Wet n Wild | Photo Focus Concealer Light Ivory - Product front facing with cap off on a white background
Wet n Wild | Photo Focus Concealer Light Ivory - Product front facing with cap off on a white background Photo Focus™ Concealer Light Ivory Photo Focus™ Concealer Light Ivory Photo Focus™ Concealer Light Ivory Photo Focus™ Concealer Light Ivory

Photo Focus™ Concealer Light Ivory

Photo Focus™ Concealer Light Ivory is rated 4.2 out of 5 by 3801.
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$4.79 Special Price $3.40
Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.
GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light
Water/Eau, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate, (MAY CONTAIN/ PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Ultramarines/CI 77007.
Rated 5 out of 5 by from I have severe hyperpigmentation and dark circles. I have been using tarte shape tape concealer for many years. Now I am confused because I cannot decide wet n wild concealer is similar to taste shape tape or it is better than tarte! I mean I could not believe it is just 5$ and easy available. This is one of my top five affordable concealer. It is high coverage, blends like butter, satin finish, non creasing, brightens under eye. I wish they should come up wide shade range. Most importantly the it is available in India(on-line) and in most of the countries it is available both at drugstore and online whereas other good concealers are available only in online.
Date published: 2018-07-06
Rated 4 out of 5 by from After reading several good reviews from beauty bloggers and claims that this product was a dupe for the tarte shape tape concealer, I finally decided to give this concealer a try, and I’m happy to say that it did not disappoint me! This concealer is not only full coverage, but stays on all day and is easy to blend. It did not crease as opposed to other concealers I have regularly used. The fact that it's cruelty free makes it even more appealing! Although this concealer does not offer a wide range of shades, it is still worth the price. I will certainly be repurchasing in the future and recommend that you should try it out!
Date published: 2019-04-07
Rated 4 out of 5 by from I got this because it was really cheap and I needed a quick concealer when I forgot mine on a trip. I wasn’t expecting to use it how I do now or as much as I do so I was pleasently surprised that I didn’t throw it away. As a concealer, it’s pretty ok. It’s not full coverage as shape tape or even instant age rewind, but it does smooth out the skin under the eyes. But I think it’s used best as an eye primer. I find that it sticks powder product pretty well, so I used it on my eyes as a primer one day. And it looks really good! I love using it to do a cut crease, and it works well! I would recommend as an eye primer, not the best for concealer but it’ll do its job
Date published: 2018-05-07
Rated 4 out of 5 by from I use this concealer on my more natural makeup days. I'd say it's more of a light to medium coverage, but you can build it a little. I have freckles and love them, so I usually don't want my makeup to cover them completely. This concealer allows me to even out my skin tone and tone down redness without completely covering up my freckles. This formula is so easy to blend out and it melts into your skin nicely as well. It's also very inexpensive and you can find it at pretty much anywhere that sells makeup. If you're new to makeup, this would be the perfect concealer to start out with because of how easy it is to work with.
Date published: 2019-03-29
Rated 5 out of 5 by from Love all of wet Love all of wet n wild products, always have always will, the pigmentation, quality, staying power and price point of all their products might make people assume its too good to be true but it is too good to be the most affordable make up on the market and provides the same exact coverage, expectations you works reflect from the higher priced top dollar cosmetics products. Or maybe its just me. Regardless, when in doubt try wet n wild first then proceed, I guarantee you won't reach for most but not all of your covergirl, revlon products that cost 4x as much and have horrible pigmentation when it comes to facial products with the exception of mascara and lip products.
Date published: 2021-04-14
Rated 4 out of 5 by from I LOVE THIS CONCEALER!! This is my absolute go to drugstore concealer, it is super creamy and has very good coverage (I would say medium coverage). It’s also cruelty free which makes it even better! The price is so cheap and amazing, and I have to say this is absolutely worth the price! I would have gave it a 5 star but the only con to this concealer is it’s not the best for super dry skin, so sadly in the winter I don’t wear it as often, because it tends to show the flakes if you have dry skin. But it’s an amazing summer concealer and it will work perfect all year round for people who have oily to combination skin!
Date published: 2018-07-26
Rated 3 out of 5 by from After seeing one of makeup YouTubers that I like me Maria I went ahead and I bought it it was cheap was worth a shot right or a try and it smells like paint thinner or paint just like the actual Foundation and it does work it does cover dark bags however not all the way. So is it worth the the $4 that it was yeah it is Maybe for like pimples or other spots in your face or if you have maybe very light bags under eyes it be beautiful for me I'm very fair skin so bruises show up very bright and noticeable and so does the bags under my eyes so it's hard for me to cover them I need full coverage like full full coverage.
Date published: 2020-05-02
Rated 5 out of 5 by from This was my favorite concealer for a long time, and it's still in my top few (bairly beaten out by Maybelline Fit Me). The lightest shade is very good for fair girls with strong peach undertones because the shade is pretty much straight peach. The formula is also really good. It stays put all day, with minimal creasing. It also has good coverage, somewhere between high medium and low full coverage. I use it for both under eye and spot concealing. I also like how long one tube of this lasts. Even when I used it every single day, one tube would last for several months, which just makes the price point even better.
Date published: 2019-01-22
Rated 3 out of 5 by from It's MEH. It's doesn't cover as well I would have expected from a concealer. It goes on smooth but it takes a bit to blend it out in the under eye area. When I'm blending it around my eyes I notice that my lower lashes get stuck in it which is something I never noticed with other concealers. It's sticky. The doe-foot applicator is really small so if you're someone who likes to pack on your concealer it'll take you some time to dig out the product. It has the same paint-like smell that the Photo focus foundation has. The lightest shade wasn't fair enough for my complexion. I don't love it but I'll finish using it.
Date published: 2020-05-30
Rated 3 out of 5 by from I wish they had I wish they had more of a shade range but, they do pack product into the tube. If your looking for a full cover this is not for you. I feel this gives off a more natural look, which is ok with me but some people just like a full coverage foundation and concealer. The product has a non-greasy, soft and smooth finish, hence it actually makes the skin look flawless. The price point it amazing and so is the applicator. I love concealer that you don’t have to squeeze out because it very easy to over pour a product and waste product because you can not get it back into the squeeze tube I do recommend this product if you can find your shade and you looking for a more natural look.
Date published: 2021-03-08
Rated 5 out of 5 by from Good concealer Great for my under eye circles. Lasts all day. No creasing.
Date published: 2020-05-07
Rated 5 out of 5 by from Great concealer! Dries very quickly so work fast but once it sets, it's not going anywhere! Medium coverage but very buildable if you want a full coverage look.
Date published: 2019-01-07
Rated 5 out of 5 by from LOVE. THIS. CONCEALER. I’ve used this for about a year now and it’s almost like Shape Tape Concealer but not nearly as thick. I have dry skin and this works well with it, it doesn’t feel cakey at all and is extremely lightweight. I have this in about 3-4 different shades for various purposes. I use the shade Dark Cocoa as a “highlight” and I’m about to run out. I use the lighter shades as an eyeshadow base or if I want a brighter highlight I’ll mix it with Dark Cocoa. The best part is that they’re about $5 a piece I believe and for someone on a budget (like me lol) that’s a perfect price. Searched on my hand are shades (from top to bottom): Medium Peach, Medium Tawny, and Dark Cocoa.
Date published: 2019-01-02
Rated 5 out of 5 by from I can’t believe how much of a dupe this is for Tarte Shape Tape Concealer which costs almost 7 times the price of this one! I like how creamy it is and it's just the right consistency. It gives supper good coverage. It concealed my under eyes extremely well. Only con I would say is like others have mentioned online, the colors are darker than expected. I’m olive toned skin, even considerably tan, and I use the lightest shade which is light ivory. So if you are very fair, I’m not sure this would work for you. Overall, I couldn’t be happier with my purchase. I would recommend this to almost anyone.
Date published: 2018-08-01
Rated 5 out of 5 by from This concealer is amazing. I compared it to my hard candy concealer which provides full coverage and I’ve decided that I prefer this one over the other because it’s lightweight which prevents caking, it’s full coverage, and it also enhances, blends, and grabs well with cream highlighters that I put above it as well as setting powder without enlarging my pores or creating a cakey look. It is one of the few products that could serve as a dupe for some of the higher end concealers since the application looks more natural on the face and also doesn’t oxidize on the face as much as other products.
Date published: 2018-06-18
Rated 3 out of 5 by from Affordable, full coverage, lays Affordable, full coverage, lays beautifully and applies with ease. I got this because a lot of people said it reminded them of the Tarte Shape Tape. I wouldn’t say it’s a dupe, but it’s close in terms of coverage and consistency. I will say I don’t like this directly under my eyes-for me it does crease. I use it to highlight right below my eyes (you know, under where dark circles usually stop, I use a different concealer for directly under my eyes) and on the forehead, bridge of the nose, and chin. It’s awesome. I do wish the tube was bigger but it’s cheap enough to replace every few months.
Date published: 2021-08-16
Rated 4 out of 5 by from I liked the concealer, I liked the concealer, however the shade range isn’t as good as other drugstore options like the Fit me concealer from Maybelline. I would describe the product as medium coverage, it definitely won’t cover up blemishes but will conceal minimal darkness under the eye. The packaging is nice, I like the applicator. The applicator is small enough to fit right under the eyelashes. However the words on the bottle rub off after a few weeks which is annoying but the price is great so it’s worth it. Overall I would recommend this product if your in to a natural look and don’t have acne prone skin. 
Date published: 2022-02-06
Rated 5 out of 5 by from Coming to the formula, Coming to the formula, this is quite liquidy and almost trickles on the skin like a serum foundation. It also sets quite quickly on the skin so you have to blend it quickly to ensure even coverage. It provides medium coverage on the skin and does not hide dark circles and blemishes fully, but it does hide pigmentation and evens out the skintone to a good extent. It dries down to a matte texture on the skin which does not look cakey and feels quite natural, however, it does tend to cling to the dry patches under the eye and on my forehead, so I have to moisturize my skin well before applying.
Date published: 2021-01-27
Rated 4 out of 5 by from I actually really enjoy using this concealer and it has became a staple piece in my make up kit. I would say it is definitely more of the medium coverage side I have really bad dark under eye circles and this product does an ok job at covering them. It definitely does not erase them completely but they do get somewhat covered. This is also an extremely fast drying product so if you have very dry under eyes I would not recommend this for you. Overall it does a great job at covering pimples and other minor imperfections and is one of the best concealers I’ve tried from the drug store so far.
Date published: 2018-06-06
Rated 5 out of 5 by from So to start off So to start off I bought Wet n Wild Photo focus Concealer because I'm old and trying to cover up an age spot under my left eye and well so far many have claims but nothing was working . So I sent away for this Wet n Wild Concealer to just give it a shot..he at least it didn't cost $$$ so if it didn't work no big loss....BUT it did work the age spot on my left eye is more like a tattoo tear but with this Concealer on i don't see it... I don't know how long the makeup last I just put it on...will have to test that another day but if you want to cover up a discoloration of some kind you should really give this a try..by the way my right eye has nothing on it and yes the picture is flipped around.
Date published: 2021-01-22
Rated 5 out of 5 by from I was using the belive beauty concealer an don't get me wrong I LOVED it...I went thru 3 tubes,but it seamed like I went thru it SO fast.Anyway I was at my local Dollar General an I was looking at other concealers,and came across this.It was the same price as the bealive beauty,but it had more in the tube.Anyway I decided to try this,an I also really like this as well.I really like it's consistancy,an it really matches skin very well.It has very good covrage,plus it belnds out really well !! The price on this is amazing for what you get !! I already plan on repurchasing.....for sure !!
Date published: 2020-02-23
Rated 5 out of 5 by from Wet N Wild, you sure have come a long way! I was really short on cash and desperately needed a new concealer. I had heard that this concealer was comparable to shape tape in coverage and, even though I was skeptical, I picked it up. Oh wow, I was surprised and impressed! Seriously the coverage is wonderful! And honestly I always thought shape tape was a little dry for me, so this was a nicer dewier version of shape tape! I am not a fan of how much i have to dip back in to get product out of the tube, but it works so well that I don't care that much. It's a little doe foot applicator.
Date published: 2018-05-31
Rated 3 out of 5 by from I have mixed feelings about this concealer. It is really affordable and one of the best drug store concealers in my opinion because I don’t break out afterwards compared to the mass majority of the other drug store brands that do. However, it has the consistency of a heavy full coverage concealer but is actually more like a light coverage which is fine for me for day to day casual wear. It also doesn’t last as long as I would want it to, but if you are looking for a light coverage concealer that you probably wont break out in then by all means buy it. I still use for these reasons.
Date published: 2018-07-25
Rated 3 out of 5 by from This brand will get This brand will get the job done if you’re thinking of going for the cost efficient route for perhaps an event, costume, etc. Quick fix, if you will. I have used it mainly when I’m in a bit of a pinch, having minimal “prep” time, and really need that “stage”, “put my face on”, “fake it till I make it” type of makeup for a social event, gathering, or meeting. I wouldn’t recommend for everyday use, as it sits more dense upon the skin. Then again, it could just be that I need Botox; My fine lines, crows feet, and wrinkles are starting to become more noticeable, as I continue to age.
Date published: 2021-07-18
Rated 4 out of 5 by from I originally used the wet n wild shade finder on their site, and it told me to buy the lightest shade for my complexion, so I picked it up. It ended up being too dark, but I found a great use- carving out my eyebrows. I use it every time I do a full face and carve out my brows, and I have to say, it's awesome! It's easy to get out just the amount you need (the doe-foot doesn't come out loaded in product) and it's easy to blend out around my brows. It covers very well and provides a great base to highlight my brow bone. The color isn't that off so it blends well with my foundation. I only gave it 4 stars because I don't know exactly how it works on the face, but for the brows, I would totally recommend it!
Date published: 2019-03-26
Rated 4 out of 5 by from Not light enough Amazing coverage and stays on all day but the lightest shade is too dark.
Date published: 2017-11-27
Rated 5 out of 5 by from Wow wow wow!! I am in love!! I am addicted! This is the best concealer I have EVER used and trust me when I say I have tried a lot! This is full coverage and long long long lasting! I love it so much and this is the beauty product I tell everyone I cannot live without!! I can’t recommend a concealer enough. My only criticism is the amount of product! I have probably gone through 20 bottles maybe more! Despite this, I always get more!!! A steal for the price and I cannot recommend enough! (The photos are the ones from my makeup bag only!!! I have way more at home! I’m addicted)
Date published: 2019-01-13
Rated 4 out of 5 by from There was a lot of mixed feelings about this concealer, due to the coverage and whatnot, but as a long-term customer of WnW I needed to try it despite. And, after giving it my all for about 6 months, I say it is okay. Not the best alone, since it is unfortunately light coverage as the critics say; however, the blendability is amazing! The other thing I must mention is that if you have dry skin, deep set eyes or have wrinkles around your eye area, you will have to set this down right away to avoid creasing. Or use it with another concealer that has a medium to full coverage.
Date published: 2018-11-16
Rated 4 out of 5 by from wet n wild Photo Focus Concealer is a very good product. The one that I have is a very light tone, so it doesnt cover that much, but I still love it and use it everyday, because since it doesnt have that much of coverage it looks very natural on my skin, and it looks really presto on my daily life. It also is super affordable :3
Date published: 2020-06-26
Rated 5 out of 5 by from I love that it I love that it has great coverage while being so light that I don't feel like I am wearing any makeup, just keep in mind that it doesn't give full coverage as some of you may looking for, but it's buildable so it's more than enough to cover my acne marks and other minor blemishes. I just need 1 or 2 small dots and pat pat pat and then voilà, my skin looks so flawless now! I also love that it goes on smooth and really easy to blend out. It's not drying out my skin but it's not particularly moisturizing either, so I would say it's more for normal to oily skin type, if you have dry skin this concealer probably won't work on you. Such a shame that it smells chemically that is why I could only give it 4 stars instead of 5.
Date published: 2021-06-09
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I have light ivory concealer. But I have not found the perfect shade of foundation. I have sensitive skin and eyes. Anything bothers my eyes even if it's moisturizer unsented. Any thoughts on foundation. Also can I wear just concealer instead of foundat

Asked by: Beauty 543
I use the light ivory (840B) concealer with the Rose Ivory (364C) foundation since I’m neutral to cool. For everyday wear I skip the foundation and just use the concealer and it covers blemishes well with powder over the top. My skin isn’t super sensitive, but my ophthalmologist told me not to bring makeup all the way up or down to my lash line, which might help with sensitivity.
Answered by: nickname7
Date published: 2022-08-15

Hi, what shade of photofocus concelear should I get as I wear nude ivory in Photofocus foundation

Asked by: SaraC
Light Neutral 
Answered by: JoJovt
Date published: 2022-05-25

What shade should I go with if my foundation is Peach Natural? 

Asked by: Thelittlelion
Light/Medium Beige
Answered by: JoJovt
Date published: 2022-02-27

I have the Photo Focus foundation in Buff bisque and I got the PF concealer in Light ivory which isn't the right shade in the slightest! :( what shade should I get? the shade finder suggests Light/Med Beige but I feel like that maybe isn't the right shade

Asked by: Anna89
I believe that Light Honey is the shade you’re looking for. :)
Answered by: JoJovt
Date published: 2022-02-27

Is Dark Cocoa (845B) for red undertones, yellow undertones, or neutral?

Asked by: Redhawk2002
Red undertones
Answered by: Vjames
Date published: 2021-12-24

What foundation matches Wet N Wild Photo Focus Concealer ~ Medium Tawny 842B? 

Asked by: Chanti
Desert beige
Answered by: Sadgirl76
Date published: 2022-04-28

What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2021-12-24

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2021-12-24
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