion it may work for you, it may work for others but it just didn't work for me. It also might not have worked for me just because of the formula it might may not be for my skin type and maybe it's meant for a more oily skin type and I have more of dry to combination.
Date published: 2021-07-31
Rated 5 out of 5 by from Creamy, medium coverage with a satin finish Fantastic concealer that's creamy, satin finish, easily blendable and medium, buildable coverage. This is my third time repurchasing it and the shade light/medium beige matches my skin tone perfectly (for reference, I'm shade 210 in Soft Matte Fenty foundation). My only complaint is that I wish more product would come out on the doe foot each time it's dipped into the tube. A larger doe foot would be awesome as well.
Date published: 2021-01-11
Rated 5 out of 5 by from I love this concealer. I take it with me whenever I travel for work because I usually take drugstore makeup with me just in case it gets ruined and I have to buy more. This concealer is the perfect shade and has amazing coverage. It stays put all day and stays out in extremely hot weather. I reach for this most often for my under eye and I’m never disappointed. It blends easily and flawlessly. I will be buying more.
Date published: 2018-07-16
Rated 4 out of 5 by from Smooth, buildable, long lasting and affordable. All great qualities. I find an annoyance in applying because the stick holds just as much as a lip gloss stick and not enough to cover the area on my face that I'm trying to cover under my eyes. It takes like 15 dips per side to get the product on my face but bright side like I mentioned it is buildable so I'm getting the coverage I need once the application is done.
Date published: 2019-07-31
Rated 4 out of 5 by from This is the most full coverage non-flashback concealer I have tried and for ONLY £3.99 it’s AMAZING but the shade range is not that great I use the lightest shade and it is a bit to pink undertoned for me and I don’t think there is a shade for anyone darker than a medium which is upsetting because brands nowadays should be embracing all the beautiful black men and women and letting them have a shade to use xxx ❤️
Date published: 2019-02-22
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Is Dark Cocoa (845B) for red undertones, yellow undertones, or neutral?

Asked by: Redhawk2002
Red undertones
Answered by: Vjames
Date published: 2021-12-24

What foundation matches Wet N Wild Photo Focus Concealer ~ Medium Tawny 842B? 

Asked by: Chanti
Desert beige
Answered by: Sadgirl76
Date published: 2021-11-23

What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2021-12-24

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2021-12-24

What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2021-12-24

If I am buying the porcelain shade foundation which shade concealer would be best 

Asked by: Shannon98
Fair neutral (the lightest shade available) should be perfect if you like your concealer to be a bit lighter than the rest of your face.
Answered by: Emily12
Date published: 2021-12-24

if im the said toffee in foundation. what shade will i be in concealer?

Asked by: vanbean

Does this crease under eye?

Asked by: Cherribomb
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