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Vegan Foundation

Shop vegan foundation that make you look as fabulous as you feel! Explore our vast range of affordable vegan makeup, including vegan foundation sticks and vegan liquid foundation. Don't miss our flawless stick foundation, available in 21 shades ranging from ebony to porcelein. With intensly moisturizing formulas, our vegan foundations blur imperfections and minimize pores. Plus, as a PETA-certified cruelty-free brand, we're proud to say we have never and will never test on animals. Wet n wild loves our furry, scaly, and feathery friends!

Set Descending Direction
Set Descending Direction

Hey, Wild One!

Welcome to Wet N Wild, the trusted beauty destination for all makeup lovers.  From our flawless foundations to bold lip colors, Wet N Wild has a reputation for game-changing makeup products at an affordable price.  That's why we are the #1 value makeup brand in America.  Oh, and did you know we are 100% cruelty-free, and always have been?  We are passionate about beauty, both inside and out.  Our dependable products and colorful styles are designed to help you look and feel your very best, no matter who you are or where you are in life.  Learn more about Wet n Wild Beauty & our commitment to cruelty-free cosmetics.

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