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Photo Focus Concealer
Photo Focus Concealer Photo Focus Concealer
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Photo Focus Concealer

Photo Focus Concealer is rated 4.2 out of 5 by 3801.
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Add to Wish List
$4.49 Special Price $3.40
Deep Walnut
Deep Walnut
Light Honey
Fair Beige
Fair Neutral
Light Neutral
Light Ivory
Light/Med Beige
Medium Tawny
Medium Peach
Med/Deep Tan
Dark Cocoa
Description

Here’s your favorite beauty junkie’s best-kept secret to flawless skin: Conceal to reveal! Our Photo Focus™ Concealer hides blemishes, scars or last night’s misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven’t slept a wink. Photo Focus™ Concealer instantly brightens so you are always selfie-ready. So no worries, STAY WILD and we always have your back with this lightweight buildable coverage that never tells.

Benefits
Cruelty Free. Vegan. Fragrance Free. Paraben-Free.
Directions

Prep your skin: Begin by moisturizing and priming your skin.


Pick your shade: To use as a highlighter choose a shade two to three hues lighter than your natural skin tone. Pat three dots of concealer under your eyes, bridge of nose, between your brows and at the top of your lips. Gently blend using your fingers, brush or sponge applicator. To contour choose a shade one to two hues darker than your natural skin tone. Dab along the cheek bone, forehead and jawline, blend well.

Ingredients

Water/Eau, Dimethicone, Isododecane, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Isopentyldiol, Caprylyl Methicone, Sorbitan Sesquioleate, Silica, Butylene Glycol Dicaprylate/Dicaprate, Propanediol, Quaternium-90 Bentonite, Cetyl Ethylhexanoate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Propylene Carbonate, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Hydrogenated Styrene/Isoprene Copolymer, Caprylyl Glycol, Caprylhydroxamic Acid, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Hexylene Glycol, Ethylhexylglycerin, Propylene Glycol, Passiflora Edulis Seed Oil, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Iron Oxides/CI 77491, CI 77492, CI 77499.

Rated 5 out of 5 by from love this product. for years.... 7 years. YES. first, I have INCREDIBLY sensitive skin and most cover-up style items cause me guaranteed breakouts, but not this (even if I commit the ultimate sin of falling asleep with it on). second, the texture of this shade, and light ivory, are perfect - it seems in the light range, the lighter it goes the thinner the consistency, still same coverage but need less. that said, this is perfect for spot coverage, brightening, evening out the redness. third, it makes friends easy with moisturizer and powders, even mixed in - moisturizer in the winter and setting powder in the summer. also, layering the shades, to get your perfect shade that day, seamless, even after setting.
Date published: 2021-10-16
Rated 3 out of 5 by from Formula change This concealer has been my HG for the past couple of years, it's excellent for covering blemishes and undereye circles, blends and lasts really well, and had a great non-comedogenic formula. Would have repurchased this indefinitely if it weren't for the formula change, I'm not interested in putting something with soybean and coconut oils on my zits. Coconut oil may be low on the ingredients list but it's a common acne trigger for many people, I wish they'd left it alone.
Date published: 2019-10-09
Rated 5 out of 5 by from Holy Grail I have been using the photo focus concealer for years now I love it still til this day.
Date published: 2020-01-07
Rated 5 out of 5 by from Great concealer for dark circles. Very affordable! I usually have to layer a different concealer to hide the sunken in look from lack of sleep but it is great as a base and to cover blemishes. I have not experienced caking and it blends easily with a blender sponge. I don’t feel like I have to rush to blend. I have a darker shade to do some light contouring. It is a great affordable option and is much better than some luxury options. I use Tarte Shape Tape to cover the sunken in look but they make a great pair for full coverage! I like the sleek packaging and the dove foot applicator of the wet and wild concealer. Check this product out for sure!
Date published: 2018-06-05
Rated 5 out of 5 by from Absolutely underrated product, I Absolutely underrated product, I was so happy with this concealer! The price is so inexpensive it's about $4.00. I have tried the wet n wild photo focus foundation and loved it so when I saw this I had to try it out! I think the coverage is so beautiful and I got the perfect match to my skin it melts in and blends perfectly. I would honestly compare this to high end formulas. I liked this so much I bought another right away! It lasted well throughout the day. I just couldnt believe how good it looks on coverage is perfect and buildable! #face #makeup #beauty Photo Focus™ Concealer Dark Cocoa #concealer #eyes #influenster #wetnwild #photofocus #
Date published: 2022-02-20
Rated 5 out of 5 by from This used to be my go-to concealer! It’s a creamy and medium coverage formula and super affordable. Recently I have been having issues with under eye creasing so I’ve been testing other formulas. This concealer isn’t super dry like some of the thicker concealers (shape tape I’m looking at you), so it doesn’t become crazy creased under my eyes. In the quest for the perfect concealer I’ve been looking at other brands, but I returned to this tried and true product the other day after a few months off and it’s still amazing. You can’t argue with Wet N Wild’s prices - I love that it’s affordable enough to have one at home and one in my purse on the go.
Date published: 2018-09-08
Rated 5 out of 5 by from Better than NYX Not too cakey. Blends way easier than my NYX concealer does.
Date published: 2020-01-25
Rated 5 out of 5 by from Rite Aide is a Rite Aide is a great drugstore if you’re planning on getting more than one makeup product. All of the brands CoverGirl, L’Oréal, Maybelline, Wet n Wild, Almay etc are ALWAYS buy one get one 50% off. I love the Hello Halo Blush/Highlighter compacts and I never tried MegaGlo Blushlighter- Flash Me so I decided to purchase it. Plus since a second item was half off I decided to try out their Photo Focus Concealer in Light ivory. It has Vitamin E, plus a bunch of hydrating ingredients like sunflower seed oil, Argan oil, etc Plus the color looked spot on, and I was right. Has a light texture but amazing coverage, that’s hydrating. Definitely a great find!
Date published: 2022-03-10
Rated 3 out of 5 by from I ordered this online since I was in need of a new concealer. I heard it was a dupe for tarte’s shape tape which is why I bought it. However, I don’t believe so. Firstly, their lightest shade which is light ivory, is so pink toned that I don’t want to use it since I have warm undertones. It also isn’t as brightening as I would’ve expected. It’s coverage is okay, I would say medium and buildable. It is pretty thick and dries quickly. If I use this alone under my eyes without a color corrector beforehand, my bags and discoloration still peek through and it looks very dark instead of illuminated. Overall it’s okay; once it runs out I will not repurchase.
Date published: 2019-02-07
Rated 5 out of 5 by from Best bang for your buck! Medium-full coverage concealer, but doesn't make my eyes look crusty or wrinkled. This and the foundation stick are the GREATEST! Complexion is flawless for not a lot of $$$.
Date published: 2020-05-11
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What shade should I use if my foundation is Shell Ivory?

Asked by: Gracie98
I would go with light ivory It would match your skin tone perfectly or even have a little bit a lightness which would brighten up your highlight areas
Answered by: Cat1124
Date published: 2021-12-24

If I am buying the porcelain shade foundation which shade concealer would be best 

Asked by: Shannon98
Fair neutral (the lightest shade available) should be perfect if you like your concealer to be a bit lighter than the rest of your face.
Answered by: Emily12
Date published: 2021-12-24

if im the said toffee in foundation. what shade will i be in concealer?

Asked by: vanbean

Does this crease under eye?

Asked by: Cherribomb

What shade would suit me if i am mac nc35.

Asked by: Seashell

Which shade of this concealor to be used with lakme invisible foundation, shade- 01

Asked by: Anonymous

Is this good for extremely dry skin?

Asked by: JanetteH

I have the light / medium beige concealer, it is a perfect match. Which is the foundation that I should use? , I would like a foundation with the same color as the concealer that I have

Asked by: AbiAbs

I wear the shade light ivory in this concealer. What shade of the the photofocus foundation should I wear?

Asked by: Anonymous

what color concealer should i use if my foundation is desert beige? 

Asked by: tryingtofigureitout

Hi! When will the shades that are out of stock be available? 

Asked by: sara00

What concealer shade should I use if my foundation shade is Wet N Wild Cream Beige?

Asked by: Alola
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