Photo Focus Concealer
Photo Focus Concealer Photo Focus Concealer

Photo Focus Concealer

Photo Focus Concealer is rated 4.2 out of 5 by 3513.
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$4.49 Special Price $3.40
Deep Walnut
Deep Walnut
Deep Ebony
Light Honey
Fair Beige
Fair Neutral
Light Neutral
Light Ivory
Light/Med Beige
Medium Tawny
Medium Peach
Med/Deep Tan
Dark Cocoa

Here’s your favorite beauty junkie’s best-kept secret to flawless skin: Conceal to reveal! Our Photo Focus™ Concealer hides blemishes, scars or last night’s misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven’t slept a wink. Photo Focus™ Concealer instantly brightens so you are always selfie-ready. So no worries, STAY WILD and we always have your back with this lightweight buildable coverage that never tells.

Cruelty Free. Vegan. Fragrance Free. Paraben-Free.

Prep your skin: Begin by moisturizing and priming your skin.

Pick your shade: To use as a highlighter choose a shade two to three hues lighter than your natural skin tone. Pat three dots of concealer under your eyes, bridge of nose, between your brows and at the top of your lips. Gently blend using your fingers, brush or sponge applicator. To contour choose a shade one to two hues darker than your natural skin tone. Dab along the cheek bone, forehead and jawline, blend well.


Water/Eau, Dimethicone, Isododecane, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Isopentyldiol, Caprylyl Methicone, Sorbitan Sesquioleate, Silica, Butylene Glycol Dicaprylate/Dicaprate, Propanediol, Quaternium-90 Bentonite, Cetyl Ethylhexanoate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Propylene Carbonate, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Hydrogenated Styrene/Isoprene Copolymer, Caprylyl Glycol, Caprylhydroxamic Acid, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Hexylene Glycol, Ethylhexylglycerin, Propylene Glycol, Passiflora Edulis Seed Oil, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Iron Oxides/CI 77491, CI 77492, CI 77499.

Rated 4 out of 5 by from This was one of my first ever concealers and I still use it til this day! I use the shade meduim deep/ tan and it has a lovely golden undertone. The applicator works great and the product blends out easily on the face. It's not the most full coverage concealer out there but it definitely does the job. Plus the price is right on this drugstore gem! My only complaint is that I wish there were more shades offered. Overall, I would recommend this product. [product:wet-n-wild-photo-focus-concealer]
Date published: 2018-07-22
Rated 1 out of 5 by from I'm on the fence about this concealer. I love the liquid foundation but when I tried to use this on top of it. Wow. It did not blend well at all with it. I haven't tried this product under the foundation or by itself yet so it may still have hope. It was inexpensive so that was a plus. **EDIT** I just tried this by itself and it is worthless. Hardly any product comes out on the wand, it doesn't want to move across your skin and does NOT blend at all. If I could give this zero stars I would.
Date published: 2019-04-22
Rated 4 out of 5 by from This provides FULL coverage, this, out of all the options I have, is the concealer I reach for 8/10 times for when I plan to do heavier, full coverage Cosplay makeup. Despite how full coverage it is, it does set beautifully to a nice satin-matte finish and once its set, even my oils cant break it down too much. My makeup always is photo ready and looks nearly flawless for the often 9+ hours Im in costume! Its affordable and performs really well, I just wish there was a wider color selection!
Date published: 2020-10-06
Rated 5 out of 5 by from When you are doing full face makeup and u need to cover up your under eyes and the dark spots after putting on foundation this is my go to. Definitely I recommend this to all my family members to use this as well.
Date published: 2020-06-26
Rated 4 out of 5 by from A very very great under eye concealer. I can usually get anywhere between medium to full coverage underneath my eyes with this product. It lasts all day and has very minimal creasing. It works better than a lot of my more expensive under-eye concealers and I think I paid around $4 for it. I've heard people compare this to tarte shape tape and I really wouldn't say it's a dupe for that but it is very similar. It's probably definitely comes highly recommended especially if you're on a budget.
Date published: 2018-10-26
Rated 5 out of 5 by from Wet n wild makes Wet n wild makes GREAT concealer, especially for the price. It has a perfectly creamy consistency with buildable medium coverage. It's not watery nor is it thick. I use it to cover darkness under my eyes and any redness/spots on my face. When using this concealer, I don't feel the need to wear additional foundation. Just a little powder on top, and I'm good to go. I currently own 5 shades and I've gone through multiple tubes of each shade since I discovered this concealer a few years ago.
Date published: 2021-05-21
Rated 5 out of 5 by from This concealer is my new favorite! You can't beat the price which is a fraction of what most concealers seem to cost. It applies easily, blends out beautifully, and is the perfect shade for my fair skin. It does have a scent to it but that fades quickly. It wears beautifully and without creasing! I just wish there was a bit more product in each tube but with the affordability, I really cannot complain! I've already reordered! [product:wet-n-wild-photo-focus-concealer-fair-neutral-new]
Date published: 2020-05-16
Rated 4 out of 5 by from This concealer has been my go too for so many years now. It works so well & I love it! This product does have a scent but unless ur really trying to smell it there is no mind too it. It dries down so amazing! Double use this product not only for concealer but for an eye base! Doing makeup for people there is zero money to go around so when trying to double use product it is amazing when I can. I recommend this product. There is a short shade range. So I'm sorry for that but it is a cheap product. But concealer is great for brightening so dark skin tones could still use this as an eye base or still a concealer with a shade or two under foundation color. It lasted me all day & no flaking up. No smudging around my face with my oily skin & dry spots. There was no transfer when dried down. I am in love!
Date published: 2018-07-21
Rated 5 out of 5 by from Super great concealer but a bad shade range. I really love the formula and longevity of this product. It glides on without dragging on the skin and as packed full of pigment. It covers beautifully leaving satin finish. The only thing I dislike is the shade range. Most of the lighter shades range pink and I don’t feel like they cover the darker spectrum that well either. If I have a problem finding a shade I couldn’t even imagine what the struggle is like for them with this shade range.
Date published: 2018-08-16
Rated 3 out of 5 by from Its a decent concealer for its price. It creases every now and then and it feels a bit oily. Its not full coverage to my liking but for others it might work for them.
Date published: 2020-07-01
Rated 2 out of 5 by from Honestly, this concealer is not good. I bought it from a drug store a few months back and i used it a couple of times, but i would notice that after the concealer has been under my eyes and over my dark spots, it goes away after like say 4 hours!! Some of it gets clunky and the other just disappears. I have dark under eye circles and then seeing the concealer just go away and expose them is just so horrible. Would not recommend the product. You could definitely get so much better.
Date published: 2020-07-06
Rated 5 out of 5 by from I like this concealer a lot. The only issue I really have with it is that it's more on the dry side, and while I have oily skin, I prefer formulas that are more hydrating. However, I can counter this by dabbing the concealer onto my problem spots with the doe foot and spraying rosewater over it before blending it out with a sponge. The coverage is medium, but buildable, and Medium Tawny is a perfect shade match for me. I don't wear foundation so I use this to spot conceal any redness or blemishes, and I use the Maybelline FitMe concealer to carve my brows and on my lids. I wish I didn't feel the need to use more than one concealer, but what FitMe lacks in coverage, Photofocus makes up for, and what Photofocus lacks in hydration, FitMe covers. For the low price point, however, I would definitely recommend.
Date published: 2019-05-08
Rated 5 out of 5 by from I tried this on a whim and I most definitely do not regret it. I absolutely love the Wet n Wild Photofocus Foundation (it is my holy grail at current) but I had never tried the concealer until recently. I was looking for a liquid to concealer to use on the day’s I don’t want to wear Foundation but I was struggling on shade. Luckily this was perfect. It has nice coverage and looks good under powder. It doesn’t look cakey or is heavy either. I would definitely say give it a try.
Date published: 2019-11-30
Rated 3 out of 5 by from Photo Focus Concealer in Fair Beige The Wet and Wild Photo Focus Concealer looks really good for about the first thirty minutes and then it moves into the lines and creases.
Date published: 2020-03-28
Rated 3 out of 5 by from This concealer has been This concealer has been my HG for the past couple of years, it's excellent for covering blemishes and undereye circles, blends and lasts really well, and had a great non-comedogenic formula. Would have repurchased this indefinitely if it weren't for the formula change, I'm not interested in putting something with soybean and coconut oils on my zits. Coconut oil may be low on the ingredients list but it's a common acne trigger for many people, I wish they'd left it alone.
Date published: 2021-11-15
Rated 5 out of 5 by from This product saved my life! I have numerous health conditions and one of them is the inability to cool myself down. So if I was out in public, my face was always bright RED. I couldnt find anything that would cover the redness of being hot all of the time. Then a makeup artist told me about this, and it changed everything! I finally have my old face back again! And its a great price, so thats even better! Would recommend to anyone that suffers with redness on their face.
Date published: 2020-08-01
Rated 5 out of 5 by from This concealer really worked for me and my skin type. I have very dry skin. Didn’t settle into fine lines or texture. Dried pretty decently and was very creamy for my skin. It sat well with powder applied underneath the eyes. Great for spot concealing and underneath the eye brightening. I wish they had more colors to offer. Very affordable. This brand has really stepped up their makeup game. Great formula at a very affordable price. Want more color selection. only con.
Date published: 2020-01-07
Rated 5 out of 5 by from I will always keep I will always keep coming back to this concealer! I have nothing bad to say about it! It’s so creamy it blends amazing and it looks amazing I couldn’t ask for a better concealer and it’s so good for a highlight you have to build the coverage up so this is a perfect concealer for people who are just getting into make up and not being overwhelmed with to much coverage it’s a light coverage and like I said all you have to do is build it up and you can get a full coverage!
Date published: 2021-09-20
Rated 5 out of 5 by from This has amazing coverage at such an affordable price and theres so much I dont run out often
Date published: 2020-09-05
Rated 5 out of 5 by from Works amazingly! It's a nice medium consistency but is light feeling on the skin. Covers well.
Date published: 2017-11-27
Rated 5 out of 5 by from The Wet and Wild Photo Focus Concealer is one of my products that I am currently using. I do like it I have been trying to try different brands because I seem to not be able to find the best concealer for me. This one is one that I have found that is great I just wish I could try the Tarte’ Concealer and Foundation one day because people say that is a really really good one. But, if you need an affordable brand to try out this one I would recommend to give a try.
Date published: 2020-01-19
Rated 4 out of 5 by from This product is great for the price. Super cheap. Wet n wild is usually great. I don’t like to use cheap concealers or foundation because it usually feels like it has a lot of chemicals and oxidizes, but this concealer doesn’t feel like that. It works well for under eyes as well as some light blemishes. It has an odd smell but that’s about it. I usually apply it with the applicator and then blend it out with a beauty blender or my finger when spot concealing,
Date published: 2020-04-20
Rated 5 out of 5 by from I really like this product and how it really does a good job in concealing my under eye !!! It’s pretty full coverage which I like and it doesn’t leave your under eye dry or with patches ! I would definitely buy this product it’s very affordable and you can find it at any local drugstore. I use to use the maybelline fit me concealer but it would leave me dry patches but with this one it doesn’t which I love . You guys should definitely purchase this product!
Date published: 2019-08-02
Rated 4 out of 5 by from I. LOVE THIS CONCEALER TOO MUCH TO NOT RAVE ABOUT IT. The light/med shade if perfect for me, but the concealer line itself should have more than 6 shades. This is why I can’t give it 5 stars. Weirdly in many drugstores, i only see three out of the 6 shades, so that doesn’t even make sense. I only use this in my under eye and bridge of nose, then top it off w. Laura merciers translucent powder. Voilà! Perfect lightening NON FLASHBACK under eyes. Must try !
Date published: 2019-02-18
Rated 5 out of 5 by from Honestly this is one Honestly this is one of my favorite products. This shade matches my skin tone perfectly and the application is very smooth. With very noticeable blemishes, allowing a few seconds to dry before blending definitely helps with coverage, otherwise for less prominent blemishes you can blend as soon as you apply! I find that a sponge does the best job but maybe you prefer something else. Definitely recommend getting this product, it’s great for the lower price!
Date published: 2021-07-07
Rated 5 out of 5 by from I absolutely love this concealer. I must say thats its like a light to medium coverage, but its defintely buildable to your liking. I build it and it looks beautiful under the eyes. The shade range is not the best, but if they were to expand the shade range, i think everyone can agree that it is a beautiful concealer. I use it every single day and ive bought this three times already, and its super affordable. [product:wet-n-wild-photo-focus-concealer]
Date published: 2019-01-13
Rated 3 out of 5 by from This concealer was my This concealer was my very first concealer. The shade range is ok, but the doe foot is irritating to use since it picks up so little product. It dries very fast, and doesn’t budge when you go blend it. The smell smells like something between bananas and chemicals. The formula is a little thick and too thick to be CREAMY. I appreciate the price point, and definitely agree WNW has done better. This concealer doesn’t have much product in it, but it works.
Date published: 2021-02-10
Rated 5 out of 5 by from This concealer may not have a high price tag but it definitely is high quality! Wet Wild photo Focus goes on easily and blends great. I like that you can also build it up a little without getting that caked on look. The formula feels really light and wears great with any foundation I’ve used. I discovered this on one of my favorite YouTubers channel. This is perfect for the person who wants a high end looking concealer that won’t break the bank.
Date published: 2019-09-12
Rated 2 out of 5 by from Honestly not that good Honestly not that good coverage it’s pretty light and hard to blend in with a beauty blender. It makes me wish my tarte shape tape had not run out. Not that buildable. Would not buy it again. Would not recommend to a friend. wet n wild CoverAll Liquid Concealer Wand I
Date published: 2021-11-21
Rated 5 out of 5 by from This concealer is so underrated. I love wearing this on days when I'm not wearing a full face of makeup. It is perfect for spot concealing. The consistency is nice, and the coverage is great! Although I always set my foundation/concealer, it seems like this dries down in a way that you don't have to set it if you don't want to. I also love that you can just blend it out with your finger, and it will still look great. And for $4!? What a steal!
Date published: 2018-12-11
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What foundation matches Wet N Wild Photo Focus Concealer ~ Medium Tawny 842B? 

Asked by: Chanti
Desert beige
Answered by: Sadgirl76
Date published: 2021-11-23

What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2021-11-19

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2020-06-30

What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2021-06-22

If I am buying the porcelain shade foundation which shade concealer would be best 

Asked by: Shannon98
Fair neutral (the lightest shade available) should be perfect if you like your concealer to be a bit lighter than the rest of your face.
Answered by: Emily12
Date published: 2021-06-22

if im the said toffee in foundation. what shade will i be in concealer?

Asked by: vanbean

Does this crease under eye?

Asked by: Cherribomb

What shade would suit me if i am mac nc35.

Asked by: Seashell
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