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Photo Focus Foundation
  • Porcelain
  • Shell Ivory
  • Soft Ivory
  • Nude Ivory
  • Rose Ivory
  • Soft Beige
  • Buff Bisque
  • Peach Natural
  • Golden Beige
  • Cream Beige
  • Bronze Beige
  • Classic Beige
  • Desert Beige
  • Amber Beige
  • Caramel
  • Toffee
  • Cocoa
  • Mocha
  • Espresso
  • Mahogany


Photo Focus Foundation

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Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

  • High-performing, breakthrough formula

  • Featuring light-adjusting complex to help prevent white cast in photos

  • Tested under 7 light conditions with and without the use of flash

    Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.
    GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

    • Clear Blue Sunlit Sky
    • Outdoors PM
    • Indoors PM
    • Electronic Flash
    • Fluorescent Light
    • Bathroom Light
    • Nightclub Light

    A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.

    ‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.

    Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.

    Product reviews

    • Love!
    Already tried it? WRITE A REVIEW


      Love everything about this foundation. Fuller coverage for me and long lasting!

    • Amazing!


      I absolutely loved this foundation. Usually I get oily around my nose and with this foundation after 4 hours I saw no oil build up whatsoever. I will buy more of this!

    • Wears all day


      I really like this foundation. Looks great when applied with a damp sponge and last all day. Ordered another today in one shade darker

    • this foundation is okay


      I bought this foundation today and i applied it today with a brush and it looked amazing til i did the flash test... my face was a ghost. This foundation is beautiful but it contains silica and the claims are lies. Silica causes flashback

    • i really like this foundation


      i have very oily skin and am usually shiny within an hour of application. this wears beautifully throughout the day and i only need a touch up of translucent powder towards the end of the day. it did break up a bit around my nose but not too too bad.

    • Absolutely bomb foundation


      I've been using this stuff for about a week and I love it. It's lightweight and REALLY easy to build up in spots that I need more coverage. It's super smooth and easy to put on and blend in. I would recommend using a beauty sponge rather than a foundation brush. Dries to a nice semi-matte finish.

    • Amazing


      I'm ordering a new shade now because the shade I got in the store was too dark but overall VERY impressed

    • Oxidizes to orange


      I like the finish and how light weight this foundation is and the shade looks like a match when I put it on initially but it oxidizes to an orange and was slightly darker than my neck when I looked in the mirror a few hours later.. I got the shade Buff Bisque. I have light skin with a yellow undertone and I don't know if maybe getting a lighter shade would have been better so that when it oxidized it would be closer to my skin tone.

    • Like the foundation


      I think the foundation has a good high medium coverage and it has more of a matte finish and i enjoy how light it feels on my skin but i got porcelain and I'm very pale but oh my goodness its extremely light so keep that in mind, but it has a paddle applicator and i kinda just wish it had a pump instead because i feel like that could be a little unsanitary but thats okay because this foundation is amazing especially with only being $5.99!

    • Amazing!


      I am so so so picky with my foundation and something was telling me to pick this up and OMG I could not believe it. This formula is so good. It gives you a new baby face. Ive heard that it smells like paint but actually it smells just like Mary Kay timewise matte and like Mac Studio fix. I bought 5 bottles of this wet n wild formula . In soft ivory. Its so pretty

    • Love!


      I filmed a video on youtube trying out this foundation! I feel that the video will be a lot better as you can see the product in action instead of just reading my thoughts! If you want to see me try the foundation & do a wear test on it just search DANA DEY on youtube!! XO

    • Porcelain is for pale princesses


      I ordered the porcelain only because I never know when ordering online how light the porcelain is going to be. This one is a true porcelain and is a little lighter than I like but that's okay. I can work with that. The finish is gorgeous. Coverage is a light medium but I don't need a lot of coverage. I didn't use a primer because I wanted to see how it held up and it did pretty well. About 5 hours before I needed to touch up. Very pleased. I will order another on a darker shade that matches my skin better.

    • Photo focus foundation


      Can't wait to try this really love ❤️ how they made it convenient for you to apply your foundation I want all the new colors but there's one particular shade I wanted but it's out of stock cant wait when they restock! But meanwhile I will be trying the creme beige I'm so excited to get this in the mail I'm sure it's worth the buy , every time I try their product it's amazing so thanks

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