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Photo Focus Concealer
Photo Focus Concealer Photo Focus Concealer
NEW SHADE!

Photo Focus Concealer

Photo Focus Concealer is rated 4.2 out of 5 by 3052.
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Add to Wish List
$3.99
Deep Walnut
Deep Walnut
Deep Ebony
Light Honey
Fair Beige
Fair Neutral
Light Neutral
Dark Hazelnut
Dark Chestnut
Light Ivory
Light/Med Beige
Medium Tawny
Medium Peach
Med/Deep Tan
Dark Cocoa
Description

Here’s your favorite beauty junkie’s best-kept secret to flawless skin: Conceal to reveal! Our Photo Focus™ Concealer hides blemishes, scars or last night’s misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven’t slept a wink. Photo Focus™ Concealer instantly brightens so you are always selfie-ready. So no worries, STAY WILD and we always have your back with this lightweight buildable coverage that never tells.

Benefits
Cruelty Free. Vegan. Fragrance Free. Paraben-Free.
Directions

Prep your skin: Begin by moisturizing and priming your skin.


Pick your shade: To use as a highlighter choose a shade two to three hues lighter than your natural skin tone. Pat three dots of concealer under your eyes, bridge of nose, between your brows and at the top of your lips. Gently blend using your fingers, brush or sponge applicator. To contour choose a shade one to two hues darker than your natural skin tone. Dab along the cheek bone, forehead and jawline, blend well.

Ingredients

Water/Eau, Dimethicone, Isododecane, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Isopentyldiol, Caprylyl Methicone, Sorbitan Sesquioleate, Silica, Butylene Glycol Dicaprylate/Dicaprate, Propanediol, Quaternium-90 Bentonite, Cetyl Ethylhexanoate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Propylene Carbonate, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Hydrogenated Styrene/Isoprene Copolymer, Caprylyl Glycol, Caprylhydroxamic Acid, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Hexylene Glycol, Ethylhexylglycerin, Propylene Glycol, Passiflora Edulis Seed Oil, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Iron Oxides/CI 77491, CI 77492, CI 77499.

Rated 5 out of 5 by from I love this product. I love this product. This is one of my favorite drugstore concealers. This concealer is easy to build and it great to blend. It’s so easy to blend that I can blend it with a beauty blender, a brush, my finger, even one of those sponges from the dollar store.
Date published: 2021-06-20
Rated 4 out of 5 by from It is very good It is very good !! It does not cost a lot , it is best for blemishes does very well . I would make it more pigmented tho
Date published: 2021-06-20
Rated 4 out of 5 by from This is super light This is super light weight but I sometimes find it hard to match my shade in this product
Date published: 2021-06-20
Rated 3 out of 5 by from Formula change This concealer has been my HG for the past couple of years, it's excellent for covering blemishes and undereye circles, blends and lasts really well, and had a great non-comedogenic formula. Would have repurchased this indefinitely if it weren't for the formula change, I'm not interested in putting something with soybean and coconut oils on my zits. Coconut oil may be low on the ingredients list but it's a common acne trigger for many people, I wish they'd left it alone.
Date published: 2019-10-09
Rated 5 out of 5 by from Holy Grail I have been using the photo focus concealer for years now I love it still til this day.
Date published: 2020-01-07
Rated 5 out of 5 by from Great concealer for dark circles. Very affordable! I usually have to layer a different concealer to hide the sunken in look from lack of sleep but it is great as a base and to cover blemishes. I have not experienced caking and it blends easily with a blender sponge. I don’t feel like I have to rush to blend. I have a darker shade to do some light contouring. It is a great affordable option and is much better than some luxury options. I use Tarte Shape Tape to cover the sunken in look but they make a great pair for full coverage! I like the sleek packaging and the dove foot applicator of the wet and wild concealer. Check this product out for sure!
Date published: 2018-06-05
Rated 5 out of 5 by from This used to be my go-to concealer! It’s a creamy and medium coverage formula and super affordable. Recently I have been having issues with under eye creasing so I’ve been testing other formulas. This concealer isn’t super dry like some of the thicker concealers (shape tape I’m looking at you), so it doesn’t become crazy creased under my eyes. In the quest for the perfect concealer I’ve been looking at other brands, but I returned to this tried and true product the other day after a few months off and it’s still amazing. You can’t argue with Wet N Wild’s prices - I love that it’s affordable enough to have one at home and one in my purse on the go.
Date published: 2018-09-08
Rated 3 out of 5 by from I ordered this online since I was in need of a new concealer. I heard it was a dupe for tarte’s shape tape which is why I bought it. However, I don’t believe so. Firstly, their lightest shade which is light ivory, is so pink toned that I don’t want to use it since I have warm undertones. It also isn’t as brightening as I would’ve expected. It’s coverage is okay, I would say medium and buildable. It is pretty thick and dries quickly. If I use this alone under my eyes without a color corrector beforehand, my bags and discoloration still peek through and it looks very dark instead of illuminated. Overall it’s okay; once it runs out I will not repurchase.
Date published: 2019-02-07
Rated 5 out of 5 by from Better than NYX Not too cakey. Blends way easier than my NYX concealer does.
Date published: 2020-01-25
Rated 5 out of 5 by from I have severe hyperpigmentation and dark circles. I have been using tarte shape tape concealer for many years. Now I am confused because I cannot decide wet n wild concealer is similar to taste shape tape or it is better than tarte! I mean I could not believe it is just 5$ and easy available. This is one of my top five affordable concealer. It is high coverage, blends like butter, satin finish, non creasing, brightens under eye. I wish they should come up wide shade range. Most importantly the it is available in India(on-line) and in most of the countries it is available both at drugstore and online whereas other good concealers are available only in online.
Date published: 2018-07-06
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Hi, what shade of photofocus concelear should I get as I wear nude ivory in Photofocus foundation

Asked by: SaraC

I have the light / medium beige concealer, it is a perfect match. Which is the foundation that I should use? , I would like a foundation with the same color as the concealer that I have

Asked by: AbiAbs

I wear the shade light ivory in this concealer. What shade of the the photofocus foundation should I wear?

Asked by: Anonymous

what color concealer should i use if my foundation is desert beige? 

Asked by: tryingtofigureitout

Hi! When will the shades that are out of stock be available? 

Asked by: sara00
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