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Photo Focus Foundation
  • Porcelain
  • Shell Ivory
  • Soft Ivory
  • Nude Ivory
  • Rose Ivory
  • Soft Beige
  • Buff Bisque
  • Peach Natural
  • Golden Beige
  • Cream Beige
  • Bronze Beige
  • Classic Beige
  • Desert Beige
  • Amber Beige
  • Caramel
  • Toffee
  • Cocoa
  • Mocha
  • Espresso
  • Mahogany


Photo Focus Foundation

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Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

  • High-performing, breakthrough formula

  • Featuring light-adjusting complex to help prevent white cast in photos

  • Tested under 7 light conditions with and without the use of flash

    Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.
    GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

    • Clear Blue Sunlit Sky
    • Outdoors PM
    • Indoors PM
    • Electronic Flash
    • Fluorescent Light
    • Bathroom Light
    • Nightclub Light

    A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

    ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

    Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.

    Product reviews

    • love love love this foundation!
    • Love!
    Already tried it? WRITE A REVIEW
    • disappointed and confused...


      As a long time fan of Wet and Wild's Megalast lip products and nail polish, I used to hope that one day they would cater to African American and other brown women by creating foundations, powders, concealers, and bronzers that we could wear. When I found out about the photo focus line, I was uber excited! I just knew that I'd be able to go and purchase what I wanted to try out at the drugstore. But to my surprise, the darkest shade available everywhere that I went, was too light for my to even use as a hight color. My complexion is on the lighter to medium side of brown with golden undertones.
      Basically, the only colors that I saw were for very very fair/pale skin. I felt left out and confused. Although Wet and Wild has FINALLY decided to make deeper colors, that could also be deeper, I still would have to go through the hassle of blindly guessing my shade and ordering online. Wet and Wild, how can you ensure that all shades are available in every store that your product is sold? I had a chance to get the concealer in deep and it's beautiful! But I can't try and review any other products because none of them are available.

    • Yessss


      Love it... It does not leave that oil finsh like some foundation i have tried
      All around great finish on me

    • not the best


      the coverage is great and left my face looking glowy, but it oxidized to an orangey color and the foundation is so tacky and left my skin feeling sticky all day. Also has a weird smell as you're applying it, but it goes away once dried.

    • love love love this foundation!


      I have this in the shade Desert Beige which I thought was going to be a bit light because I tend to stay away from foundations that have the word "beige" in them, but this one is surprisingly a perfect match for me! link to my video review - https://www.youtube.com/watch?v=3YYlnzWQ_XI



      I bought this foundation while I was at CVS and the first time I used it I fell in love with it. It gives the most flawless finish and it's a full coverage foundation. It does not show my pores and it doesn't make you greasy. They also have a great range of shades. This is the foundation that I have been recommending to everyone and I have purchased 3 back ups because I don't want to run out or in case if it gets discontinued I want to make sure I have it. I feel like everyone should try it.

    • 5 stars for $5


      I can't believe how much I love this foundation. I have been wearing it everyday and love the buildable coverage. I'd say its medium coverage and then I go back over areas where I need a little more. I have been using it with an eco-tools sponge and I'm loving the finish. My only gripe would be that it never fully sets. Stays tacky to the touch so I need to powder to put other products on top. Other than that, I am truly enjoying and for the price, you CAN NOT beat it.

    • Love the shade but not the formula


      I have a hard time finding foundation light enough for my face. The lightest shade in this foundation works well for me, but formula feels greasy. I have to apply a lot a lot of setting powder afterwards so my face doesn't feel tacky. The consistency of the foundation is very thin. I wish Wet n Wild produced the lightest shade in the Photo Focus in the Coverall foundation. The Coverall foundation is a better formula in my opinion. It doesn't give me trouble like the Photo Focus. That being said, I love Wet n Wild for being affordable and cruelty-free

    • I dont like this


      I was hoping to like this foundation, but I dont. It never seems to dry down on me and no amount of powder seems to help. So it makes the rest of my makeup look super crappy and sticky. Good thing I only wasted 5$. Color was fine, coverage was fine though.

    • Shades are lighter than expected


      My skin color is fairer and usually I am like second or third to the lightest color available in most foundations. But this foundation was too light for me when selecting the lightest shades. I regret not trying to find this in the store first before purchasing online. While I appreciate the company for attempting to label the shades according to skin color and undertone as well, I don't think the descriptions are accurate.

    • Foundation


      My new best friend

    • Love it but......


      Smells funny. (But I'd rather put up with that than fragrance.) Other than that, it's a great product. I LOVE that this company doesn't test on animals, so I will continue to buy the products! :)

    • New favorite foundation


      Not full coverage but buildable, I love it, my skin loves it

    • I wanted to cry


      I love Wet N Wild, it's my favorite brand. I saw that this came out and I went on a HUNT for this. I couldn't find it anywhere and finally after two weeks managed to find it along the way of a road trip I was taking. I heard fantastic things so I bought three shades, assuming it would be spectacular.

      I put on the foundation and no matter how I applied it, it didn't want to set into my skin. Finally I managed to make it look wearable but less than two hours later I looked in the mirror to see my entire lip and lower half of my face area had broken out into little white bumps and texture. I don't have sensitive skin but I do have a lot of trouble controlling breakouts after they happen. The texture and breakout still hasn't been fixed a week and a half later because those white bumps turned very cystic. My face became sensitive and hurts to the touch. I'm disappointed in this product.

      Do I think this a bad product? No, I know many people who are in love with it, but if you are someone prone to breakouts as I am, I would highly recommend putting a sheer layer for only an hour or two and see how your skin is reacting to avoid this. I hope this helps!

    • Best drugstore foundation


      This foundation is incredible. Ultra blendable, perfect layering, everything about it is great. Never cakes or cracks.

    • Coverage, wow! Smell, ew!


      Wow, I cannot explain how amazing this coverage is. How affordable it is, and how light weight it feels! But, the smell is almost like paint! For how amazing the product is, and how adorable I'm gonna deal with it though. It's not a deal breaker for me unless the smell breaks me out.. we will see!



      Love everything about this foundation. Fuller coverage for me and long lasting!

    • Amazing!


      I absolutely loved this foundation. Usually I get oily around my nose and with this foundation after 4 hours I saw no oil build up whatsoever. I will buy more of this!

    • Wears all day


      I really like this foundation. Looks great when applied with a damp sponge and last all day. Ordered another today in one shade darker

    • this foundation is okay


      I bought this foundation today and i applied it today with a brush and it looked amazing til i did the flash test... my face was a ghost. This foundation is beautiful but it contains silica and the claims are lies. Silica causes flashback

    • i really like this foundation


      i have very oily skin and am usually shiny within an hour of application. this wears beautifully throughout the day and i only need a touch up of translucent powder towards the end of the day. it did break up a bit around my nose but not too too bad.

    • Absolutely bomb foundation


      I've been using this stuff for about a week and I love it. It's lightweight and REALLY easy to build up in spots that I need more coverage. It's super smooth and easy to put on and blend in. I would recommend using a beauty sponge rather than a foundation brush. Dries to a nice semi-matte finish.

    • Amazing


      I'm ordering a new shade now because the shade I got in the store was too dark but overall VERY impressed

    • Oxidizes to orange


      I like the finish and how light weight this foundation is and the shade looks like a match when I put it on initially but it oxidizes to an orange and was slightly darker than my neck when I looked in the mirror a few hours later.. I got the shade Buff Bisque. I have light skin with a yellow undertone and I don't know if maybe getting a lighter shade would have been better so that when it oxidized it would be closer to my skin tone.

    • Like the foundation


      I think the foundation has a good high medium coverage and it has more of a matte finish and i enjoy how light it feels on my skin but i got porcelain and I'm very pale but oh my goodness its extremely light so keep that in mind, but it has a paddle applicator and i kinda just wish it had a pump instead because i feel like that could be a little unsanitary but thats okay because this foundation is amazing especially with only being $5.99!

    • Amazing!


      I am so so so picky with my foundation and something was telling me to pick this up and OMG I could not believe it. This formula is so good. It gives you a new baby face. Ive heard that it smells like paint but actually it smells just like Mary Kay timewise matte and like Mac Studio fix. I bought 5 bottles of this wet n wild formula . In soft ivory. Its so pretty

    • Love!


      I filmed a video on youtube trying out this foundation! I feel that the video will be a lot better as you can see the product in action instead of just reading my thoughts! If you want to see me try the foundation & do a wear test on it just search DANA DEY on youtube!! XO

    • Porcelain is for pale princesses


      I ordered the porcelain only because I never know when ordering online how light the porcelain is going to be. This one is a true porcelain and is a little lighter than I like but that's okay. I can work with that. The finish is gorgeous. Coverage is a light medium but I don't need a lot of coverage. I didn't use a primer because I wanted to see how it held up and it did pretty well. About 5 hours before I needed to touch up. Very pleased. I will order another on a darker shade that matches my skin better.

    • Photo focus foundation


      Can't wait to try this really love ❤️ how they made it convenient for you to apply your foundation I want all the new colors but there's one particular shade I wanted but it's out of stock cant wait when they restock! But meanwhile I will be trying the creme beige I'm so excited to get this in the mail I'm sure it's worth the buy , every time I try their product it's amazing so thanks

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