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PhotoFocus Face Primer
SKU# 850

PhotoFocus Face Primer

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Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, we’re here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother!
Water/Eau, Cyclopentasiloxane, Isododecane, Ethylene/Acrylic Acid Copolymer, Methyl Methacrylate Crosspolymer, Butylene Glycol, Decyl Glucoside, Polysilicone-11, Dimethicone, Phenoxyethanol, Triethanolamine, Carbomer, Caprylyl Glycol, Chlorphenesin, Alumina, Hexylene Glycol, Ethylhexylglycerin, Hydroxyethylcellulose, 3-O-Ethyl Ascorbic Acid
  • Magic Potion!
  • Minimizes pores, fills fine lines, brightens complexion, and evens skin tone!
  • Made with white sapphire!
  • Provides a perfect surface for ultra-vibrant color that lasts all day
  • Prevents caking, creasing, and smudging

Product reviews

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  • Very disappointing


    I wanted this product to work so badly, I'm so disappointed it was a total flop. I hated everything about it. The texture was strange, in my opinion. It dried very flaky on my face and the peeling primer was very noticeable underneath the foundation. I have normal skin, so maybe this works better on those with oily skin who can handle the drying aspect of it.

    But the worst offense was that it made my pores look BIGGER. I gave it a couple more chances, changing application techniques here and there. Still hate it. Sorry, Wet n Wild! This one is a hard fail.

  • Felt great on my skin!


    My skin is very oily and so far I feel like this primer has helped my skin a lot from becoming oily! Especially on my nose! Glad I came across this product!

  • It's okay.


    It does hide my pores and stop my makeup from caking, but my face has gotten super dry since I started using it. I like it alot, but I need to know how to bring moisture back into my face. HELP!

  • So Dissapointed!


    I don't rate it with just one star because I sort of got it for free lol so it really didn't hurt. But the thing is that it claims to do so many things and it does not do ONE of them -at least on me-. My pores look the same, my skin tone isn't even and the only noticeable change I feel is that my skin feels a little more soft (but not really a big deal), the most awful part of all is that once I apply my foundation on top it starts to PEEL OFF, creating the illusion of dry patches I don't even have! Like ?? what? It's my first primer ever but I am pretty sure that's not what primers are supposed to do.

  • Love this!


    This stuff is really great. I had tried different primers, drug store and more name-brand, but was never impressed enough to repurchase. For the price, I decided to try this and it took me awhile to actually try it - now that I have, I love it. I just went on vacation to Florida, and was nervous my foundation would melt off - this definitely locked it on, and my makeup looked insanely amazing even in the humidity, ha! Def recommend.

  • coverall face primer


    it works very well, but you can´t rub it in your skin for too long.

  • Brightening


    I was looking for a primer to use on the days where my skin look dull... I have pale skin and sometimes it needs a bit of help. This was an awesome find! It really brightens my face up, and is a great base for a full face day too! It's a lotion type primer, and really sinks in quick. I give it 4/5 stars because I wanted my complexion to be evened out more than it was, but for brightening it is AMAZING.

  • Coverall Face Primer


    This primer is wonderful. It does everything the expensive primers do and at a great price.
    If you wear foundation, you need this Coverall Face Primer.
    Try it now.

  • I LOVE



  • Okay product


    I liked this product to a point. .

  • Prime the face!


    For the price its a great primer!

  • Not Too Slick!


    If you have combination skin this stuff is great. Foundation actually sticks to my nose now :)

    My skin is fairly sensitive. I set it aside for a little while because it didn't agree with my skin at first. I had recently exfoliated and the primer did sting. If your skin is sensitive use caution and definitely exfoliate a night or two b4 using this.

    Light hand with downward strokes minimizes pores and lines. They don't vanish but they look much smaller.

    Less smothering than the high silicone content primers @ higher prices.

  • love it!


    this helps so much

  • Keeps Your Foundation On!


    This primer is my favorite out of all of the ones in my collection. It has a moisturizing feel to it, but it isn't super slippery like some primers that make your foundation slip off. Instead, this primer has a slight bit off tackiness which makes your foundation stick to your face. You know it works because it has glycerin which is an ingredient that helps your foundation last! Definitly see my makeup lasting longer with this.



    I have very VERY oily skin and I've tried at least 3 or 4 primers to help me not feel oily throughout the day. I bought this product due to the fact that it caught my eye because unlike the other 3 or 4, it was inexpensive and the very impressive description, so I gave it a try. I applied the primer to my face and instantly my face felt smoother and the primer absorbed all the nasty oil on my face and I continued with my regular makeup routine and went out in the sun and my skin was still flawless!

  • I think this is fantastic!


    i am really surprised with this, it won me over for everything and i'm really happy with this.

  • its okay


    The primer works good but the smell and consistency of the product overall is similar to Elmer's glue.

  • My Holy Grail primer!!


    I cannot recommend this primer enough! It is incredible and best drugstore primer I've ever used and beats some of the sample primers I've tried from higher end companies.

    You will not be disappointed!

  • This primer is amazing!


    I love this primer. It hydrates my skin while smoothing out my pores. It leaves my skin feeling fresh and smooth. This stuff rocks for the price!

  • hi


    I love it i wore

  • Awesome!


    Yhis product is great! Hides all your pores!

  • Primer


    I love primers on my face even when it's very affordable. I love make up and wet n wild!

  • Awesome


    Definitely worked great on my pores but made my face a little drier than expected but worked did work

  • Terrible


    It's just not good.

  • Works well


    Im very pleased with how well it works.

  • Moisturizer + Primer


    I use this as my moisturizer and primer and it is awesome. I tend to go through it quickly though. I have done multiple tests where half of my face has this primer on and half has another (more expensive) primer on and I cannot tell a difference. Great product!

  • Best Primer Ever


    it leaves my eye shadow flawless at all times



    love this light primer

  • Best drugstore primer!


    I absolutely love this primer! But of course everyone's skin is different but it made my makeup go on smoothly and it made my foundation look amazing all day long!! I love it!!

  • work very good on me


    excellent primer, my face feel so soft!

  • Love it!


    This primer works really well for me, it's soooo smoth!! Makes my makeup stay in place.

  • loveeee


    makes face feel so soft before applying foundation. helps foundation apply easier

  • So Bright, so soft


    Well I mixed turmeric with water and rubbed the mix onto my dark spots.
    Then I decided to put on this primer.
    It made my 46 years old face look like an 18 years old face.
    This stuff really works. My large pores are fading away, wow.
    Will buy some more.

  • So freakin' good!!!!


    I have rosacea with really sensitive skin and this primer is a holy grail!
    No redness, no irritation, no acne breakouts... nothing but good!
    Keep this product forever WnW!

  • Love this primer


    This is my first primer and it is the best! I have an oily/dry skin combination and this primer never makes me shiny or oily. I use this with the concealer liquid foundation and setting spray, it always looks great. Lets my makeup last all day. I've even done a full cardio workout using these products and my makeup stayed in place, absolutely magical!

  • It's ok.


    This primer has more of a lotion feel, and makes the skin super soft. I have severly dry skin, and this primer sometimes peels/comes off of my face while I'm doing my face makeup. I wish this wouldn't do this, because I enjoy using this. Also, this primer has an odd smell. It does wear off, and it isnt strong, but it's just weird.

  • Amazing


    I bought this to do my sister in laws makeup for her wedding. I didn't touch her up once. It smooths the skin flawlessly and makeup will stick. I use this every day on my own face now. Fills in pores and dries instantly. I'm big fan of the blushes, liners and nail polishes as well!!!! Rediscovered this brand after many years!

  • I love this primer!!


    This is the best primer I have ever used it feels so moisturizering in your face truly recommended It

  • I love it.


    I have been looking forward to a great primer that does not irritate my skin and this is it. I have very sensitive skin and this is great for me. I love how light weight it applies and has this soft- dry finish when i blend it into my skin. It does absolutely everything i ask for and for my skin type. The only down fall is that the smell is very strong and chemical smelling, same with the concealer and the foundation in my other reviews.

  • I'm in love with this primer!


    I bought this on a whim after running out of my expensive, Lancome primer. I was pleasantly surprised! It was moisturizing, but not oily, matte, but not drying, and it only took a little to set my makeup. I love this stuff and it works just as well (if not better) than my more expensive primer. I've tried all kinds of primers (cheap to expensive) including Smashbox, NYX, MAC, Revlon, and L'oreal, but this Wet n Will primer does the job, it does not irritate my skin AND the price can't be beat.

  • Unfortunately it didn't work for me.


    Unfortunately it didn't work for me. I had the same problem as a previous reviewer with it starting to flake on my face after an hour or more. It might work great for others. You can't beat the price and the fact that it is cruelty free.

  • This is my first Primer


    I've used Mario Bedescu as a primer, and honestly it was moist and gave me an unneeded shine, this is very helpful because it dries matte, very good for oily skin. I haven't tried to use any other primers. So I wouldn't know if this is the best. But it's good for girls who don't wanna use really expensive products and waste their money if it doesn't work out.

  • No Magic


    Love wet n wild generally, but this product does nothing (nothing!) that it claims to. It is just a tube of lotion. It does not make magic nor brighten my skin, fill in lines or even out skin tone.

  • grate product


    It gets the job done I've tried a few different primers and didn't find the one that was the right one for me until this one thanks wet and wild

  • Gets the Job done


    I don't know much about primers, but this one suits me pretty well. It works especially well with other Wet n Wild foundations. It's really hydrating and not drying at all. Cruelty free primers can be hard to come by, especially affordable ones, so I would say pick this one up. It comes with a great amount of product too!

  • Fantastic Product, Fantastic Price


    I recently discovered this product in my local store. I needed a new primer, and I was aiming for one that was cruelty-free. I am happy to say I am delighted with this product and it's properties. It's very smooth and creamy, with a texture like moisturizer.
    If you're in the market for a new primer, give it a shot!

  • Great Product


    I love this primer because it is not watery and it does not clog my pores.

  • Great price, Nice product


    I recently bought this to try it out. I have used primers from Benefit, Smashbox, Hard Candy, e.l.f., etc. I have combination/oily skin. Silicone based primers just make my foundation slide off and wear patchy quickly. I had almost given up on primers altogether until I tried this product. You cannot beat the price. It is sort of mattifying. I found it absorbed very quickly and easily into my skin without leaving it so matte that you cannot apply makeup well. I used to be oily midday. My makeup lasts longer now. I am really glad I picked it up.