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Wet n Wild | Photo Focus Concealer Med/Deep Tan - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Concealer Med/Deep Tan - Product front facing with cap off on a white background Photo Focus™ Concealer Med/Deep Tan Photo Focus™ Concealer Med/Deep Tan Photo Focus™ Concealer Med/Deep Tan Photo Focus™ Concealer Med/Deep Tan

Photo Focus™ Concealer Med/Deep Tan

Photo Focus™ Concealer Med/Deep Tan is rated 4.3 out of 5 by 1896.
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Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.
GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light
Water/Eau, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate, (MAY CONTAIN/ PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Ultramarines/CI 77007.
Rated 5 out of 5 by from This concealer is sooooooo good for the price that you pay for it. The whole photo focus line from wet n wild is truly amazing. If you are on a budget or just wanna save some coin on your make up then please try out this concealer. They dont have that many shades which sucks so much because it is so full coverage but its not thick and creasy. The wand is a little small so you have to dip more than once but thats okay with me. It pairs like a dream with the photo focus foundation but it works with all the foundations I own too.
Date published: 2018-08-14
Rated 3 out of 5 by from i own this in light honey. i haven’t used it yet but from my swatches it was too dark for me but a technique i like to use is mixing it with lighter ones so it makes it less dark under my eyes. that’s where my fair beige tarte concealer comes in, or my fair concealer from maybelline, to lighten up whatever other concealer i need!! hopefully if you have the same problem as me with picking out the wrong colors this can help you too!! this Photo focus line is supposed to be very good and flash photography and pictures in general
Date published: 2019-03-29
Rated 4 out of 5 by from I have been searching for a medium coverage concealer that will allow my freckles to shine through, but also cover up some discoloration, redness, and dark under eye circles. The photofocus concealer was recommended to me by a friend and color me surprised. This concealer offers a great amount of coverage, is buildable if you need it, can be matte or Dewy, and holds powder products well. I took off a start because there aren't too many shades and I kind of had to settle on one, but it's still great! Oh! And no flashback!!
Date published: 2019-01-29
Rated 4 out of 5 by from I've gone through so many tubes of this! You get a good amount of product, and the price can't be beat. I like it for "no makeup" days under the eyes and then set with some translucent powder. It blends into the skin with a satin finish that looks natural, and if you use it over the Photofocus foundation they work beautifully together.
Date published: 2020-08-13
Rated 4 out of 5 by from I bought this on a spontaneous day with my friend to try new makeup, and now I have been using it for the last two years. The price is super affordable, going at 4 dollars, and can usually be found in most drugstores. However the product itself is cruelty free which I absolutely love, but here’s the real talk, the formula? absolutely amazing. It doesn’t dry fast and can blend super well with either a dampened or not dampened beauty blender. It covers dark circles perfectly and hides blemishes while leaving a matte finish.
Date published: 2019-06-17
Rated 4 out of 5 by from [product:wet-n-wild-photo-focus-concealer] is a good product when you’re budgeting on makeup. I personally had trouble finding the right concealer and this product was the first one that I was actually satisfied with. When I apply it my dark spots under my eyes are gone and the creases are gone as well !! Of course you would apply loose face powder to make it look even better!!! overall best concealer I used but I want to try more!!! The pic below doesn’t have filter it just adds butterflies for extra cuteness ❣️
Date published: 2020-03-08
Rated 3 out of 5 by from I give it three stars because I did not find it to have a lot of coverage and it doesn’t last a long time. For me alone it will last up to 5 hours. I do wear it alone without foundation for times that I am on the go and have a troubled area(s) like break outs & uneven skin tone. I have also tried it for dark circles and it didn’t do much for me. I have minor dark circles nothing too bad just lightly and I could still see them after applying this concealer. Since I have the product already I plan on waiting until I hit pan but I won’t repurchase it since it didn’t work for me. I still think that because it didn’t work for me others should try it for themselves to seem if it works for them. I don’t discourage you not to try it, go ahead but for me it was a no on repurchasing.
Date published: 2018-09-01
Rated 4 out of 5 by from Randomly decided to try this and I’m pretty impressed! I love how the formula isn’t too thick or drying, but it still has decent coverage. This is a nice break from all the heavy concealers out there. The only downfall is it isn’t super long lasting, especially on the eyelids. There doesn’t seem to be a ton of product in the tube either, but this is less than $5 so I’m not complaining that much. I would definitely recommend if you’re looking for a lightweight non drying super affordable concealer! Does the job!
Date published: 2019-07-30
Rated 5 out of 5 by from I sometimes change up the concealers I use from this to the Maybelline Fit Me concealer. It's easy to apply and use as it gives you enough time to blend it out. I recommend this to anyone whose starting out in make up since it does a good job covering dark circles and blemishes.
Date published: 2020-08-14
Rated 5 out of 5 by from This is my favorite drugstore concealer. I get it in the lightest shade at Walgreens for less than 4 bucks. It's so smooth and creamy under the eye. I have fine lines under my eyes and it doesn't settle in them like other concealers. It lasts all day and doesn't budge. The only con is I'm a light medium skin tone and if you're pale or fair , the lightest shade is way too dark. I use the lightest shade in Light Ivory. I hope wet n wild comes out with more shades! [product:wet-n-wild-photo-focus-concealer]
Date published: 2018-06-22
Rated 4 out of 5 by from This concealer is pretty good for the price. Is it better than shape tape? No. Is it pretty darn good for way less? HECK YES! I have many concealers including high end products, but this is my go to. I feel comfortable wearing this without foundation on a casual day and also with more make up to cover the dark circles. I love that it is so versatile and doesn't look like paint on naked skin because sometimes I just need a boost to my "natural look". Bestie recommended? Sure! For those light days.
Date published: 2020-02-16
Rated 5 out of 5 by from I love this product! As someone who is very light skinned and doesn't always wear a full face of make up, this is my go to concealer. It covers my dark circles and imperfections beautiful and blends flawlessly. Just some of this and light use of a few other products and I'm ready for my next Zoom meeting. The best thing about this product though, it's cruelty free. If you are on a budget and looking for a good concealer, I highly recommend Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz
Date published: 2020-08-21
Rated 5 out of 5 by from girls! when i tell you this has to be one of my favorite concealers im not even playing! I feel like I’ve used many drug store concealers and they never do the job i can still see scars or dark circles. this concealer baked with the air spun powder are the perfect combo! I would definitely say it’s super close to the tarte shape tape. For just a couple of dollars it works so good! whether you are making your face BEAT or you just want a light look with only concealer this is the one for you boo.
Date published: 2018-07-18
Rated 4 out of 5 by from This is a nice medium to full coverage concealer if you're in a pinch or you just don't want to spend 25 $30 on a concealer this will definitely work now if you have really dark under eyes I think this might be a little bit less coverage then you'll need but I have been able to build it at up without it getting too cakey on those days where I just didn't get enough sleep LOL it was extremely inexpensive and had quite a few shades which I was really proud of Wet and Wild for putting in the effort
Date published: 2018-06-26
Rated 4 out of 5 by from This was one of my first ever concealers and I still use it til this day! I use the shade meduim deep/ tan and it has a lovely golden undertone. The applicator works great and the product blends out easily on the face. It's not the most full coverage concealer out there but it definitely does the job. Plus the price is right on this drugstore gem! My only complaint is that I wish there were more shades offered. Overall, I would recommend this product. [product:wet-n-wild-photo-focus-concealer]
Date published: 2018-07-22
Rated 4 out of 5 by from This provides FULL coverage, this, out of all the options I have, is the concealer I reach for 8/10 times for when I plan to do heavier, full coverage Cosplay makeup. Despite how full coverage it is, it does set beautifully to a nice satin-matte finish and once its set, even my oils cant break it down too much. My makeup always is photo ready and looks nearly flawless for the often 9+ hours Im in costume! Its affordable and performs really well, I just wish there was a wider color selection!
Date published: 2020-10-06
Rated 1 out of 5 by from I'm on the fence about this concealer. I love the liquid foundation but when I tried to use this on top of it. Wow. It did not blend well at all with it. I haven't tried this product under the foundation or by itself yet so it may still have hope. It was inexpensive so that was a plus. **EDIT** I just tried this by itself and it is worthless. Hardly any product comes out on the wand, it doesn't want to move across your skin and does NOT blend at all. If I could give this zero stars I would.
Date published: 2019-04-22
Rated 5 out of 5 by from When you are doing full face makeup and u need to cover up your under eyes and the dark spots after putting on foundation this is my go to. Definitely I recommend this to all my family members to use this as well.
Date published: 2020-06-26
Rated 4 out of 5 by from A very very great under eye concealer. I can usually get anywhere between medium to full coverage underneath my eyes with this product. It lasts all day and has very minimal creasing. It works better than a lot of my more expensive under-eye concealers and I think I paid around $4 for it. I've heard people compare this to tarte shape tape and I really wouldn't say it's a dupe for that but it is very similar. It's probably definitely comes highly recommended especially if you're on a budget.
Date published: 2018-10-26
Rated 5 out of 5 by from This concealer is my new favorite! You can't beat the price which is a fraction of what most concealers seem to cost. It applies easily, blends out beautifully, and is the perfect shade for my fair skin. It does have a scent to it but that fades quickly. It wears beautifully and without creasing! I just wish there was a bit more product in each tube but with the affordability, I really cannot complain! I've already reordered! [product:wet-n-wild-photo-focus-concealer-fair-neutral-new]
Date published: 2020-05-16
Rated 4 out of 5 by from This concealer has been my go too for so many years now. It works so well & I love it! This product does have a scent but unless ur really trying to smell it there is no mind too it. It dries down so amazing! Double use this product not only for concealer but for an eye base! Doing makeup for people there is zero money to go around so when trying to double use product it is amazing when I can. I recommend this product. There is a short shade range. So I'm sorry for that but it is a cheap product. But concealer is great for brightening so dark skin tones could still use this as an eye base or still a concealer with a shade or two under foundation color. It lasted me all day & no flaking up. No smudging around my face with my oily skin & dry spots. There was no transfer when dried down. I am in love!
Date published: 2018-07-21
Rated 5 out of 5 by from Super great concealer but a bad shade range. I really love the formula and longevity of this product. It glides on without dragging on the skin and as packed full of pigment. It covers beautifully leaving satin finish. The only thing I dislike is the shade range. Most of the lighter shades range pink and I don’t feel like they cover the darker spectrum that well either. If I have a problem finding a shade I couldn’t even imagine what the struggle is like for them with this shade range.
Date published: 2018-08-16
Rated 5 out of 5 by from Best bang for your buck! Medium-full coverage concealer, but doesn't make my eyes look crusty or wrinkled. This and the foundation stick are the GREATEST! Complexion is flawless for not a lot of $$$.
Date published: 2020-05-11
Rated 3 out of 5 by from Its a decent concealer for its price. It creases every now and then and it feels a bit oily. Its not full coverage to my liking but for others it might work for them.
Date published: 2020-07-01
Rated 2 out of 5 by from Honestly, this concealer is not good. I bought it from a drug store a few months back and i used it a couple of times, but i would notice that after the concealer has been under my eyes and over my dark spots, it goes away after like say 4 hours!! Some of it gets clunky and the other just disappears. I have dark under eye circles and then seeing the concealer just go away and expose them is just so horrible. Would not recommend the product. You could definitely get so much better.
Date published: 2020-07-06
Rated 5 out of 5 by from I like this concealer a lot. The only issue I really have with it is that it's more on the dry side, and while I have oily skin, I prefer formulas that are more hydrating. However, I can counter this by dabbing the concealer onto my problem spots with the doe foot and spraying rosewater over it before blending it out with a sponge. The coverage is medium, but buildable, and Medium Tawny is a perfect shade match for me. I don't wear foundation so I use this to spot conceal any redness or blemishes, and I use the Maybelline FitMe concealer to carve my brows and on my lids. I wish I didn't feel the need to use more than one concealer, but what FitMe lacks in coverage, Photofocus makes up for, and what Photofocus lacks in hydration, FitMe covers. For the low price point, however, I would definitely recommend.
Date published: 2019-05-08
Rated 5 out of 5 by from I tried this on a whim and I most definitely do not regret it. I absolutely love the Wet n Wild Photofocus Foundation (it is my holy grail at current) but I had never tried the concealer until recently. I was looking for a liquid to concealer to use on the day’s I don’t want to wear Foundation but I was struggling on shade. Luckily this was perfect. It has nice coverage and looks good under powder. It doesn’t look cakey or is heavy either. I would definitely say give it a try.
Date published: 2019-11-30
Rated 3 out of 5 by from Photo Focus Concealer in Fair Beige The Wet and Wild Photo Focus Concealer looks really good for about the first thirty minutes and then it moves into the lines and creases.
Date published: 2020-03-28
Rated 5 out of 5 by from This product saved my life! I have numerous health conditions and one of them is the inability to cool myself down. So if I was out in public, my face was always bright RED. I couldnt find anything that would cover the redness of being hot all of the time. Then a makeup artist told me about this, and it changed everything! I finally have my old face back again! And its a great price, so thats even better! Would recommend to anyone that suffers with redness on their face.
Date published: 2020-08-01
Rated 5 out of 5 by from This concealer really worked for me and my skin type. I have very dry skin. Didn’t settle into fine lines or texture. Dried pretty decently and was very creamy for my skin. It sat well with powder applied underneath the eyes. Great for spot concealing and underneath the eye brightening. I wish they had more colors to offer. Very affordable. This brand has really stepped up their makeup game. Great formula at a very affordable price. Want more color selection. only con.
Date published: 2020-01-07
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What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2020-07-07

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2020-06-30

What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2020-04-10

If I am buying the porcelain shade foundation which shade concealer would be best 

Asked by: Shannon98
Fair neutral (the lightest shade available) should be perfect if you like your concealer to be a bit lighter than the rest of your face.
Answered by: Emily12
Date published: 2019-12-03

if im the said toffee in foundation. what shade will i be in concealer?

Asked by: vanbean

Does this crease under eye?

Asked by: Cherribomb

What shade should I go with if my foundation is Peach Natural? 

Asked by: Thelittlelion

Which shade of this concealor to be used with lakme invisible foundation, shade- 01

Asked by: Anonymous
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