Ultimate Brow Retractable
Ultimate Brow Retractable Ultimate Brow Retractable

Ultimate Brow Retractable

Ultimate Brow Retractable is rated 4.4 out of 5 by 1416.
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Ash Brown
Medium Brown
Dark Brown

Insta-worthy! Fill in and define your brows with our unique triangular pencil tip. It creates strokes small enough to look like your finest hairs and sharpens the edges of those brows with rub-resistant pigments. Brush and blend it all out with the pencil's built-in spoolie. When you’re done, the tip retracts for quick-and-easy storage in your makeup bag.

Beeswax/Cire d'abeille, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Ozokerite, Ethylhexyl Palmitate, Phenoxyethanol, Sorbic Acid, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Red 40 Lake/CI 16035, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288].
Rated 4 out of 5 by from This is a pretty good brow pencil. The trianguar angled tip makes it easy to use thinner and/or thicker strokes to shape and fill the brows. And the retractable feature is always great! The colors are pretty good as well-not too red, which is a common problem I have with a lot of brow pencils. However, the formula is very creamy- too creamy. It doesn't like to stay in place throughout the day. If it's touched at all, it wipes off significantly. Other than that, it's a good pencil.
Date published: 2018-09-06
Rated 5 out of 5 by from GIRL (or boy or gender neutral terms) LISTEN TO ME this is the best brown pencil I have ever used from the drugstore. The very very best part is It was $4 with tax at my walmart. Ive never found a brown pencil under $7 much less FIVE DOLLARS!!! I love the design it reminds me most of Benefit Cosmetics Precisely My Brow (I think). I love how I can get the individual brow strokes with this pencil. And the spoolie is FIRE too. Can't say enough good things and this is my favorite now.
Date published: 2019-12-10
Rated 3 out of 5 by from This product works really strangely for me. The packaging is good and the spooly is nice. The actual product is weird, it doesn’t have one consistent texture. It’s almost as if there are hard and soft textures happening at the same time, it leads to a very patchy hard to control formula that left my brows looking greasy and weird. But, that being said, for some reason I keep using it to fill them in instead of attempt to shape them. The color matches me so well I keep it on hand.
Date published: 2018-09-09
Rated 1 out of 5 by from Unfortunately, I did not enjoy this product. I think that the tip is too bulky and has an odd shape. It also hardly has any pigment; I feel like you have to bear down bard to make it show up, and when you do it starts looking chunky in your brows or just breaks off. Really the only thing I did like is that it is dual ended and has a spoolie on one end. It’s a great concept but the formula needs some work, and maybe re-shape the tip. Spend the extra cash and get ABH Brow Wiz.
Date published: 2019-09-17
Rated 4 out of 5 by from I’ve never tried a brow pencil that has an angled shape to it so I decided to test this one out since it’s so affordable and wnw makes amazing products. It’s not awful but I personally don’t like the shape. I prefer a fine skinny pencil. I also found that this pencil was a bit thick. I can still fill in my brows with this pencil nicely, considering the fact that I’m not used to the shape or thickness, but I would personally not repurchase it since I prefer skinny tips.
Date published: 2018-08-20
Rated 4 out of 5 by from Its ok as a back up. I am keeping it in my desk at work in case I need a quick touch up. My job is in an animal shelter so I might need it one day. Color match is great to other medium browns. You can also use it to do some wisps that look like hair quickly because of the shape.I will stick with my ABH and KA pencils but for the price its worth a try. Less than $4 in any drugstore. [product:markwins-beauty-products-wet-n-wild-ultimate-brow-retractable-medium-brown]
Date published: 2018-05-01
Rated 5 out of 5 by from This shade is perfect for me. I really love the product consistancy. I feel it gives really good coverage. I do feel like it pulls my eyebrow hairs out because of the waxiness. But that also is what helps keep the product on for extended wear. I love that the product keeps it's shape due to the unique tube shape. It stays in a line shape for precise application. Nice and affordable. Would recommend and have! [product:wet-n-wild-ultimate-brow-retractable-ash-brown]
Date published: 2020-04-28
Rated 3 out of 5 by from Not too shabby! Not bad! I mean it's no Anastasia Dip brow, but a decent backup no doubt.
Date published: 2020-07-24
Rated 5 out of 5 by from Wet and Wild Ultimate Micro Brow Pencil in Ash Brown is a beautiful shade for people with gray or mostly gray hair. The tip is fine and makes drawing the tiny eye brow hairs easy. It is a gel consistency, and goes on smoothly and stays even using a brow gel over the top. I can still see the definition of hairs, whereas some pencils just spread into color when used with a clear brow gel to keep those stray hairs in place. The quality and price are fantastic.
Date published: 2020-03-29
Rated 5 out of 5 by from My Absolute Fave This is the best eyebrow pencil. I have bought a few
Date published: 2020-09-23
Rated 3 out of 5 by from Great colors I bought this with a coupon to try. The ash brown is a perfect match. The formula is smooth and long lasting. The applicator fits well in the hand. But what’s up with that wedge? It makes it difficult to place precision lines where needed to fill in! I have thinner brows and just want to fill in sparse areas, not draw on Groucho brows. Make the shape round with a sharpener and you have a classic winner to be a staple in every woman’s cosmetic Arsenal.
Date published: 2019-08-30
Rated 5 out of 5 by from If I could give this a 10 star rating I would!!! I cannot believe this product is not more talked about in the YouTube community among beauty gurus! This is such an amazing, affordable dupe for the ABH brow pencil. It has a wonderful lightweight gel like texture that glides on smoothly and evenly to create perfect looking brows. The slanted curve on the pencil makes creating arches and filling your brows in so easy! For $4.00 this is a MUST TRY ITEM!
Date published: 2019-01-07
Rated 5 out of 5 by from I love this brow pencil. It’s a cheap alternative to other higher end products, such as the Anastasia Beverly Hills brow pencil. It’s really easy to use. The actual product glides on so easily. I love the natural look it gives my brows. Of course I would recommend use a light hand if you want that natural look. A heavier hand would give you a bold defined brow. This is one of my go to for brows. It’s such a great product for around five bucks.
Date published: 2020-02-20
Rated 4 out of 5 by from I recently got this wet n wild brow product and I dont have many complaints! I have been looking for a cheaper brow product for a while now and decided to try this one when CVS had a discount. Its creamy but not too creamy. I thought the pencil part would be too thick but it actually gives clean lines. After a while it does get more flat so I use lighter and smaller strokes. The color is very natural in the Ash Brown. I would give this a try!
Date published: 2020-07-17
Rated 5 out of 5 by from As a make-up obsessed fiend, I rarely use up an entire product. I have used up two of these completely! Not that they don't last me a long of these gets me through about 6 months. I actually like that it is not too skinny and precise, because I don't have 30 minutes to do my brows in the morning as a working woman, you feel me anyone? This is fast, and the perfect tone, not too warm. Texture is also perfect, not to creamy or goopy
Date published: 2019-05-28
Rated 5 out of 5 by from I actually really love this eyebrow pencil which might be a controversial opinion because no one seems to be talking about it. But as someone who has thicker eyebrows, when I need something quick I am looking for a pencil with a waxy formula that is not too soft because I am not looking for making very precise brush strokes just something to fill and shape and this gets the job done and lasts me a while. I love it, always in my travel bag
Date published: 2020-06-17
Rated 5 out of 5 by from Love this product! I have tried many different brow products i had shaved half my eyebrows off middle of 2020 so I could draw better shaped eyebrows I was having problems with almost every product I tried from different brands, but this one is awesome its easy to use I love the shape they went with with the pencil itself its like a small trangle and it has good staying power all day. Its retractable and has a nice brush on the other end. Great product!
Date published: 2021-01-05
Rated 4 out of 5 by from Not a bad product, especially for the price point. The spooley at the end is really nice to have. The product application is nice, but the pencil part isn’t small, it’s more of a wide flat pencil, so you have to maneuver just right to get small precision. In fact that’s the one thing I don’t really like about this product. Otherwise it’s got good pigmentation and its been long lasting for me. The shade works well with my brow color
Date published: 2019-01-06
Rated 5 out of 5 by from This was a quarantine buy from target, and honestly I only got it because it was super cheap. I didn't have high hopes because I haven't had the best luck with other products from wet n' wild, but I was pleasantly surprised! It goes on super smooth, has a brush on the the end too to properly blend. Sleek design too for the pencil which I really really like, I know that doesn't particularly matter to people but just an observation.
Date published: 2020-04-26
Rated 5 out of 5 by from Really like this product. Picked it up from Walmart on a whim and is now my new go to. I like how you have both a thick and a thin end just from the one side and the other side is a brush. Such an affordable product and really good quality. One con I would have to say is that the product doesn’t really stick and comes off if you rub your brows especially after a while since you get greasy. Otherwise I def recommend for the price
Date published: 2018-09-06
Rated 5 out of 5 by from I use this product to fill in sparse areas of my brows. I like that it has two colors, so that you can create a more ombre effect, using the lighter shade before your arch, and the darker shade at the arch and through to the brow tail. The wax allows you to brush the product on top of it, and it stays place quite well. This product lasts all day long, and it doesn't come off when I sweat. I am wearing the Dark Brown shade kit.
Date published: 2020-08-08
Rated 5 out of 5 by from This is the best brow pencil. Ever. I am currently on my fourth and I have no desire to change products. For less than three dollars you get a nice retractable pencil and a spoolie on the end. The product is easily pushed up and down. I have had no problems with this mechanism malfunctioning. It melts into my brows and blends great! It leaves my brows looking natural and does not wear at all throughout the day. Loooove it!
Date published: 2018-07-05
Rated 5 out of 5 by from I ran out of my expensive brow pencil and needed something quick! I was able to grab this at a supermarket and it was under $5. I chose it in case I wouldn't like it, I didn't want to be out a lot of money. Surprise, surprise this is an awesome retractable pencil! The triangle tip creates little "hairs" and the shadow fill doesn't look harsh at all. It didn't smear either. I'm pleasantly shocked with how well this performs.
Date published: 2020-10-22
Rated 5 out of 5 by from I started having to fill in my brows a few years ago after a grilling accident that left them sparse to say the least. I've tried so many it her brown products from super constantly to super cheap. And I have to say the [product:wet-n-wild-ultimate-brow-retractable] has been the most effective in filling in the spots and not looking super fake. And for such a cheap price I can buy multiple at a time so I never run out.
Date published: 2018-08-20
Rated 4 out of 5 by from I picked this up at the grocery store because I was too lazy to go to Ulta to pick up my normal [product:nyx-micro-brow-pencil]. And I was impressed! It is a waxy pencil but I like it. It makes it easy to draw on my brows and fill them in. It is VERY different from the Microbrow though. Also the tip has a tendency to snap off. But I still like this brow pencil and I will probably repurchase because it is only $2.99.
Date published: 2018-06-27
Rated 3 out of 5 by from It got the job It got the job done but it was difficult getting there. Loved the brush at the bottom that you can easily use to brush out your brows and smooth them over. As for the applicator it self, the angled design of the product was a good idea because it would make it easier to create that arch like brow....however the consistency of the formula was very hard and made it very difficult to fill in and create the perfect brow
Date published: 2021-05-31
Rated 5 out of 5 by from This little eyebrow pencil has packed such a punch! It’s a great color match for myself. It lasts all day and I’ve even gone swimming and somehow kept my eyebrows intact! It has a angle tip which I love for creating hair strokes and giving myself a good shape. I’ve been on the hunt for a brow pencil I love and this one has really blown the others out of the water. It’s long lasting, retractable, and it has a spooly!
Date published: 2018-05-29
Rated 5 out of 5 by from Love this pencil! I actually decided to purchase it after watching one of my fave beauty gurus (Braannxo on all social media) use it and she absolutely raves about it. I find that it’s super easy to use and comparable to other high end brands. The price point is perfect at $2.93, especially if you’re like me and fill in your brows every single day. One pencil will last a month or so for me so I really can’t beat it.
Date published: 2018-11-30
Rated 1 out of 5 by from Dried up and Customer Service stinks I bought this at Walmart. When I started to use it the following day; I found it was dried up and breakig. Then when I looked closer it wasn't brown; it was blonde. I contacted Customer Service with photos. All they had to say was "We will offer a 20% coupon on your next online order. The shipping is as much as the product. I will not buy this product again as W&W does not stand behind their cheap made product.
Date published: 2020-04-26
Rated 5 out of 5 by from My go to eye brow makeup when i don’t feel like dropping too much money, I’ve been using this one for awhile now. Before It was ABH but I like the way this ones feels and looks on my brows. ABH has its moments where the product starts to get to thick for me, or starts looking too dark and I’ll go down a color and it’s like I’m having to adjust to that color. SO I started using wet n wild brand, and no problems yet.
Date published: 2020-01-30
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I just bought the wet n wild retractable brow pencil and I can not get the lid off. Tried everything. only the brush end comes off. What am I doing wrong ?

Asked by: frustrated
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