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Color Icon

Color Icon

Add intrigue to your complexion with wet n wild's signature Color Icon makeup line! This colorful collection features gorgeous shades ranging from soft neutrals to vivid pops of color that compliment all skin tones. Turn heads with wild favorites like our Color Icon rainbow highlighter, moisturizing lip glosses, and our 32-color eyeshadow palette. Illuminate your beauty! 

Set Descending Direction
  1. Color Icon Blush

    $3.49
    4 shades available
    Shop Now
  2. Color Icon Bronzer

    $5.49
    4 shades available
    Shop Now
  3. SALE!

    Fantasy Makers Color Icon Shade Shifting Blush- Zombie Blush

    $5.99 Special Price $3.89
  4. SALE!

    Color Icon 32-Pan Eyeshadow Palette

    $15.00 Special Price $9.99
  5. Color Icon Eyeshadow 10 Pan Palette

    $4.99
    8 shades available
    Shop Now
  6. Color Icon Multi-Stick

    $3.99
    13 shades available
    Shop Now
  7. SALE!

    Color Icon Eyeshadow Quad

    $3.99 Special Price $2.59
    5 shades available
    Shop Now
  8. Color Icon Eyeshadow Single

    $1.19
    7 shades available
    Shop Now
  9. SALE!

    Rebel Rose Color Icon Eyeshadow Quad

    $4.99 Special Price $3.24
    1 shade available
    Shop Now
  10. SALE!

    Color Icon Eyeshadow

    $4.68 Special Price $3.04
    1 shade available
    Shop Now
  11. SALE!

    Color Icon Loose Pigment

    $3.99 Special Price $2.59
    2 shades available
    Shop Now
  12. SALE!

    Color Icon Lip Gloss

    $2.93 Special Price $1.90
    4 shades available
    Shop Now
  13. Color Icon Lipliner

    $1.19
    6 shades available
    Shop Now
  14. Color Icon Brow Pencil

    $2.79
    4 shades available
    Shop Now
  15. SALE!

    Rebel Rose Color Icon Creme Blush

    $4.99 Special Price $3.24
  16. SALE!

    Color Icon Baked Blush

    $4.99 Special Price $3.24
    3 shades available
    Shop Now
  17. SALE!

    Fantasy Makers Color Icon Loose Pigment

    $2.99 Special Price $1.94
    2 shades available
    Shop Now
  18. SALE!

    Color Icon Rainbow Highlighter

    $5.99 Special Price $3.89
    3 shades available
    Shop Now

Hey, Wild One!

Welcome to Wet N Wild, the trusted beauty destination for all makeup lovers.  From our flawless foundations to bold lip colors, Wet N Wild has a reputation for game-changing makeup products at an affordable price.  That's why we are the #1 value makeup brand in America.  Oh, and did you know we are 100% cruelty-free, and always have been?  We are passionate about beauty, both inside and out.  Our dependable products and colorful styles are designed to help you look and feel your very best, no matter who you are or where you are in life.  Learn more about Wet n Wild Beauty & our commitment to cruelty-free cosmetics.

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