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Photo Focus Concealer
Photo Focus Concealer Photo Focus Concealer

Photo Focus Concealer

Photo Focus Concealer is rated 4.3 out of 5 by 2499.
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Add to Wish List
Deep Walnut
Deep Walnut
Deep Ebony
Light Honey
Fair Beige
Fair Neutral
Light Neutral
Dark Hazelnut
Dark Chestnut
Light Ivory
Light/Med Beige
Medium Tawny
Medium Peach
Med/Deep Tan
Dark Cocoa

Here’s your favorite beauty junkie’s best-kept secret to flawless skin: Conceal to reveal! Our Photo Focus™ Concealer hides blemishes, scars or last night’s misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven’t slept a wink. Photo Focus™ Concealer instantly brightens so you are always selfie-ready. So no worries, STAY WILD and we always have your back with this lightweight buildable coverage that never tells.

Cruelty Free. Vegan. Fragrance Free. Paraben-Free.

Prep your skin: Begin by moisturizing and priming your skin.

Pick your shade: To use as a highlighter choose a shade two to three hues lighter than your natural skin tone. Pat three dots of concealer under your eyes, bridge of nose, between your brows and at the top of your lips. Gently blend using your fingers, brush or sponge applicator. To contour choose a shade one to two hues darker than your natural skin tone. Dab along the cheek bone, forehead and jawline, blend well.


Water/Eau, Dimethicone, Isododecane, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Isopentyldiol, Caprylyl Methicone, Sorbitan Sesquioleate, Silica, Butylene Glycol Dicaprylate/Dicaprate, Propanediol, Quaternium-90 Bentonite, Cetyl Ethylhexanoate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Propylene Carbonate, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Hydrogenated Styrene/Isoprene Copolymer, Caprylyl Glycol, Caprylhydroxamic Acid, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Hexylene Glycol, Ethylhexylglycerin, Propylene Glycol, Passiflora Edulis Seed Oil, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Iron Oxides/CI 77491, CI 77492, CI 77499.

Rated 5 out of 5 by from Better than NYX Not too cakey. Blends way easier than my NYX concealer does.
Date published: 2020-01-25
Rated 4 out of 5 by from I LOVE THIS CONCEALER!! This is my absolute go to drugstore concealer, it is super creamy and has very good coverage (I would say medium coverage). It’s also cruelty free which makes it even better! The price is so cheap and amazing, and I have to say this is absolutely worth the price! I would have gave it a 5 star but the only con to this concealer is it’s not the best for super dry skin, so sadly in the winter I don’t wear it as often, because it tends to show the flakes if you have dry skin. But it’s an amazing summer concealer and it will work perfect all year round for people who have oily to combination skin!
Date published: 2018-07-26
Rated 3 out of 5 by from After seeing one of makeup YouTubers that I like me Maria I went ahead and I bought it it was cheap was worth a shot right or a try and it smells like paint thinner or paint just like the actual Foundation and it does work it does cover dark bags however not all the way. So is it worth the the $4 that it was yeah it is Maybe for like pimples or other spots in your face or if you have maybe very light bags under eyes it be beautiful for me I'm very fair skin so bruises show up very bright and noticeable and so does the bags under my eyes so it's hard for me to cover them I need full coverage like full full coverage.
Date published: 2020-05-02
Rated 5 out of 5 by from This was my favorite concealer for a long time, and it's still in my top few (bairly beaten out by Maybelline Fit Me). The lightest shade is very good for fair girls with strong peach undertones because the shade is pretty much straight peach. The formula is also really good. It stays put all day, with minimal creasing. It also has good coverage, somewhere between high medium and low full coverage. I use it for both under eye and spot concealing. I also like how long one tube of this lasts. Even when I used it every single day, one tube would last for several months, which just makes the price point even better.
Date published: 2019-01-22
Rated 3 out of 5 by from It's MEH. It's doesn't cover as well I would have expected from a concealer. It goes on smooth but it takes a bit to blend it out in the under eye area. When I'm blending it around my eyes I notice that my lower lashes get stuck in it which is something I never noticed with other concealers. It's sticky. The doe-foot applicator is really small so if you're someone who likes to pack on your concealer it'll take you some time to dig out the product. It has the same paint-like smell that the Photo focus foundation has. The lightest shade wasn't fair enough for my complexion. I don't love it but I'll finish using it.
Date published: 2020-05-30
Rated 4 out of 5 by from i really love the i really love the coverage of the concealer! although the shade range is not the biggest, you can definitely make it work. paired with the photo focus foundation, it’s a DREAM! it does crease a little though that’s why i didn’t give it 5 stars. Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz
Date published: 2021-02-25
Rated 5 out of 5 by from LOVE. THIS. CONCEALER. I’ve used this for about a year now and it’s almost like Shape Tape Concealer but not nearly as thick. I have dry skin and this works well with it, it doesn’t feel cakey at all and is extremely lightweight. I have this in about 3-4 different shades for various purposes. I use the shade Dark Cocoa as a “highlight” and I’m about to run out. I use the lighter shades as an eyeshadow base or if I want a brighter highlight I’ll mix it with Dark Cocoa. The best part is that they’re about $5 a piece I believe and for someone on a budget (like me lol) that’s a perfect price. Searched on my hand are shades (from top to bottom): Medium Peach, Medium Tawny, and Dark Cocoa.
Date published: 2019-01-02
Rated 5 out of 5 by from I love this concealer I love this concealer it gives a nice finish. I use it on my under eyes and over any blemishes that I want to cover and it isn’t cakey or thick at all! I love the amount of coverage it’s just enough to cover anything :)
Date published: 2021-02-25
Rated 4 out of 5 by from My favorite drug store My favorite drug store concealer and the price is a bonus. Medium coverage concealer that blends easily and doesn’t enhance my dry patches. I took a point off because it needs more shades and undertones.
Date published: 2021-02-25
Rated 2 out of 5 by from I like the color I like the color and how it cancelled my under eye dark circles however I feel like it just becomes super dry very fast and gives a cakey look. I have dry skin so maybe this isn’t the product for me!
Date published: 2021-02-24
Rated 5 out of 5 by from This is my go This is my go to concealer, it covers my dark circles easily as well as brightens my under eye area too! I highly recommend this product!! Wet n wild Photo Focus Concealer Light Ivory - 0.29 fl oz
Date published: 2021-02-25
Rated 5 out of 5 by from I can’t believe how much of a dupe this is for Tarte Shape Tape Concealer which costs almost 7 times the price of this one! I like how creamy it is and it's just the right consistency. It gives supper good coverage. It concealed my under eyes extremely well. Only con I would say is like others have mentioned online, the colors are darker than expected. I’m olive toned skin, even considerably tan, and I use the lightest shade which is light ivory. So if you are very fair, I’m not sure this would work for you. Overall, I couldn’t be happier with my purchase. I would recommend this to almost anyone.
Date published: 2018-08-01
Rated 5 out of 5 by from Great concealer! Dries very quickly so work fast but once it sets, it's not going anywhere! Medium coverage but very buildable if you want a full coverage look.
Date published: 2019-01-07
Rated 3 out of 5 by from This is an okay This is an okay drugstore concealer. I doesn't have the full coverage that I like. I prefer elf over this brand, but if you like a lighter coverage this one may be for you.
Date published: 2021-02-25
Rated 5 out of 5 by from This concealer is amazing. I compared it to my hard candy concealer which provides full coverage and I’ve decided that I prefer this one over the other because it’s lightweight which prevents caking, it’s full coverage, and it also enhances, blends, and grabs well with cream highlighters that I put above it as well as setting powder without enlarging my pores or creating a cakey look. It is one of the few products that could serve as a dupe for some of the higher end concealers since the application looks more natural on the face and also doesn’t oxidize on the face as much as other products.
Date published: 2018-06-18
Rated 1 out of 5 by from I have really fair I have really fair skin and even the lightest option on this didn’t match my skin color. Definitely will not buy again
Date published: 2021-02-25
Rated 5 out of 5 by from Coming to the formula, Coming to the formula, this is quite liquidy and almost trickles on the skin like a serum foundation. It also sets quite quickly on the skin so you have to blend it quickly to ensure even coverage. It provides medium coverage on the skin and does not hide dark circles and blemishes fully, but it does hide pigmentation and evens out the skintone to a good extent. It dries down to a matte texture on the skin which does not look cakey and feels quite natural, however, it does tend to cling to the dry patches under the eye and on my forehead, so I have to moisturize my skin well before applying.
Date published: 2021-01-27
Rated 3 out of 5 by from Works well to conceal Works well to conceal dark under eyes, it doesn’t work as great on blemishes such as pimples or red spots
Date published: 2021-02-24
Rated 5 out of 5 by from So to start off So to start off I bought Wet n Wild Photo focus Concealer because I'm old and trying to cover up an age spot under my left eye and well so far many have claims but nothing was working . So I sent away for this Wet n Wild Concealer to just give it a shot..he at least it didn't cost $$$ so if it didn't work no big loss....BUT it did work the age spot on my left eye is more like a tattoo tear but with this Concealer on i don't see it... I don't know how long the makeup last I just put it on...will have to test that another day but if you want to cover up a discoloration of some kind you should really give this a try..by the way my right eye has nothing on it and yes the picture is flipped around.
Date published: 2021-01-22
Rated 4 out of 5 by from I actually really enjoy using this concealer and it has became a staple piece in my make up kit. I would say it is definitely more of the medium coverage side I have really bad dark under eye circles and this product does an ok job at covering them. It definitely does not erase them completely but they do get somewhat covered. This is also an extremely fast drying product so if you have very dry under eyes I would not recommend this for you. Overall it does a great job at covering pimples and other minor imperfections and is one of the best concealers I’ve tried from the drug store so far.
Date published: 2018-06-06
Rated 5 out of 5 by from I was using the belive beauty concealer an don't get me wrong I LOVED it...I went thru 3 tubes,but it seamed like I went thru it SO fast.Anyway I was at my local Dollar General an I was looking at other concealers,and came across this.It was the same price as the bealive beauty,but it had more in the tube.Anyway I decided to try this,an I also really like this as well.I really like it's consistancy,an it really matches skin very well.It has very good covrage,plus it belnds out really well !! The price on this is amazing for what you get !! I already plan on repurchasing.....for sure !!
Date published: 2020-02-23
Rated 5 out of 5 by from Wet N Wild, you sure have come a long way! I was really short on cash and desperately needed a new concealer. I had heard that this concealer was comparable to shape tape in coverage and, even though I was skeptical, I picked it up. Oh wow, I was surprised and impressed! Seriously the coverage is wonderful! And honestly I always thought shape tape was a little dry for me, so this was a nicer dewier version of shape tape! I am not a fan of how much i have to dip back in to get product out of the tube, but it works so well that I don't care that much. It's a little doe foot applicator.
Date published: 2018-05-31
Rated 3 out of 5 by from I have mixed feelings about this concealer. It is really affordable and one of the best drug store concealers in my opinion because I don’t break out afterwards compared to the mass majority of the other drug store brands that do. However, it has the consistency of a heavy full coverage concealer but is actually more like a light coverage which is fine for me for day to day casual wear. It also doesn’t last as long as I would want it to, but if you are looking for a light coverage concealer that you probably wont break out in then by all means buy it. I still use for these reasons.
Date published: 2018-07-25
Rated 4 out of 5 by from I originally used the wet n wild shade finder on their site, and it told me to buy the lightest shade for my complexion, so I picked it up. It ended up being too dark, but I found a great use- carving out my eyebrows. I use it every time I do a full face and carve out my brows, and I have to say, it's awesome! It's easy to get out just the amount you need (the doe-foot doesn't come out loaded in product) and it's easy to blend out around my brows. It covers very well and provides a great base to highlight my brow bone. The color isn't that off so it blends well with my foundation. I only gave it 4 stars because I don't know exactly how it works on the face, but for the brows, I would totally recommend it!
Date published: 2019-03-26
Rated 4 out of 5 by from Not light enough Amazing coverage and stays on all day but the lightest shade is too dark.
Date published: 2017-11-27
Rated 5 out of 5 by from Wow wow wow!! I am in love!! I am addicted! This is the best concealer I have EVER used and trust me when I say I have tried a lot! This is full coverage and long long long lasting! I love it so much and this is the beauty product I tell everyone I cannot live without!! I can’t recommend a concealer enough. My only criticism is the amount of product! I have probably gone through 20 bottles maybe more! Despite this, I always get more!!! A steal for the price and I cannot recommend enough! (The photos are the ones from my makeup bag only!!! I have way more at home! I’m addicted)
Date published: 2019-01-13
Rated 4 out of 5 by from There was a lot of mixed feelings about this concealer, due to the coverage and whatnot, but as a long-term customer of WnW I needed to try it despite. And, after giving it my all for about 6 months, I say it is okay. Not the best alone, since it is unfortunately light coverage as the critics say; however, the blendability is amazing! The other thing I must mention is that if you have dry skin, deep set eyes or have wrinkles around your eye area, you will have to set this down right away to avoid creasing. Or use it with another concealer that has a medium to full coverage.
Date published: 2018-11-16
Rated 4 out of 5 by from wet n wild Photo Focus Concealer is a very good product. The one that I have is a very light tone, so it doesnt cover that much, but I still love it and use it everyday, because since it doesnt have that much of coverage it looks very natural on my skin, and it looks really presto on my daily life. It also is super affordable :3
Date published: 2020-06-26
Rated 4 out of 5 by from I love that it I love that it has great coverage while being so light that I don't feel like I am wearing any makeup, just keep in mind that it doesn't give full coverage as some of you may looking for, but it's buildable so it's more than enough to cover my acne marks and other minor blemishes. I just need 1 or 2 small dots and pat pat pat and then voilà, my skin looks so flawless now! I also love that it goes on smooth and really easy to blend out. It's not drying out my skin but it's not particularly moisturizing either, so I would say it's more for normal to oily skin type, if you have dry skin this concealer probably won't work on you. Such a shame that it smells chemically that is why I could only give it 4 stars instead of 5.
Date published: 2021-01-04
Rated 5 out of 5 by from surprised I'm a make up snob. I only wear department store brands. I needed concelor so while at Wal-Mart decided to try this after comparing it to other brands ; more expensive. its awesome!!!! 45 completely takes away all puffiness, dark circles, blends flawlessly, light weight. amazing value.
Date published: 2019-12-12
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What concealer should I use with Cocoa Foundation

Asked by: reyna2005
Medium/Deep Tan
Answered by: Anna1414
Date published: 2020-07-07

Hi, is this concealer water proof? 

Asked by: Darwi
It will do okay in light rain but if your planning to go to swimming or something like that it most of it will come off.
Answered by: Will Hooton
Date published: 2020-06-30

What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2020-04-10

If I am buying the porcelain shade foundation which shade concealer would be best 

Asked by: Shannon98
Fair neutral (the lightest shade available) should be perfect if you like your concealer to be a bit lighter than the rest of your face.
Answered by: Emily12
Date published: 2020-09-18

if im the said toffee in foundation. what shade will i be in concealer?

Asked by: vanbean

Does this crease under eye?

Asked by: Cherribomb

What shade should I go with if my foundation is Peach Natural? 

Asked by: Thelittlelion

Which shade of this concealor to be used with lakme invisible foundation, shade- 01

Asked by: Anonymous
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