Ultimate Brow Retractable
Ultimate Brow Retractable Ultimate Brow Retractable

Ultimate Brow Retractable

Ultimate Brow Retractable is rated 4.4 out of 5 by 1412.
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Ash Brown
Medium Brown
Dark Brown

Insta-worthy! Fill in and define your brows with our unique triangular pencil tip. It creates strokes small enough to look like your finest hairs and sharpens the edges of those brows with rub-resistant pigments. Brush and blend it all out with the pencil's built-in spoolie. When you’re done, the tip retracts for quick-and-easy storage in your makeup bag.

Beeswax/Cire d'abeille, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Ozokerite, Ethylhexyl Palmitate, Phenoxyethanol, Sorbic Acid, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Red 40 Lake/CI 16035, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288].
Rated 4 out of 5 by from A great eyebrow pencil to carry around for touch ups (or for a quick pair of eyebrows when going to the grocery store and all). I cannot live without this pencil and definitely recommend. You will always find one in my purse and at the price, I typically end up buying more than 1 at a time, sometimes even different shades of brown. I will say that if you do have oily skin around your brows, it may go on a little weird and then get a little chalky looking. The only reason I didnt give it 5 stars is because it is a little thick which is great because it doesnt break easily but harder to get thinner lines when needed but I feel like this is more 4.5 than 4 stars. Try it out, you wont regret.
Date published: 2020-10-12
Rated 4 out of 5 by from First of all, I really wish wet n wild carried a black or granite shade for this product, but they don’t, so I bought the dark brown. It matched surprisingly well. The pencil itself is very creamy and soft, which makes it glide on super easily but also clumps into certain hairs as well which, for me, made my eyebrows look a little messy. It is easily fixed by brushing through your brow hairs. It lasts a long time on your eyebrows if you don’t touch your face a lot, but if you do, which is my case, it transfers very easily. Amazing product for the price point though. Definitely a steal.
Date published: 2019-07-03
Rated 5 out of 5 by from This is by far the best brow pencil I've tried from the drugstore (I've never tried any high end brow products). The pencil itself is creamy but not too much so where it smears. The colour is perfect for my hair colour, too! I also really like that it's retractable so you don't have to sharpen it. The triangle shape of the product is really helpful and I'm able to do my brows so much faster because of it! I also REALLY appreciate that there's a spoolie on the other end because I can't do my brows without them! I've already repurchased this and plan to continue to do so in the future!
Date published: 2019-04-09
Rated 3 out of 5 by from Mixed feelings about this product. I paid $8 for this and although it’s not the best brow pencil I own, it’s really not the worst. The formula is alright, nothing really special. It applies really nice and smooth but to be quite honest the wear isn’t great, I find it smudges really easy. The appearance of the product looks like the ABH brow defined but if you’re looking for that dupe this isn’t it. The shape of the pencil would probably work better for thicker brows as it’s really easy to fill in, but as someone with really thin brows I need a thinner pencil. I like a pencil that I can do more detail with so that it doesn’t look like I just drew them on. I think for the $8 if you have thicker brows it’s worth a try!
Date published: 2018-05-26
Rated 5 out of 5 by from I’ll start saying that I have pretty natural full thick black looking eyebrows and I don’t necessarily do much when it comes them since they have a natural nice shape. But I do like to fill in some gaps and this is perfect to me, it works nice. Is pigmented enough but not too much where is going to make you look like you have “sharpie eyebrows” however, you need to be careful enough because the shape that the product comes is a little thick, so you definitely need to make sure you use it in the right angle if that makes any sense. I’ve been looking forward to try one with more of a micro tip, but this one honestly is pretty good, not too waxy and perfect for me. I don’t even need spend a lot on ABH products anymore.
Date published: 2020-02-10
Rated 5 out of 5 by from I picked this product up on the way home after seeing it was under five dollars at my local Walgreens. You can find it at CVS too and surprisingly works really well. I’m a huge fan of ABH’s micro brow pencil and this one is a pretty good dupe. The color of the product is good and the formula is good too, not too soft and creamy just hard enough and will to last on your brows all day. Wet and wild probably doesn’t do many sponsorships with beauty gurus or something because I have not heard a single person talk about this. It’s a great product, would highly recommend!
Date published: 2019-08-20
Rated 4 out of 5 by from The good: it's cheap! I like the shape, which makes it a bit quicker to apply on busy mornings. It comes with a spoolie on one end, which is a must-have. The bad: not a huge color range, is a bit of a dry pencil so can be difficult to blend of you want a softer look. The annoying: I know this is just me and my laziness/hurriedness in getting ready. But I find that since the caps are the same color and similar sizes, I frequently put the shorter one that belongs on the spoolie onto the pencil tip--thus crushing it. I'm probably the only one with this issue.
Date published: 2019-02-02
Rated 4 out of 5 by from I really like this product. The shape of the pencil makes defining my brows super easy and allows me to add as much color as I want. I can make my brows as exact as needed. The color is pretty darn accurate to the color needed for my brows as well. It is a little bit stiff of a product so it can be a little difficult to put on. That's the only thing I'd change. I would make this product a little easier to apply. Other than that it is great! I love that it is so cheap too. Definitely a good product if you cannot afford a higher price point of beauty products.
Date published: 2018-10-22
Rated 4 out of 5 by from I actually really enjoy this brow pencil especially because of the price point! I got mine for almost $2 and I’m really happy with it. The mold for the pencil is thick and comparable to the Anastasia brow definer. The color was pretty accurate to an ash brown which is what I liked! The only downside is the formula. It’s a little bit too waxy for my taste so while it dispersed color nicely, it can clump up or not want to stay on to some parts of my brow. However when I clean up my brow with powder and gel, it looks very good and lasts a long time. :)
Date published: 2020-04-01
Rated 5 out of 5 by from Hands down one of the best brow pencils I’ve ever tried! This has totally replaced my good proof pencil from benefit. I actually think this could be a good dupe for that! It goes on with ease! So pigmented and you can use a very light hand and get a great looking brow out of it. Therefore, using less product than some other pencils that are harder to use. I’m so happy I found this and it’s $6?? That’s nuts. Wet n Wild is stepping their game up and I’m loving it. This is only one of their great products they make. I’ll be using this for a long time!
Date published: 2019-04-15
Rated 5 out of 5 by from My favorite brow pencil! I used to use one from Missha but they discontinued it and this is the closest I’ve come to finding a replacement. Great value for the money, love that it comes with a spoolie. If you like to draw individual hairs, this isn’t the product for you. But for me this just helps thicken up the look of my brows in a super fast way. Nice mix between creamy and waxy with a medium pigmentation that looks very natural. The shade medium brown is a perfect cool, ashy brown that works with my light/medium, natural brown/black hair
Date published: 2020-05-11
Rated 2 out of 5 by from There isnt much I like about this product. The shape of the actual eyebrow product is weird, and triangular. I have a hard time making straight lines with this and the shape of the product itself (not the pen) makes it hard to control and make precise lines/marks. The dark brown color isnt very dark brown at all. On my face, its a warm, medium brown color. I dont recommend this product. Ive tried eyebrow pomades, pencils, brow gel and other eyebrow products before and this was the hardest to use and I got the least desirable results from it.
Date published: 2020-09-01
Rated 2 out of 5 by from I bought this because I hadn't used a brow pencil before but I would say I made the worst choice. I have the dark brown which matches but it takes a few times to get it dark enough & to where it doesn't look like I don't know what I'm doing. As well as it's not at all creamy enough so as I go over my eyebrows it just grabs my hairs off which I am very unsure about. Don't get me started with if it ends up getting ruined at the tip cause then the arch makes it so much harder to shape the brows correctly. I would not recommend this to others.
Date published: 2018-06-15
Rated 4 out of 5 by from I purchased this in the medium brown color as I couldn’t t find the dark brown color no matter where I went! I looked for it in 3 different stores and finally gave in and bought one! I really like this pencil and the shape of it. It actually stay that shape as you’re using it, obviously not as sharp as the first time but still pretty good. I use this for my lighter or quick makeup days! Works wonders. And I actually haven’t lost it yet so I’m impressed! Lol. The spoolie is really good as well too, it brushes the brow hairs really nicely.
Date published: 2018-10-08
Rated 5 out of 5 by from I bought this eyebrow pencil not expecting much from it. I was so surprised when I tried it the first time, its amazing! The shape of the eyebrow pencil is perfect for shaping and filling in brows. Usually taupe is a little too dark for me but this taupe is perfect. This brow pencil goes on smooth and blends out easily. It has the perfect amount of pigmentation and the staying power is out of this world! This is such an affordable eyebrow pencil, it was under $3. You get so much quality for the price! Definitely my new HG brow pencil.
Date published: 2020-01-17
Rated 4 out of 5 by from I’m a devout ABH Dipbrow user... but this little baby has my heart now. It’s not as pigmented as my Dipbrow, which may just be due to the shade I purchased, but it creates such a natural everyday look, and there’s no need for an extra tool because it comes with a spoolie! It’s in the perfect shape to carve a great brow out with easily, it lasts about as long as my Dipbrow does but doesn’t cake up on my brow hairs like Dipbrow tends to. I’ve been reaching for this way more often lately and it’s definitely something I would recommend!
Date published: 2018-06-16
Rated 4 out of 5 by from Loooooooveee this brow pencil! I seriously only use this! There isn’t much to fill in on my brows besides a bit of outlining so I have tried brow gels, powders and other pencils. I could never get a more natural look without looking like I had super dark brows. This works perfect for me, I could fill in where I needed it and it look filled in. The brush on the other end makes harsh lines look even more natural, I love this pencil if you have full brows and just need a bit of filling this is perfect for you! Also super affordable!
Date published: 2020-03-26
Rated 5 out of 5 by from Great stuff! I was given one of these from a friend of mine and it is now a staple in my everyday makeup look! I had to purchase more right away! Wether I do a full glam brow or just add some color to my brows I use it every day. I’m on my 2nd pencil and I can tell you honestly that I will not use anything else. This does the trick no matter what makeup look I’m going for!
Date published: 2020-05-27
Rated 4 out of 5 by from Wet n Wild has been killing it recently...I've been very impressed with the quality of almost everything I've tried, including this! A great pencil, for shaping, shading and achieving "perfect brows." The consistency is great... Creamy but not too creamy. The shape of the pencil is slanted, and that's what help you to get that perfect shape. I only gave it 4 stars because the shades that should've matched my brows had a reddish undertone which made me look funny. However, I do recommend this as long as you can find your color!
Date published: 2018-09-29
Rated 4 out of 5 by from Was looking for a really inexpensive brow pencil because I ran out of my Younique pencil and bought this one as a fill in until I could order some more. Love how it applies and looks. It is waxy but does apply nice. The triangle shape of it throws me off though. I normally use a really thin pencil and feel this one is not as easy to mimic hairs with as a thin pencil. It is ok for mimicing them on the front part of the brow but for the rest not so much. Other than that I can work with it and love how it looks when finished.
Date published: 2018-12-06
Rated 5 out of 5 by from Eyebrows are something I am just starting to learn how to do. I started with a dip brow kind of thing and now trying with a pencil as well. I love everything about makeup and I realized while rocking a full face of glam I needed to learn my eyebrows since they just weren’t as much of a wow factor as the rest of my face. So I figured I’d start off with a decent drugstore brand until I learned what to do and can pay for ABH products instead. Didn’t want to spend to much on something I’m just learning how to do. I did my research and found this bad boy and am so glad that I did. I love the finished look. Super easy and pigmented as well. Let alone doesn’t go anywhere throughout the day which is nice. Love this And it is well worth your dollar for a drugstore brand line
Date published: 2018-09-23
Rated 4 out of 5 by from My go to products are typically NYX pomade and the NYX brow pencil in taupe. I bought this today on a whim during work because I left my eyebrow pencil at home and definitely couldn’t continue my day without putting on some eyebrows ha ha so I stopped at Walgreens to try to find an inexpensive quick fix and I am so incredibly happy with this wet and wild retractable pencil the packaging is very sleek and simple and the price couldn’t get any better. Here’s to hoping that it could last over eight hours in the elements!
Date published: 2019-09-19
Rated 4 out of 5 by from I was surprised that I was surprised that i liked it so much. At first I wasn't pleased about thicker pencil, I was thinking that it would be impossible to do brows with that thick of a product but I was wrong. Because it's triangle shape it was fairly easy to do brows and because it was thicker it was much quicker than other brow products. The color was just right, ok on the ash/grey side without reddish undertone. I wish it would last longer, but I usually use brow powder on top of it to "lock it" in place then it's like waterproof
Date published: 2021-02-14
Rated 5 out of 5 by from This is definitely a holy grail item for me! The taupe color matches my coloring perfectly somehow and the angled retractable pencil makes sculpting and filling in my brows quick and easy. I have gone through at least 5 of these (if not more) since I first discovered them. It would be more but I have other brow products I need to test out or use up. My only qualm with this product is how quickly I go through them. It seems to only take about 1 month to finish one, less if I do more than one makeup look a day.
Date published: 2019-10-28
Rated 5 out of 5 by from I had been using eyeliner pencils and eyebrow powder with the wax for a couple years before I found this. The color matches real close to my real eyebrown color and stays put all day. I am really suprised by how well it stayed put. I had been stuck in a rainstorm and even though I was soaking wet, and all my other makeup gone this eyebrow pencil was still there shockingly! It's not even a waterproof kind. If you are on a budget like I am, this eyebrow pencil with the brush on the other end works AMAZINGLY!
Date published: 2018-05-23
Rated 5 out of 5 by from Amazing! This pencil is awesome! Love the texture it applies like a wax that’s very manageable. I have tried all kinds of eyebrow pencils but this one is amazing! I’m for sure buying more when I’m out of my abh. I used my moms to try it but I’m going to get it for myself
Date published: 2018-09-12
Rated 5 out of 5 by from Awesome! I was looking for this in my local store and they were out so that is what led me to the Awesome website of Wet and Wild! I really like this product because it gives my brows a natural look and its very easy to use, I would definitely recommend it!
Date published: 2019-11-06
Rated 5 out of 5 by from Let's talk brows! As a former make-up artist for M.A.C Cosmetics I have to admit I'm a little bit of a snob when it comes to my cosmetics. However, after a horrible "oh my God I left my make up bag on my vanity on a trip" moment I had to swing in to a nearby Safeway and grab some few staples. I went in completely cynical and with low expectations. But wow did wet n wild surprise me! It goes on nice (if you try to build it up too much it gets chunky so do be careful on that end) I chose ash brown as the colors were very limited. I wish they bad an Auburn to at least offer redheads (My hair is bright so obviously it wouldn't ever match lol). I attached some pictures of my finished brows with it! I did use an Anastasia Beverly Hills gel to set my brows. 10 out of 10 will purchase again.
Date published: 2019-08-12
Rated 4 out of 5 by from For the price this is a pretty decent eyebrow pencil. The fact that it's retractable is great and I love that it has the brow brush on the opposing side. The actual pencil is slanted, making it very precise upon application. My only complaint is that it could definitely be more pigmented. Although I have blond hair I like my eyebrows very dark. I had to go over my brows about 3 or 4 times before I got the color I desired when with most eyebrow gels or pencils I only have to go over them once.
Date published: 2018-07-05
Rated 5 out of 5 by from Good option for doing your brows. I have tried so many different brow products and ONLY a handful will I continue to use. This is one of those I have kept and continued to use. The brow makeup goes on smoothly and the brush on the other end works well for blending it into the eyebrows. This isn't my favorite but this is definitely with my top 10 used brow products. It's affordable and very well made. Long lasting. Good for outlining the brows and filling them in as well. Would recommend.
Date published: 2020-09-11
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I just bought the wet n wild retractable brow pencil and I can not get the lid off. Tried everything. only the brush end comes off. What am I doing wrong ?

Asked by: frustrated
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