Loading..

Product was successfully added to your shopping cart.

X

Photo Focus™ Foundation
SKU#
  • Porcelain
  • Shell Ivory
  • Soft Ivory
  • Nude Ivory
  • Rose Ivory
  • Soft Beige
  • Buff Bisque
  • Peach Natural
  • Golden Beige
  • Cream Beige
  • Bronze Beige
  • Classic Beige
  • Desert Beige
  • Amber Beige
  • Caramel
  • Toffee
  • Cocoa
  • Mocha
  • Espresso
  • Mahogany

Photo Focus™ Foundation

Add to Wishlist
$5.99
ADD TO CART

DESCRIPTION
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.


  • High-performing, breakthrough formula

  • Featuring light-adjusting complex to help prevent white cast in photos

  • Tested under 7 light conditions with and without the use of flash




  • INGREDIENTS
    Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.
    CLAIMS
    GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

    • Clear Blue Sunlit Sky
    • Outdoors PM
    • Indoors PM
    • Electronic Flash
    • Fluorescent Light
    • Bathroom Light
    • Nightclub Light

    A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

    ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

    Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.

    Product reviews

    • Love this foundation
    • Obsessed !!!
    • Wow !!!
    • Better than high end brands!!!
    • Best for Oily Skin and Large Pores!
    • holy grail!!
    • Better than my $40 foundation!
    • THE REVIEW IS IN!
    • I GOT A REVIEW TO PROVE IT
    • NEW HOLY GRAIL
    • Amazing foundation
    • Great!
    • New go to foundation !!!
    • This photo focus foundation
    • love love love this foundation!
    • Love!
    Already tried it? WRITE A REVIEW
    • Amazing

      5

      Honestly this is one of the best foundations I own. Doesn't crease, doesn't cake, decent coverage, love it!

    • Does NOT work for oily skin

      1

      I am 29 years old and have oily skin, I purchased this to test it out. It is very creamy and spreads easily. However, my face felt very sticky and greasy. After the foundation dried my face was still sticky and the coverage was not impressive. I definitely will stick with Wet N Wild Coverall foundation and I sure hope they don't discontinue it to promote this new foundation because it is truly awful. #Disappointed

    • Love it

      5

      Provides excellent coverage and is not heavy on my face!!

    • Omg

      5

      Best foundation ever full coverage feels so light on my skin and the shade range is amazing

    • Better than estee

      5

      I regularly used Estée Lauder foundation. My oily skin made it patchy after a few hours. I can wear the photo focus all day and it still looks as good after 8 hours as it did when I applied it.

    • Photo focus foundation

      5

      Smells like paint but gives you flawless skin

    • Amazing

      5

      I'm dark-skinned and had hard time finding the right shade for me. I got the Espresso and it was a perfect a perfect match for me.

    • Wears very well

      5

      I was surprised how well this wore, especially throughout a long day. It looks really pretty on the skin and doesn't accentuate your pores. I do like the spatula instead of a pump or just plain bottle that I have to pour out of. Some people have mentioned a "paint-like" smell, but I don't notice any unpleasant smell at all. I'm very fair and Porcelain matches me really well. I can't believe how inexpensive it is!!

    • Foundation

      5

      I think it's better than any high end foundation I've ever used!

    • Perfect for pale princesses

      5

      I have no doubt that this foundation will also work well for medium-dark skinned beauties too... but personally, I've been hard pressed to find a wide variety of hues and tones for pale skin... until now! I have very pale, but warm tones skin. For somebody who is as light as me, a lot of "warm" foundations just make me look orange... but these are perfection. The soft ivory is a bit too dark and the porcelain is slightly too pale... so I just mix them together and it's like magic! It doesn't even look like I'm wearing makeup, it just gives the appearance of flawless skin. The fact that it's reasonably priced AND cruelty free (I am vegan and I won't spend a dime on anything that's been tested on innocent animals) make this foundation my new holy grail.

    • the hype was real

      5

      I was looking for a new foundation to replace just using powder foundation and concealer, as i was starting to feel i needed a little more coverage. The color match was perfect, and i really like the way this feels on my skin and how it blended. I didn't take any pictures to see how it does with photos, but i really am happy with this foundation, regardless of what it does for photos. I used the color marcher on this website to figure out my color by using an old l'oreal foundation color i remember i used to use. so happy that this worked out! also, i used thebalm face primer underneath the foundation, used a brush to put the foundation on, and then finished with the wet n wild finishing powder in neutral beige (it seemed a little light, but when i used it for finishing, it came out great!) highly recommend you try this product

    • It's ok...

      3

      I finally was able to find a shade light enough for me, but the formula is ok... Even with moisturizer and primer applied beforehand, the foundation still comes out patchy when used with my beauty blender. And forget adding concealer on top of it.

    • AMAZING!!!

      5

      I love it so much for my combo/oily skin! It's very full coverage but feels like my skin it feels so light! I already bought a back up bottle i love it so much. It blends super easy and keeps me matte all day without clinging to dry spots with the right primer! LOVE THIS SOOOO MUCH!!

    • Not Recommended At All

      1

      I had no high hopes for this foundation because it was inexpensive but I thought why not try it because sometimes you find a real gem that doesn't empty your wallet. All I can say is "let the buyer beware." To start with it is extremely drying to the skin and sits like caulk on your face I have normal skin with fine to small pores and every pore noticeably stood out and there was just no blending or smoothing it in on my face. The other issue I had with it was the smell. The fragrance is like that of latex paint. I washed the foundation from my face and the bottle went straight into the trash. Thankfully I'm only out a few dollars.

    • Love it!

      5

      I was running out of my "high end" foundation which I spend $46 on and it was actually quite terrible, so I decided to go back to a drugstore brand, but I wanted a vegan foundation. I saw one youtube reveiw on this foundation and went out on a limb and bought it. Can I just say how great this foundation is? I have combo skin with a very oily nose, but this foundation makes everything so smooth and even. It does have a funky paint smell, but that goes away when you apply it. Ive worn it for more than 8 hours and the smell has not bothered me; it wasn't even there. I highly recommend this!

    • Awesome!!!!

      4

      It's honestly such a Great foundation at an affordable price!!

    • DO NOT RECOMMEND!!!

      1

      Like others I had high hopes for this foundation. I've been using this for about 3 weeks and it made me break out bad! It smells HORRIBLE. It doesn't blend very well and it doesn't cover very well either. It makes my pores VERY noticable as well as any bumps and lines I have. I have a mixture of oily and dry skin and it looks cakey all over. It's a thick consistency so I can feel it on my face all day. I don't recommend buying it, it's just plain bad.

    • five stars

      5

      loved it for my oily skin

    • not for oily skin

      1

      the color range is beautiful but the foundation is not for girls with oily skin.i tried the foundation 4 different times .after 3 hours of wear the foundation started to break on my skin and looked terrible. the foundation on my nose had completely rubbed off and had collected in some parts of my face. i wish that wetnwild would bring out foundation that is specifically for oily skin and with the same shade range.

    • best foundation i've tried in my life!

      5

      I should preface this by saying I hate wearing foundation. Hate hate hate the feeling of a full face of makeup. BUT I was intrigued by the nice looking packaging for this and bit the bullet.
      It's absolutely gorgeous. The shade selection is great, it sits on my skin beautifully and doesn't emphasize any dry patches. It lasts all day as long as I set it with powder since I'm pretty oily. It's medium coverage and definitely buildable, but it stays feeling natural and skin-like no matter how much you build up.
      I've actually gone out of my way to put this on even when I'm not in the mood for a full face, because I just like it that much. Something about it feels very high-end, and the applicator is really cool and useful. So worth the money!

    • Pink tones

      3

      I heard the hype of this foundation and with mine running out I decided to buy it. It was PERFECT the first few applications. After that I noticed that when I put it on my face looked pink. It couldn't be my brush because I have used the same brush for foundation (clean of course) and it has never done this before with other foundations! And I don't use blush so it couldn't have been me accidentally using my foundation brush for blush.

    • 2nd review, love it even more

      5

      I wrote a review on this foundation in April when I first bought it. I love it even more after using it for a few months. I've tried it with primer, with powder, with setting spray and with all 3. Unbelievable, especially for the price . A little goes a long way too, I'm on my second bottle, a record for me. As I mentioned in my first review I'm in my 60's and this is the best foundation I've ever used. If you are older and hesitating to buy this, try it!

    • Great foundation... but

      5

      it does dry down completely, which is great.
      Unfortunately I wore it to work and then cried at work. And we ain't talking a cute lil tear or two. No. Like full on ugly crying.
      It left two tear mark trails that ran down my whole face. There was no blending it back out. Which only made me cry more.... great product though...

    • The hype is real!

      5

      Amazing! Loved definitely purchasing again!

    • I really wanted to like this makeup...

      3

      I heard such good things about this foundation that I purchased the Porcelain shade. Unfortunately, the coverage was not very good. It settled into my fine lines and my large pores making them even more noticeable I tried this with primer and without. Without primer, the foundation covered very little and even started to turn a bit orange. In hindsight, perhaps I should have used the powder, too. I guess this product is for ladies who don't have major issues with their skin like I do.

    • So great!

      5

      Love it! Medium buildable coverage, lasts, looks great!

    • What a surprise!

      5

      I decided to try this new addition to the WNW family (Coverall is my 'usual'). I chose Nude Ivory and thought it might even be a bit light, but the color is perfect and paired with the finishing powder it is absolutely amazing. Not only does it provide great coverage, but the matte finish is nice without looking too dry. I will definitely recommend this to others and will buy again when needed ;)

    • Worst Foundation Ever

      1

      Had high hopes for this products based off of great reviews about but i was so disappointed! This product smells just like wet paint and has such a thick consistency it would not blend! I've tried a beauty blender, foundation brush and a stippler brush yet it wont budge and I'm left with dry streaky/patchy looking skin. This foundation shows pores i didn't even know i had (i have no acne/textured skin) and breaks up after a couple of minutes (do not have oily or dry skin either). I've tried it with and without moisturizer and primers various times hopping for better results and each time it fails. Do not recommend buying this.

    • Very good product with low price!

      5

      I love this foundation which is reli long lasting and has good make-up performance.

    • It was ok...

      2

      I have super oily skin so when I purchased this item and tried it on for the first time, I was super happy. It looked so good and flawless (but it was a bit cakey). The second time I used it, it turned out the same. I was loving it. Then the third time came around and I had realized it started gripping to all of the dry spots on my face and becoming more and more cakey every time I used it. So I tried it the fourth time and used moisturizer to see if it would help any, it didn't. It just gripped to all of my pores and dead skin (because I had a sunburn) and it was just unattractive. The color was a perfect match though, and the coverage was awesome (the first two times). The smell of it was horrendous. It literally smelled like paint, but you get over it after wearing it for a few minutes (unless you are sensitive to certain smells, then I do not recommend you trying it.). Personally, not my favorite product of Wet N Wild's but oh well. I would definitely not recommend this item to any of my friends.

    • Best Foundation Overall

      5

      I have tried so many foundations and none have matched my skin complexion so perfectly. It also covers my acne scars fairly well and can be builded for more layers. It feels like silky smooth velvet when I apply it and its good with a brush or sponge. Litterally amazing. Wetnwild is really stepping up their game and I am super impressed with this foundation, especaily for the price. I like this a lot better than some of my high end foundations.

    • A GREAT foundation. but it has it's flaws

      4

      I recently picked this up from my CVS and must say I'm super impressed with this foundation. It's price is AWESOME but the formula is also pretty amazing. It's lightweight, perfect for the upcoming spring/summer months. The coverage is medium but builds very nicely. I have two reasons to why this is 4/5 stars and not 5/5. First flaw, THE SMELL. It has a very strong makeup chemical odor. Luckily I'm not sensitive to smells, but if you are you might not like this. Second flaw is the wear time. I tried without a setting spray and primer and just powder first few times wearing it. By the end of the day, my makeup was splotchy! So you will definitely need a primer and/or setting spray if you want this to wear all day. Other than those two things, I love this stuff. The coverage and formula is very similar to Makeup Forever Ultra HD .

    • A Suggestion

      4

      I really enjoy this foundation, but I can only just barely pull off the lightest shade, Porcelain. I think this collection really needs some cool-toned shades in its range so my face does not look so pink when this oxidizes.Love You, WNW!

    • Terrible

      1

      This product is completly awful. Blotchy, shows my pores, and it comes off by the end of the night. It was honestly so terrible that I was EMBARASSED to be seen in public wearing it!! Had high hopes considering how many people reviewed it and said it was amazing. Disappointed and never will I ever try this product again. I'm not one to review a product online, but after this product I hope people know that it does not work for everyone. The smell is horrendous (Like paint) and definetly makes me wonder what's going on my face

    • Amazing

      5

      Love,
      Love, love this foundation!

    • Love this foundation

      5

      I think I have found a new favorite drugstore foundation it's stays Matte and the price point is so affordable

    • Horrible

      1

      First off, I smelled absolutely horrible, like paint. It would not blend out with a brush or beauty blender, it would just simply come off my face. I would try to build it up but it would just make it worse. Made my face feel sticky and could absolutely see through

    • I wanted to love it

      2

      This foundation is very great coverage and sits great on the skin. I have to give it two stars because it still leaves a HORRIBLE white cast on my face. I used it with the photo focus powder and used the flash on my camera and the flashback was terrible!

    • Finally, something that matches my skin tone!

      4

      I purchased the shade Porcelain. I am so happy to finally find a foundation that is light enough for me and has more of a yellow undertone than the usual pink undertone. The price point is great for the quality of the product. I would recommend using a primer like Benefit's POREfessional underneath, because otherwise it will accentuate your pores. It does have a scent similar to paint, but it was faint enough not to bother me. It goes on really nice with my Real Techniques beauty blender. It is buildable. I would say that it is a medium to full coverage foundation. It also wears for a good amount of time when I set it with my Rimmel Stay Matte powder and my Urban Decay All Nighter setting spray.

    • Gives Me Life ❤❤

      5

      Yasss, Wet n' Wild

    • Obsessed !!!

      5

      I'm in love with this foundation !!! It blends in beautifully, it's matte, flawless, and looks natural. I don't need to color correct or put on concealer. This foundation covers everything !! I also have sensitive skin and this doesn't bother my skin one bit!! This foundation lasted for the whole day!! I still can't believe it's only $5 or $6 !!!!

    • Amazing Coverage

      5

      Photo Focus has great coverage and blurs my pores and wrinkles and lasts all day long.

    • Thank you from all cool-toned pale girls!

      5

      I have just about the driest skin around, but I absolutely hate luminous foundations. This foundation is BEAUTIFULLY matte without drying out my skin. I don't even have to set it with powder if I don't want to. The color is also amazing. You can almost never find a true cool-toned pale foundation at the drugstore. Thankfully, Rose Ivory is perfect. I finally don't look orange when I wear foundation. Thank you from all cool-toned pale girls!

    • New Favorite

      5

      I recently purchased this foundation after watching dozens of videos raving about it. I normally don't buy into the hype from beauty gurus promoting products, but I figured this is cheap and it couldn't hurt to give it a shot. For reference, I have combo skin with super oily areas, random redness and some light, occasional acne, so no huge problems to cover up. I also hate wearing foundation. I can't stand the feeling of product on my face and it's caused me to return/toss/pass along many a foundation because I knew I would never touch it. My usual routine is to use some concealer on any of my "problem" areas, just to make my skin look uniform, and I'm happy with that coverage. This foundation pleasantly surprised me. It dries down to a semi-matte finish and feels and looks, for the most part, like skin. It sets pretty quickly and doesn't leave behind a tacky residue, so your face doesn't feel oily or gross. I wouldn't say this lasts all day on me, but it does last a full work day (office job, 9-10 hours) with only minor fading around my nose and on my forehead. I also wear glasses, so it of course rubs off a bit under the nose pieces, but I have yet to find a foundation that doesn't do that. However, considering how oily I get, that's pretty awesome! It does have a slight fragrance (as a lot of people have said, it smells a little like paint) but I'm sensitive to that sort of thing and it doesn't bother me after the product is on, so you won't notice it while wearing it. I would say this has solid medium coverage and will disguise redness and most acne. It does cling a bit to some dry spots, but nothing crazy! Also, I'm guessing I'm around an NC20 or 25 in MAC foundations (never been matched and don't own any, but that's what I've gathered by comparing some shades in other brands that do match me on Temptalia's foundation matrix) and I purchased Buff Bisque initially. It is a bit too dark for me but will be perfect in the summer. I plan on purchasing the next shade down with this undertone (Nude Ivory) and I think that one will be perfect. I should also point out that I have pretty yellow skin and the neutral undertone worked best for me (I don't pay a lot of attention to undertone, so maybe that's normal for me).
      Overall, this is a great foundation if you're looking for something cheap, medium coverage and light on the skin.

    • Love it!

      5

      It's a good foundation. Gives a medium to almost full coverage look. This is my favorite foundation right now.

    • Love this foundation

      4

      Love this stuff, it's lightweight but with a second layer on a few spots it's perfection!
      My color is Soft Beige and it is a wonderful match for my skin tone. It also does well on my extremely oily skin. It doesn't keep it from getting oily, but it doesn't break down and oxidise on my skin either.
      Having said all that, I did take off a star for the bottle, I hate the spatula ! This would be 5 stars and beyond if it was in a pump bottle

    • Like the foundation hate the smell

      4

      I love this foundation, full coverage, and it doesn't make my skin oily than it already is. The only thing I don't like is the smell, it's smells like paint.

    • Better than expected

      5

      I was really surprised at how well the foundation covered and lasted. I didn't look or feel greasy after a few hours of wear either. I was really impressed. I did pick a shade that was slightly darker than my complexion but it still worked out. I will be purchasing another.

    • ITS A CHANGE

      5

      Ok so this foundation is kinda thin, but i can build it up...but it takes more time to do my foundation in the morning. i think it looks great and. I'm really leaning towards a rating of a 4.5 because i'm not used to wearing foundation but a more dewy BB creme. I love the way it feels, its hard to explain but very nice, I would say it will make dry spots stand out, but most foundations do.

    • Great for every day

      4

      Great affordable foundation for daily use at work...some tips...set right away or it will settle into fine lines.....watch your color choice. I found the perfect shade but when it dried the shade became lighter which was annoying....a little goes a long way...and would not recommend use if in the sun. I live in FL and in two hours it started to seperate and look weird and it is not even hot out yet. I do enjoy this affordable option for. Use indoors but going outside I will stick with UD!

    • Love Love Love!

      5

      When I was at the drugstore I saw this foundation. But I didn't think it would be good. Then Some part of me was thinking about this foundation so I went back to the drugstore and I got it. So when I got home I quickly tried the foundation out and I liked it. Also this foundation has a good color range.

    • Wow !!!

      5

      This foundation is seriously awesome. By the end of the day my skin gets so oily and I've tried like 6 different foundations in the last 2 months , maybeline, neutrogena, rimmel, etc and with this stuff and some setting spray my makeup looks flawless all day..

    • I love it

      5

      I love it I just discovered this foundating a week ago I got it at Walgreens but they didn't have my shade and let me tell you my face feels smooth it has feel coverage and I have dry face and it feels amazing on my face and no cakey like other foundations

    • I'm obsessed

      5

      In love.

    • Love

      5

      I love this foundation

    • Dry formula

      1

      I was so excited to try this. I've heard good things about this but when I finally got it I was disappointed. I have combination oily/normal skin (oily T zone) I have tried this foundation every way possible. With/without primer, different moisturizers and no matter what it looks cakey, dry & almost like a chalky paint on my skin. It makes my under eyes crease, makes my smile lines stand out which I've never had a problem with. It easily rubs off the skin even after being set with powder.

    • Good love it

      5

      Good coverage and good felling

    • Eh..

      3

      This foundation smells like straight up paint and it lingers for a while. Coverage is about low medium coverage and it doesn't build well in my opinion. I'm going to try mixing it with a more high coverage foundation to see if that will help but as of right now, I'm not a huge fan. Main thing is that I can't get over the smell.

    • Will never buy again

      1

      I needed an inexpensive foundation to hold me over into my usual foundation from another company arrived so I grabbed this one (in porcelain). I read some good reviews on it so I thought it would be OK..... Worst foundation ever. It smells like paint and doesn't blend into my skin at all. I tried setting it with powder and that just made it look 100 times worse. I'm glad I didn't spend a lot on this product and I will never buy it again.

    • I love it

      5

      I love it

    • Golden Beige - my one and only shade!

      5

      I have light-medium skin tone with a yellow undertone and I have the most difficult time finding a foundation that matches my skin tone. Many foundations are either too pink or orange and too light or dark.

      I have finally found the right foundation that exactly matches my skin tone! The foundation gives me a nice, natural semi-matte finish.

    • A lot for a little

      5

      I absolutely love this foundation! I have used several expensive brands that don't work half as well and this product really gives you a bang for your buck and is a must have!

    • 3.5 out of 5 stars

      4

      I'm combo/oily skin type and I'm in the shade golden beige. It has a smell like paint, It did not oxidize like crazy like other drugstore foundations, it does enhance texture, I don't have dry patches but it did cling on to one spot. It felt powdery too. I set it with the new powder and it looked much better. After the 4 hour mark, my nose looked a little dewy which surprised me because most drugstore foundations (even matte) make me look oilier. My nose area was a little dewy and the foundation rubbed off a little. But the rest of the face looked really good. I will keep using it till it finishes. I'm not sure if I will purchase again.

    • Awesome!

      4

      It's got a good amount of coverage but NO WHERE near full coverage. I really do believe this is the best foundation for it's price point. The packaging is also great. The glass bottle's got a nice weight to it. Be sure to twist the top off and not pull it off. I did the mistake of pulling of the cap and broke it LOL. I have combination and sometimes dehydrated skin and this works perfectly on my face. It is also very build-able.

    • Great for oily skin

      5

      I have extremely oily skin (even with a mattifying primer) and this foundation is fantastic for my skin! I only start to see shine around 7 hours into wearing it.

    • Love It!!!

      5

      I've been supporting more drugstore friendly brands lately and I saw the release of the Photo Focus foundation and had to try it! I use an array of foundation brands and formulas (mainly high end/department store) on my clientele and this one blew me away in comparison!!
      Great formulation, oil free, natural matte finish and at $5-$6.00 a utter steal! Not to mention it's the perfect amount of product. Also, I love that there is a spatula attached to the top for easy use and distribution.

    • Regret every expensive foundation I've purchased!!

      5

      I wasn't expecting too much from this foundation based on the price but man was I wrong. Medium to full coverage. I have oily/ combination skin, mostly oily. I've had this foundation for a few weeks now and I notice it doesn't get too oily before I have to blot or touch up, which is normal for any other high end foundation that I've bought that is catered to oily skin . It has a nice matte but still skin like finish. The applicator isn't bad. Im a Nars Syracuse and caramel is a pretty ok match a might try a shade lighter though. No flashback which is suprising because I feel like no matter what I always get flashback.! Don't pass this deal up.

    • Good

      4

      Great finish

    • Flawless skin!!

      5

      I hate the way my skin looks in photos, so I tend to avoid them. I took a selfie after my very first use of this to see what the fuss was all about...I don't think anyone has hyped this up enough!! I already have a backup! My skin looks glowy and amazing in person with this foundation on, but absolutely amazing in person!! I LOVE YOU GUYS!!! If you are 35+ then you NEED TO USE THIS FOUNDATION!! Super thin but ultra opaque! It is amazing and you feel like you have nothing on your skin.

    • Smooth

      5

      Makes my skin look very smooth, last long and slight glow. My skin type is combo, hx of severe acne with scars , rosacea and very sensitive, mature.
      Even though it covered very well it looked very natural not an old lady cakey look.
      Very light liquid not heavy at all.

    • Great full coverage foundation!

      5

      I'm a makeup artist and I usually only buy high end foundation. I watched a tutorial on this and saw that it received very high reviews so I thought I'd give this a try. I am super amazed by the quality of this foundation for the price. I love the full coverage it gives and it makes my skin look flawless! It also looks very natural. My only two complaints is that I can't find it in any store so I have to order it online, it also smells like paint before it drys. Otherwise it's a winner!

    • New favorite foundation!!!!

      5

      This foundation is amazing! Wears all day with a semi matte finish no transfer even without powder on top. I have combination/oily skin in my t-zone and this is the first foundation that I have found that I can wear all day without having to blot the oil on my face.

    • Great Foundation

      5

      The foundation is wonderful however you guys should put darker shades in the stores

    • Holy Grail

      5

      This is amazing. Perfect shade match and lasts all day long.

    • AMAZING!!!

      5

      I was very skeptical about this foundation at first only because I felt as if everyone was jumping on the band wagon. The beauty gurus of YouTube were all raving about this product and for once I can say I feel the same. The only area I would have to complain about the foundation flaking off would be around my nose but I have yet to even find a high end one that does. The matching powder helps with coverage too. Overall I am very pleased with this Photofocus line Wet and Wild has released. They are really stepping up the game. Nothing negative to say at all!

    • the smell is so bad...

      1

      i got this about last week and i was really looking forward to it. i love buying makeup and when i saw it was $6, it was too good to be true. i watched/read a lot of reviews about this foundation and finally made the choice to just buy it myself and try. 1st of all the smell of this is AWFUL. it smell like wall paint. i was very shocked by this. i still gave it a try and was very upset about it. if you have any dry spots on your face this foundation will be sure to show it. i try working with it, but i just couldn't. even my boyfriend told me how it didn't look this great. lucky it was only $6, but i still think i wasted my money on this...

    • Not impressed

      3

      I bought this foundation because of all of the great reviews, and I really wanted to love it, but....first thing I noticed was the smell. I am usually not hyper sensitive to smells, but this one has a very strong chemical smell. When I put it on, I first tried a stippling brush,, which looked streaky, so I switched to a sponge. The color and coverage were decent, but you have to work quickly, as this product sets fast. The 2nd thing I noticed was that when I had completed application, it felt heavy, like plastic on my face. All day I felt like I had something waxy on my face. It did not oxidize, but it did settle into lines, even with a primer. I would not recommend this if you are sensitive to scents, sweat athe all, have oily skin or very dry skin.

    • I AM SO IN LOVE!

      5

      Please never get rid of this. I love this foundation. Seriously love it. It layers well and covers my pores so well. I have never found anything that hides me pores like this. I have dry skin so matte finishes look very cakey on me. This foundation looks flawless and like a second skin, not cakey at all.It wears well. Products I have tried on it apply very well too.

    • Better than high end brands!!!

      5

      My free review will cover it all from a to z!
      https://youtu.be/Ug7mlHwTxpc
      YouTube:msshowmestate23

    • Super Impressed With This Foundation!

      5

      I am someone who was very intrigued when Wet n Wild released this new foundation, because being a female that happens to love wearing makeup, I have been a victim of having my pictures come out with terrible flashback more times than I can count. So, I like that this foundation has been tested under several different lighting situations and no flashback occurred in pictures, plus, I like that the foundation lists the undertone that each foundation shade has (which is something that I wish all makeup companies would do with their foundations). I also like that this foundation comes with a really cool spatula applicator attached that you use for easy application of this foundation onto your face. For reference, I wear both NW30 and NC 30 in MAC in regards to their concealers and foundations. So, the shade that is the closest match to my skintone is Golden Medium. I have a skintone that goes from having a reddish undertone to a sometimes peachy undertone, and I find that that because the Golden Beige shade has a warm undertone, it adapts so well to my underlying undertone, even though my undergone goes through changes. The foundation wears very well on my dry-to-very dry skin all day without oxidizing, creasing, caking, up, causing issues with my skin's dryness, or leaving my face looking greasy/oily ever. It has a slight chemical scent, however, the scent is not strong, and I even find it weird that some people have gone as far as saying that it smells like paint, when this does not have a super strong, obnoxious chemical paint odor to it at all. Plus, the slight chemical scent that this foundation has, after you apply the foundation onto your face, the scent goes away completely anyways. This foundation is the only foundation that I have been using ever since I bought it. It's superbly priced, and is definitely one of the best foundations that I have ever tried period. And, I definitely will continue buying it, as long as Wet n Wild keeps making it!

    • z

      1

      very matte-ifing. NOT good for dry skin, I was really excited to try this out but it goes on patchy and exsentiuates my dry areas.

    • aweso.s

      4

      Love it

    • OBSESSED!

      5

      I'm absolutely obsessed with this foundation! It goes on so smoothly and has a huge (and diverse) color range. Shoutout to Wet n Wild for raising the bar high for drug store foundations!

    • Excellent

      5

      It was super smooth and very creamy I've used this before and I'm getting more

    • Best foundation I've used for my skin!

      5

      As others have noted, this does have an acrylic paint-like smell at first. After the first week of using it, I didn't really notice the smell anymore.

      I have been using this foundation routinely for a couple months now and have occasionally switched out with other foundations I have in the house but always seem to migrate back toward this formula. It does not separate or get slimy throughout the day like some tend to do on my oily skin. It is definitely drying (maintains oils) but still manages to have a natural finish on my skin before being set with powder. I choose to set it because it can be a tad tacky without, but I have also worn this without powder and it wears nearly as well as long as I'm not touching my face too much. I can count on this foundation to hold up through general sweat and oils on the daily and the coverage and formula are so good for my skin that I prefer to use this as concealer under the eyes as well over other liquids. It does not crease and stays in place like a champ!

    • Almost Perfect

      4

      I really enjoyed this foundation. It's very affordable, the texture is great, coverage is medium, but can be built up to full, it's not cakey, and it doesn't get too oily. The only problem I have with it is that it can look a little orange on my very fair skin. I just mix it with a lavender color corrector, and everything is fine.

    • Excelent

      5

      Recommended

    • Great foundation

      4

      Great foundation but the smell wasn't that great and i wish it was fuller coverage

    • Best Drugstore Foundation Ever!

      5

      This is by far the best drugstore foundation I have ever tried! I did buy the wrong shade the first time (Buff Bisque) but I was able to look at them in person at our local Riteaid which helped big time.. I don't really take a lot of selfies but the easy blendability and the finish and texture worked better than I expected on my acne and scar prone combination skin! O

    • awesome

      5

      blends so well

    • Foto focus foundation in caramel

      5

      Loving this foundation , it provides full coverage covers my acne scars with out the need of any concealer and feels great on my skin especially because my skin gets oily and it lasts longer than any other foundation I've used I would recommend it to others

    • My FAVORITE drug store foundation!

      5

      This is the best drug store foundation in my opinion. It's medium-full coverage and you can build it up. I love how it isn't too matte or too glowy, it's just right with more of a satin finish! Highly recommend

    • Photo focus

      5

      Love love love!!!

    • Great for oily skin

      5

      I have used this for one week straight, and its sooooo nice! Even in the crazy weather Ohio has, one day its cold next its 80 degrees and no breeze, this makeup lasted, plus my skin is very oily especially in the t-zone, and do have some discoloration on my face and this stuff makes it one beautiful canvas.

    • Love!

      5

      This is hands down my new favorite foundation. My complexion has never looked better. All my girlfriends are consistently asking what I'm using.

    • Med-full coverage

      4

      Covers skin and provides beautiful natural finish! Only complaint is the smell! It smells like straight paint but if you can get past that it's wonderful

    • Such an amazing and affordable foundation!

      5

      I recently purchased the Photo Focus foundation in the shade, soft ivory. I really love the fact that there is a little spatula as the applicator to help with applying the product. Im currently inlove with the Loreal Lumi foundation, and I feel as if this photo focus one comes close in giving the same coverage and color match.

    • Horrible product, Sorry but it is

      1

      I tried this because of all of the hype and I was incredibly disappointed. From the moment I put it on it I could tell it was bad but I gave it a day. Within 10 minutes of being on my moisturized and primed face it clung to any dry spots I had and started cracking. 2 hours in and my face was flaky looking and the product was separating around my nose. All I could think about was getting it off of my face and returning it to the store I bought it at. Sorry not worth the hype. I had such high hopes.

    • I WOULD GIVE THIS 2.5 STARS IF I COULD...

      2

      I wrote a review saying this foundation is amazing and I loved this foundation at first, but the more I use it, the more I see some of the flaws... here are some pros and cons to sum it up:

      PROS:
      1/ medium, buildable coverage to a light-full finish
      2/ doesn't get cakey/bunch up in places like the corner of your nose throughout the day
      3/ holds up the oils pretty well (I'm VERY oily) - I only "really" need to blot after 5-6 hrs. Make sure to blot lightly and carefully or else you'll cause creases!
      4/ pretty good for large pores but it becomes visible after you blot (if you're oily)
      5/ feels light weight but because of CON #2, you can still feel that you're wearing foundation - not in a bad/heavy way though

      CONS:
      1/ I bought Golden Beige thinking it was a great match for my very yellow skin (not olive) - it's a shade too light but it looks like a decent/good match in artificial lighting but holy moly... in sunlight it's sooo PINK!!! It looked so bad, as if I was wearing a mask. I don't like to drag it down my neck, but even if I did, it's a totally different colour than my skin in the sun :( this shade is also slightly orange but not oompa loompa orange, so it's alright. I tried Soft Beige to go a shade down but that one has a pink undertone even though it says "warm" on the bottle :/ I might have to get an even lighter shade (Soft Ivory?) to mix with Golden Beige for a good in-between shade.
      2/ applies streaky (brush) or patchy (sponge) - it's fine once you set it, but when you set it, it still feels a bit tacky?
      3/ it's hard to apply to my nose for some reason... doesn't seem to stick? I have to keep letting it sit for a bit then lightly build up on it. It also gets rubbed off my nose the easiest
      4/ the smell is bad (paint - like everyone says)

      SPF in this foundation would be nice but most drug store foundations don't have it can't really be demanded. This foundation holds up my oils a lot better than any drug store OR Sephora foundations I've tried and I feel like I've tried them all (the ones advertised for oily skin at least). It's still the foundation I'll only use for now since nothing else really works (L'Oreal Infallible Pro Matte is good but doesn't hold up oils as well, cakes up later in the day, and also has a pink undertone). Lots of pros and lots of cons, thus the 2.5 stars :P

    • Good

      4

      I don't have a opinion get, but so far..so good...medium coverege, but cacked sometimes.

    • GREAT FOR VERY OILY SKIN!

      4

      I literally created an account just to write this review lol! I have extremely oily skin and I swear I tried every foundation under Sephora's roof that was advertised for oily skin and none of them worked... which was disappointing considering the hype and price point. This foundation has medium coverage. I used to like full coverage but realized I don't really need it all over and it's great cause it builds up to a good high-medium, almost FULL coverage to cover those hyper pigmentations I have from acne scars. After 6 hours of wear is when I look like I "need" to blot - usually I'd have to blot every 2-3 hours with other foundations. Also, this foundation does NOT breakdown when you skin gets oily. All other foundations start to separate and bunch up (in crease of nose, smile lines, etc). It looks really good after you blot it too, doesn't look powdery or overly dry. Oily skin people tend have large pores because of the excess oils coming through but regardless of skin type and you have large pores, the foundation looks good when you first apply it up until you blot your face - that's when the pores are more apparent... I don't use a primer because I haven't found one that works AND doesn't break me out so I sorta just live with them when they show - oh well, I'm human! This foundation has great colour selection and doesn't oxidize. I'm VERY yellow so it's hard to find a good shade on top of a good foundation that lasts. I've only tried 2 shades: 1) golden beige which leans a tiny bit to the yellow-orangey side but it's not oompa loompa orange, and 2) soft beige which is supposed to be yellow/warm toned, but it's not... it's pink (returned it!). ALSO, the foundation is a little streaky (using brush) and a little patchy (using Real Techniques sponge) but looks fine after you set it - trust me, it looks a lot better than when you first apply it (I use NYC Loose Setting Powder or the Laura Mercier Translucent Loose Setting Powder). I'm on the fence about the spatula applicator... It's great that I don't need to use my fingers to spread the foundation around my face and I don't have to worry about the foundation sinking down into my brush since it's quite liquidy, but I don't like how you have to screw it on and off, gets a little messy, so I'd prefer a pump.All in all, there are a lot more pros than cons. As of right now, it's my holy grail foundation!!!!!! Well done Wet n Wild!

    • This foundation is great but it needs SPF

      4

      I love this foundation. It's super creamy and feels very light, not cakes at all. It looks lovely on me and it actually matches my ghostly, really pale skin color really well which is very hard to find (I use Porecelian by the way). Also, my skin does look really good in photos, as advertised. The only problem with it. There's no SPF in it. I wish it had SPF; then I would give it 5 stars. We need to protect our skin from harmful rays, why not use pretty foundation with SPF in it on our faces instead of runny, weird smelling sunscreen that always gets in our eyes? But other than that, this is one of best drugstore foundations ever.

    • Best for Oily Skin and Large Pores!

      5

      I love this foundation so much! It doesn't make my pores look larger and if set properly, it lasts all day long! There is a slight paint smell, but even UD has that in some of their foundations. I have done a review on this will oily skin tips if you want to come check it out: https://youtu.be/Bmv_-fWT4G8

    • Feels Expensive

      5

      This foundation is beautiful and feels so expensive. It has great buildable coverage and does not get cakey. Setting it with the photofocus power locks it and makes my skin look flawless.

    • The best foudation ever!

      5

      This foundation stays put all day long! I don't get shiny, even though i'm oily skin, my pores look smaller (without using primer!) And honestly i've never had a perfect shade 'til I got desert beige! Love ir!

    • Solid product, great price

      4

      It goes on and blends well, mixes well, lasts all day, and is cruelty-free. The only thing I can find wrong with this foundation is that it does smell slightly like paint, (which doesn't really bother me, but if someone is sensitive to smells I could see how it could) and that there is no pump, but for 6 dollars, I'll live, I guess.

    • Yasss!

      5

      I seriously LOVE this foundation. I find that I am reaching for this more than I am for my $39 Tarte foundation. Very nice color selection and gives amazing coverage. I recommend this to everyone. HOWEVER.... I think they should make this in an oil free version (Not sure if this is oil free or not) because whenever I put it on, it feels slightly greasy and oily. That goes away once its blended, but.. it throws me off because my skin is super sensitive to oil and grease.

    • Beautiful!

      5

      I'm in love with this foundation! Super affordable, and matches my porcelien complexion perfectly. I would say it has medium coverage, but doesn't feel heavy. I think I've found my new everyday foundation!

    • Not for me

      1

      I saw so many people rave about this but god... I hate this foundation so much! It dries like the second you touch a drop to your face so it's impossible to blend and it's so cakey!

    • New favorite

      5

      This has easily become my new favorite foundation. This goes on easily and has a matte finish. Stays on all day.

    • Im Obsessed

      5

      I didn't know what to expect of this foundation when I got it. Oh my! This thing performs better and stays put better than some of my high end foundations! I am really loving this. Even my husband noticed how beautiful it looks. I hope it keeps performing well during the summer months

    • Check out the Online shade finder

      5

      They offer this tool which really helps you find that perfect shade for your skin. This helped me out a lot, and works great. ❤️

    • 100% HONEST PLEASE READ!!!

      1

      Hello, My name is Falyn Storme and I am a huge personal fan to the budget-friendly, drugstore brand of makeup. I'm pretty well aware that this isn't a luxury or high quality of formulas and concoctions of ingredients; However this brand does have its up's and down's like all brand do. I tried this foundation on many different trials. I personally dislike this foundation very much for a few reasons. First of all, the smell is God-awful, its putrid smell of chemicals (paint or Paint thinner) is unbearable when you open the bottle. It caused me to have a migraine right away; That's not usual for any makeup. Secondly, the texture is horrible and needs work; The foundation doesn't stick well to the face (the T zone) such as: my forehead, nose, and chin. It patches and rubs off very easily. Thirdly, I have a horrible time applying any powders, concealers, or let alone building the foundation on top of it so, its not very build-able. The formula for its performance, smell, and texture needs to meet a better quality standard.

    • Selection

      1

      You need more shades! Every shade that might work for me is out of stock! I have been waiting for months for you to restart, I got tired and ordered something close but it's too pale! Next 3 darker shades are sold out the next one is too dark! How much longer should we wait for the shade we wanted and that might actually work?

    • My Search is Over!

      5

      I am 50 and have normal/dry skin. I simply refuse to pay absorbent prices for foundation, when I know I can get just as good in drugstore. At long last, my search is over. I used the primer 1st then the foundation in peachy beige. Without the setting powder my skin was smooth as silk and not too wet. Pores and fine lines invisible! Invisible I say! Then and after applying powder, looked flawless. I use the HD Concealer in lightest color and they blend well. Also use it for shadow primer. After reading reviews, I expected to smell the heavy paint smell that wasn't there. No light breakout either or oxidation. I am completely satisfied. I also have several of the new Cat Suit colors too.. love it. With prices this affordable, I can just buy more!!

    • Dusty & Cakey

      2

      I know a lot of people like it, but god... it just didn't agree on me. First of all, it does smell like paint but very little. I did not have any problems with it, but if you have a sensitive nose, then you may want to think about it. So getting past that the faint smell (for me, at least) it applied... weirdly. From far away, it looks AWESOME. But up close? It seems like I have powder all over my face. It was dusty and cakey in some parts where it didn't want to blend in correctly, like my undereyes and my nose. I tried with both a beauty blender and a brush but the result was the same. Putting powder on top made it more cakey and dusty, but you had to because its kind of tacky on its own. You just have to set it.. And yeah, for it to look good, I have to do a hard job at blending. It just didn't agree on my skin, and I'm so upset about it because I really had big hopes on it since everyone loved it so much.

    • Better than high end foundations

      5

      I am a make up lover. I've tried just about all major foundations and this beats all.
      First it's Cruelty-Free! Most foundations are not which makes this a really great find.
      Second I did a comparison with Becca, Koh gen do, and Chantechille. By the end of a 10 hour day, all had dissolved into my skin looking like a blotchy mess. I repeated this over a week for each product. with serum, moisturizer, primer then without serum, and other variations of under foundation products. Still a mess at end of day.

      I heard about this foundation and decided I couldn't go wrong at least trying for 5.99.
      I bought online. I am very pale with cool undertones and red area and roscea. I also have extremely dry skin. Porcelain said cool with warm undertones. I never buy 'warm ' foundations but decided anything else would be too dark. When it showed up I was surprised at how well the foundation matched my skin.
      Used with serum, face cream and primer. At the end of a 12 hour day, still looked good. Didn't disappear into my skin. Tried without serum and had same result. Used fingers to apply like I do with all my foundations. Less waste and I can better control coverage. I tap it on not rub it in. Blush stayed on as well.

      Extremely pleased, Very Highly Recommended.

    • ❤️❤️❤️❤️❤️

      5

      I been using L'Oréal, and I decided to give it a try, the color match, actually matches the L'Oréal brand ... love how it blends with my skin ...

    • Love love love

      5

      So I usually wear Lancome foundation but was a little tight on cash and decided to check out my local Wal-Mart for something to hold me over a week. I picked this bring it was inexpensive but I Love it! I even had my mom try it and we were fighting over it never bring in the right girls bathroom! I

    • Great coverage

      5

      I love love love this foundation.....Wet n Wild you guy's are awesome!

    • holy grail!!

      5

      I absolutely love this product I've had it for 3 days now and I don't have any cons about it! I went 6 hours with it on and then went to the beach my entire face got wet and still looked amazing!! I like to apply it with a stipled foundation brush and finish it off with a beauty blender to blend out the brush strokes. I would recommend this foundation to anyone. Around my forehead I have dry flaky skin also on my nose and whenever I applied foundation id flake out and it would separate and appear blotchy but with this foundation my skin looks smooth even and just flawless!

    • Not What I Expect

      3

      I love the coverage BUT it oxidized on me and after awhile it got patchy I prime I blend forever Idk why and I still get foundation around my glasses area and it made me break out a bit :(

    • Amazing

      5

      This foundation really surprised me!! It blends super easy and looks really natural. It works just as well (if not better) than my other high end more expensive foundation. Will definitely be buying more!!

    • Its totally worth the hype

      5

      I don't usually wear foundation but this was wonderful. I have a hard time finding my color and they had it! Def will repurchase. Makeup comes out flawless everytime!

    • It's ok

      3

      I like this foundation but sometimes I feel like it oxidizes if you don't set it fast enough. It's really pretty in pictures though.

    • Magic!

      5

      This foundation is the first drugstore foundation that has matched my skin tone perfectly (Nude Ivory) while also providing a completely flawless finish. The only downsides to it are the paint smell (it fades) and it can crease and get oily throughout the day, but that can be prevented with primer, powder, and blotting. I wear this foundation while working out frequently and it wears beautifully and doesn't budge. And it doesn't break me out, so that's a huge plus!

    • A definite favorite

      5

      I love love love this foundation, it's so pretty and goes on so smoothly

    • Not good for dry skin

      1

      I am used to luminous dewy foundations.There were so many recommendations on YouTube for this foundation.I tried it and it smelled like applying paint on my face.Also it made my skin look so dry and flaky.I bought Wet n Wild concealer as well and was quite disappointing.Foundation color says light medium and i Looked like i have applied Ivory shade.As i am always using light medium in other brands.This foundation made my ski looked white..i dont know why?can you please introduce luminous foundation as well for dry skin..

    • Except the smell, the foundation is perfect

      4

      long wearing, do not dry out your skin, medium coverage, except the smell, it‘s a perfect affordable foundation. Cant't believe I have totally abandon my YSL,Armani, and Eseete Lauder aside.

    • Better than my $40 foundation!

      4

      I absolutely love it!
      it didn't oxidize on my skin.
      it dries matte but not too harsh to make your skin look flakey.

      I gave it 4 stars bc I don't like the smell too much, its not HORRIBLE (it doesn't linger through out the day).

      Hopefully it'll have a pleasant smell in the future :)

    • A great drugstore choice

      4

      This foundation applies very nicely, and has a solid medium coverage, with a semi matte finish. It's only downfall is it's longevity. It's not horrible, but on my skin, which is on the oily side, is gets pretty shiny. For me, this foundation looks flawless for about 4 hours, and then "dewy" at around 6 hours, and feels greasy after 8 hours. It doesn't break down, just oily. I always prime set and spray my makeup, but with some blotting and powder you can elongate its wear time.

    • Magical!

      5

      This is the best drugstore foundation I have ever tried. Just make sure you don't use it with a silicon primer.

    • fantastic

      4

      i really enjoy this foundation. i wear glasses so i"m used to my nose having little to no foundation at the end of the day, but when i wore it, barely any of my foundation had came off along with the rest of my face! the only thing that bothers me is the smell, but once i set my face with powder (i have oily skin), its gone and my face looks so nice. i will need a better color, i chose a color too light haha, but i enjoy this foundation very much.

    • Best Foundation I've Tried

      5

      Full coverage, beautiful foundation!

    • It Was Ok...

      3

      This foundation was ok... Just a few things I had to take off on... The foundation smelled highly of paint, and I could still smell it after application and after it was set, it still gave me a little bit of flashback... despite the opposing claims, and it did oxidize. Maybe I would repurchase in a lighter shade... but for now it will remain on my shelf.

    • Love it

      5

      Very buildable and blends very well

    • Great~

      5

      Good!!

    • Swear By.

      5

      I'm in love with this foundation! It gives me a matte but dewy finish, it wears pretty well all day, and it's buildable. I have oily skin sometimes and this foundation helps keep me matte. When people ask what foundation I use and if I like it, I get extremely excited to tell them about PhotoFocus.
      Literally will probably buy for the rest of my life so Buy It!!

    • New Favorite Foundation

      5

      I heard great things about this foundation from YouTube and I thought I might as well try it; for $5.99 it wouldn't be a huge investment if it didn't work out for me. I was loyal to my true match but I'm not too crazy about the coverage (light to medium), price, and the animal testing that Loreal conducts. This foundation is great! I apply it with a real techniques sponge, I find it works better than a brush. Coverage is on par with higher end foundations and I can build it up as well without looking cakey. It can be a bit drying since its a semi-matte finish, but I have sensitive, dry skin anyways. Nothing a bit of moisturizer and a hydrating primer can't fix. My true match shade is W3 warm beige and I wear W&W shade Golden Beige for reference.
      tl:dr
      pros
      1) Covers my hyper pigmentation.
      2) Can be layered without looking cakey.
      3) Cruelty free.
      4) Price is awesome.
      5) Color range and match are near perfect.
      cons:
      1) Smells like chemicals out of the bottle but the smell doesn't linger around.

    • Goood

      5

      Good

    • loved it!

      5

      super lightweight. to provides a natural finish but holds true to claims. I really loved it - it went on so easily and felt great and lasted a long time!

    • So disappointe

      1

      Awful smell and it looked so bad (like a volcano crust) when you set it with powder

    • pretty good

      4

      I usually get the lightest shade but they didn't have that one at my walmart so I got what I think is the next one up and it worked well on my skin, so that's pretty cool. The shades, I'm not sure, but it looks like they have 3 tones for each shade. Warm tones, nutral, and cool tones, which is also pretty cool. At first I was confused at which color to choose, but then realized it says on there nutral/warm/cool light or fair or tan or dark.
      It wore pretty much like most foundations I've tried and the price is awesome. I do think I'll need to try it with a mattifying powder and or primer, because I have oily skin. Overall I think this is worth trying and liked the way it applies. Oh yeah, and it totally smells like paint, but oddly not in a bad way, I kinda like it.

    • it is good

      5

      good quality

    • Great Foundation

      5

      Amazing foundation - I have oily skin and this makeup stays put all day looking flawless. Its comparable to the Estee Lauder double wear foundation - to be honest this one is better

    • great

      5

      love it so much

    • THE REVIEW IS IN!

      4

      Check out my first impression of the Photo Focus foundation, concealer, and other great Wet n Wild products on my YouTube channel, Pretty and Things: https://youtu.be/yXQ3XuiTXCc

    • So far so good!

      4

      I've only tried this for one day so far...I usually use Kat Von D's lock it foundation...and at first I noticed this formula is a lot watery than I expected...and it took a lot of work to blend in, and a lot more product than the Kat Von D foundation...but once I built the product up to the coverage I wanted, I was very pleased. After I put on setting powder, it looked a lot better than any other foundation I have used. Didn't get very shiney and lasted all day. I'm happy so far!

    • FINALLY

      4

      Finally found a drugstore foundation that actually works with my annoying combination skin! It isn't full coverage, and usually I'm more of a full coverage person but this foundation has such a beautiful finish, I don't even care that it's not full coverage! One thing I will say is that it smells like paint which is kind of annoying and I can definitely feel it on the skin, it's pretty heavy. But that really doesn't matter too much. After a month of frantically looking around for good drugstore foundations, I finally found one!

    • Very thin formula

      2

      I needed so many layers of this stuff, it was so watery. I tried applying it a few different ways but it always ended up settling into my wrinkles and looking cakey.

    • Preliminary Review

      5

      Summary: Rose Ivory looks nice on very pale cool skin even though it is not the lighest shade.

      I don't know if I will be able to edit this afterwards, but I wanted to leave a preliminary review with my first impressions on this product after doing a spot test to see how well the Photo Focus products I purchased match my skin color. Per the "find my shade" recommendations, I purchased Photo Focus Foundation in Rose Ivory, Photo Focus Concealer in Light Ivory, and Photo Focus Pressed Powder in Neutral Buff. My skin is very pale and cool, so I was a little worried about purchasing Rose Ivory since it is not the lightest shade, but I did not want to use warm products. However, to my surprise, Rose Ivory looks quite nice on my very pale skin and is not too yellow or orange, which is a major plus. I still need to try a full-face application (the powder and concealer did not match as well, so it will be interesting to see how it all looks together when done full face), but I wanted to write this to my fellow pale cool people who might be tentative about not buying the lightest shade!

    • Great Product

      5

      I love this foundation. Has a flawless finish.Great coverage. Does have a strong paint smell.

    • Amazing!!

      5

      i love it very pretty on the skin i just need to get the right shade

    • Awesome!

      5

      For $6 this is an amazing foundation. I really like that it has a warm fair shade (Soft Ivory) so that I can neutralize my redness - most brands don't. The quality is very high and it's not greasy at all! I wore this for several hours in hot, humid weather and had no oiliness or creasing. The coverage is also buildable - from sheer to opaque, which is nice as I don't like to look like I'm wearing full face makeup. I like this as much as my BECCA foundation!!

    • Perfect

      5

      it has great coverage

    • I love it

      5

      I am super impressed, I love the coverage and you have my exact color. Thank you honestly what an amazing product for the price. Love

    • I GOT A REVIEW TO PROVE IT

      3

      Well, I'm loving the whole new focus of the wet n wild brand. The only bad thing I can say about the foundation is that the color range sucks. Shade ranges are not very inclusive. But he formulation is perfect for me. Just not the color. If you know how to work with what you got like I did you should be fine. https://youtu.be/jQSXtuDt4qs

    • LOVE IT!

      4

      I was pretty suspect about buying this foundation do to the price but its amazing hopefully they make a pore-less one for people like me who have large pores

    • NEW HOLY GRAIL

      5

      Soooo I had just recently made a trip to Sephora to repurchase my Smashbox Studio Skin Foundation which costs me about $43! A friend recommended I try this foundation and for only $5.99 I swear this foundation gives my skin the most smooth finish EVER! I have dry skin and I use a facial oil to keep it moisturized and this foundation plus my current skin care regimen gives me the most flawless airbrush finish when applied with a beauty blender. I also love, love, love the applicator which makes it so easy to put on my face. I mix desert beige and golden beige to make my perfect color. Definitely recommend everyone to try this makeup.

    • Photo Focus Foundation Review

      3

      Overall,the foundation is pretty good! The only problem that I had was that the foundation wasn't "Photo Ready". I noticed that with the flash, my face still looked white.

    • Love this foundation!

      5

      This is one of the best foundations I have ever used, and I've tried them all! This had great consistency and was very long wearing. It also provided great coverage. I tried it with the setting spray, even better. The best part was that you actually have a shade that matches my skin tone, the toffe is perfect. Usually, I have to mix 2 shades. I'm in my 60's so I wasn't sure this would work for me, but for $5.99 I decided to try it.! Glad I did!

    • Amazing foundation

      5

      How do they make this stuff so cheap. I love this foundation so much and the applicator is so innovative. It makes my skin look flawless. I prefer this over my $110 Lamer foundation that cakes up on me and smells weird. Thank God expensive does not mean good when it comes to makeup products.

    • Great coverage but gave me bumps

      3

      I normally have great skin with no acne or bumps at all, just a lot of redness. So I used a thin layer of foundation and absolutely loved it. But by the end of the day, I had little bumps all over my forehead and around my nose. Waited for my skin to clear up and tried it again and it did the same thing.

    • Good

      4

      Choose wrong color but still good

    • Its okay

      3

      It shows everything and blotchy

    • I like the foundation ok, however it doesn't like me :(

      3

      After many of YouTube Guru raved about this foundation, I decided to give it a go. I am all for affordable makeup. I bought two shades, Cocoa and Mocha (which are my two dogs names irrelevant but I thought it was cute lol) since I always have a hard time matching my skin tone. I wore it for the first time yesterday, it was okay however when I took it off I noticed I had small bumps all over my face....sigh

    • Lightweight and comfortable

      4

      Tried this foundation. It is lightweight and coverage is medium but it does photograph well. For the price it rocks

    • Best Buying Ever

      5

      Feel So Good In My And Very Smooth...

    • Best Face Forward!

      4

      This is a great product and has become my go to foundation. Only thing better is the powder. It goes on easily and helps 54yr old skin look radiant and flawless

    • Good for my mother, bad for me.

      4

      So I am giving this product a 4/5 mainly because it works lovely on my mothers skin. It just didn't work on mine. I have oily acne prone skin, so I like a full coverage. it did well with covering my acne, but a couple hours later I noticed that I looked an actual orange. I am extremely pale and the lightest shade was just a touch too dark and pink for me, but I gave it a try because I love wet n wild. I also noticed that it would like separate throughout the day. It just didn't work for me. But I would recommend if you aren't a pale guy gal or pal like myself.

    • Great!

      5

      Out of all the drugstore foundations I've used, this is by far the best. It has amazing coverage and matches my tone perfectly

    • LOVE IT!

      5

      I REALLY love this foundation. I had to buy a darker shade at my local store because it is always sold out and now I know why! I just ordered it in a lighter shade! Great foundation. Lasts very well on my oily skin!

    • Must Have!

      5

      I recommend this foundation to everyone I know! It sits on the skin so comfortably and blends perfectly. If you have dry patches you'll definitely want to moisturize before applying as it can cling a bit to dry skin but overall this is my absolute new favorite foundation. For less than $6.00 you can't ask for a better foundation.

    • New go to foundation !!!

      5

      Wow amazing foundation that looks awesome in pictures and in person! Usually my price range a a bit higher for foundation ,but I decided to give a try for the price 5.99 .I'm glad I tried it have been using it everyday and have even gotten compliments.This foundation is lightweight and has great coverage. I would say it blends in to the skin better with a sponge vs. a brush. Overall I'm loving it and have a backup already.


    • Love

      5

      One of my all time favorite foundations

    • Decent foundation for the price

      4

      I have dehydrated, 'older' skin and got this product when I saw a great review on YouTube. I thought the applicator was unique. It is a thinner foundation, and it spreads out easily, but I found it to be a bit on the drying side and it settled in my fine lines and creases. Now, that being said, it was tried with a hydrating blurring primer, but I will try it with another primer. It is a good everyday foundation with medium coverage.

    • love it

      5

      i love it i feel like its better than my mac foundation

    • Holy Grail Foundation!

      5

      Now, I'll admit, I was a bit skeptical of buying this because of its price, but I am so glad I did! I have dry-to-normal, fair skin, and this foundation works like it was made just for it.
      Pros:
      - Great shade range (at least for us pale princesses)
      - Doesn't oxidize (I live in the humid Louisiana and normally have problems with major oxidation, but not with this guy)
      - CHEAP, CHEAP, CHEAP!!! For me, it works better than ALL of the drugstore AND high-end foundations I've tried (which includes many, many)
      - Has a satin finish, definitely more matte than dewy. (but keep in mind I have very dry skin, so your experience may differ)
      - Long-wearing (looked flawless day til night, even after working out in the humid weather).
      - Doesn't emphasize pores, and stays in place throughout the day.
      - Medium-to-full coverage (buildable without looking cakey//as for the consistency, right inbetween watery and thick).
      - Natural looking, but still somehow manages to cover eyelid veins, redness, and freckles. (looks like skin).
      - Easy to apply and blend (comes with spatula-like wand, very handy for those who dislike foundation sinking into their wrist/fingers when applying. I normally blend downward with a flat-top stippling brush, then go over with a damp BeautyBlender for the perf finish).

      With every foundation, there come cons:
      - Made for those with neutral-yellowish undertones, though this isn't much of a bother since it can be fixed easily. (I have pink-to-neutral undertones).
      - Sticks to dry patches (can be avoided by cleansing, exfoliating, and moisturizing before applying. A hydrating primer will help plenty as well).

      Phew, sorry for practically writing an essay, but this review is so complex because I DO NOT WANT YOU TO MISS OUT ON THIS FOUNDATION. As someone who hoards makeup, researching and testing as much as possible, scouting for the best, it's a relief to have come across Wet N Wild's Photofocus Foundation, and for so cheap! It's living proof to never judge a book by its cover! I am very impressed, Wet N Wild. You did great!



    • great!

      4

      The first time I tried this foundation, I was not the biggest fan because I felt that it was not full coverage. After wearing it for a few days, I found the way to make the foundation work perfectly for me! I have oily skin and found that this foundation lasts longer and wears better than my other 40-60 dollar foundations. I even noticed that after about 10 hours of wearing the foundation and working, it still looked flawless! Will repurchase for sure.

    • love it!

      5

      I bought this shade in Rose Ivory. It blends perfectly into my skin and doesn't look cakey at all. It has medium coverage, but is able to be built up to achieve full coverage. It barely looks like I'm wearing foundation! I love it!

    • Loooooove it

      5

      So nice love the finish must buy

    • Terrible

      1

      I bought this, because everyone was raving about it, and it looks terrible. I have used this with primer, no primer, brush, beauty blender, and it accentuates my pores SO bad. Not to mention it breaks up so bad. I am extremely disappointed.

    • This photo focus foundation

      5

      I just want to say, this FOUNDATION is BOMB.com! Yes this gives life to me I love the coverage on this for 5.99 get price and product!!! And the highlighter I bought the canopy on love it such a natural boo on me!! Thank you wet n wild for making this for women of color and full coverage...,

    • A Dry Girls WORST NIGHTMARE

      1

      I ordered this foundation as soon as it came out because I love WetNwild and I was so excited for this to launch. Oh boy, it is terrible on my dry skin. It smells like paint first off. It clings to every single one of my dry patches on my face. I've tried it with beauty oils, numerous different primers, and various different moisturizers and this foundation is just a total FLOP.

    • disappointed and confused...

      1

      As a long time fan of Wet and Wild's Megalast lip products and nail polish, I used to hope that one day they would cater to African American and other brown women by creating foundations, powders, concealers, and bronzers that we could wear. When I found out about the photo focus line, I was uber excited! I just knew that I'd be able to go and purchase what I wanted to try out at the drugstore. But to my surprise, the darkest shade available everywhere that I went, was too light for my to even use as a hight color. My complexion is on the lighter to medium side of brown with golden undertones.
      Basically, the only colors that I saw were for very very fair/pale skin. I felt left out and confused. Although Wet and Wild has FINALLY decided to make deeper colors, that could also be deeper, I still would have to go through the hassle of blindly guessing my shade and ordering online. Wet and Wild, how can you ensure that all shades are available in every store that your product is sold? I had a chance to get the concealer in deep and it's beautiful! But I can't try and review any other products because none of them are available.

    • In Love!

      5

      This foundation has been amazing! I am 30 years old and I'm starting to notice more fine lines and a few wrinkles here and there. This foundation makes my skin look so good! Especially in photos! I highly suggest trying it. And what's even better? The price is so affordable and I can try multiple different shades. I love this foundation!

    • meh

      3

      I am still on the fence about this foundation, but first the one thing i hate about this product is the scent it smells like paint, second i found this product to not blend very easily with a brush or a sponge, third holy guacamole oxidation! My face was orange after i applied it and before i set it with powder. Coverage was good and so was the longevity and my fourth thing no flash back I took multiple flash photos and they came back with me white as a ghost and no powder was applied!!

    • Yessss

      5

      Love it... It does not leave that oil finsh like some foundation i have tried
      All around great finish on me

    • Smells like paint

      2

      Good price first off, which is what enticed me. Love the color range, I'm a very fair skinned gal and it's hard to find a match sometimes. I bought Rose Ivory, and the shade is great. That SMELL though! Literally paint! I had my friend smell it and she said the same thing. That can't be good for my skin. After a few hours it starts to look cakey and it settles in my smile lines which isn't cute. I love how affordable it is, and the coverage is great, but the smell alone is reason enough for me not to reach for it. Sorry.

    • Ehh..

      2

      I had really high expectations for this foundation, but I was very disappointed. The foundation smells like straight up paint and it doesn't seem to go away. I put it on and about 6 hours later, I could still smell the foundation. Disappointed without a doubt.

      -VS

    • Best foundation everrr..

      5

      I have been going frantic trying to find my color i cant go back to what i used before i should have stocked up just bought an addtl 3 just in case ❤

    • Amazing feel

      5

      I bought this over the weekend. I had been using a different Wet -n-Wild, which is a thicker formula. I was very impressed with this. It feels thick, but once you begin to apply it, you can barely feel anything! It just blends into your skin and fades away, giving you great coverage while remaining light. I am very happy with this. The shade I bought actually matches my skin tone very well, but I'm thinking that I can also go a shade lighter without looking patchy. I also have to mention that for what this does, the price is really amazing. I have paid more for other foundations that actually weren't as good. Finally, I do have to give kudos to Wet-n-Wild, for making an exceptional product, at a reasonable price and not having to resort to the cruelty of animal testing!

    • not the best

      2

      the coverage is great and left my face looking glowy, but it oxidized to an orangey color and the foundation is so tacky and left my skin feeling sticky all day. Also has a weird smell as you're applying it, but it goes away once dried.

    • cool

      5

      picked my colour

    • Perfect!

      5

      I wore this to cosplay as eleven today from 11 am to 7 pm. I used it with airspun powder and wnw photofocus setting spray and it was phenomenal! i waited in line for 2 hours in the sun, sweating, and it did not budge! Afterwards, i walked around the center for the remaining of the time, sweating, in close counters with thousands of other people and it still did not budge. it was perfect, and a great shade, which is very difficult for me to find, having naturally oily skin. 10/10 Would definitely recommend!

    • love love love this foundation!

      5

      I have this in the shade Desert Beige which I thought was going to be a bit light because I tend to stay away from foundations that have the word "beige" in them, but this one is surprisingly a perfect match for me! link to my video review - https://www.youtube.com/watch?v=3YYlnzWQ_XI

    • This FOUNDATION IS AWESOME!

      5

      I bought this foundation while I was at CVS and the first time I used it I fell in love with it. It gives the most flawless finish and it's a full coverage foundation. It does not show my pores and it doesn't make you greasy. They also have a great range of shades. This is the foundation that I have been recommending to everyone and I have purchased 3 back ups because I don't want to run out or in case if it gets discontinued I want to make sure I have it. I feel like everyone should try it.

    • 5 stars for $5

      5

      I can't believe how much I love this foundation. I have been wearing it everyday and love the buildable coverage. I'd say its medium coverage and then I go back over areas where I need a little more. I have been using it with an eco-tools sponge and I'm loving the finish. My only gripe would be that it never fully sets. Stays tacky to the touch so I need to powder to put other products on top. Other than that, I am truly enjoying and for the price, you CAN NOT beat it.

    • Love the shade but not the formula

      3

      I have a hard time finding foundation light enough for my face. The lightest shade in this foundation works well for me, but formula feels greasy. I have to apply a lot a lot of setting powder afterwards so my face doesn't feel tacky. The consistency of the foundation is very thin. I wish Wet n Wild produced the lightest shade in the Photo Focus in the Coverall foundation. The Coverall foundation is a better formula in my opinion. It doesn't give me trouble like the Photo Focus. That being said, I love Wet n Wild for being affordable and cruelty-free




    • I dont like this

      2

      I was hoping to like this foundation, but I dont. It never seems to dry down on me and no amount of powder seems to help. So it makes the rest of my makeup look super crappy and sticky. Good thing I only wasted 5$. Color was fine, coverage was fine though.

    • Shades are lighter than expected

      4

      My skin color is fairer and usually I am like second or third to the lightest color available in most foundations. But this foundation was too light for me when selecting the lightest shades. I regret not trying to find this in the store first before purchasing online. While I appreciate the company for attempting to label the shades according to skin color and undertone as well, I don't think the descriptions are accurate.

    • Foundation

      5

      My new best friend

    • Love it but......

      4

      Smells funny. (But I'd rather put up with that than fragrance.) Other than that, it's a great product. I LOVE that this company doesn't test on animals, so I will continue to buy the products! :)

    • New favorite foundation

      5

      Not full coverage but buildable, I love it, my skin loves it

    • I wanted to cry

      2

      I love Wet N Wild, it's my favorite brand. I saw that this came out and I went on a HUNT for this. I couldn't find it anywhere and finally after two weeks managed to find it along the way of a road trip I was taking. I heard fantastic things so I bought three shades, assuming it would be spectacular.

      I put on the foundation and no matter how I applied it, it didn't want to set into my skin. Finally I managed to make it look wearable but less than two hours later I looked in the mirror to see my entire lip and lower half of my face area had broken out into little white bumps and texture. I don't have sensitive skin but I do have a lot of trouble controlling breakouts after they happen. The texture and breakout still hasn't been fixed a week and a half later because those white bumps turned very cystic. My face became sensitive and hurts to the touch. I'm disappointed in this product.

      Do I think this a bad product? No, I know many people who are in love with it, but if you are someone prone to breakouts as I am, I would highly recommend putting a sheer layer for only an hour or two and see how your skin is reacting to avoid this. I hope this helps!

    • Best drugstore foundation

      5

      This foundation is incredible. Ultra blendable, perfect layering, everything about it is great. Never cakes or cracks.

    • Coverage, wow! Smell, ew!

      4

      Wow, I cannot explain how amazing this coverage is. How affordable it is, and how light weight it feels! But, the smell is almost like paint! For how amazing the product is, and how adorable I'm gonna deal with it though. It's not a deal breaker for me unless the smell breaks me out.. we will see!

    • OBSESSING

      5

      Love everything about this foundation. Fuller coverage for me and long lasting!

    • Amazing!

      5

      I absolutely loved this foundation. Usually I get oily around my nose and with this foundation after 4 hours I saw no oil build up whatsoever. I will buy more of this!

    • Wears all day

      5

      I really like this foundation. Looks great when applied with a damp sponge and last all day. Ordered another today in one shade darker

    • this foundation is okay

      3

      I bought this foundation today and i applied it today with a brush and it looked amazing til i did the flash test... my face was a ghost. This foundation is beautiful but it contains silica and the claims are lies. Silica causes flashback

    • i really like this foundation

      4

      i have very oily skin and am usually shiny within an hour of application. this wears beautifully throughout the day and i only need a touch up of translucent powder towards the end of the day. it did break up a bit around my nose but not too too bad.

    • Absolutely bomb foundation

      5

      I've been using this stuff for about a week and I love it. It's lightweight and REALLY easy to build up in spots that I need more coverage. It's super smooth and easy to put on and blend in. I would recommend using a beauty sponge rather than a foundation brush. Dries to a nice semi-matte finish.

    • Amazing

      5

      I'm ordering a new shade now because the shade I got in the store was too dark but overall VERY impressed

    • Oxidizes to orange

      2

      I like the finish and how light weight this foundation is and the shade looks like a match when I put it on initially but it oxidizes to an orange and was slightly darker than my neck when I looked in the mirror a few hours later.. I got the shade Buff Bisque. I have light skin with a yellow undertone and I don't know if maybe getting a lighter shade would have been better so that when it oxidized it would be closer to my skin tone.

    • Like the foundation

      4

      I think the foundation has a good high medium coverage and it has more of a matte finish and i enjoy how light it feels on my skin but i got porcelain and I'm very pale but oh my goodness its extremely light so keep that in mind, but it has a paddle applicator and i kinda just wish it had a pump instead because i feel like that could be a little unsanitary but thats okay because this foundation is amazing especially with only being $5.99!

    • Amazing!

      5

      I am so so so picky with my foundation and something was telling me to pick this up and OMG I could not believe it. This formula is so good. It gives you a new baby face. Ive heard that it smells like paint but actually it smells just like Mary Kay timewise matte and like Mac Studio fix. I bought 5 bottles of this wet n wild formula . In soft ivory. Its so pretty

    • Love!

      4

      I filmed a video on youtube trying out this foundation! I feel that the video will be a lot better as you can see the product in action instead of just reading my thoughts! If you want to see me try the foundation & do a wear test on it just search DANA DEY on youtube!! XO

    • Porcelain is for pale princesses

      4

      I ordered the porcelain only because I never know when ordering online how light the porcelain is going to be. This one is a true porcelain and is a little lighter than I like but that's okay. I can work with that. The finish is gorgeous. Coverage is a light medium but I don't need a lot of coverage. I didn't use a primer because I wanted to see how it held up and it did pretty well. About 5 hours before I needed to touch up. Very pleased. I will order another on a darker shade that matches my skin better.

    • Photo focus foundation

      5

      Can't wait to try this really love ❤️ how they made it convenient for you to apply your foundation I want all the new colors but there's one particular shade I wanted but it's out of stock cant wait when they restock! But meanwhile I will be trying the creme beige I'm so excited to get this in the mail I'm sure it's worth the buy , every time I try their product it's amazing so thanks

     
    Sign up to be the first to uncover our new mesmerizing collection coming soon and get 10% OFF your first order.

    *10% off any purchase of up to $10.