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Color Icon

Color Icon

Add intrigue to your complexion with wet n wild's signature Color Icon makeup line! This colorful collection features gorgeous shades ranging from soft neutrals to vivid pops of color that compliment all skin tones. Turn heads with wild favorites like our Color Icon rainbow highlighter, moisturizing lip glosses, and our 32-color eyeshadow palette. Illuminate your beauty! 

Set Descending Direction
  1. Color Icon Blush
      Color Icon Blush
    $3.49
    4 shades available
  2. Color Icon Bronzer
      Color Icon Bronzer
    $5.49
    4 shades available
  3. Wet n Wild | Fantasy Makers Color Icon Shade Shifting Blush- Zombie Blush - Product front facing on a white background
     SALE! Fantasy Makers Color Icon Shade Shifting Blush- Zombie Blush
    $5.99 Special Price $3.89
  4. Wet n Wild | Color Icon 32-Pan Eyeshadow Palette - Product front facing open on a white background
     SALE! Color Icon 32-Pan Eyeshadow Palette
    $15.00 Special Price $9.99
  5. Color Icon Bronzer
      Color Icon Bronzer
    1 shade available
  6. Color Icon Multi-Stick
      Color Icon Multi-Stick
    $3.99
    13 shades available
  7. Color Icon Eyeshadow Quad
     SALE! Color Icon Eyeshadow Quad
    $3.99 Special Price $2.59
    6 shades available
  8. Color Icon Eyeshadow Single
      Color Icon Eyeshadow Single
    $1.19
    7 shades available
  9. Rebel Rose Color Icon Eyeshadow Quad
     SALE! Rebel Rose Color Icon Eyeshadow Quad
    $4.99 Special Price $3.24
    1 shade available
  10. Color Icon Eyeshadow
     SALE! Color Icon Eyeshadow
    $4.68 Special Price $3.04
    1 shade available
  11. Color Icon Loose Pigment
     SALE! Color Icon Loose Pigment
    $3.99 Special Price $2.59
    3 shades available
  12. Color Icon Lip Gloss
     SALE! Color Icon Lip Gloss
    $2.93 Special Price $1.90
    4 shades available
  13. Color Icon Lipliner
      Color Icon Lipliner
    $1.19
    6 shades available
  14. Color Icon Brow Pencil
      Color Icon Brow Pencil
    $2.79
    4 shades available
  15. Wet n Wild | Rebel Rose Color Icon Creme Blush, Rose In Peace - Product front facing on a white background
     SALE! Rebel Rose Color Icon Creme Blush
    $4.99 Special Price $3.24
  16. Color Icon Baked Blush
     SALE! Color Icon Baked Blush
    $4.99 Special Price $3.24
    3 shades available
  17. Fantasy Makers Color Icon Loose Pigment
     SALE! Fantasy Makers Color Icon Loose Pigment
    $2.99 Special Price $1.94
    2 shades available
  18. Color Icon Rainbow Highlighter
     SALE! Color Icon Rainbow Highlighter
    $5.99 Special Price $3.89
    3 shades available
Set Descending Direction

Hey, Wild One!

Welcome to Wet N Wild, the trusted beauty destination for all makeup lovers.  From our flawless foundations to bold lip colors, Wet N Wild has a reputation for game-changing makeup products at an affordable price.  That's why we are the #1 value makeup brand in America.  Oh, and did you know we are 100% cruelty-free, and always have been?  We are passionate about beauty, both inside and out.  Our dependable products and colorful styles are designed to help you look and feel your very best, no matter who you are or where you are in life.  Learn more about Wet n Wild Beauty & our commitment to cruelty-free cosmetics.

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