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VEGAN VEGAN

photofocus™

foundation
  • Lightweight, Fragrance-Free Foundation
  • Provides Medium To Full Coverage
  • Oil-Free, Paraben-Free, and Sulfate-Free

$5.99

shop now

available in
20 shades

photofocus™

foundation
VEGAN VEGAN

photofocus™

pressed powder
  • Lightweight, Blendable Powder Sets Makeup
  • Reduces Shine While Leaving A Soft, Satin Finish
  • Oil-Free, Fragrance-Free, and Gluten-Free

$4.99

shop now
VEGAN VEGAN

photofocus™

foundation
  • Lightweight, Fragrance-Free Foundation
  • Provides Medium To Full Coverage
  • Oil-Free, Paraben-Free, and Sulfate-Free

$5.99

shop now

available in
20 shades

VEGAN VEGAN

photofocus™

pressed powder
  • Lightweight, Blendable Powder Sets Makeup
  • Reduces Shine While Leaving A Soft, Satin Finish
  • Oil-Free, Fragrance-Free, and Gluten-Free

$4.99

shop now
VEGAN VEGAN

photofocus™

concealer
  • Brightens & Perfects Appearance Of Skin
  • Conceals Imperfections, Dark Spots & Blemishes
  • Fragrance-Free and Gluten-Free

$3.99

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get camera ready & own every light

watch video now

700 SELFIE TEST

50 WOMEN TOOK A TOTAL OF 700 SELFIES

To ensure our new Photo Focus™ Foundation, Concealer, and Powder were "selfie ready" for our fans, we had 50 women take a total of 700 selfies. We tested for "photo flashback" on the top 2 smart phone models under 7 light conditions. The majority of women said their selfie was flawless!**

7 light conditions:

  • 1 Clear Blue Sunlit Sky
  • 2 Outdoors PM
  • 3 Indoors PM
  • 4 Electronic Flash
  • 5 Fluorescent Light
  • 6 Bathroom Light
  • 7 Nightclub Light

goodbye photo flashback***

helps eliminate white particle reflection
-

tested on multiple skintones:

  • Under 7 Light Conditions
  • With Top Smartphone Models
  • With & Without Flash

goodbye photo flashback***

helps eliminate white particle reflection
-

tested on multiple skintones:

  • Under 7 Light Conditions
  • With Top Smartphone Models
  • With & Without Flash

Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user's selfie skills, phone model, or lighting condition.

A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

What is Flashback? ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

find your shade

step 1

choose one

foundation line

  • L'Oreal True Match

  • L'Oreal Infallible Pro-Matte

  • Maybelline Fit Me Matte + Poreless

  • Revlon ColorStay Combo/ Oily

  • Neutrogena Healthy Skin

  • CoverGirl True Blend

  • Mac Studio Fix Fluid

  • Make Up Forever HD Ultra HD Invisible Cover

  • Lancome Teint Idole 24 hr

step 2

choose one

shade name

  • W1 WARM PORCELAIN

  • N1 NEUTRAL SOFT IVORY

  • W2 WARM LIGHT IVORY

  • N2 NEUTRAL CC IVORY

  • C2 COOL NATURAL IVORY

  • W3 WARM NUDE BEIGE

  • N3 NEUTRAL NATURAL BUFF

  • C3 COOL CREAMY NATURAL

  • W4 WARM N-B

  • N4 NEUTRAL BUFF BEIGE

  • W5 WARM SAND BEIGE

  • N5 NEUTRAL TRUE BEIGE

  • W6 WARM SUN BEIGE

  • N6 NEUTRAL HONEY BEIGE

  • W7 WARM CRML BEIGE

  • N7 NEUTRAL CC TAN

  • W8 WARM CR CAFE

  • N8 CPCNO

  • C8 COCOA

need more help?

click on a shade closest to your skin tone
  • Porcelain

    shade
  • Shell Ivory

    shade
  • Soft Ivory

    shade
  • Nude Ivory

    shade
  • Rose Ivory

    shade
  • Soft Beige

    shade
  • Buff Bisque

    shade
  • Peach Natural

    shade
  • Golden Beige

    shade
  • Cream Beige

    shade
  • Bronze Beige

    shade
  • Classic Beige

    shade
  • Desert Beige

    shade
  • Amber Beige

    shade
  • Caramel

    shade
  • Toffee

    shade
  • Cocoa

    shade
  • Mocha

    shade
  • Espresso

    shade
  • Mahogany

    shade

This foundation matching feature has been developed for wet n wild® Photo Focus™ Foundation. Any other trade names mentioned are separate and distinct from and not associated in any way with wet n wild® Photo Focus™ Foundation, and are owned by third-parties with whom wet n wild® has no association. Any use of a trademark or trade name owned by a third-party does not suggest an affiliation, association, or sponsorship with the respective trademark owner.

your results

the shades we recommend are:
shade

available in 20 shades

need more help?

click on a shade closest to your skin tone
  • Porcelain

    shade
  • Shell Ivory

    shade
  • Soft Ivory

    shade
  • Nude Ivory

    shade
  • Rose Ivory

    shade
  • Soft Beige

    shade
  • Buff Bisque

    shade
  • Peach Natural

    shade
  • Golden Beige

    shade
  • Cream Beige

    shade
  • Bronze Beige

    shade
  • Classic Beige

    shade
  • Desert Beige

    shade
  • Amber Beige

    shade
  • Caramel

    shade
  • Toffee

    shade
  • Cocoa

    shade
  • Mocha

    shade
  • Espresso

    shade
  • Mahogany

    shade

This foundation matching feature has been developed for wet n wild® Photo Focus™ Foundation. Any other trade names mentioned are separate and distinct from and not associated in any way with wet n wild® Photo Focus™ Foundation, and are owned by third-parties with whom wet n wild® has no association. Any use of a trademark or trade name owned by a third-party does not suggest an affiliation, association, or sponsorship with the respective trademark owner.

Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user's selfie skills, phone model, or lighting condition.

A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

What is Flashback? ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

ARE YOU READY?
WE'RE ABOUT TO GET
WITH SOMETHING AMAZING