Ultimate Brow Retractable
Ultimate Brow Retractable Ultimate Brow Retractable

Ultimate Brow Retractable

Ultimate Brow Retractable is rated 4.4 out of 5 by 1430.
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Ash Brown
Medium Brown
Dark Brown

Insta-worthy! Fill in and define your brows with our unique triangular pencil tip. It creates strokes small enough to look like your finest hairs and sharpens the edges of those brows with rub-resistant pigments. Brush and blend it all out with the pencil's built-in spoolie. When you’re done, the tip retracts for quick-and-easy storage in your makeup bag.

Beeswax/Cire d'abeille, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Ozokerite, Ethylhexyl Palmitate, Phenoxyethanol, Sorbic Acid, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Red 40 Lake/CI 16035, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288].
Rated 5 out of 5 by from I'm all about the packaging when it comes to makeup and I like how sleek this looks. As for the application, it works wonderfully. I managed to get the perfect taupe colour to match my dark blonde eyebrows. It's perfect for applying in layers. You get a nice, soft, blendable colour for the inside edges and can work it up for a darker, bolder colour near the ends. It makes my eyebrows pop with a nice natural look.
Date published: 2018-08-21
Rated 5 out of 5 by from I have been obsessed with billion dollar brows for ever! I ran out about a month or 2 ago (I didn't realize it was almost to the end), so it left me in a bind and in need of a quick fix. So, I go to Walmart and pick this up bc it kind of favored what I was using. Oh my GOD, it's amazing. It's definitely staying in my makeup bag! Not to mention, I went from using a $30 brow pencil to using a $5 or $6 one. Okayyyy!
Date published: 2019-06-17
Rated 4 out of 5 by from i was honestly surprised by how much i liked this pencil. i wasn’t sure which shade to get so i just grabbed taupe. i have extremely light, basically white brows, so i normally go for a soft brown- especially since i have white hair. this shade is blonde and i was pleasantly surprised by how much i liked having brows closer to my natural dirty blonde hair color. it’s super cheap, applied well and lasts all day!
Date published: 2018-08-06
Rated 5 out of 5 by from Wet n wild oh how I Love You, I have grown up with Wet n Wild and they never have failed me. This brow pencil is great. It does everything its suppose to and glides on perfect and looks lovely. I will continue to buy their products since I have since 1994. LOL. Great products and SUPER prices. So if you are broke it doesn't mean you can't look pretty...just go down to the drugstore and pick up some Wet n Wild.
Date published: 2019-03-20
Rated 5 out of 5 by from I love this eyebrow pencil! I've repurchased 5 times already! The taupe color is perfect for blonde hair, it's not too gray or brown. It's insanely affordable, and stays put all day! I love the triangular shape of the pencil, it makes it faster to apply than a micropencil like ABH Brow Wiz, so it's great when I'm in a rush in the morning but still want great brows! You cannot beat this product for the price!
Date published: 2019-03-27
Rated 4 out of 5 by from I really like this pencil, however, I could see people disliking it. It is VERY soft and pigmented, so a little goes a long way. The triangle shape plus the texture make it great for my super thick eyebrows, but if you have thin brows, stay away. I haven’t had much of an issue with it smudging, but it definitely doesn’t set down and isn’t all that waxy. I genuinely love it for the price and will repurchase.
Date published: 2019-02-19
Rated 5 out of 5 by from This is my favorite brow product! The formula for this is the perfect balance of pigmented and soft, but not so soft that everything smudges around!! I have thicker brows, so I don’t have as much that I need to fill in, the thick tip could make it hard for people with thin brows to use, but other than that, I love it! Also it comes with a spoolee, so that is nice to have when you are doing your brows!
Date published: 2020-03-09
Rated 3 out of 5 by from This is one wet n wild product i will not be using again. It is cheap, only 3 dollars. I love the applicator shape, but after a while it doesnt make sharp lines anymore and makes your eyebrows look muddy. For the first month of using it, it was great. Not anymore. But it does have a lot of product which i love! Its been about two months and i still have some eyebrow product left and i used it everyday.
Date published: 2019-05-13
Rated 4 out of 5 by from I needed a brow pencil to help fill in the weak tail ends of my brows because they look too short. I grabbed this because it was cheap. I was worried that taupe would be too light but in fact it's a perfect natural match to my brow hair color. Unfortunately the angle of the pencil is too thick to thin the tail end out. I'd be better off with a tinted gel pot and an angled liner/brow brush and spoolie.
Date published: 2018-09-18
Rated 5 out of 5 by from I absolutely LOVE this product. I use this everyday for my eyebrows. It’s not too dark but not too light it’s just the right shade for a brunette like me! It’s easy to use and lasts all day long until you wash your face at night. It is super affordable and such good quality! I especially love how the bean is cruelty free and vegan. Would recommend to anyone who just wants a simple every day brow look
Date published: 2020-03-16
Rated 3 out of 5 by from I purchased this product I purchased this product to give it a try. I will say that it’s a bit dry and not opaque enough. You need to warm up the product to get the color to finally show up. Once it finally warms up it is quite easy to brush through the brows. It gets the job done but it won’t give you the definition of something that has a thinner shape to make individual brow hairs. I will not be repurchasing this product.
Date published: 2021-08-21
Rated 5 out of 5 by from Omg! Completely blown away! I found the dupe to the Anastasia brow definer! The crayon is shaped the same, and everything! The texture is a little more solid then Anastasia, and not as blend-able. However, that is not really a issue for me because I feel it’s easier to control. The color options are also more limited then the Anastasia Brow Definer, but $2.99 vs. 23.00 you absolutely cannot beat it!
Date published: 2019-12-12
Rated 5 out of 5 by from I bought this in two colors and I loved both of them!! This is so amazing and it's so cheap! I buy like 3 everytime I need one because I just love how they look and go on and I know I'll never need to try a different brand because they're the friggen bees knees! Like I said, super cheap, so stop wasting money on those other brands because they're bigger names, this one works so good and it stays on!
Date published: 2020-08-28
Rated 4 out of 5 by from Me compre hace poco este lápiz de cejas y me gusta. Yo solo relleno un poco los espacios entre mis cejas y me funcionó bien, tiene buena duración y el tono me gusta. Por el precio esta muy bien. I recently bought this eyebrow pencil and I like it. I just filled in a little the spaces between my eyebrows and it worked well, it has a good duration and I like the tone. For the price it is very good.
Date published: 2020-03-11
Rated 4 out of 5 by from Great product and amazing price. This is definitely the best dupe I’ve found for ABH Retractable Brow Pencil. I’ve used it daily and there is still a ton of product left. The color matches perfectly. I deducted a star just because it can smudge pretty easily and sometimes I’ve had to touch up. But otherwise it looks great and has the spoolie on the end.[product:wet-n-wild-ultimate-brow-retractable]
Date published: 2018-09-02
Rated 5 out of 5 by from Great price works great for a real looking brow! I have plenty of hair for my brows I just need something to fill in a few light spots and this does that and it's so easy to use and come with a spooly it's a great shape to fill in brows fast and effortlessly and the shades are perfect not to red or a brown and the taupe shade is a perfect shade of taupe! That's hard to find! Highly recommend this
Date published: 2018-09-18
Rated 5 out of 5 by from This works great for This works great for lining your brows. I’ve purchased this several times and I will continue. The product is thick so you want to be light handed when applying under your brows. It’s cheap but works great. I’m sure there are tons of high end pencils that are way better. But this is affordable and I would recommend to anyone looking for an eyebrow pencil who maybe learning to do their eyebrows.
Date published: 2021-07-01
Rated 5 out of 5 by from This is my everyday This is my everyday go to. Its very very affordable so i don’t feel bad about using it everyday and it lasts a really long time when compared to others. It did take a learning curve on how to use it, at first it was a little too pigmented and the triangle shape of the pencil was tricky but i quickly learned my way around it. I would definitely recommend if your looking for a cheap brow pencil.
Date published: 2021-01-28
Rated 5 out of 5 by from [brand:wet-n-wild] has a lot of go to products when you are budgeting on makeup. Me personally I don’t wear a lot of makeup and don’t have experience with top expensive products because they are so expensive!! But this has always been my go to eyebrow pencil ! I love to fill them in then use the other end of your pencil to kind of buff it out/blend. Love this pencil and will continue using it
Date published: 2020-03-08
Rated 5 out of 5 by from This pencil has it This pencil has it going on! For under $3, and the quality of the product, you can’t go wrong. I am a fair blonde, and their “taupe” color is just about perfect! The tip of this pencil has the perfect angle to achieve whatever look you are going for. Highly recommend!wet n wild Ultimate Brow Retractable Pencil Ash Brown - 0.007oz wet n wild Ultimate Brow Retractable Pencil Ash Brown - 0.007oz
Date published: 2021-03-04
Rated 4 out of 5 by from I spent a lot of money on more expensive brow products before I found this one. Not only could I fill in my brows in very little time, but this and a little setting spray gave me bullet-proof brows in Florida during summer.I think it works better than most higher end brands, but it could benefit from a wider shade range. The tip also dulls a bit which can make application a bit challenging.
Date published: 2018-12-12
Rated 1 out of 5 by from I'm not much for I'm not much for doing eyebrows but keeping them the right color one day I'll have to try one of wet and wild's eyebrow kits the evil queen one really catches my eye but this product is a good product they're good brow pencils and the colors are awesome most of the time you can get one to match your hair so everything looks even great product I will buy it again and recommend it to everyone
Date published: 2021-01-11
Rated 5 out of 5 by from I purchased the [product:wet-n-wild-ultimate-brow-retractable] pencil & was so impressed. It was less than $4 & works as well as any high end brand. It blends easily & I can make single brow hairs with no problem. I can also make the color lighter or darker with ease. I would recommend this brow pencil for anyone who would love a very inexpensive product that performs like a high end brand.
Date published: 2018-12-28
Rated 3 out of 5 by from Not my favorite but it's affordable so it was expected. I love the shape it is quicker to apply with the thicker shape however it's dry so it makes it hard to apply a softer look and makes it hard to blend. Love that it comes with the spoolie though thats a must have and helps blend things out. I wouldn't repurchase I would save up for a higher end brand but it gets the job done for now!
Date published: 2019-03-02
Rated 5 out of 5 by from This is my first time trying the Wet 'n Wild Ultimate brow!!! Wow Is a very good product IJust fell in love with this is gonna be my go to from now on. It is not to Waxy it has the perfect consistency and I've never been able to do my brows this well. I recommend this to anyone and I will be buying this product over and over again because it's gonna be my cult classic. Very impressive!!
Date published: 2020-04-18
Rated 5 out of 5 by from I have a super I have a super hard time making my brows look natural. My brows are pretty light and sparse and a pencil with a point is not natural for me, however, this particular pencil is flat-edged and has an angle which gives a newbie like me a fighting chance at something acceptable. It has SOME staying power, but I have a bad habit of touching my face so it won't last long if you are like me!
Date published: 2021-07-08
Rated 5 out of 5 by from I got this pencil in a little Wet N Wild set that was all together about $5. That’s a fantastic price for this product. Granted, I haven’t worked with pricey makeup so I don’t have much to compare it to, but it does exactly what I want, which is just to do little touch ups to shape my brows. I would recommend to this anyone who’s not experienced and wants a low-risk product to start.
Date published: 2019-01-22
Rated 5 out of 5 by from This is the BEST eyebrow pencil I have ever used. I find it lasts longer than the ABH pencils and performs just as well as the $45 Bobbi Brown pencil. What is great about this pencil is the slightly triangular tip. It allows for precision when used at the point, the flat edge for shaping the brow and the side for filling in sparse areas. The best part about this pencil is the price!
Date published: 2019-03-05
Rated 4 out of 5 by from I bought this whole I was on vacation in Vegas & I forgot to bring [product:benefit-cosmetics-precisely-my-brow-eyebrow-pencil-19] the wet & wild buy was a nice surprise as a stand in for my regular brand. The crayon like product was shaped perfectly to add density to my thinner than thin brows, and the other end was a brush that perfectly blended the product with my natural brows.
Date published: 2018-08-20
Rated 4 out of 5 by from I love that this product comes in Ash Brown because a lot of browns are too red for me. The pencil glides really easily. It;s not super pigmented, but not overly waxy. As someone who like neat but natural looking brows its a good inbetween for me. I can't get fine detail in the front or on the tail of my brow because of the thicker pencil so that's why it get knocked down a star.
Date published: 2019-11-21
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I just bought the wet n wild retractable brow pencil and I can not get the lid off. Tried everything. only the brush end comes off. What am I doing wrong ?

Asked by: frustrated
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