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Photo Focus™ Foundation
SKU#
  • Porcelain
  • Shell Ivory
  • Soft Ivory
  • Nude Ivory
  • Rose Ivory
  • Soft Beige
  • Buff Bisque
  • Peach Natural
  • Golden Beige
  • Cream Beige
  • Bronze Beige
  • Classic Beige
  • Desert Beige
  • Amber Beige
  • Caramel
  • Toffee
  • Cocoa
  • Mocha
  • Espresso
  • Mahogany

NEW ITEM!

Photo Focus™ Foundation

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$5.99
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DESCRIPTION
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.


  • High-performing, breakthrough formula

  • Featuring light-adjusting complex to help prevent white cast in photos

  • Tested under 7 light conditions with and without the use of flash




  • INGREDIENTS
    Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.
    CLAIMS
    GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

    • Clear Blue Sunlit Sky
    • Outdoors PM
    • Indoors PM
    • Electronic Flash
    • Fluorescent Light
    • Bathroom Light
    • Nightclub Light

    A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

    ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

    Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.

    Product reviews

    • Great!
    • New go to foundation !!!
    • This photo focus foundation
    • love love love this foundation!
    • Love!
    Already tried it? WRITE A REVIEW
    • Great coverage but gave me bumps

      3

      I normally have great skin with no acne or bumps at all, just a lot of redness. So I used a thin layer of foundation and absolutely loved it. But by the end of the day, I had little bumps all over my forehead and around my nose. Waited for my skin to clear up and tried it again and it did the same thing.

    • Good

      4

      Choose wrong color but still good

    • Its okay

      3

      It shows everything and blotchy

    • I like the foundation ok, however it doesn't like me :(

      3

      After many of YouTube Guru raved about this foundation, I decided to give it a go. I am all for affordable makeup. I bought two shades, Cocoa and Mocha (which are my two dogs names irrelevant but I thought it was cute lol) since I always have a hard time matching my skin tone. I wore it for the first time yesterday, it was okay however when I took it off I noticed I had small bumps all over my face....sigh

    • Lightweight and comfortable

      4

      Tried this foundation. It is lightweight and coverage is medium but it does photograph well. For the price it rocks

    • Best Buying Ever

      5

      Feel So Good In My And Very Smooth...

    • Best Face Forward!

      4

      This is a great product and has become my go to foundation. Only thing better is the powder. It goes on easily and helps 54yr old skin look radiant and flawless

    • Good for my mother, bad for me.

      4

      So I am giving this product a 4/5 mainly because it works lovely on my mothers skin. It just didn't work on mine. I have oily acne prone skin, so I like a full coverage. it did well with covering my acne, but a couple hours later I noticed that I looked an actual orange. I am extremely pale and the lightest shade was just a touch too dark and pink for me, but I gave it a try because I love wet n wild. I also noticed that it would like separate throughout the day. It just didn't work for me. But I would recommend if you aren't a pale guy gal or pal like myself.

    • Great!

      5

      Out of all the drugstore foundations I've used, this is by far the best. It has amazing coverage and matches my tone perfectly

    • LOVE IT!

      5

      I REALLY love this foundation. I had to buy a darker shade at my local store because it is always sold out and now I know why! I just ordered it in a lighter shade! Great foundation. Lasts very well on my oily skin!

    • Must Have!

      5

      I recommend this foundation to everyone I know! It sits on the skin so comfortably and blends perfectly. If you have dry patches you'll definitely want to moisturize before applying as it can cling a bit to dry skin but overall this is my absolute new favorite foundation. For less than $6.00 you can't ask for a better foundation.

    • New go to foundation !!!

      5

      Wow amazing foundation that looks awesome in pictures and in person! Usually my price range a a bit higher for foundation ,but I decided to give a try for the price 5.99 .I'm glad I tried it have been using it everyday and have even gotten compliments.This foundation is lightweight and has great coverage. I would say it blends in to the skin better with a sponge vs. a brush. Overall I'm loving it and have a backup already.


    • Love

      5

      One of my all time favorite foundations

    • Decent foundation for the price

      4

      I have dehydrated, 'older' skin and got this product when I saw a great review on YouTube. I thought the applicator was unique. It is a thinner foundation, and it spreads out easily, but I found it to be a bit on the drying side and it settled in my fine lines and creases. Now, that being said, it was tried with a hydrating blurring primer, but I will try it with another primer. It is a good everyday foundation with medium coverage.

    • love it

      5

      i love it i feel like its better than my mac foundation

    • Holy Grail Foundation!

      5

      Now, I'll admit, I was a bit skeptical of buying this because of its price, but I am so glad I did! I have dry-to-normal, fair skin, and this foundation works like it was made just for it.
      Pros:
      - Great shade range (at least for us pale princesses)
      - Doesn't oxidize (I live in the humid Louisiana and normally have problems with major oxidation, but not with this guy)
      - CHEAP, CHEAP, CHEAP!!! For me, it works better than ALL of the drugstore AND high-end foundations I've tried (which includes many, many)
      - Has a satin finish, definitely more matte than dewy. (but keep in mind I have very dry skin, so your experience may differ)
      - Long-wearing (looked flawless day til night, even after working out in the humid weather).
      - Doesn't emphasize pores, and stays in place throughout the day.
      - Medium-to-full coverage (buildable without looking cakey//as for the consistency, right inbetween watery and thick).
      - Natural looking, but still somehow manages to cover eyelid veins, redness, and freckles. (looks like skin).
      - Easy to apply and blend (comes with spatula-like wand, very handy for those who dislike foundation sinking into their wrist/fingers when applying. I normally blend downward with a flat-top stippling brush, then go over with a damp BeautyBlender for the perf finish).

      With every foundation, there come cons:
      - Made for those with neutral-yellowish undertones, though this isn't much of a bother since it can be fixed easily. (I have pink-to-neutral undertones).
      - Sticks to dry patches (can be avoided by cleansing, exfoliating, and moisturizing before applying. A hydrating primer will help plenty as well).

      Phew, sorry for practically writing an essay, but this review is so complex because I DO NOT WANT YOU TO MISS OUT ON THIS FOUNDATION. As someone who hoards makeup, researching and testing as much as possible, scouting for the best, it's a relief to have come across Wet N Wild's Photofocus Foundation, and for so cheap! It's living proof to never judge a book by its cover! I am very impressed, Wet N Wild. You did great!



    • great!

      4

      The first time I tried this foundation, I was not the biggest fan because I felt that it was not full coverage. After wearing it for a few days, I found the way to make the foundation work perfectly for me! I have oily skin and found that this foundation lasts longer and wears better than my other 40-60 dollar foundations. I even noticed that after about 10 hours of wearing the foundation and working, it still looked flawless! Will repurchase for sure.

    • love it!

      5

      I bought this shade in Rose Ivory. It blends perfectly into my skin and doesn't look cakey at all. It has medium coverage, but is able to be built up to achieve full coverage. It barely looks like I'm wearing foundation! I love it!

    • Loooooove it

      5

      So nice love the finish must buy

    • Terrible

      1

      I bought this, because everyone was raving about it, and it looks terrible. I have used this with primer, no primer, brush, beauty blender, and it accentuates my pores SO bad. Not to mention it breaks up so bad. I am extremely disappointed.

    • This photo focus foundation

      5

      I just want to say, this FOUNDATION is BOMB.com! Yes this gives life to me I love the coverage on this for 5.99 get price and product!!! And the highlighter I bought the canopy on love it such a natural boo on me!! Thank you wet n wild for making this for women of color and full coverage...,

    • A Dry Girls WORST NIGHTMARE

      1

      I ordered this foundation as soon as it came out because I love WetNwild and I was so excited for this to launch. Oh boy, it is terrible on my dry skin. It smells like paint first off. It clings to every single one of my dry patches on my face. I've tried it with beauty oils, numerous different primers, and various different moisturizers and this foundation is just a total FLOP.

    • disappointed and confused...

      1

      As a long time fan of Wet and Wild's Megalast lip products and nail polish, I used to hope that one day they would cater to African American and other brown women by creating foundations, powders, concealers, and bronzers that we could wear. When I found out about the photo focus line, I was uber excited! I just knew that I'd be able to go and purchase what I wanted to try out at the drugstore. But to my surprise, the darkest shade available everywhere that I went, was too light for my to even use as a hight color. My complexion is on the lighter to medium side of brown with golden undertones.
      Basically, the only colors that I saw were for very very fair/pale skin. I felt left out and confused. Although Wet and Wild has FINALLY decided to make deeper colors, that could also be deeper, I still would have to go through the hassle of blindly guessing my shade and ordering online. Wet and Wild, how can you ensure that all shades are available in every store that your product is sold? I had a chance to get the concealer in deep and it's beautiful! But I can't try and review any other products because none of them are available.

    • In Love!

      5

      This foundation has been amazing! I am 30 years old and I'm starting to notice more fine lines and a few wrinkles here and there. This foundation makes my skin look so good! Especially in photos! I highly suggest trying it. And what's even better? The price is so affordable and I can try multiple different shades. I love this foundation!

    • meh

      3

      I am still on the fence about this foundation, but first the one thing i hate about this product is the scent it smells like paint, second i found this product to not blend very easily with a brush or a sponge, third holy guacamole oxidation! My face was orange after i applied it and before i set it with powder. Coverage was good and so was the longevity and my fourth thing no flash back I took multiple flash photos and they came back with me white as a ghost and no powder was applied!!

    • Yessss

      5

      Love it... It does not leave that oil finsh like some foundation i have tried
      All around great finish on me

    • Smells like paint

      2

      Good price first off, which is what enticed me. Love the color range, I'm a very fair skinned gal and it's hard to find a match sometimes. I bought Rose Ivory, and the shade is great. That SMELL though! Literally paint! I had my friend smell it and she said the same thing. That can't be good for my skin. After a few hours it starts to look cakey and it settles in my smile lines which isn't cute. I love how affordable it is, and the coverage is great, but the smell alone is reason enough for me not to reach for it. Sorry.

    • Ehh..

      2

      I had really high expectations for this foundation, but I was very disappointed. The foundation smells like straight up paint and it doesn't seem to go away. I put it on and about 6 hours later, I could still smell the foundation. Disappointed without a doubt.

      -VS

    • Best foundation everrr..

      5

      I have been going frantic trying to find my color i cant go back to what i used before i should have stocked up just bought an addtl 3 just in case ❤

    • Amazing feel

      5

      I bought this over the weekend. I had been using a different Wet -n-Wild, which is a thicker formula. I was very impressed with this. It feels thick, but once you begin to apply it, you can barely feel anything! It just blends into your skin and fades away, giving you great coverage while remaining light. I am very happy with this. The shade I bought actually matches my skin tone very well, but I'm thinking that I can also go a shade lighter without looking patchy. I also have to mention that for what this does, the price is really amazing. I have paid more for other foundations that actually weren't as good. Finally, I do have to give kudos to Wet-n-Wild, for making an exceptional product, at a reasonable price and not having to resort to the cruelty of animal testing!

    • not the best

      2

      the coverage is great and left my face looking glowy, but it oxidized to an orangey color and the foundation is so tacky and left my skin feeling sticky all day. Also has a weird smell as you're applying it, but it goes away once dried.

    • cool

      5

      picked my colour

    • Perfect!

      5

      I wore this to cosplay as eleven today from 11 am to 7 pm. I used it with airspun powder and wnw photofocus setting spray and it was phenomenal! i waited in line for 2 hours in the sun, sweating, and it did not budge! Afterwards, i walked around the center for the remaining of the time, sweating, in close counters with thousands of other people and it still did not budge. it was perfect, and a great shade, which is very difficult for me to find, having naturally oily skin. 10/10 Would definitely recommend!

    • love love love this foundation!

      5

      I have this in the shade Desert Beige which I thought was going to be a bit light because I tend to stay away from foundations that have the word "beige" in them, but this one is surprisingly a perfect match for me! link to my video review - https://www.youtube.com/watch?v=3YYlnzWQ_XI

    • This FOUNDATION IS AWESOME!

      5

      I bought this foundation while I was at CVS and the first time I used it I fell in love with it. It gives the most flawless finish and it's a full coverage foundation. It does not show my pores and it doesn't make you greasy. They also have a great range of shades. This is the foundation that I have been recommending to everyone and I have purchased 3 back ups because I don't want to run out or in case if it gets discontinued I want to make sure I have it. I feel like everyone should try it.

    • 5 stars for $5

      5

      I can't believe how much I love this foundation. I have been wearing it everyday and love the buildable coverage. I'd say its medium coverage and then I go back over areas where I need a little more. I have been using it with an eco-tools sponge and I'm loving the finish. My only gripe would be that it never fully sets. Stays tacky to the touch so I need to powder to put other products on top. Other than that, I am truly enjoying and for the price, you CAN NOT beat it.

    • Love the shade but not the formula

      3

      I have a hard time finding foundation light enough for my face. The lightest shade in this foundation works well for me, but formula feels greasy. I have to apply a lot a lot of setting powder afterwards so my face doesn't feel tacky. The consistency of the foundation is very thin. I wish Wet n Wild produced the lightest shade in the Photo Focus in the Coverall foundation. The Coverall foundation is a better formula in my opinion. It doesn't give me trouble like the Photo Focus. That being said, I love Wet n Wild for being affordable and cruelty-free




    • I dont like this

      2

      I was hoping to like this foundation, but I dont. It never seems to dry down on me and no amount of powder seems to help. So it makes the rest of my makeup look super crappy and sticky. Good thing I only wasted 5$. Color was fine, coverage was fine though.

    • Shades are lighter than expected

      4

      My skin color is fairer and usually I am like second or third to the lightest color available in most foundations. But this foundation was too light for me when selecting the lightest shades. I regret not trying to find this in the store first before purchasing online. While I appreciate the company for attempting to label the shades according to skin color and undertone as well, I don't think the descriptions are accurate.

    • Foundation

      5

      My new best friend

    • Love it but......

      4

      Smells funny. (But I'd rather put up with that than fragrance.) Other than that, it's a great product. I LOVE that this company doesn't test on animals, so I will continue to buy the products! :)

    • New favorite foundation

      5

      Not full coverage but buildable, I love it, my skin loves it

    • I wanted to cry

      2

      I love Wet N Wild, it's my favorite brand. I saw that this came out and I went on a HUNT for this. I couldn't find it anywhere and finally after two weeks managed to find it along the way of a road trip I was taking. I heard fantastic things so I bought three shades, assuming it would be spectacular.

      I put on the foundation and no matter how I applied it, it didn't want to set into my skin. Finally I managed to make it look wearable but less than two hours later I looked in the mirror to see my entire lip and lower half of my face area had broken out into little white bumps and texture. I don't have sensitive skin but I do have a lot of trouble controlling breakouts after they happen. The texture and breakout still hasn't been fixed a week and a half later because those white bumps turned very cystic. My face became sensitive and hurts to the touch. I'm disappointed in this product.

      Do I think this a bad product? No, I know many people who are in love with it, but if you are someone prone to breakouts as I am, I would highly recommend putting a sheer layer for only an hour or two and see how your skin is reacting to avoid this. I hope this helps!

    • Best drugstore foundation

      5

      This foundation is incredible. Ultra blendable, perfect layering, everything about it is great. Never cakes or cracks.

    • Coverage, wow! Smell, ew!

      4

      Wow, I cannot explain how amazing this coverage is. How affordable it is, and how light weight it feels! But, the smell is almost like paint! For how amazing the product is, and how adorable I'm gonna deal with it though. It's not a deal breaker for me unless the smell breaks me out.. we will see!

    • OBSESSING

      5

      Love everything about this foundation. Fuller coverage for me and long lasting!

    • Amazing!

      5

      I absolutely loved this foundation. Usually I get oily around my nose and with this foundation after 4 hours I saw no oil build up whatsoever. I will buy more of this!

    • Wears all day

      5

      I really like this foundation. Looks great when applied with a damp sponge and last all day. Ordered another today in one shade darker

    • this foundation is okay

      3

      I bought this foundation today and i applied it today with a brush and it looked amazing til i did the flash test... my face was a ghost. This foundation is beautiful but it contains silica and the claims are lies. Silica causes flashback

    • i really like this foundation

      4

      i have very oily skin and am usually shiny within an hour of application. this wears beautifully throughout the day and i only need a touch up of translucent powder towards the end of the day. it did break up a bit around my nose but not too too bad.

    • Absolutely bomb foundation

      5

      I've been using this stuff for about a week and I love it. It's lightweight and REALLY easy to build up in spots that I need more coverage. It's super smooth and easy to put on and blend in. I would recommend using a beauty sponge rather than a foundation brush. Dries to a nice semi-matte finish.

    • Amazing

      5

      I'm ordering a new shade now because the shade I got in the store was too dark but overall VERY impressed

    • Oxidizes to orange

      2

      I like the finish and how light weight this foundation is and the shade looks like a match when I put it on initially but it oxidizes to an orange and was slightly darker than my neck when I looked in the mirror a few hours later.. I got the shade Buff Bisque. I have light skin with a yellow undertone and I don't know if maybe getting a lighter shade would have been better so that when it oxidized it would be closer to my skin tone.

    • Like the foundation

      4

      I think the foundation has a good high medium coverage and it has more of a matte finish and i enjoy how light it feels on my skin but i got porcelain and I'm very pale but oh my goodness its extremely light so keep that in mind, but it has a paddle applicator and i kinda just wish it had a pump instead because i feel like that could be a little unsanitary but thats okay because this foundation is amazing especially with only being $5.99!

    • Amazing!

      5

      I am so so so picky with my foundation and something was telling me to pick this up and OMG I could not believe it. This formula is so good. It gives you a new baby face. Ive heard that it smells like paint but actually it smells just like Mary Kay timewise matte and like Mac Studio fix. I bought 5 bottles of this wet n wild formula . In soft ivory. Its so pretty

    • Love!

      4

      I filmed a video on youtube trying out this foundation! I feel that the video will be a lot better as you can see the product in action instead of just reading my thoughts! If you want to see me try the foundation & do a wear test on it just search DANA DEY on youtube!! XO

    • Porcelain is for pale princesses

      4

      I ordered the porcelain only because I never know when ordering online how light the porcelain is going to be. This one is a true porcelain and is a little lighter than I like but that's okay. I can work with that. The finish is gorgeous. Coverage is a light medium but I don't need a lot of coverage. I didn't use a primer because I wanted to see how it held up and it did pretty well. About 5 hours before I needed to touch up. Very pleased. I will order another on a darker shade that matches my skin better.

    • Photo focus foundation

      5

      Can't wait to try this really love ❤️ how they made it convenient for you to apply your foundation I want all the new colors but there's one particular shade I wanted but it's out of stock cant wait when they restock! But meanwhile I will be trying the creme beige I'm so excited to get this in the mail I'm sure it's worth the buy , every time I try their product it's amazing so thanks

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