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Photo Focus™ Concealer
  • Light Ivory
  • Light/Med Beige
  • Medium Tawny
  • Medium Peach
  • Med/Deep Tan
  • Dark Cocoa


Photo Focus™ Concealer

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Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.

Water/Eau, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate, (MAY CONTAIN/ PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Ultramarines/CI 77007.
GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light

Product reviews

  • Bomb
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  • It was ok


    This concealer was not as pigmented as I like and it did crease on me.

  • great concealer!


    I love this concealer! I bought it in the shade Light Ivory and it was the perfect match to the Photofocus foundation in the shade Rose Ivory. The concealer is blendable and creamy, and doesn't look cakey at all.

  • Impossible to blend


    i was honestly so excited for this concealer to launch, i had such high hopes because wetnwild is my favorite drug store brand but this concealer did not blend out. When i did manage to get it somewhat blended it would remove my foundation underneath. Extremely disappointed :(

  • love it!


    I love this concealer! I purchased it in the lightest shade and I think the formula is just beautiful. it blends like a dream and wears extremely well throughout the day. great coverage! thanks wet n wild

  • Concealer


    Love it

  • Lays nicely on the skin


    I like the concealer, lays nicely on skin and does not crease like others concealer I've tried. I would like the lighter shade choices

  • makeup it amazing


    I love it



    I am extremely impressed with this concealer. It has pretty decent coverage and it does a pretty good job not going into my fine lines. I used it just for spot concealing and under my eyes and i love it, its super lightweight and it has a great consistency and it blends out like a dream into a matte finish. But it doesn't look cakey it looks like you aren't wearing makeup but still gives you coverage i love it so much I've been using it on just concealer and mascara days. The color selection is low and the lightest shade is not very light but if they have this in your right shade pick this concealer up i love it.

  • Bomb


    This concealer is great I love it, full coverage! The constancy I like and it's blends out nicely with a beauty blender! When one application is enough to conceal under my eyes! ( my preference)

  • More shades please!


    Come on Wet n Wild, you make such amazing cruelty-free mostly vegan products, but you don't have a white concealer yet, or ones even light enough to truly match your lightest Photofocus foundation? Your Photofocus foundation has 20 amazing shades and the concealer shade range is a bit disappointing by comparison. Seriouslyrics inclusion is such a beautiful thing. More shades for everyone!

    I'd be all over a white concealer that was vegan from you guys, just saying!

  • Not light enough!!


    I liked this concealer but it's not light enough for me. I don't understand why they didn't make a shade to match their lightest shade in foundation and if you highlight with your concealer this is definitely going to be too dark. They need to add more shades.

  • 3 stars for shade selection


    If you are very pale, the lightest shade will not work for you. The lightest shade matched my skin tone which for me is fine, I don't use concealer to highlight. My skin tone is fair but if you are wearing the porcelain photo focus foundation (which is very light) this will not match it. Otherwise, it is a nice constancy and it blends nicely.

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