Wet n Wild | Color Icon Bronzer- What Shady Beaches - Product front facing on a white background
Wet n Wild | Color Icon Bronzer- What Shady Beaches - Product front facing on a white background Color Icon Bronzer- What Shady Beaches Color Icon Bronzer- What Shady Beaches

Color Icon Bronzer- What Shady Beaches

Color Icon Bronzer- What Shady Beaches is rated 4.1 out of 5 by 3071.
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Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.

Cruelty-free, gluten-free, fragrance-free, vegan

739A - Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Boron Nitride, Microcrystalline Cellulose, Silica, Dimethicone, Magnesium Myristate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Lauroyl Lysine, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Water/Eau, o-Cymen-5-ol, Triethoxycaprylylsilane, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891.

740A - Caprylic/Capric Triglyceride, Magnesium Myristate, Synthetic Fluorphlogopite, Silica, Boron Nitride, Microcrystalline Cellulose, Polybutene, Vinyl Dimethicone/Methicone, Silsesquioxane Crosspolymer, Dimethicone, Lauroyl Lysine, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, o-Cymen-5-ol, Water/Eau, Triethoxycaprylylsilane, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891.

742B and 743B - Caprylic/Capric Triglyceride, Boron Nitride, Microcrystalline Cellulose, Silica, Magnesium Myristate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Dimethicone, Synthetic Fluorphlogopite, Lauroyl Lysine, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Water/Eau, o-Cymen-5-ol, Triethoxycaprylylsilane, Tin Oxide, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891.

Rated 4 out of 5 by from The color came out just fine (which is rare that I have a bronzer be pigmented enough to only need one application) but the formula didn’t seem to want to blend very easily and there was a decent amount of kickback on the palette. I like wet n’ wild’s cosmetics because I think they offer a good option of makeup for a very cheap price. So feeling this way I don’t feel that I have unreasonable expectations on their products. So I’m only deducting one star for the blendability issue.
Date published: 2018-09-08
Rated 5 out of 5 by from I use the lightest shade Reserve your Cabana, as a setting powder!! It really works amazing at setting the face and adding glow to the face. I know it sounds crazy since this is called a bronzer, but since this is the lightest shade it can be used as a highlight as well. For us pale/ light girls at least!! This powder is super soft and has a slight shimmer but it still looks great lightly over the whole face. Give it a try!! :) Btw, I heard this tip from the YouTuber likelymakeup.
Date published: 2019-10-31
Rated 1 out of 5 by from Miss the old formula Regardless of high end brands this has been my favorite bronzer. The new design the formula is not the Same =( and I am having trouble finding the old formula.
Date published: 2021-02-12
Rated 5 out of 5 by from The quality of this bronzer is extremely good for it being so cheap. Wet n Wild always comes out with the best products that are accessible to anyone. This bronzer is buildable, so it’s hard to overdo it. It also has a slight sheen that gives a beautiful, natural glow to the face. This will always be one of my OG bronzers and I know it will never do me dirty. Plus, the pan size is huge so it takes awhile to run out. It’s very money friendly! [product:wet-n-wild-coloricon-bronzer]
Date published: 2018-05-30
Rated 5 out of 5 by from Another winner from Wet and Wild! I love this product! This product goes on smooth and silky and leaves an Illuminating glow! I cannot think of anything that I would do to change the formula in this product it does exactly what it says and gives me everything that I'm looking for in a bronzer! I recommend this product to anyone who is looking for that beautiful sun kissed glow that this product leaves! I will continue to purchase this product and others like it from Wet and Wild
Date published: 2019-07-16
Rated 5 out of 5 by from LITERALLY MY RIDE OR DIE. It’s broken, hit pan but I still insist on using it! I use it has a bronzer to warm up my face and then I go in with a different product for my contour. This product isnt crazy pigmented but that also makes it fool proof! Great for beginners. This shade is perfect for summer because it has some shimmer to it! This bronzer has a great consistency and plays nicely with other products. AND ITS SO CHEAP! This is a no brainer!! I would 10/10 recommend.
Date published: 2018-06-20
Rated 5 out of 5 by from This bronzer has a very good formula, it doesn’t turn pink or orange it stays the same color as it is in the pan. I really like this bronzer because it looks very natural on the face and has good pigment. The price for this is amazing and I honestly would buy this again. I would love to review more wet n wild products to see what else works for me and show others how great their products are![product:wet-n-wild-coloricon-bronzer-sunset-striptease-742b-new-larger-sealed]
Date published: 2019-07-11
Rated 5 out of 5 by from I love this product! It is very pigmented, and I can use it all over my face. Lately, I've been using it as eyeshadow as well as contour. I don't think it needs any improvement, as Wet and wild already offers bronzer with flakes of shimmer in it. I would definitely buy it again, and I've already recommended it to a friend. This bronzer is a very reliable drugstore brand, and it's vegan. What more could you ask for in a product that is highly pigmented, cheap, and vegan?
Date published: 2019-12-05
Rated 5 out of 5 by from I am a very fair skinned girl, especially in the winter meaning a lot of bronzers don't work for me. However, this one is perfect. It's not too warm or too cool, it brings life back to my face after putting on foundation and it blends right into the skin. I use the shade ticket to Brazil to bronze and it feels like it has endless product. Then I use the shade Reserve your Cabana to set my makeup for a glowy finish. Neither of these shades look like a powder on the skin
Date published: 2018-06-26
Rated 3 out of 5 by from The Wet n Wild Coloricon bronzer is a warm toned bronzer that is good to give you a good flush of color that makes it looks like you have a little bit of a tan. I use it both with and without foundation and I like the way it looks on my skin. A big downside though is that it is sparkly, which is not great for a bronzer. But if you're looking for a cheap, buildable bronzer then this is a great beginner one so you dont end up looking like you have mud on your face lol!
Date published: 2018-09-08
Rated 5 out of 5 by from Subtle or svelte, love this bronzer! Love the color pay off of this product and it's so easy to blend out!
Date published: 2020-02-03
Rated 5 out of 5 by from I absolutely love Reserve Your Cabana . On my fair skin , it is the perfect setting powder . I have dry skin , so a lot of powders go on dry and cakey, but this one just provides a nice sheen , without looking oily . I know it says “bronzer” but it is so light it works as a setting powder . It is almost comparable to the Hourglass powders at a fraction of the cost . My only gripe is it’s very hard to find . No stores around me carry it so I have to order online .
Date published: 2019-06-30
Rated 5 out of 5 by from Love it so much. This is very warm and easy to buildup color. Great on my fair skin.
Date published: 2019-12-05
Rated 5 out of 5 by from Oh yesss! Bronze me baby!! This is worth looking around for. No shiny, golden glitter nonsense, just good ‘ol sun-kissed glowiness!! (Is that a word?) It’s perfect for those fall days when your tan is fading and you need to look like you actually slept for more than 3 hours. Swirl it onto a big, fluffy brush and go for it. I put it all over my face and it looks very natural. Gotta love a good price point too!! Grab this when you find it at your local drugstore!!
Date published: 2019-10-14
Rated 5 out of 5 by from I have this in reserve your cabana and it is STUNNING! This works as an all over bronzer on me as I am extremely pale however on most I would say it's more of a highlighter or finishing powder. There is a bit of sheen to the formula which I personally like and I would even say it's a possible dupe for hourglass finishing powders. You also get a great amount of product for about 4 or 5 dollars. The only downside is that this may not work for darker complexions.
Date published: 2019-04-10
Rated 4 out of 5 by from This bronzer is really cute. I bought it since it's very affordable and it has a good amount of product. The product is very light. As for me, I have to apply a few times to have the bronzer to show, which is why I gave the product 4 stars. I still like the result because it is simple and it looks cute. I also prefer matte bronzers but if you are looking for a bronzer that has shimmer in it, this one is the one. It gives your skin a beautiful shiny bronze tone.
Date published: 2020-04-21
Rated 3 out of 5 by from While im always amazed at wet n wild products, this one just kinda is alright to me. Im not a fan of having shimmer in my bronzers, and while there isnt a bunch of it in this formula, you can still see some sheen with this bronzer when applied. Great tones for warm skin tones, and truely am amazing value for the price. Easy to blend and pair with other products, id just like to see a truly matte bronzer from wet n wild (and not a matte eyeshadow used as one)
Date published: 2019-11-11
Rated 5 out of 5 by from This bronzer is so good. I got it because Kathleenlights raved about it. It gives you such a great warm bronzed on the skin. It does have shimmer in it but it's not something you notice on the face. There's no glitter specs, it just gives you a glow from within. The color matches my fair complexion and it's not a too cool or to warm bronzer. The price is the best part. This bronzer is so inexpensive and you get so much in the pan. I highly recommend this.
Date published: 2019-01-18
Rated 4 out of 5 by from Change in Packaging and Possibly Color I really loved how this bronzer complimented my light-skinned toned black skin. I didn't, however, like the way the bronzer would break into small pieces and coat my makeup bag. lol When I went to purchase this again, it was packaged differently. While this square styled one appeared to cause the contents to stay more solid, the bronzer barely transfers to my brush. Also, the color does appear to be slightly different than the previous Ticket to Brazil.
Date published: 2020-12-22
Rated 1 out of 5 by from I have used this product for years, lately I’ve noticed the amount is less and less while the price has not lowered. If anything the price has increased. The worst part is the package is the same size. So I ask, why not care about your consumer and have less packaging instead of less product? Not sure I will continue purchasing this product as it’s obvious the consumer is not what is of importance to the company. [product:wet-n-wild-coloricon-bronzer]
Date published: 2018-10-27
Rated 4 out of 5 by from Awesome product for the very low price that it is. The color is just right for my skin tone and its not too shiny or dull. The pigment is strong and works just how it should. It unfortunately breaks and the container "leaks" the pigment, getting all over my makeup bag, which is why I subtracted a star. Other than, if you keep it om your vanity instead, it should be perfect! I reccomend trying this product, especially if you are new to the makeup world.
Date published: 2020-02-29
Rated 4 out of 5 by from I picked the lightest shade I could find because I am pretty pale. That's what is hard about bronzers, most of them aren't made for the people who really need them. It goes on very smoothly, though as soon as I swiped my brush across it there was a ton of loose powder that came up, which would have been hard to work with had this been too dark for me. It went on very smooth though. The color is almost too light, even on my pale skin, as a bronzer. There is a slight shimmer, though nothing chunky or glitter like. I feel like I could use this all over my face for a nice natural healthy glow instead of contouring, which I am definitely ok with. This feels so nice on my face that I will definitely find a purpose for it in my makeup routine, even as an all over powder if nothing else. Maybe I'll buy the next shade up for actually bronzing.
Date published: 2019-02-16
Rated 4 out of 5 by from Although it says “bronzer” I’ve found this bad boy to be an excellent highlighter! It’s subtle enough to use all over lightly for a radiant glow, or packed on the cheekbones for high shine. The texture is buttery soft and the product lasts forever. It’s one of my top five drugstore favorites, and works well with many complexions. Bonus: No super chunky glitter or chalkiness! Such a win at only $5. I get compliments all the time, thanks wet n wild.
Date published: 2019-12-19
Rated 5 out of 5 by from first off, i would like to explain that i don’t use this product as a bronzer. i watched an itslikelymakeup video, where she said that the lightest shade, reserve your cabana, works well as a glowy powder. i am extremely fair, and this shade works as a glowy powder/subtle highlighter on me! it keeps my skin from being oily and sets my makeup, but at the same time allows me to look like a dewy, glowing goddess. i would definitely buy this again!!!
Date published: 2018-05-29
Rated 3 out of 5 by from Colour is good on this, a little more orange than I prefer however. Decent amount of shimmer in the pan but not a lot comes off on your face which I like. Still gives me a nice glow when I need it. What I don’t like is that it’s not packed tight enough almost, so every time I go to use it. A little bit breaks off each time. So then I have a mess of power all over my makeup table. Really annoying. Wouldn’t buy this product again because of this.
Date published: 2018-10-23
Rated 4 out of 5 by from I started using this bronzer when they still had the circular packaging and really liked it. The new look is very nice, I love the gold touch and the shape. I was looking for bikini contest as that was the one I have but they only had this shade left in stock. It’s still a pretty shade though. I got this one as part of a Christmas gift for a friend. I only get people things I have personally tried and loved and I hope she likes this as well.
Date published: 2019-12-15
Rated 5 out of 5 by from Lovely, affordable, easy to find bronzer. It looks very natural, lasts all day and doesn't have a lot of blow back. It seems subtle, but it is beautiful. It is definitely part of my daily makeup routine whether I'm doing simple or more. I love it. My ONLY complaint it that the container is unnecessarily big and feels kind of delicate. I would not throw this in my purse for touching up while I'm out. That being said, I've never needed to.
Date published: 2019-06-27
Rated 4 out of 5 by from This bronzer is surprisingly This bronzer is surprisingly good! I don’t use powder bronzer anymore but when I did, this one got the job done. It’s pigmented but not so much that it’s hard to work with. It’s one of those that is buildable. It can be slightly patchy sometimes but if you make sure to set after foundation, then applying the bronzer it does lessen that. Overall it’s a good product that gets the job done without breaking the bank. Totally worth picking up.
Date published: 2021-05-12
Rated 2 out of 5 by from The pros of this product include the fact that it is very blendable and provides good color; however, the sparkle in this bronzer really does it in for me. There is far too much glitter in this product for it to look nice on the skin. Instead of providing a glow it leaves the skin looking almost metallic which I don't think is very many people goal when applying bronzer. All in all, there are definitely better bronzer options out there.
Date published: 2019-02-07
Rated 3 out of 5 by from Some of my favorite youtubers have absolutely raved about this product, and for whatever reason I cannot make this product work for me. It swatches beautifully and looks like a shade that should compliment my skin tone, but I have found that when applied this pulls very orange on my face. I am also not a fan of the shimmer, it is much more noticeable on my face than others have claimed it to be. Not my favorite product from Wet n' Wild.
Date published: 2019-06-07
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My friend wears this and it has beautiful glitter in it. The color I bought has just a sheen. Which color  has the glitter?  Thanks 

Asked by: Andrea516
739A Palm Beach Ready is sheen and 742B Sunset Striptease is more mild like a true bronzer. If you want shimmer purchase palm beach 
Answered by: TracyFrost
Date published: 2021-02-26

Is there a bronzer close to this shade that doesn't have the shimmer? I LOVE this product and have used it for years but would like it without the glitter effect if possible.

Asked by: Goldylox638
Hi there! They are 4 of the line and among them there is a matt tone
Answered by: Luz maria
Date published: 2021-06-03

If I'm inbetween the shades Toffee and Cocoa in the photofocus foundation, what shade should I get in the bronzer?

Asked by: DocFelix

Is the shade "What shady beaches" matte or shimmer

Asked by: kayla127

For years, I've been using Color Icon Bronzer #742A "Goddess," which is perfect for me, but apparently has been discontinued. Which of your current shades do you suggest that I use instead?

Asked by: Mother Goose

What one would be close to their old bronzer bikini contest?

Asked by: Saucy

What shade should I get if I have a medium skin tone?

Asked by: iridoo

What happened to Bronze Dynasty? Is there anything similar? 

Asked by: NirA007
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