Wet n Wild | Photo Focus Concealer Medium Tawny - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Concealer Medium Tawny - Product front facing with cap off on a white background Photo Focus™ Concealer Medium Tawny Photo Focus™ Concealer Medium Tawny Photo Focus™ Concealer Medium Tawny Photo Focus™ Concealer Medium Tawny

Photo Focus™ Concealer Medium Tawny

Photo Focus™ Concealer Medium Tawny is rated 4.2 out of 5 by 3307.
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Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.
GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light
Water/Eau, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate, (MAY CONTAIN/ PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Ultramarines/CI 77007.
Rated 4 out of 5 by from I love that it I love that it has great coverage while being so light that I don't feel like I am wearing any makeup, just keep in mind that it doesn't give full coverage as some of you may looking for, but it's buildable so it's more than enough to cover my acne marks and other minor blemishes. I just need 1 or 2 small dots and pat pat pat and then voilà, my skin looks so flawless now! I also love that it goes on smooth and really easy to blend out. It's not drying out my skin but it's not particularly moisturizing either, so I would say it's more for normal to oily skin type, if you have dry skin this concealer probably won't work on you. Such a shame that it smells chemically that is why I could only give it 4 stars instead of 5.
Date published: 2021-01-04
Rated 5 out of 5 by from surprised I'm a make up snob. I only wear department store brands. I needed concelor so while at Wal-Mart decided to try this after comparing it to other brands ; more expensive. its awesome!!!! 45 completely takes away all puffiness, dark circles, blends flawlessly, light weight. amazing value.
Date published: 2019-12-12
Rated 3 out of 5 by from Again, it’s eh. I actually really like the color selection and the coverage. I do not like the applicator or the boxy design. I also don’t like how much product you have to use in order to cover the under eye. I feel like there should be more to it. Not a bad formula though. It works in a pinch.
Date published: 2019-10-09
Rated 1 out of 5 by from When using this product When using this product I applied it under the eye to conceal and I also applied on the eyelids to help with pigment from eyeshadows and there weren't enough Shades nor were there enough undertones with the right shades it was completely patchy and it came off almost immediately and it was super dry and creased really bad one thing that might help whenever you do apply it is maybe getting a good primer and maybe using the littlest amount becouse in some case of using this concealer I realize that you need to use little bit, because when you use more it tends to crease more but then again it is in my opinion it may work for you, it may work for others but it just didn't work for me. It also might not have worked for me just because of the formula it might may not be for my skin type and maybe it's meant for a more oily skin type and I have more of dry to combination.
Date published: 2021-07-31
Rated 5 out of 5 by from This concealer is literary This concealer is literary perfect no doubt, I’m writing this from my own personal experience, and I’ve tried so many eye concealers before but I’ve never been this satisfied with any of them. I have a really sensitive and dry under eye which makes it really difficult to find a concealer that fits my needs, The Wet and wild concealer does not dry my skin at all, on the contrary it makes it look healthy and moisturized but at the same time it provides the area with the needed coverage and most importantly it does not crease! And doesn’t look cakey at all.
Date published: 2021-01-23
Rated 5 out of 5 by from Best bang for your buck! Medium-full coverage concealer, but doesn't make my eyes look crusty or wrinkled. This and the foundation stick are the GREATEST! Complexion is flawless for not a lot of $$$.
Date published: 2020-05-11
Rated 5 out of 5 by from I love this concealer! I recently purchased my first tube and I am in love! It is affordable and blends amazingly well, it’s not too thick or thin, has great coverage and an awesome shade range. Highly recommend this!! And I will be buying more![product:wet-n-wild-megalast-liquid-catsuit-matte-lipstick-79][product:wet-n-wild-megalast-liquid-catsuit-liquid-eyeshadow-45][product:wet-n-wild-photo-focus-foundation][product:wet-n-wild-photo-focus-eyeshadow-primer][product:wet-n-wild-photofocustm-3-in-1-primer-water-rose][product:wet-n-wild-kabuki-brush]
Date published: 2019-02-25
Rated 5 out of 5 by from I grabbed this as a short-term replacement because I was on a budget and couldn't afford my usual go to concealer that I use as a cream contour and this stuff really came thru for me! I've been using it every day since I bought it! I really like how it's number one affordable as heck, and it's a great quality. The color over all is very satisfying and it blends out so easy I can't believe it's so cheap! It definitely became a favorite of mine and I would totally recommend this product as a contour, you'll definitely have a good experience with it!
Date published: 2020-02-21
Rated 5 out of 5 by from I was pleasantly surprised by this concealer. I've tried some cheap ones, some expensive ones, and some in between and wasn't really expecting much from this one, but it worked great! I don't set under my eyes with powder because it dries my already dry skin and makes it look like crumpled parchment paper, lol. Because of this, I need a concealer that sets on it's own but without drying down completely. This way it stays a bit flexible and can move with my face without creasing or clumping. I'm happy to say that this concealer fits the bill!
Date published: 2019-09-26
Rated 4 out of 5 by from The reason I gave this four stars is because I feel like they should have a few more shades, I am a medium skin tone but I went for light ivory for under eyes and highlighting points. It has a pinky undertone but is well pigmented and blends like a dream! I have yet to try tarte shape tape but hear it is a great dupe so I had to try it. I got it on sale at cvs for only $2.79 so it’s really a great deal for the quality you get. I am considering purchasing more shades because the formula is on point. [product:wet-n-wild-photo-focus-concealer]
Date published: 2018-09-19
Rated 5 out of 5 by from I LOVEEEE THIS CONCEALER!!!! I LOVEEEE THIS CONCEALER!!!! I've heard that this is a dupe for Tartes Shapetape Concealer but I've never used it before to compare but this concealer is sooo nice. Its extremely affordable and if you see it pick it up. Although the packaging is small it is still worth it. I use it to prime my eyes and it works amazing with shadows. Its medium to full coverage and it blends beautifully. It wears beautifully throughout the day and I get minimal creasing. I feels very light but as someone with dry skin it might pick up on some dry patches.
Date published: 2021-07-02
Rated 4 out of 5 by from If you are on the budget, this is a concealer for you! It has a traveling friendly packaging. It does not contain lots of product, but it is not a tiny concealer either. The consistency is thick and covers blemishes, redness and other skin issues well. It also works great on days when I do not feel like wearing foundation and just wants some spots to be covered on my face. This concealer also lasts a long time and stays in place throughout the day. Only sometimes it needed to be retouched. Light ivory is great for pale/light completions. It blends in nicely and is not very noticeable on the skin. It has a nice applicator in a reasonable size. I purchased this product many times before and it never failed me before. Great in everyday make up!
Date published: 2019-02-02
Rated 4 out of 5 by from The coverage was pretty The coverage was pretty good for what I needed. I set it with powder and it held up for a few hours before I had to touch up again but I have oily skin so thats normal for me anyways. The color match wasn't exactly what I needed so thats why I gave it 4 stars. It seemed to have a little too much pinky tone to it for my taste. But I was able to correct it with some mixing of other colors. The price point is great of course for an everyday concealer. I would recommend it to others. Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz
Date published: 2020-12-16
Rated 2 out of 5 by from First, I would like to point out that the shade I got was too light. I could use a darker shade. Also, I have dry skin, so I like a creamy concealer. My usual is the [product:loreal-paris-infallible-pro-glow-concealer] which is super creamy. This concealer is on the drier side, and you have to work pretty quickly because it will set if you wait too long to blend. The applicator for the Wet n Wild concealer is small I wish it was bigger. I don’t like the smell. It smells kind of like paint, or chemicals. I probably will not repurchase.
Date published: 2019-03-06
Rated 5 out of 5 by from Lovvveeee it I pair this with the photo focus foundation stick and it is sooo stunning. The concelear is like right in the middle of medium and full coverage. It blends well and it is budget freindly. Thats why I recommend it to people so much. But i don't know when it expires because I can't find the jar that says how many months you can use it after you open it. That is my only concern.
Date published: 2020-04-18
Rated 5 out of 5 by from I love this Concealer as a primer I always used it for enhance the pigment of any Eyeshadow, also is it buildable when you use it to cover your under eyes if you don't have this is similar to LA Girl Concealer too. I try both but for me I always repurchased this one Do I recommend? YES!!! Absolutely Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz
Date published: 2020-08-09
Rated 5 out of 5 by from This concealer is sooooooo good for the price that you pay for it. The whole photo focus line from wet n wild is truly amazing. If you are on a budget or just wanna save some coin on your make up then please try out this concealer. They dont have that many shades which sucks so much because it is so full coverage but its not thick and creasy. The wand is a little small so you have to dip more than once but thats okay with me. It pairs like a dream with the photo focus foundation but it works with all the foundations I own too.
Date published: 2018-08-14
Rated 3 out of 5 by from i own this in light honey. i haven’t used it yet but from my swatches it was too dark for me but a technique i like to use is mixing it with lighter ones so it makes it less dark under my eyes. that’s where my fair beige tarte concealer comes in, or my fair concealer from maybelline, to lighten up whatever other concealer i need!! hopefully if you have the same problem as me with picking out the wrong colors this can help you too!! this Photo focus line is supposed to be very good and flash photography and pictures in general
Date published: 2019-03-29
Rated 4 out of 5 by from I have been searching for a medium coverage concealer that will allow my freckles to shine through, but also cover up some discoloration, redness, and dark under eye circles. The photofocus concealer was recommended to me by a friend and color me surprised. This concealer offers a great amount of coverage, is buildable if you need it, can be matte or Dewy, and holds powder products well. I took off a start because there aren't too many shades and I kind of had to settle on one, but it's still great! Oh! And no flashback!!
Date published: 2019-01-29
Rated 4 out of 5 by from I've gone through so many tubes of this! You get a good amount of product, and the price can't be beat. I like it for "no makeup" days under the eyes and then set with some translucent powder. It blends into the skin with a satin finish that looks natural, and if you use it over the Photofocus foundation they work beautifully together.
Date published: 2020-08-13
Rated 4 out of 5 by from I bought this on a spontaneous day with my friend to try new makeup, and now I have been using it for the last two years. The price is super affordable, going at 4 dollars, and can usually be found in most drugstores. However the product itself is cruelty free which I absolutely love, but here’s the real talk, the formula? absolutely amazing. It doesn’t dry fast and can blend super well with either a dampened or not dampened beauty blender. It covers dark circles perfectly and hides blemishes while leaving a matte finish.
Date published: 2019-06-17
Rated 5 out of 5 by from Best concealer of all time My favorite concealer of all time. Sometimes I venture out of my comfort zone and try concealers from other brands, but I alwaus come back to this specific concealer. It always covers my acne, looks nice on my (large) pores, and does a great job of concealimg redress. One my favorite things about this concealer is that I can just dab a little on with my finger if I'm in a hurry/want a minimal look. OR I can build it up and do a full coverage look. I've been using this concealer for years, I hope they never discontinue it!
Date published: 2021-05-15
Rated 5 out of 5 by from Is this my favorite Is this my favorite concealer? No, but it's been one of the products I reach for when I'm trying to get a quick look and I don't want to use my more expensive products. The coverage I'd say is medium and can be built up to a high medium but it can tend to look a little dry if you apply to much on dry skin. The formula is on the thinner side which I enjoy and it can be worn alone or with setting powder on top with minimal creasing or caking. I will definitely be repurchasing this concealer especially for the price point.
Date published: 2021-01-04
Rated 4 out of 5 by from I didn’t get quite I didn’t get quite the right shade, but it is easy to apply and blend. It also covers up any dark spots and blemished easily. Will definitely buy again in my correct shade. Would recommend to others looking for a new concealer
Date published: 2021-07-30
Rated 4 out of 5 by from [product:wet-n-wild-photo-focus-concealer] is a good product when you’re budgeting on makeup. I personally had trouble finding the right concealer and this product was the first one that I was actually satisfied with. When I apply it my dark spots under my eyes are gone and the creases are gone as well !! Of course you would apply loose face powder to make it look even better!!! overall best concealer I used but I want to try more!!! The pic below doesn’t have filter it just adds butterflies for extra cuteness ❣️
Date published: 2020-03-08
Rated 3 out of 5 by from I like it but I like it but I feel like I have to put a lot on for it to do what I need it to. I have dark circles and a few spots on me face I try to cover but I have to use a lot of product for it to do that.
Date published: 2021-07-31
Rated 5 out of 5 by from This concealer not only This concealer not only covered my dark circles but it brightened my under eye area without increasing. Had a very smooth finish and the price is very affordable. Will be purchasing soon.
Date published: 2021-07-30
Rated 3 out of 5 by from I give it three stars because I did not find it to have a lot of coverage and it doesn’t last a long time. For me alone it will last up to 5 hours. I do wear it alone without foundation for times that I am on the go and have a troubled area(s) like break outs & uneven skin tone. I have also tried it for dark circles and it didn’t do much for me. I have minor dark circles nothing too bad just lightly and I could still see them after applying this concealer. Since I have the product already I plan on waiting until I hit pan but I won’t repurchase it since it didn’t work for me. I still think that because it didn’t work for me others should try it for themselves to seem if it works for them. I don’t discourage you not to try it, go ahead but for me it was a no on repurchasing.
Date published: 2018-09-01
Rated 4 out of 5 by from Randomly decided to try this and I’m pretty impressed! I love how the formula isn’t too thick or drying, but it still has decent coverage. This is a nice break from all the heavy concealers out there. The only downfall is it isn’t super long lasting, especially on the eyelids. There doesn’t seem to be a ton of product in the tube either, but this is less than $5 so I’m not complaining that much. I would definitely recommend if you’re looking for a lightweight non drying super affordable concealer! Does the job!
Date published: 2019-07-30
Rated 3 out of 5 by from This isn't a bad product at all, but they need some work on the shade range. I'm light/fair to begin with, and the 2 lightest shades in this are darker than my skin tone, with one being too yellow and the other being too pink. I find it weird, because I have a match in the Photo Focus foundation, but not in the concealer. I wish Wet N Wild would standardize shades across their formulas and products, because it would make it much easier for people to match and/or select products for highlighting and contouring.
Date published: 2020-12-02
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What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2020-07-07

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2020-06-30

What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2021-06-22

If I am buying the porcelain shade foundation which shade concealer would be best 

Asked by: Shannon98
Fair neutral (the lightest shade available) should be perfect if you like your concealer to be a bit lighter than the rest of your face.
Answered by: Emily12
Date published: 2021-06-22

what color concealer should i use if my foundation is desert beige? 

Asked by: tryingtofigureitout

if im the said toffee in foundation. what shade will i be in concealer?

Asked by: vanbean

Does this crease under eye?

Asked by: Cherribomb

What shade should I go with if my foundation is Peach Natural? 

Asked by: Thelittlelion
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