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Color Icon Lipliner
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  • Brandy Wine
  • Chestnut
  • Willow
  • Plumberry
  • Berry Red
  • Fab Fuchsia

Color Icon Lipliner

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Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us just tell you, we’re smiling a lot! This rich, creamy formula glides on silky-smooth and makes sure your lip color doesn’t bleed so you’ll always have a well-defined pout. Makeup artists love to use this as a lipstick, applying it all over the lips. They last longer and make sure you’re not rocking that early 90s two-toned lip! As a matter of fact, Deborah Larsen, who previously worked as the Makeup Artist on the set of CW's Valentine, loves using wet n wild! "I am a huge fan of wet n wild. I love the whole line. My favorite product is the Lip liner in Brandy Wine" says Larsen.
Beeswax/Cire d'abeille, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Petrolatum, Ceresin, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Sorbic Acid, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Red 40 Lake/CI 16035, Red 7 Lake/CI 15850, Red 6 Lake/CI 15850, Yellow 5 Lake/CI 19140, Manganese Violet/CI 77742, Blue 1 Lake/CI 42090]
  • Rich, creamy lip-defining color
  • Glides on smooth to prevent lipstick feathering
  • Makeup artist and celebrity favorite!

Product reviews

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  • Love it


    Such a classic color that is always in style

  • Nice color


    Love it

  • Love it


    Creamy and pigmented af. Needs more colors though & i cant fit them into my makeup bag until i sharpen it down.

  • Great pigmentation and staying power


    Bought the Berry Red shade, it goes on easily and stays well. The only reason I didn't give it 5 stars is because it does make my lips feel very waxy, but it beats them feeling dry and chapped :)

  • Best lip liner at the drugstore!


    I was so impressed with this lipliner. First, look at all the product you get! You will be hard pressed to find another lipliner out there that is as big as this product and lasts a long time. Second, the color options are MANY. This liner goes on smooth, stays put, and fills in nicely so you can wear it as your only lip color if you wanted to! This is one of those MUST HAVES in your makeup collection!

  • so creamy


    I have three of them and im going to buy the rest of the shades now! theyre so creamy i could out them on and put nothing over and my lips won't even feel dry. very natural feeling but kinda thick. love it.

  • Fuscia,brandy wine,


    Was looking for these colors and your lii liners pens x a long time, glad you have them. Love love ❤️

  • The best!


    30 years and I've never found better!

  • Been my favorite for years....


    Brandywine is a perfect shade...I use it for lip color. as well as liner. Ordered 20 because I don't want to run out again.

  • Nice


    I actually bought all six, I did like them the only thing is that I did have to reapply a couple of times, for the price I will be buying in the future.

  • Does the job very well.


    Does the job very well. I like that the pencil doesn't get mushy after a couple of uses.

  • best lip liner ever!


    This is the first lip liner I ever tried. I bought berry red. I love it. I use it for all my red lipsticks. The color is bold & glides on so smoothly that you don't have to retrace again. I bought a few more as a backup.

  • Great...



  • Amazing


    I have these liners in WIllow, Chestnut and Brandywine. Chestnut and Brandywine are by far my favorites. The brown in Chestnut is literally perfect with my skin and it looks gorgeous and retro. Brandywine is a beautiful color all by itself and I see why it has the cult following that it does. Sometimes I just wear it by itself as a lip color and without fail people stop to ask what lipstick I have on. You get so much liner for your money its almost asinine. The color goes on smoothly and it is very pigmented. Some of my favorite liners.

  • One problem...


    It goes on smoothly, great pigmentation. HOWEVER the colour of the wooden part of the pencil does not match the actual product! I haven't seen any testers so it's very hard to guess what colour the pencil actually is.

  • works great


    Stays on, but the color isn't what I expected

  • Very smooth


    Incredibly smooth! Although it smeers, the coloring is UNBEATABLE! I got the bright berry color, and it is gorgeous!

  • Great Liner!!


    Brandywine is a very natural looking liner for me and lasts just as long as any high end lip liner.
    Im an ex-makeup snob (MAC, etc) and am now wiser & save $$$ by buying drugstore products that perform JUST as good!
    I LOVE Wet&Wild for their quality & affordability.

  • LOVE IT!!!!


    I have tried sooo many different types of lip liners, from $1.00 to $60.00.. I have always gone back to my Wet n Wild #715. My friends love when I would try a different brand because they knew they would be getting it because I wouldn't like it. Getting pretty hard to find anymore tho. :(

  • lipliner or eyeliner

    Lipliner.......I've been using these lovelys for at least 20yrs. You guys are the only cosmetic company that makes such great products for so cheap. They're my favorite go-to eyeliner in the world(even though their lipliner). I would be soooo sad if you stopped making them, so please don't. Thank you:)

  • Perfect and a bargain!


    Yeah seriously, this pencil is almost twice as long as any other brand and the red one is nice and pigmented, and glides on without a problem (I apply on top of a moisturizer, after exfoliating). Will buy in every color!!

See it in Action

Wondering how to get the latest "ombre lip" look? It's easier than you think! Here is a quick tutorial from one of our talented makeup artists, along with the products you'll need.

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