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Wet n Wild | Photo Focus Concealer Medium Tawny - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Concealer Medium Tawny - Product front facing with cap off on a white background Photo Focus™ Concealer Medium Tawny Photo Focus™ Concealer Medium Tawny Photo Focus™ Concealer Medium Tawny Photo Focus™ Concealer Medium Tawny
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Photo Focus™ Concealer Medium Tawny

Photo Focus™ Concealer Medium Tawny is rated 4.2 out of 5 by 3778.
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$4.79 Special Price $3.40
Description
Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.
Benefits
GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light
Ingredients
Water/Eau, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate, (MAY CONTAIN/ PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Ultramarines/CI 77007.
Rated 5 out of 5 by from love this product. for years.... 7 years. YES. first, I have INCREDIBLY sensitive skin and most cover-up style items cause me guaranteed breakouts, but not this (even if I commit the ultimate sin of falling asleep with it on). second, the texture of this shade, and light ivory, are perfect - it seems in the light range, the lighter it goes the thinner the consistency, still same coverage but need less. that said, this is perfect for spot coverage, brightening, evening out the redness. third, it makes friends easy with moisturizer and powders, even mixed in - moisturizer in the winter and setting powder in the summer. also, layering the shades, to get your perfect shade that day, seamless, even after setting.
Date published: 2021-10-16
Rated 3 out of 5 by from Formula change This concealer has been my HG for the past couple of years, it's excellent for covering blemishes and undereye circles, blends and lasts really well, and had a great non-comedogenic formula. Would have repurchased this indefinitely if it weren't for the formula change, I'm not interested in putting something with soybean and coconut oils on my zits. Coconut oil may be low on the ingredients list but it's a common acne trigger for many people, I wish they'd left it alone.
Date published: 2019-10-09
Rated 5 out of 5 by from Holy Grail I have been using the photo focus concealer for years now I love it still til this day.
Date published: 2020-01-07
Rated 5 out of 5 by from Great concealer for dark circles. Very affordable! I usually have to layer a different concealer to hide the sunken in look from lack of sleep but it is great as a base and to cover blemishes. I have not experienced caking and it blends easily with a blender sponge. I don’t feel like I have to rush to blend. I have a darker shade to do some light contouring. It is a great affordable option and is much better than some luxury options. I use Tarte Shape Tape to cover the sunken in look but they make a great pair for full coverage! I like the sleek packaging and the dove foot applicator of the wet and wild concealer. Check this product out for sure!
Date published: 2018-06-05
Rated 5 out of 5 by from Absolutely underrated product, I Absolutely underrated product, I was so happy with this concealer! The price is so inexpensive it's about $4.00. I have tried the wet n wild photo focus foundation and loved it so when I saw this I had to try it out! I think the coverage is so beautiful and I got the perfect match to my skin it melts in and blends perfectly. I would honestly compare this to high end formulas. I liked this so much I bought another right away! It lasted well throughout the day. I just couldnt believe how good it looks on coverage is perfect and buildable! #face #makeup #beauty Photo Focus™ Concealer Dark Cocoa #concealer #eyes #influenster #wetnwild #photofocus #
Date published: 2022-02-20
Rated 5 out of 5 by from This used to be my go-to concealer! It’s a creamy and medium coverage formula and super affordable. Recently I have been having issues with under eye creasing so I’ve been testing other formulas. This concealer isn’t super dry like some of the thicker concealers (shape tape I’m looking at you), so it doesn’t become crazy creased under my eyes. In the quest for the perfect concealer I’ve been looking at other brands, but I returned to this tried and true product the other day after a few months off and it’s still amazing. You can’t argue with Wet N Wild’s prices - I love that it’s affordable enough to have one at home and one in my purse on the go.
Date published: 2018-09-08
Rated 5 out of 5 by from Rite Aide is a Rite Aide is a great drugstore if you’re planning on getting more than one makeup product. All of the brands CoverGirl, L’Oréal, Maybelline, Wet n Wild, Almay etc are ALWAYS buy one get one 50% off. I love the Hello Halo Blush/Highlighter compacts and I never tried MegaGlo Blushlighter- Flash Me so I decided to purchase it. Plus since a second item was half off I decided to try out their Photo Focus Concealer in Light ivory. It has Vitamin E, plus a bunch of hydrating ingredients like sunflower seed oil, Argan oil, etc Plus the color looked spot on, and I was right. Has a light texture but amazing coverage, that’s hydrating. Definitely a great find!
Date published: 2022-03-10
Rated 5 out of 5 by from Better than NYX Not too cakey. Blends way easier than my NYX concealer does.
Date published: 2020-01-25
Rated 3 out of 5 by from I ordered this online since I was in need of a new concealer. I heard it was a dupe for tarte’s shape tape which is why I bought it. However, I don’t believe so. Firstly, their lightest shade which is light ivory, is so pink toned that I don’t want to use it since I have warm undertones. It also isn’t as brightening as I would’ve expected. It’s coverage is okay, I would say medium and buildable. It is pretty thick and dries quickly. If I use this alone under my eyes without a color corrector beforehand, my bags and discoloration still peek through and it looks very dark instead of illuminated. Overall it’s okay; once it runs out I will not repurchase.
Date published: 2019-02-07
Rated 5 out of 5 by from I have severe hyperpigmentation and dark circles. I have been using tarte shape tape concealer for many years. Now I am confused because I cannot decide wet n wild concealer is similar to taste shape tape or it is better than tarte! I mean I could not believe it is just 5$ and easy available. This is one of my top five affordable concealer. It is high coverage, blends like butter, satin finish, non creasing, brightens under eye. I wish they should come up wide shade range. Most importantly the it is available in India(on-line) and in most of the countries it is available both at drugstore and online whereas other good concealers are available only in online.
Date published: 2018-07-06
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Hi, what shade of photofocus concelear should I get as I wear nude ivory in Photofocus foundation

Asked by: SaraC
Light Neutral 
Answered by: JoJovt
Date published: 2022-02-27

What shade should I go with if my foundation is Peach Natural? 

Asked by: Thelittlelion
Light/Medium Beige
Answered by: JoJovt
Date published: 2022-02-27

I have the Photo Focus foundation in Buff bisque and I got the PF concealer in Light ivory which isn't the right shade in the slightest! :( what shade should I get? the shade finder suggests Light/Med Beige but I feel like that maybe isn't the right shade

Asked by: Anna89
I believe that Light Honey is the shade you’re looking for. :)
Answered by: JoJovt
Date published: 2022-02-27

Is Dark Cocoa (845B) for red undertones, yellow undertones, or neutral?

Asked by: Redhawk2002
Red undertones
Answered by: Vjames
Date published: 2021-12-24

What foundation matches Wet N Wild Photo Focus Concealer ~ Medium Tawny 842B? 

Asked by: Chanti
Desert beige
Answered by: Sadgirl76
Date published: 2021-11-23

What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2021-12-24

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2021-12-24

What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2021-12-24
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