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Wet n Wild | Photo Focus Concealer Med/Deep Tan - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Concealer Med/Deep Tan - Product front facing with cap off on a white background Photo Focus™ Concealer Med/Deep Tan Photo Focus™ Concealer Med/Deep Tan Photo Focus™ Concealer Med/Deep Tan Photo Focus™ Concealer Med/Deep Tan

Photo Focus™ Concealer Med/Deep Tan

Photo Focus™ Concealer Med/Deep Tan is rated 4.3 out of 5 by 1807.
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Rated 3 out of 5 by from After seeing one of makeup YouTubers that I like me Maria I went ahead and I bought it it was cheap was worth a shot right or a try and it smells like paint thinner or paint just like the actual Foundation and it does work it does cover dark bags however not all the way. So is it worth the the $4 that it was yeah it is Maybe for like pimples or other spots in your face or if you have maybe very light bags under eyes it be beautiful for me I'm very fair skin so bruises show up very bright and noticeable and so does the bags under my eyes so it's hard for me to cover them I need full coverage like full full coverage.
Date published: 2020-05-02
Rated 5 out of 5 by from This was my favorite concealer for a long time, and it's still in my top few (bairly beaten out by Maybelline Fit Me). The lightest shade is very good for fair girls with strong peach undertones because the shade is pretty much straight peach. The formula is also really good. It stays put all day, with minimal creasing. It also has good coverage, somewhere between high medium and low full coverage. I use it for both under eye and spot concealing. I also like how long one tube of this lasts. Even when I used it every single day, one tube would last for several months, which just makes the price point even better.
Date published: 2019-01-22
Rated 3 out of 5 by from It's MEH. It's doesn't cover as well I would have expected from a concealer. It goes on smooth but it takes a bit to blend it out in the under eye area. When I'm blending it around my eyes I notice that my lower lashes get stuck in it which is something I never noticed with other concealers. It's sticky. The doe-foot applicator is really small so if you're someone who likes to pack on your concealer it'll take you some time to dig out the product. It has the same paint-like smell that the Photo focus foundation has. The lightest shade wasn't fair enough for my complexion. I don't love it but I'll finish using it.
Date published: 2020-05-30
Rated 5 out of 5 by from Better than NYX Not too cakey. Blends way easier than my NYX concealer does.
Date published: 2020-01-25
Rated 5 out of 5 by from LOVE. THIS. CONCEALER. I’ve used this for about a year now and it’s almost like Shape Tape Concealer but not nearly as thick. I have dry skin and this works well with it, it doesn’t feel cakey at all and is extremely lightweight. I have this in about 3-4 different shades for various purposes. I use the shade Dark Cocoa as a “highlight” and I’m about to run out. I use the lighter shades as an eyeshadow base or if I want a brighter highlight I’ll mix it with Dark Cocoa. The best part is that they’re about $5 a piece I believe and for someone on a budget (like me lol) that’s a perfect price. Searched on my hand are shades (from top to bottom): Medium Peach, Medium Tawny, and Dark Cocoa.
Date published: 2019-01-02
Rated 5 out of 5 by from I can’t believe how much of a dupe this is for Tarte Shape Tape Concealer which costs almost 7 times the price of this one! I like how creamy it is and it's just the right consistency. It gives supper good coverage. It concealed my under eyes extremely well. Only con I would say is like others have mentioned online, the colors are darker than expected. I’m olive toned skin, even considerably tan, and I use the lightest shade which is light ivory. So if you are very fair, I’m not sure this would work for you. Overall, I couldn’t be happier with my purchase. I would recommend this to almost anyone.
Date published: 2018-08-01
Rated 5 out of 5 by from Great concealer! Dries very quickly so work fast but once it sets, it's not going anywhere! Medium coverage but very buildable if you want a full coverage look.
Date published: 2019-01-07
Rated 5 out of 5 by from This concealer is amazing. I compared it to my hard candy concealer which provides full coverage and I’ve decided that I prefer this one over the other because it’s lightweight which prevents caking, it’s full coverage, and it also enhances, blends, and grabs well with cream highlighters that I put above it as well as setting powder without enlarging my pores or creating a cakey look. It is one of the few products that could serve as a dupe for some of the higher end concealers since the application looks more natural on the face and also doesn’t oxidize on the face as much as other products.
Date published: 2018-06-18
Rated 4 out of 5 by from I actually really enjoy using this concealer and it has became a staple piece in my make up kit. I would say it is definitely more of the medium coverage side I have really bad dark under eye circles and this product does an ok job at covering them. It definitely does not erase them completely but they do get somewhat covered. This is also an extremely fast drying product so if you have very dry under eyes I would not recommend this for you. Overall it does a great job at covering pimples and other minor imperfections and is one of the best concealers I’ve tried from the drug store so far.
Date published: 2018-06-06
Rated 5 out of 5 by from I was using the belive beauty concealer an don't get me wrong I LOVED it...I went thru 3 tubes,but it seamed like I went thru it SO fast.Anyway I was at my local Dollar General an I was looking at other concealers,and came across this.It was the same price as the bealive beauty,but it had more in the tube.Anyway I decided to try this,an I also really like this as well.I really like it's consistancy,an it really matches skin very well.It has very good covrage,plus it belnds out really well !! The price on this is amazing for what you get !! I already plan on repurchasing.....for sure !!
Date published: 2020-02-23
Rated 5 out of 5 by from Wet N Wild, you sure have come a long way! I was really short on cash and desperately needed a new concealer. I had heard that this concealer was comparable to shape tape in coverage and, even though I was skeptical, I picked it up. Oh wow, I was surprised and impressed! Seriously the coverage is wonderful! And honestly I always thought shape tape was a little dry for me, so this was a nicer dewier version of shape tape! I am not a fan of how much i have to dip back in to get product out of the tube, but it works so well that I don't care that much. It's a little doe foot applicator.
Date published: 2018-05-31
Rated 3 out of 5 by from I have mixed feelings about this concealer. It is really affordable and one of the best drug store concealers in my opinion because I don’t break out afterwards compared to the mass majority of the other drug store brands that do. However, it has the consistency of a heavy full coverage concealer but is actually more like a light coverage which is fine for me for day to day casual wear. It also doesn’t last as long as I would want it to, but if you are looking for a light coverage concealer that you probably wont break out in then by all means buy it. I still use for these reasons.
Date published: 2018-07-25
Rated 4 out of 5 by from I originally used the wet n wild shade finder on their site, and it told me to buy the lightest shade for my complexion, so I picked it up. It ended up being too dark, but I found a great use- carving out my eyebrows. I use it every time I do a full face and carve out my brows, and I have to say, it's awesome! It's easy to get out just the amount you need (the doe-foot doesn't come out loaded in product) and it's easy to blend out around my brows. It covers very well and provides a great base to highlight my brow bone. The color isn't that off so it blends well with my foundation. I only gave it 4 stars because I don't know exactly how it works on the face, but for the brows, I would totally recommend it!
Date published: 2019-03-26
Rated 4 out of 5 by from Not light enough Amazing coverage and stays on all day but the lightest shade is too dark.
Date published: 2017-11-27
Rated 5 out of 5 by from Wow wow wow!! I am in love!! I am addicted! This is the best concealer I have EVER used and trust me when I say I have tried a lot! This is full coverage and long long long lasting! I love it so much and this is the beauty product I tell everyone I cannot live without!! I can’t recommend a concealer enough. My only criticism is the amount of product! I have probably gone through 20 bottles maybe more! Despite this, I always get more!!! A steal for the price and I cannot recommend enough! (The photos are the ones from my makeup bag only!!! I have way more at home! I’m addicted)
Date published: 2019-01-13
Rated 4 out of 5 by from There was a lot of mixed feelings about this concealer, due to the coverage and whatnot, but as a long-term customer of WnW I needed to try it despite. And, after giving it my all for about 6 months, I say it is okay. Not the best alone, since it is unfortunately light coverage as the critics say; however, the blendability is amazing! The other thing I must mention is that if you have dry skin, deep set eyes or have wrinkles around your eye area, you will have to set this down right away to avoid creasing. Or use it with another concealer that has a medium to full coverage.
Date published: 2018-11-16
Rated 4 out of 5 by from wet n wild Photo Focus Concealer is a very good product. The one that I have is a very light tone, so it doesnt cover that much, but I still love it and use it everyday, because since it doesnt have that much of coverage it looks very natural on my skin, and it looks really presto on my daily life. It also is super affordable :3
Date published: 2020-06-26
Rated 5 out of 5 by from surprised I'm a make up snob. I only wear department store brands. I needed concelor so while at Wal-Mart decided to try this after comparing it to other brands ; more expensive. its awesome!!!! 45 completely takes away all puffiness, dark circles, blends flawlessly, light weight. amazing value.
Date published: 2019-12-12
Rated 3 out of 5 by from Again, it’s eh. I actually really like the color selection and the coverage. I do not like the applicator or the boxy design. I also don’t like how much product you have to use in order to cover the under eye. I feel like there should be more to it. Not a bad formula though. It works in a pinch.
Date published: 2019-10-09
Rated 5 out of 5 by from I love this concealer! I recently purchased my first tube and I am in love! It is affordable and blends amazingly well, it’s not too thick or thin, has great coverage and an awesome shade range. Highly recommend this!! And I will be buying more![product:wet-n-wild-megalast-liquid-catsuit-matte-lipstick-79][product:wet-n-wild-megalast-liquid-catsuit-liquid-eyeshadow-45][product:wet-n-wild-photo-focus-foundation][product:wet-n-wild-photo-focus-eyeshadow-primer][product:wet-n-wild-photofocustm-3-in-1-primer-water-rose][product:wet-n-wild-kabuki-brush]
Date published: 2019-02-25
Rated 5 out of 5 by from I grabbed this as a short-term replacement because I was on a budget and couldn't afford my usual go to concealer that I use as a cream contour and this stuff really came thru for me! I've been using it every day since I bought it! I really like how it's number one affordable as heck, and it's a great quality. The color over all is very satisfying and it blends out so easy I can't believe it's so cheap! It definitely became a favorite of mine and I would totally recommend this product as a contour, you'll definitely have a good experience with it!
Date published: 2020-02-21
Rated 5 out of 5 by from I was pleasantly surprised by this concealer. I've tried some cheap ones, some expensive ones, and some in between and wasn't really expecting much from this one, but it worked great! I don't set under my eyes with powder because it dries my already dry skin and makes it look like crumpled parchment paper, lol. Because of this, I need a concealer that sets on it's own but without drying down completely. This way it stays a bit flexible and can move with my face without creasing or clumping. I'm happy to say that this concealer fits the bill!
Date published: 2019-09-26
Rated 4 out of 5 by from The reason I gave this four stars is because I feel like they should have a few more shades, I am a medium skin tone but I went for light ivory for under eyes and highlighting points. It has a pinky undertone but is well pigmented and blends like a dream! I have yet to try tarte shape tape but hear it is a great dupe so I had to try it. I got it on sale at cvs for only $2.79 so it’s really a great deal for the quality you get. I am considering purchasing more shades because the formula is on point. [product:wet-n-wild-photo-focus-concealer]
Date published: 2018-09-19
Rated 5 out of 5 by from Good concealer Great for my under eye circles. Lasts all day. No creasing.
Date published: 2020-05-07
Rated 4 out of 5 by from If you are on the budget, this is a concealer for you! It has a traveling friendly packaging. It does not contain lots of product, but it is not a tiny concealer either. The consistency is thick and covers blemishes, redness and other skin issues well. It also works great on days when I do not feel like wearing foundation and just wants some spots to be covered on my face. This concealer also lasts a long time and stays in place throughout the day. Only sometimes it needed to be retouched. Light ivory is great for pale/light completions. It blends in nicely and is not very noticeable on the skin. It has a nice applicator in a reasonable size. I purchased this product many times before and it never failed me before. Great in everyday make up!
Date published: 2019-02-02
Rated 2 out of 5 by from First, I would like to point out that the shade I got was too light. I could use a darker shade. Also, I have dry skin, so I like a creamy concealer. My usual is the [product:loreal-paris-infallible-pro-glow-concealer] which is super creamy. This concealer is on the drier side, and you have to work pretty quickly because it will set if you wait too long to blend. The applicator for the Wet n Wild concealer is small I wish it was bigger. I don’t like the smell. It smells kind of like paint, or chemicals. I probably will not repurchase.
Date published: 2019-03-06
Rated 5 out of 5 by from Lovvveeee it I pair this with the photo focus foundation stick and it is sooo stunning. The concelear is like right in the middle of medium and full coverage. It blends well and it is budget freindly. Thats why I recommend it to people so much. But i don't know when it expires because I can't find the jar that says how many months you can use it after you open it. That is my only concern.
Date published: 2020-04-18
Rated 5 out of 5 by from I love this Concealer as a primer I always used it for enhance the pigment of any Eyeshadow, also is it buildable when you use it to cover your under eyes if you don't have this is similar to LA Girl Concealer too. I try both but for me I always repurchased this one Do I recommend? YES!!! Absolutely Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz
Date published: 2020-08-09
Rated 5 out of 5 by from This concealer is sooooooo good for the price that you pay for it. The whole photo focus line from wet n wild is truly amazing. If you are on a budget or just wanna save some coin on your make up then please try out this concealer. They dont have that many shades which sucks so much because it is so full coverage but its not thick and creasy. The wand is a little small so you have to dip more than once but thats okay with me. It pairs like a dream with the photo focus foundation but it works with all the foundations I own too.
Date published: 2018-08-14
Rated 3 out of 5 by from i own this in light honey. i haven’t used it yet but from my swatches it was too dark for me but a technique i like to use is mixing it with lighter ones so it makes it less dark under my eyes. that’s where my fair beige tarte concealer comes in, or my fair concealer from maybelline, to lighten up whatever other concealer i need!! hopefully if you have the same problem as me with picking out the wrong colors this can help you too!! this Photo focus line is supposed to be very good and flash photography and pictures in general
Date published: 2019-03-29
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What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2020-07-07

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2020-06-30

What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2020-04-10

If I am buying the porcelain shade foundation which shade concealer would be best 

Asked by: Shannon98
Fair neutral (the lightest shade available) should be perfect if you like your concealer to be a bit lighter than the rest of your face.
Answered by: Emily12
Date published: 2019-12-03

if im the said toffee in foundation. what shade will i be in concealer?

Asked by: vanbean

Does this crease under eye?

Asked by: Cherribomb

What shade should I go with if my foundation is Peach Natural? 

Asked by: Thelittlelion

I wear the shade light ivory in this concealer. What shade of the the photofocus foundation should I wear?

Asked by: Anonymous
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